National Automobile Museum

Name

National Automobile Museum

Legal name

National Automobile Museum

Website

https://automuseum.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Museum Admission: Revenue from visitor tickets for museum entry and special exhibits
2. Venue Rental: Event space rentals including theatre, riverfront pavilion, gallery spaces, and full buyouts for corporate events, weddings, receptions, and fundraisers
3. Museum Store: Merchandise sales including gifts and unique items at the museum store
4. Membership Programs: General Memberships, Driving Force Membership, Adopt-A-Car, and Car Club Memberships with various benefit tiers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The National Automobile Museum preserves and displays over 225 meticulously preserved automobiles from the Harrah Collection across a 105,000 sq. ft. facility in downtown Reno, Nevada, with authentic period street scenes and facades. Its offerings include paid museum admissions, versatile event venue rentals (accommodating 20 to 2,000 guests) for corporate events, weddings, and private parties, tiered membership programs, special ticketed events, a merchandise store, and K-12 educational programs using the collection as primary historical sources.

Product overview

The National Automobile Museum operates as a single unified museum experience, offering admission-based access to its collection of over 200 preserved automobiles displayed with authentic street scenes and period facades. The museum's product portfolio includes museum admission tickets, venue rental services for private events (ranging from intimate gatherings of 20 to occasions of 2,000), various membership programs (General, VIP Driving Force, Adopt-a-Car, and Car Club), special event tickets, a museum store with merchandise, and educational programs for schools and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admission General admission tickets granting visitors access to over 225 meticulously preserved automobiles from the Harrah Collection, displayed with authentic period street scenes, facades, and ambient sounds across the museum's 105,000 sq. ft. facility. Targeted at tourists, families, and general public visitors.
• Venue Rental Event venue rental services for corporate events, weddings, receptions, dinners, movie nights, and birthday parties, with versatile spaces accommodating 20 to 2,000 guests. Targeted at corporate event organizers, wedding planners, and private event clients.
• Special Events Tickets Tickets for ticketed museum special events including Museum Cup Series, Trivia Nights, IndyTalks, Rock N Roll Drive-In, MANIA!, and tribute concerts. Targeted at general public visitors and event attendees.
• Museum Store Online and in-store merchandise including unique gifts and souvenirs, operated through a Lightspeed-based e-commerce platform. Targeted at museum visitors, gift buyers, and automotive enthusiasts.

Quantifiable outcome

• Reno's Top Three 'Things to Do' attraction
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• The Shore RoomminorOthersPreferred vendor located at 1 S Lake St, Reno, NV 89501. Airy, contemporary space offering a Mediterranean menu and views of the Truckee River. Listed as a preferred vendor for museum events and catering options.
• 1st Choice Automotive & RestorationminorOthersPreferred vendor located at 850 Marietta Way, Sparks, NV 89431. Family-owned and operated mechanic and restoration shop providing service and quality workmanship for museum-related automotive needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simeone Foundation Automotive Museum: Philadelphia-based specialty automobile museum focused on racing and performance cars. Directly comparable as a nonprofit automotive museum housing a curated collection of significant vehicles, offering admission, events, and educational programming.
• The Henry Ford Museum of American Innovation: A major Dearborn, Michigan museum complex housing an extensive collection of historic automobiles and Americana. Comparable to the National Automobile Museum in its transportation-focused permanent collection, education programming, and venue/event rental offerings.
• Mullin Automotive Museum: Oxnard, California-based museum featuring a notable collection of French classic and art deco automobiles. Comparable as a nonprofit specialty automobile museum with curated exhibits and event programming.
• Lane Motor Museum: Nashville, Tennessee-based nonprofit automobile museum featuring one of the largest collections of European vehicles and motorcycles in the U.S. Directly comparable as a specialty automotive museum with admission, special events, and educational programming.
• Petersen Automotive Museum: One of the world's largest and most recognized automobile museums, located in Los Angeles. Directly comparable to the National Automobile Museum as a specialty transportation museum operating exhibits, education, venue rentals, and a museum store, though at significantly larger scale.
• Gilmore Car Museum: Michigan-based automotive museum complex with multiple historic buildings housing a large collection of vehicles. Comparable to the National Automobile Museum in operating a nonprofit specialty automobile museum with period settings, education programs, and event rentals.
• Revs Institute (formerly Collier Automobile Museum): Naples, Florida-based automotive museum and research institute dedicated to the study and preservation of significant automobiles. Comparable to the National Automobile Museum in its nonprofit specialty museum mission, focus on automotive heritage preservation, and research/education emphasis.
• AACA Museum (Antique Automobile Club of America Museum): Hershey, Pennsylvania-based museum operated by the Antique Automobile Club of America, focused on antique and classic automobiles. Comparable to the National Automobile Museum in housing a curated vintage automobile collection, hosting educational programming, and serving enthusiast members and general visitors.
• Saratoga Automobile Museum: New York-based specialty automobile museum operating rotating exhibits, education programs, and event rentals. Comparable as a similarly sized nonprofit transportation museum with admission, membership, and venue rental revenue streams.

Emerging players

• Automotive Hall of Fame: Dearborn, Michigan-based institution honoring automotive industry leaders and innovators. Partially comparable as an automotive heritage institution with educational and membership-driven programming, though more focused on industry figures than vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/NatlAutoMuseum
• YouTubeyoutube.com/channel/UCoaXVdWTQ5n3idOZWrqUrpA
• Facebookfacebook.com/nationalautomobilemuseum
• Instagraminstagram.com/nationalautomobilemuseum
• Pinterestpinterest.com/nationalauto
• LinkedInlinkedin.com/company/national-automobile-museum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Automobile Museum