Autopower Industries

What Autopower Industries does

Autopower Industries is a San Diego, California-based manufacturer of automotive roll bars, roll cages, and complementary racing safety equipment, founded in 1973 and operating as a privately held, family-owned business for more than 50 years. The company produces bolt-in and weld-in roll bars and cages fabricated from DOM mild steel seamless tubing (1.75-.120 or 1.5-.120 wall), engineered vehicle-by-vehicle for specific car models to optimize fit and rollover protection. Its certified product portfolio includes SFI 27.1 window nets, SFI 16.1 safety harnesses with a CNC-machined aluminum Pro-Cam buckle, arm restraints, adjustable seat braces, HANS devices, and U-Weld DIY kits, with SFI certification and SCCA/NASA sanctioning-body approvals qualifying the products for most competitive motorsports events.

The company's business model is built on made-to-order production with a 3-4 week lead time, quote-based pricing with no public list prices, and shipping billed separately. Revenue is generated through a multi-channel distribution mix: direct sales from the San Diego headquarters with in-store pickup/delivery and professional installation services, more than 50 authorized US distributors across performance shops and racing supply stores, Canadian resellers in British Columbia, Ontario, and Quebec, and a Japan distribution partner (Sound Connection, Yamato), supplemented by global direct shipping. Custom fabrication services and U-Weld kits serve race car builders and DIY fabricators requiring non-standard solutions. Primary customer segments are amateur and professional racing enthusiasts and street-performance enthusiasts, with secondary segments in rally racers and custom fabricators. All products are manufactured in the United States.

Name

Autopower Industries

Legal name

Autopower Industries

Website

https://autopowerindustries.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Autopower Industries is a San Diego-based, family-owned manufacturer founded in 1973 that designs and builds roll bars, roll cages, and SFI-certified racing safety equipment (harnesses, window nets, HANS devices) for amateur and professional racers and street-performance enthusiasts in North America and Japan.

Ownership category

akta.pro rank

Product category

Racing Safety Equipment

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Seatbelt Assemblies & Webbing Hardware Manufacturing (IMACAMAC)

Keywords

• Roll cage manufacturing
• Racing safety equipment
• Roll bar fabrication
• Motorsports safety gear
• Automotive safety products

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Roll Bars and Roll Cages: Core revenue stream from manufacturing and selling roll bars and roll cages. Products are made to order with 3-4 week production timeline. Available in bolt-in and weld-in configurations for various vehicle applications.
2. Racing Safety Equipment: Sales of complementary safety products including safety belts, window nets, arm restraints, adjustable seat braces, covers and padding, and HANS devices.
3. Custom Fabrication Services: Custom fabrication services for unique vehicle specifications and requirements, providing personalized solutions beyond standard product offerings.
4. Installation Services: Professional installation services available for customers who prefer expert installation of roll bars, roll cages, and safety equipment.
5. Shipping: Shipping costs are calculated separately from product price. Global shipping available, delivering products directly to customers regardless of location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Autopower Industries manufactures and sells automotive roll bars, roll cages, and complementary racing safety equipment (safety belts, window nets, arm restraints, HANS devices, seat braces, covers and padding). All products are made to order in 3-4 weeks from DOM mild steel seamless tubing, offered in vehicle-specific bolt-in or weld-in configurations and approved by SCCA, NASA, and other sanctioning bodies. The company also provides custom fabrication and installation services, selling direct and through an authorized distributor network in the US, Canada, and Japan.

Product overview

Autopower Industries is a manufacturer of automotive roll bars and roll cages, offering a comprehensive portfolio of safety equipment for racing and performance vehicles. The product line includes bolt-in and weld-in roll bars (Race Roll Bar, Street Roll Bar, Street Sport Roll Bar), full roll cage systems (Bolt-In Roll Cage, Rally Cage Kit, U-Weld Full Cage Kit), U-Weld DIY kits (U-Weld Roll Bar, U-Weld Front Cage Kit), racing restraints (Safety Belts, Arm Restraints, Window Nets), and supporting accessories (Adjustable Seat Brace, Covers and Padding, HANS Device). Products are made to order in 3-4 weeks, with custom fabrication services available. All products are 100% American-made and SFI certified where applicable.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolt-In Roll Cage 6-point bolt-in roll cage with slip tube bolt-in configuration designed to transform street cars into race-legal competition cars. Approved by SCCA and NASA for open road racing and drifting events; precision fit with 6 mounting points.
• Race Roll Bar Race roll bar designed to fit stock interior cars with minimal modification. Features harness bar and crossbar welded in place, with bolt-in or weld-in options. Suitable for solo, autocross, high-speed time trials, track days, and hill climbs.
• Rally Cage Kit Complete weld-in rally roll cage kit accepted for SCCA PRO RALLY competition. Main hoop tubes and gussets are pre-fit and tack-welded; requires final fitting and welding.
• Street Roll Bar 4-point roll bar providing performance look and style for street cars. Designed to fit stock interior with minimal modification; bolt-in and weld-in options available.
• Street Sport Roll Bar 4-point roll bar giving street cars a performance look with bolt-in harness bar for attaching harnesses. Designed to fit stock interior with rear seats remaining in place in most applications.
• U-Weld Roll Bar 4-point race roll bar kit allowing fabricators flexibility on mounting points for rear braces. Harness bar and crossbar are tacked into place for modification; made of DOM mild steel seamless tubing.
• U-Weld Full Cage Kit 6-point U-Weld Full Cage Kit designed to convert cars into dedicated racecars. Fabrication required for installation; can be installed with or without interior removal.
• U-Weld Front Cage Kit Kit to convert an existing race roll bar into a full 6-point roll cage. Includes two mounting plates and high-quality steel tubing; requires fabrication and welding for installation.
• Safety Belts Pro-Cam restraint system with quarter-turn release buckle. CNC-machined aluminum and alloy steel cam lock buckle. SFI 16.1 approved racing harnesses available in 5, 6, and 7-point mounting options.
• Window Nets SFI 27.1 certified safety window nets with quick-release forward latch. Made of 1-inch double sewn webbing measuring 15 by 21 inches with 3/8-inch steel rod. Designed for weld-in installation.
• Arm Restraints SFI-certified arm restraints designed to keep driver arms inside vehicle during rollovers. Features quick-release mechanisms and adjustable straps, compatible with SCTA-BNI racing regulations.
• Adjustable Seat Brace Seat brace that clamps to harness bar and extends to back of seat to prevent seat collapse in rear impacts. No welding required, SCCA approved for competition. Multiple sizes available.
• HANS Device Head and Neck Support (HANS) Device critical safety equipment for serious racers, designed to reduce risk of head and neck injuries during high-speed collisions.
• Covers and Padding Covers and padding providing extra layer of protection and comfort for racing applications. Made from high-quality materials designed to withstand racing rigors.
• Custom Fabrication Services Custom fabrication services for unique vehicle specifications and requirements, providing personalized roll bar and roll cage solutions beyond standard catalog offerings.
• Installation Services Professional installation services for customers who prefer expert installation of roll bars, roll cages, and safety equipment, available from the San Diego manufacturing location.

Quantifiable outcome

• Products meet or exceed safety requirements for most competitive sanctioning organizations
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Sports Car Club of America (SCCA)coreOthersOfficial membership in the SCCA. Autopower Industries products are engineered to comply with SCCA safety standards and are accepted for SCCA competition when properly installed.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Momo: Italian broad-line motorsport and aftermarket automotive accessories brand producing steering wheels, seats, harnesses, and shifters. Comparable as a broader motorsport equipment incumbent, though not specialized in roll cages.

Others

• HANS Performance Products: US manufacturer of HANS head and neck restraint devices that Autopower resells as part of its safety product line. Connected as a supplier/category partner rather than a direct competitor.

Direct peers

• Simpson Race Products: US manufacturer of motorsport safety equipment including harnesses, helmets, suits, and restraints. Comparable to Autopower across the racing safety equipment category, with overlapping SFI-certified product lines.
• OMP Racing: Italian manufacturer of motorsport safety products including harnesses, roll cages, seats, and restraints. Comparable to Autopower's safety belt, arm restraint, and roll cage product lines, with FIA-homologated certifications.
• G-Force Racing Gear: US manufacturer of racing safety harnesses, suits, gloves, and restraints. Direct competitor in the SFI-certified restraint category where Autopower also competes.
• Sabelt: Italian manufacturer of racing harnesses and restraint systems with FIA homologation. Direct overlap with Autopower's Pro-Cam restraint system and racing safety belt categories.
• Sparco: Italian manufacturer of motorsport safety equipment including racing harnesses, roll cages, seats, and steering wheels. Direct competitor to Autopower in the racing safety equipment category, particularly across harnesses and restraints.
• Wiechers Racing: German manufacturer of roll cages and chassis reinforcement components. Directly competes in the roll bar/roll cage category, particularly for European vehicle applications.
• Cusco: Japanese manufacturer of roll cages, chassis braces, and suspension components. Directly comparable to Autopower's roll bar and roll cage product portfolio, serving similar motorsport and street performance segments.
• Race Tech (Race Fabrication): US-based custom roll cage and chassis fabrication shop serving the amateur and professional racing community. Directly comparable to Autopower's custom fabrication and roll cage installation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autopower-industries

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autopower Industries