Associazione A.M.A.

Name

Associazione A.M.A.

Legal name

Associazione A.M.A. Auto Mutuo Aiuto OdV

Website

https://automutuoaiuto.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Welfare and Mutual Aid Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Mutual aid groups
• Self-help support
• Suicide prevention services
• Family support programs
• Community welfare services

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: Primary funding from Provincia Autonoma di Trento, Azienda Provinciale per i Servizi Sanitari (APSS), and Comune di Trento through specific project grants and ongoing support agreements.
2. 5x1000 Tax Designation: Italian tax mechanism allowing citizens to designate 0.5% of their income tax to the organization. Tax code: 96040990226.
3. Membership Fees: Annual membership dues of 30 EUR for individual members and 160 EUR for member organizations (ODV).
4. Training Course Fees: Revenue from formation courses: 80-100 EUR for basic AMA training courses, with reduced rates for local volunteers.
5. Donations: Individual donations through bank transfer, PayPal, or credit card. Donations are tax-deductible.
6. Charitable Events: Benefit events such as 'Il Giardino Segreto' generate charitable contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Associazione A.M.A. is a non-profit voluntary organization that organizes and facilitates mutual self-help groups and targeted social welfare projects across the Trentino province. It delivers peer-support services in mental health, family wellbeing, suicide prevention, gambling addiction, youth social withdrawal, and intergenerational cohabitation, supported by a network of 190+ trained volunteers and 61 active groups.

Differentiator

Problem solved

Functional benefit

Brands

• Gruppi AMA: Mutual self-help groups where people sharing similar experiences meet to share, support each other, and grow together.
• Punto Famiglie
• VIVO.CON
• Azzardo: cura e prevenzione
• Invito alla Vita
• TRA-di-NOI Youngle Trento
• Ritiri sociali

Products and services

• Gruppi AMA (Mutual Self-Help Groups) Mutual self-help groups where people with shared difficult experiences meet regularly to listen, share, and support each other; the core, free service offered to Trentino residents.
• Punto Famiglie Support spaces for families in the Val d'Adige territory (Trento, Aldeno, Cimone, Garniga Terme) offering listening sessions, comparison groups, parent evenings, and training; primarily for parents and families.
• VIVO.CON Co-habitation project that matches private hosts with people seeking accommodation across Trentino, based on mutual self-help and intergenerational solidarity; for students, workers, and housing-insecure individuals.
• Azzardo: cura e prevenzione (Gambling Addiction Support and Prevention) Rehabilitative self-help groups and family counseling for people affected by gambling addiction, combined with community-level prevention and information activities; for gamblers and their families.
• Invito alla Vita (Invitation to Life) Suicide prevention project offering a free helpline (800061650), survivor support groups, and awareness activities; managed in collaboration with APSS Trento for individuals in emotional crisis and suicide survivors.
• TRA-di-NOI Youngle Trento Youth listening and support project that provides a free, anonymous chat through the Youngle web app for young people aged 14-30 in Trentino, part of the Youngle Italia network since 2018.
• Ritiri sociali (Social Withdrawal Support) Program addressing youth social withdrawal (hikikomori) through mutual self-help groups for parents, training for operators, and community awareness initiatives; for families of socially withdrawn youth.
• Formazione (Mutual Aid Training Courses) Paid training courses on mutual self-help methodology for social operators, associations, and citizens, including basic online courses (80-100 EUR) and reduced-fee local volunteer training; for professionals, organizations, and aspiring volunteers.
• Associative Membership (Tessera A.M.A.) Annual membership tier for individuals (30 EUR) and voluntary organizations (160 EUR) granting access to member events, the ChiAMA periodical, the assembly, and the associative tessera.

Quantifiable outcome

• 14,796 volunteer hours donated in 2025
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Provincia Autonoma di Trento (P.A.T.)coreStrategic or Co-development PartnerPrimary government funding partner providing grants through multiple departments: Dipartimento salute, Servizio Politiche Sociali, Servizio Politiche sanitarie e per la non autosufficienza, Agenzia per la Coesione sociale, Servizio Politica della Casa.
• Azienda Provinciale per i Servizi Sanitari (APSS)coreStrategic or Co-development PartnerHealthcare system partner collaborating on mental health services, addiction treatment, and family support programs. Includes Servizio Salute mentale, Neuropsichiatria infantile, Centro Alcologia, and other specialized services.
• Comune di TrentocoreStrategic or Co-development PartnerMunicipal partner providing funding and collaboration for welfare, youth policy, family services, housing, and community programs through Servizio Welfare e Coesione Sociale, Servizio Politiche Giovanili, Servizio Infanzia, and Circoscrizioni.
• Youngle ItaliacoreStrategic or Co-development PartnerNational network for youth listening services. TRA-di-NOI has been part of Youngle Italia since 2018, providing digital chat support for young people.
• Homeshare InternationalminorStrategic or Co-development PartnerInternational network supporting the VIVO.CON co-habitation project methodology and best practices sharing.
• CSV Centro Servizi VolontariatocoreStrategic or Co-development PartnerVolunteer Service Center providing support for volunteer management and training programs.
• Associazione Carpe DiemcoreStrategic or Co-development PartnerPartner in the TRA-di-NOI Youngle Trento project for youth mental health and listening services.
• Cooperativa Sociale Progetto 92 (Koiné)coreStrategic or Co-development PartnerPartner in the Agorà Famiglie network and 'Spazi per crescere' project for early childhood development, providing meeting spaces and parent support.
• Coordinamento Nazionale delle realtà di auto aiutocoreStrategic or Co-development PartnerNational coordination network for mutual aid organizations, facilitating knowledge sharing and collaboration across Italy.
• Network Nazionale della Coabitazione IntergenerazionalecoreStrategic or Co-development PartnerNational network for intergenerational cohabitation initiatives. VIVO.CON is a founding member, working to strengthen shared living practices across Italy.
• Young Hands / Hands OnlusminorStrategic or Co-development PartnerCollaborators on gaming disorder clinical guidelines, addressing technology addiction among youth.
• Università di TrentominorStrategic or Co-development PartnerAcademic partner including Sportello Genitori Unitn collaboration for family support initiatives.
• Coop. Smart – SmartLab RoveretominorStrategic or Co-development PartnerProject partner for 'So-stare nella comunità' community building initiative.
• CNCA Trentino-Alto AdigecoreStrategic or Co-development PartnerRegional coordination of communities for accoglienza and social inclusion, part of national CNCA network.
• Conagga Coordinamento Nazionale dei Gruppi per giocatori d'azzardominorStrategic or Co-development PartnerNational coordination for gambling addiction self-help groups, supporting the Azzardo project.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fondazione Telethon: Major Italian nonprofit funding genetic disease research and patient support via the 5x1000 mechanism and large donor campaigns. Comparable to AMA as an Italian health nonprofit using 5x1000, but operating at national scale with much larger fundraising capacity.
• ANPAS: National association of 900+ public-assistance volunteer organizations across Italy. Comparable to AMA in its reliance on volunteer-driven service delivery and territorial network structure, though focused more on emergency response and health transport.
• Caritas Italiana: Italy's largest Catholic social-services nonprofit, delivering welfare assistance, family support, and community services across Italy. Comparable to AMA's multi-program community welfare approach but at national scale with broader social-assistance scope and larger fundraising reach.

Direct peers

• Telefono Amico Italia: National emotional support helpline offering listening services to people in distress. Directly comparable to AMA's Invito alla Vita suicide prevention helpline (800061650) and general emotional-crisis support model.
• Coordinamento Nazionale delle Realtà di Auto Mutuo Aiuto: National coordination network for mutual-aid organizations across Italy, of which AMA is an active member. Direct peer in the mutual-aid methodology, training, and self-help group facilitation space.
• Telefono Azzurro: Italy's leading child/youth protection nonprofit operating a 24/7 listening helpline and youth support programs. Highly comparable to AMA's TRA-di-NOI youth listening project and broader crisis-support methodology, though Telefono Azzurro operates nationally.
• Auser Volontariato: Italian voluntary association for active aging and social solidarity, providing telephone companionship, family support, and community-based mutual aid. Directly comparable to AMA's volunteer-led peer support and listening methodology, especially for elderly populations.
• CNCA - Coordinamento Nazionale Comunità di Accoglienza: National coordination of community-based social inclusion organizations; AMA is a member of CNCA Trentino-Alto Adige. Comparable in delivering community-based social services, mutual support, and inclusion programs across Italy.

Regional players

• CSV Trentino: Regional Volunteer Service Center in Trentino providing training, support, and management services to local nonprofits. Direct regional peer that serves the same local volunteer ecosystem in Trentino and lists AMA among supported organizations.

Emerging players

• Youngle Italia: National youth listening network offering anonymous chat-based emotional support to young people. Directly comparable to AMA's TRA-di-NOI Youngle Trento project, which has been part of the Youngle network since 2018.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJOLGKb891PtXjPw23uaYCA
• Facebookfacebook.com/associazioneama
• LinkedInlinkedin.com/company/associazioneama
• Instagraminstagram.com/associazioneama_trento

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associazione A.M.A.