Autoplaza

What Autoplaza does

Autoplaza (legal name: Autoplaza Botman, formerly BD Autoplaza Alkmaar) was an independent multi-brand automotive dealership group headquartered in Alkmaar, North Holland, Netherlands. Founded in 1996 and operating with 47 employees, the business served individual vehicle buyers across three municipalities — Alkmaar, Heerhugowaard, and Langedijk — through a single physical dealership location. Its product portfolio combined authorized sales of new Suzuki and Toyota vehicles, a used car program branded as "Occasions," on-site garage services for maintenance and repair, and vehicle financing referrals to Toyota Financial Services and Suzuki Finance.

The business operated on a traditional dealership model with no proprietary technology disclosed, relying on standard dealer management systems for inventory, sales, and customer relationship management. Revenue was generated through three streams: one-time vehicle sales (new and used), professional garage services, and affiliate financing referrals. Marketing relied on a combination of a content website, manufacturer brand leverage, and customer review reputation — the latter evidenced by a 9.1 out of 10 rating across 626 customer reviews.

Autoplaza's competitive positioning rested on its dual authorized dealer status with Suzuki and Toyota, providing manufacturer-backed warranties, genuine parts, and certified service. Geographic reach was strictly regional within North Holland. On July 15, 2025, Toyota Botman fully acquired BD Autoplaza Alkmaar; all personnel transitioned to the acquirer, the original website was deactivated, and customers are redirected to Toyota Botman and the Suzuki dealer platform, leaving the standalone entity effectively absorbed.

Name

Autoplaza

Legal name

Autoplaza Botman

Website

https://autoplazagroep.nl

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Autoplaza (formerly BD Autoplaza Alkmaar) was an independent multi-brand car dealership in Alkmaar, Netherlands, selling new Suzuki and Toyota vehicles, used cars, and garage services to individual consumers across the Alkmaar, Heerhugowaard, and Langedijk region. Acquired by Toyota Botman in July 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used vehicles (occasions) through the physical dealership location. As an official Suzuki and Toyota dealer, the company sells both new vehicles under the brand franchise and pre-owned vehicles from various brands.
2. Automotive Service and Maintenance: Garage services including vehicle maintenance, repairs, and servicing for customer vehicles.
3. Financing Referrals: Referral arrangements with Toyota Financial Services and Suzuki Finance for vehicle financing and leasing products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Autoplaza Botman (formerly BD Autoplaza Alkmaar) is an official Suzuki and Toyota authorized car dealership serving the Alkmaar, Heerhugowaard, and Langedijk region of the Netherlands. The dealership sells new vehicles under the Suzuki and Toyota franchise brands, sells pre-owned vehicles (Occasions), and provides in-house garage services for vehicle maintenance and repair, with vehicle financing and leasing arranged through Toyota Financial Services and Suzuki Finance. Following the July 15, 2025 acquisition by Toyota Botman, the Alkmaar location continues operations under Toyota Botman ownership.

Product overview

Autoplaza operates as a multi-brand automotive dealership group, combining an official Suzuki dealer and Toyota dealer presence under the Autoplaza Botman brand. The offering is structured as a unified dealership platform offering both new vehicles and used car sales (Occasions), supported by garage services for vehicle maintenance. The Suzuki and Toyota dealer operations serve as parallel sub-brands, each linked to manufacturer-specific financing options, while the Occasions program extends the portfolio to used vehicle sales. Following the July 2025 acquisition by Toyota Botman, the BD Autoplaza Alkmaar location now operates under Toyota Botman ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Suzuki and Toyota)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Toyota BotmancoreChannel Partner/ Reseller/ Distributor · 15 July 2025Toyota Botman has fully acquired BD Autoplaza Alkmaar as of July 15, 2025. All personnel have transferred to Toyota Botman, ensuring continuity of service for existing customers at the same location. This represents a full ownership acquisition rather than a partnership.
• Suzuki (Suzuki Motor Corporation)coreChannel Partner/ Reseller/ DistributorAutoplaza operated as an official Suzuki dealer in the Alkmaar, Heerhugowaard, and Langedijk region, authorized to sell new Suzuki vehicles and provide brand-certified service.
• Toyota (Toyota Motor Corporation)coreChannel Partner/ Reseller/ DistributorAutoplaza operated as an official Toyota dealer in the Alkmaar, Schagen, and Zwaag region, authorized to sell new Toyota vehicles and provide brand-certified service and maintenance.

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Van Mossel Automotive Group: Van Mossel is a large Dutch automotive dealer group operating dozens of franchise locations across multiple brands. Comparable as a broad multi-brand dealer incumbent running the same combination of new vehicle sales, used car sales (occasions), and garage service operations in the same Dutch market.
• Stern Groep: Stern is a publicly listed Dutch automotive group with dealer operations across multiple brands and locations. Comparable as a Dutch multi-brand incumbent running the same new vehicle, used vehicle, and service business model.
• Louwman Group: Louwman is one of the largest automotive groups in the Netherlands, holding franchises for Toyota, Suzuki, Lexus, Mercedes-Benz, and others. It is comparable as a broad multi-brand incumbent operating official Suzuki and Toyota dealer locations across the country with parallel new, used, service, and financing offerings.
• Hedin Mobility Group: Hedin is a large European automotive retail group with multi-brand dealer operations including premium and volume franchises. Comparable as a broad incumbent in the same dealership category with parallel new/used/service revenue streams across European geographies.

Emerging players

• Auto1 Group: Auto1 is a European digital used-car platform (Autohero retail brand) that buys and sells used vehicles online across the continent. Comparable as an emerging digital-native player in the same Dutch used-car retail market that Autoplaza's occasions program addresses.
• CarNext: CarNext is a European online used-car platform (owned by Ayvens/LeasePlan) that buys, reconditions, and sells used vehicles directly. Comparable as an emerging digital-first player competing for the same used-car transactions that Autoplaza's 'occasions' program targets.

Direct peers

• Toyota Botman: Toyota Botman is the acquiring dealer group for Autoplaza and operates official Toyota dealerships in Alkmaar, Schagen, and Zwaag. Directly comparable as a multi-location Toyota dealer serving the same Dutch regional market with the same manufacturer-backed sales, service, and financing model.
• Vakgarage: Vakgarage is a Dutch network of independent garages and dealers offering maintenance, repair, and used car sales. Directly comparable as a regional garage/dealer model in the Netherlands with similar service-led and used-car focus, though without large OEM new-car franchise scale.

Others

• AutoScout24: AutoScout24 is the largest online car marketplace in the Netherlands and Europe, connecting buyers and sellers of new and used vehicles. Adjacent competitor in the same used-car ('occasions') market that Autoplaza serves, but operates purely as a digital intermediary rather than a physical dealer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/autoplazagroep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoplaza