What Automotores Mega S.A. does

Automotores Mega S.A. is a privately held Argentine corporation that operates as the official Mercedes-Benz dealer for commercial vehicles (vans and trucks) across Entre Ríos province and southern/eastern Corrientes. Founded on November 10, 1976, in Paraná by Don Edgardo García and his family, the company runs two physical branches — a Casa Central in Paraná (Av. Almafuerte 145) and a Sucursal in Concordia (Ruta 14 Km. 249) — with staff distributed across sales, service, parts, administration, and maintenance functions.

The company's product portfolio spans the full Mercedes-Benz commercial vehicle range: Sprinter and Vito vans in multiple variants (Furgón, Mixto, Combi, Chassis, Tourer), and Accelo, Atego, Actros, and Arocs trucks for distribution, long-haul, and off-road applications. Beyond vehicle sales, the business operates an integrated after-sales ecosystem that includes OEM-backed maintenance programs (ServiceCare, ServicePlus, ExpressService), Paint Care bodywork service, FleetBoard digital fleet management, REMAN remanufactured parts, genuine spare parts retail, and 24-hour roadside assistance. Distribution is multi-channel: physical dealership sales, WhatsApp/phone direct contact, an e-commerce checkout platform on automotoresmega.com.ar, and a MercadoLibre storefront for parts.

Revenue is generated through one-time vehicle and parts sales (new and used), transaction-fee-based savings plan administration (Plan de Ahorro via Círculo Cerrado S.A.), and recurring after-sales service contracts. Financing products are facilitated through Mercedes-Benz Financiera, offering fixed-rate peso financing, leasing, fleet financing, and insurance. The company has held ISO 9001 certification since 2015 and ISO 14001 since 2021, both issued by Bureau Veritas, and has received multiple Mercedes-Benz Argentina Copa Platino dealer awards (Vans 2017; Trucks 2020-2022).

Name

Automotores Mega S.A.

Legal name

Automotores Mega S.A.

Website

https://automotoresmega.com.ar

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Automotores Mega S.A. is a family-owned, official Mercedes-Benz commercial vehicle dealer in Argentina operating two branches in Paraná and Concordia, serving fleet operators and individual buyers across Entre Ríos and Corrientes with new/used vehicle sales, genuine parts, after-sales service, and financing.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Commercial vehicle dealership
• Mercedes-Benz vans
• Mercedes-Benz trucks
• Vehicle after-sales service
• Fleet maintenance services

Headquarters

HQ city

Paraná

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales (0km): Sales of new Mercedes-Benz vehicles including Vans (Sprinter, Vito) and Trucks (Accelo, Atego, Actros, Arocs) with sales financing through Mercedes-Benz Financiera and Plan de Ahorro
2. Used Vehicle Sales: Sales of pre-owned Mercedes-Benz vehicles with quality controls and documentation management
3. Spare Parts and Accessories: Sale of original Mercedes-Benz spare parts and accessories at Paraná and Concordia branches
4. After-Sales Services: Maintenance, repair, and service operations including ServiceCare, ServicePlus, ExpressService, and Paint Care programs
5. Savings Plans (Plan de Ahorro): Savings plans administered by Círculo Cerrado S.A. with 84-month terms (100% and 70/30 options) for vehicle acquisition through lottery and bidding

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Automotores Mega S.A. is the official Mercedes-Benz dealership (concessionaire) for Entre Ríos and parts of Corrientes, Argentina. It sells new Mercedes-Benz commercial vehicles (Sprinter and Vito vans; Accelo, Atego, Actros and Arocs trucks), certified pre-owned vehicles, and genuine spare parts. It also provides financing through Mercedes-Benz Financiera and 84-month Plan de Ahorro savings plans, plus a full after-sales portfolio including ServiceCare, ServicePlus, Express Service, Paint Care, 24-hour roadside assistance, and FleetBoard fleet management.

Product overview

Automotores Mega S.A. is an official Mercedes-Benz dealership in Argentina offering a portfolio of commercial vehicles (vans and trucks) alongside comprehensive aftersales services. Their van lineup includes the Sprinter (Furgón, Furgón Mixto, Combi, Chasis) and Vito (Tourer, Mixto) models, while their truck range comprises the Accelo, Atego, Actros, and Arocs. The company provides financing solutions through Mercedes-Benz Financiera and Plan de Ahorro savings plans, maintenance programs (ServiceCare, ServicePlus, Express Service), 24-hour assistance, bodywork services (Paint Care), fleet management (FleetBoard), and original parts including remanufactured components (REMAN). The portfolio is unified under the Mercedes-Benz brand, with services designed to support vehicle ownership throughout the vehicle lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprinter Mercedes-Benz van offered in Furgón, Furgón Mixto, Combi and Chasis variants for transport needs, with volumes up to 15.5 m3, payloads up to 2,455 kg, and the MBUX multimedia system. Sold to fleet operators, logistics businesses and individual buyers in Argentina.
• Vito Mercedes-Benz van offered in Tourer, Furgón and Mixto variants for work applications, with automatic transmission options and cargo capacities up to 3.6 m3. Sold to fleet operators, small businesses and individual buyers.
• Accelo Compact, efficient Argentine-made Mercedes-Benz truck designed for urban distribution, featuring an automated 6-speed transmission. Sold to logistics and distribution fleet operators.
• Atego Versatile Argentine-produced Mercedes-Benz truck with Mercedes PowerShift 12-speed automated transmission, available for city and highway use. Sold to commercial transport operators.
• Actros Advanced Mercedes-Benz truck with up to 625 CV power, 3,000 Nm torque, maximum traction capacity of 250 tons, MirrorCam system and Multimedia Cockpit. Sold to long-distance and heavy-haul operators.
• Arocs Off-road Mercedes-Benz truck built for robustness, versatility and safety, with OM 460 engine up to 476 CV and 2,300 Nm, increased ground clearance and multiple operation environment protections. Sold to off-road and heavy-duty operators.
• Plan de Ahorro (Mercedes-Benz Savings Plan) Closed-group Mercedes-Benz savings plan with 84-month terms (Plan 100% and Plan 70/30) administered by Círculo Cerrado S.A. for Sprinter, Vito, Accelo and Atego vehicles. Adjudication by lottery or bidding. Available to individual and business buyers in Argentina.
• Mercedes-Benz Financiera Financial services for Mercedes-Benz vehicle purchases, including fixed-rate peso financing, leasing, fleet financing and insurance products (through Aon Risk Services Argentina). Available to individual and fleet buyers at Automotores Mega branches.
• ServiceCare Mercedes-Benz preventive maintenance program with 2/4/6 service plans usable within 1 year, performed with original parts, certified specialists and manufacturer warranty. Includes MB Assistance 24hs coverage.
• ServicePlus Three-tier fleet maintenance plan (Basic, Select, Full) for Mercedes-Benz trucks covering preventive maintenance, wear parts and corrective repairs, adaptable to fleet needs.
• Express Service 90-minute maintenance service for Sprinter and Vito vehicles, performed by two certified technicians working simultaneously on the same vehicle.
• Paint Care Bodywork and paint repair service to restore vehicles to original condition using trained professionals, standardized repair processes and original Mercedes-Benz parts.
• Mercedes-Benz Assistance 24hs 24-hour roadside assistance available 365 days a year in Argentina and neighboring countries, covering fuel, accommodation, mechanical assistance, medical assistance and vehicle transport.
• FleetBoard Digital fleet management system for Mercedes-Benz trucks providing fleet overview, driver operations, route planning, workshop appointments, parts ordering and tachograph reading.
• REMAN (Remanufactured Parts) Genuine remanufactured transmission boxes and engines for Mercedes-Benz trucks and buses, offering price-performance advantages with guaranteed Mercedes-Benz quality.
• Original Mercedes-Benz Spare Parts and Accessories Sale of original Mercedes-Benz spare parts and accessories at the Paraná and Concordia branches, also distributed through the company's MercadoLibre storefront.
• Certified Pre-Owned Mercedes-Benz Vehicles Sales of pre-owned Mercedes-Benz vehicles with quality controls and documentation management, available at both the Paraná and Concordia dealership locations.

Quantifiable outcome

• Over 48 years of continuous operation since 1976 with growing customer base
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mercedes-Benz ArgentinacoreChannel Partner/ Reseller/ Distributor · 10 November 1976Official Mercedes-Benz dealership operating within the brand's commercial network since 1976. Offers full range of Mercedes-Benz vans (Sprinter, Vito) and trucks (Accelo, Atego, Actros, Arocs) with sales, after-sales service, and spare parts. Recipient of Copa Platino dealer awards (2017 Vans, 2020-2022 Trucks).
• Mercedes-Benz FinancieracoreChannel Partner/ Reseller/ DistributorFinancial services partner providing financing options for vehicle purchases including fixed-rate peso financing, leasing, fleet financing, and insurance products through Aon Risk Services Argentina.
• Círculo Cerrado S.A. de AhorrocoreStrategic or Co-development PartnerAdministrator of Mercedes-Benz Plan de Ahorro savings plans, offering 84-month closed group plans (100% and 70/30 options) with adjudication by lottery and bidding for vehicle acquisition.
• Bureau VeritasminorOthersThird-party certification body providing ISO 9001 (quality management) and ISO 14001 (environmental management) certifications through their Argentina office.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Igarreta S.A. One of Argentina's largest authorized Mercedes-Benz commercial vehicle (trucks and vans) dealers, with a multi-branch network across the country. Directly comparable as another official MB commercial vehicle dealer offering the same Sprinter, Vito, Accelo, Atego, Actros, and Arocs product lines plus service and parts.
• Brighstar Mercedes-Benz: Mercedes-Benz authorized dealer in Argentina with commercial vehicle sales, service, and parts. Directly comparable as another official MB dealer operating the same brand franchise with similar product portfolio and integrated service offerings.
• Panamericana (Mercedes-Benz dealer): Authorized Mercedes-Benz commercial vehicle and passenger car dealer in Argentina. Comparable as a fellow official MB dealer offering the full van and truck portfolio, financing through MB Financiera, and certified after-sales service.

Others

• Círculo Cerrado S.A. de Ahorro: Administrator of Mercedes-Benz Plan de Ahorro savings plans, which Automotores Mega distributes. Ecosystem partner rather than competitor, but materially shapes the dealer's customer acquisition and financing flows.
• MercadoLibre: Latin America's largest e-commerce marketplace, where Automotores Mega already distributes parts and accessories. Adjacent enabler/ecosystem platform rather than a direct competitor, but increasingly relevant as automotive commerce shifts online.

Broad incumbents

• Volkswagen Caminhões e Ônibus (Argentina dealer network): Commercial vehicle OEM competing in the same medium and heavy truck segments as Mercedes-Benz in Argentina. Comparable as a broad incumbent targeting overlapping fleet and logistics customers.
• Volvo Trucks Argentina: Premium heavy-truck OEM with dealer operations across Argentina. Comparable as a broad incumbent competing in the heavy commercial vehicle space for the same fleet customers.
• IVECO Argentina: Commercial vehicle OEM with significant presence in Argentina through its dealer network (e.g., Simepa). Directly competes with Mercedes-Benz vans and trucks for fleet customers in distribution and long-haul applications.
• Mercedes-Benz Argentina S.A. The OEM/importer that Automotores Mega represents. While not a peer dealer, it is the strategic parent whose commercial decisions (territory allocation, product launches, dealer programs) directly shape the dealer's economics and competitive positioning.
• Scania Argentina: Competing premium heavy-truck OEM with its own dealer network in Argentina. Comparable as a broad incumbent in the same commercial vehicle segment competing for the same fleet customers and dealer-service relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/automotoresmega
• Instagraminstagram.com/automotoresmegasa
• LinkedInlinkedin.com/company/automotoresmegasa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotores Mega S.A.