Automyčka Express

What Automyčka Express does

Automyčka Express s.r.o. is a privately held Czech hand car-wash operator founded in 2011 and headquartered in Prague. It runs a network of 28 retail branches located exclusively inside shopping centers across the Czech Republic (25 locations in Prague, Brno, Ostrava, Plzeň, Hradec Králové, Kladno) and Slovakia (Bratislava — EUROVEA and NIVY). The company pioneered the 'carwash in mall' concept in the Czech market, layering on-site water-recycling systems (<10 liters per car), ISO 9001/14001/45001 certifications, and the country's first deployment of nanotechnology cleaning products (NanoTec nanowax, Interior Ceramic, RUPES-based paint correction).

Service revenue is generated primarily through tiered, transaction-priced wash programs — BASIC (Shine, SuperStar, Exclusive) from 995 to 3,995 CZK, and PREMIUM PLUS plus auto-detailing tiers up to 29,995 CZK for Ceramic 2-layer coating — with surcharges for XL/XXL vehicles and add-ons such as DogLover pet-hair removal, Antisect bug removal, and Ozone disinfection. The go-to-market is direct-to-consumer via walk-ins, online and phone reservations, and a 28-branch physical footprint that monetizes the dwell time of mall shoppers via free parking during service. Recurring-revenue overlays include the INFINITY loyalty program (20% discount for monthly repeat visits), prepaid gift vouchers (5+1 packages), and the B2B Fleet Point program offering monthly pacts, employee vouchers, and per-vehicle cost tracking. An active franchise channel and partnerships (e.g., WrapStyle Praha collection points) support further unit growth without full balance-sheet capex.

Name

Automyčka Express

Legal name

Automyčka Express s.r.o.

Website

https://automycka.cz

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Automyčka Express is a Prague-based hand car-wash network operating 28 branches inside shopping centers across the Czech Republic and Slovakia, offering tiered wash programs and auto-detailing to individual consumers, plus Fleet Point services to corporate fleets.

Ownership category

akta.pro rank

Product category

Car Wash and Auto Detailing Services

NAICS

Car Washes (811192)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

Keywords

• Hand car wash services
• Auto detailing
• Car care programs
• Fleet washing services
• Ceramic paint protection

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Car washing services: One-time payment for washing programs ranging from basic exterior wash (995 CZK) to premium complete packages (5,995 CZK) and auto-detailing services (up to 29,995 CZK). Additional fees for XL vehicles (+20%) and XXL vehicles (+30%).
2. Gift vouchers: Prepaid vouchers sold in packages (e.g., 5+1 FREE). Valid for 1 year. Can be used across all branches.
3. INFINITY Loyalty program: 20% discount for regular customers visiting within 1 month. Drives subscription-like repeat behavior.
4. Fleet Point corporate services: Monthly washing pacts, prepaid vouchers for employees. Fleet management with detailed cost tracking per vehicle and employee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Automyčka Express operates a 100% hand car washing network from branches located exclusively inside shopping centers in the Czech Republic and Slovakia. It sells tiered washing programs ranging from a basic contactless exterior wash (995 CZK) to premium complete interior and exterior packages and high-end auto-detailing services such as paint correction and ceramic coating (up to 29,995 CZK), with vehicle size surcharges, add-on services (pet hair removal, bug removal, ozone disinfection), and a Fleet Point corporate fleet program.

Product overview

Automyčka Express operates as a 100% hand car washing network in shopping centers across Czech Republic and Slovakia, offering tiered washing programs across BASIC (Shine, SuperStar, Exclusive) and PREMIUM PLUS (Shine+, SuperStar+, Exclusive+) tiers. The product portfolio includes core exterior/interior washing packages supplemented by add-on services: NanoTec protective nano-wax coating, Interior Ceramic leather protection, Revital and Ceramic paint renovation (using RUPES polishing system), DogLover pet hair removal, Antisect bug removal, and Ozone disinfection. The company also offers Fleet Point for corporate fleet management and sells gift vouchers. Services are bundled in promotional packages like Super Holiday and Super Fresh, with loyalty (INFINITY) and family discount programs. The Pick-up Service provides vehicle collection/delivery, while WrapStyle Praha partner offers car wrapping services at one location.

Differentiator

Problem solved

Functional benefit

Brands

• Fleet Point: Corporate fleet management and car cleaning services for companies and corporations with dedicated logistics and cost control programs.
• Automyčka Express Franchising

Products and services

• BASIC Car Wash Programs (1. Shine, 2. SuperStar, 3. Exclusive) Tiered hand car wash packages covering exterior contactless wash (Shine), exterior plus basic interior vacuuming (SuperStar), and complete wash with leather/alcantara interior treatment and carpet cleaning (Exclusive). Targeted at individual car owners at shopping center locations.
• Premium PLUS Programs (1+ Shine+, 2+ SuperStar+, 3+ Exclusive+) Premium hand wash packages with multi-step pre-wash, foam ceramic shampoo, dashboard and full interior cleaning, glass polishing, and wet fabric interior shampooing including trunk. Targeted at car owners seeking higher-end interior and exterior finish.
• NanoTec Protective Nano-Wax Treatment Hand waxing service applying protective nano-wax for extreme shine, invisible paint protection up to 6 months, UV filter, and super-smooth paintwork. Includes exterior plastic revival and chrome polishing. Available standalone or bundled with wash packages.
• Interior Ceramic Leather Protection Ceramic coating service for leather interiors that prevents cracking, fading, and color transfer while repelling liquids and blocking UV radiation. Provides up to 12 months or 20,000 km of protection. Includes a free full 3. Exclusive valet.
• Revital Paint Renovation Multi-stage machine paint correction using the RUPES polishing system to remove swirl marks, light scratches, oxidation, and holograms. Restores paint shine, gloss, and smooth surface. Recommended for vehicles being sold or bought or showing paint degradation.
• Ceramic Paint Correction + 2-Layer Ceramic Coating

Quantifiable outcome

• Water consumption reduced to less than 10 liters per car through recycling

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• WrapStyle PrahaminorGTM or Marketing PartnerAE serves as collection points for WrapStyle Praha (car wrapping and tinting service). All AE branches can be used as drop-off/pick-up locations for WrapStyle services in OC Nový Smíchov. WrapStyle is the only official Prague installer for their product lines.
• Shopping center operatorscoreOthers28 branch locations across 24 shopping centers in Czech Republic and Slovakia including Palladium, Florentinum, Westfield, Nový Smíchov, Galerie Butovice, Avion, EUROVEA, NIVY, and others. Free parking provided to customers during service.
• International Carwash Association (ICA)minorOthers1st Czech Premium Member of ICA. Industry association membership providing credibility and industry best practices access.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IMO Car Wash: German-headquartered hand car wash chain operating across Europe with a similar mall-/high-traffic-location strategy and tiered wash programs. Most direct comparable for Automyčka Express's hand-wash-in-shopping-center model.
• Tommy's Express Car Wash: US-based franchise car wash network with a tiered, express-wash offering and subscription-based loyalty model. Comparable for franchise-driven growth strategy and tiered wash product architecture.
• Quick Quack Car Wash: US express car wash chain focused on convenience locations and subscription/unlimited-wash plans. Comparable as a tiered-wash, loyalty-driven operator; differs by using automated rather than hand-wash delivery.

Broad incumbents

• Driven Brands: US-listed multi-brand automotive services platform (parent of Take 5 Car Wash, ICWG) with global car wash operations. Comparable as a scaled, multi-channel car wash incumbent but operates automated rather than hand-wash model.
• ZIPS Car Wash: US express car wash chain with hundreds of locations under Driven Brands. Relevant for benchmarking unit economics, loyalty programs, and franchise-style expansion in a different geography.

Regional players

• Wash & Drive: European hand car wash concept with comparable urban/mall-located strategy; less direct than IMO but provides a reference point for hand-wash unit economics in Western Europe.

Others

• Kärcher: Global manufacturer of professional cleaning equipment and a key supplier of car wash hardware and chemistry. Relevant as an enabling/adjacent player rather than a direct competitor.
• International Carwash Association (ICA): Industry association of which Automyčka Express is the first Czech Premium Member. Comparable as ecosystem participant rather than a competitor; useful for industry benchmark data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/automycka
• Instagraminstagram.com/automyckaexpress

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automyčka Express