Association Sectorielle Service Automobile

What Association Sectorielle Service Automobile does

Association Sectorielle Service Automobile, operating under the trade name Auto Prévention, is a Quebec-based non-profit sectoral paritary association (association sectorielle paritaire, ASP) dedicated to occupational health and safety (SST) in the automotive services sector. Founded in 1983 and headquartered in Brossard, Quebec, the organization is mandated under Quebec's occupational health and safety framework to deliver prevention services, accredited training, and technical advisory support to employers and workers across auto dealerships, repair shops, tire specialists, body shops, and parts recyclers in the province. It is governed jointly by employer and worker representatives through a board that includes delegates from major industry associations and unions such as ARPAC, ASPMQ, CCPQ, CCAQ, AIA, Canadian Tire Quebec, Unifor, FIM-CSN, and Fédem-CSD.

The organization's core offering is organized around three pillars: training and education (a formation catalog of classroom courses, self-paced online autoformations, webinars, and the recently introduced Attestation sécurité Vé 14-hour EV safety certification), technical advisory services delivered by regional prevention advisors deployed across defined Quebec territories, and a documentation center comprising downloadable thematic toolkits, technical fact sheets, safety posters, an equipment directory, surveys, and a quarterly magazine. Distribution combines field-based advisor visits, regional training sessions, a self-serve online platform, an annual symposium (Colloque annuel, scheduled March 2026 in Trois-Rivières), and a multi-channel content program spanning a blog, email newsletter, and social media. The organization also partners with the CNESST regulator, IRSST research institute, Université TÉLUQ, and Transports Canada on compliance training and sectoral research.

Revenue mechanics are paritary: the association is funded through mandatory sectoral contributions from employers and workers in the automotive services sector pursuant to Quebec's SST legislation, supplemented by government-linked funding streams and subsidized or free training delivery (such as free manuals and Class 0 gloves for EV safety training). Customer segments are split between employers requiring compliance and prevention-program implementation, and individual workers requiring certified safety training and hazard awareness. The organization does not disclose revenue, has no parent company, is not venture-backed, and operates with a small core team of prevention advisors, communications staff, and administrative personnel under a General Director.

Name

Association Sectorielle Service Automobile

Legal name

Association Sectorielle Service Automobile

Website

https://autoprevention.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Prévention is a Quebec-based non-profit sectoral association (ASP) mandated under provincial occupational health and safety law to deliver prevention services, accredited training, and technical advisory support to employers and workers in the automotive services sector across the province.

Ownership category

akta.pro rank

Headquarters

HQ city

Brossard, Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paritary Association Funding: As a sectoral paritary association (ASP), Auto Prévention is funded through mandatory contributions from employers and workers in the automotive services sector, in accordance with Quebec's occupational health and safety legislation.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Auto Prévention is a sectoral paritary association (ASP) delivering occupational health and safety (SST) services to Quebec's automotive services industry. Its core offerings include a catalog of accredited SST training programs (in-person, regional, and self-paced online), direct technical consulting by regional prevention advisors, downloadable thematic OHS toolkits, and the Attestation sécurité VÉ electric vehicle safety certification.

Product overview

Auto Prévention operates as a sector-based occupational health and safety association (ASP) for Quebec's automotive services industry. The organization offers a comprehensive suite of prevention services organized around three pillars: (1) Training & Education — a formation catalog of classroom and online courses including self-paced autoformations and webinars; (2) Technical Advisory Services — direct consulting with regional prevention advisors and downloadable thematic toolkits; and (3) Knowledge Resources — a documentation center with guides, posters, equipment directories, surveys, and an award-winning magazine now delivered as a blog. Annual programming includes the Colloque annuel conference, monthly newsletter, and the Attestation sécurité VÉ certification for electric vehicle safety. The product portfolio is completed by technical assistance via regional advisors and themed OHS resources addressing workplace hazards specific to automotive repair, car dealerships, and related services.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Catalog (Catalogue de formations) Comprehensive catalog of occupational health and safety training courses for automotive service sector workers and employers, covering topics such as vehicle lifts, brake systems, fall protection, and WHMIS/SIMDUT.
• Regional Training Sessions (Formations régionales) In-person training sessions delivered across different regions of Quebec to provide localized occupational health and safety education for automotive service workers.
• Online Self-Training (Autoformations) Self-paced online training modules allowing automotive workers to enhance their occupational health and safety knowledge at their own convenience.
• Webinars (Webinaires) Live and recorded webinar sessions on occupational health and safety topics relevant to automotive services, featuring expert presentations including IRSST research on vehicle lifts and workplace safety.
• Attestation sécurité VÉ (Electric Vehicle Safety Certification)

Quantifiable outcome

• 284 automotive mechanics and 31 body shop professionals certified in electric vehicle safety as of September 2023
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• Fédération démocratique de la métallurgie, des mines et des produits chimiques (Fédem-CSD)coreStrategic or Co-development Partner · 7 April 2026Fédem-CSD is a metallurgical workers' federation. Their representative, Guillaume Nadeau, serves on Auto Prévention's board representing worker interests in occupational health and safety.
• Association des recycleurs de pièces d'autos et de camions inc. (ARPAC)coreStrategic or Co-development Partner · 1 April 2026ARPAC represents auto and truck parts recyclers in Quebec. Their representative, Steve Lemm, serves on Auto Prévention's board bringing auto recycling industry perspective to occupational health and safety governance.
• Association des spécialistes de pneu et mécanique du Québec (ASPMQ)coreStrategic or Co-development Partner · 18 January 2026ASPMQ represents tire and mechanical specialists in Quebec. Their representative, Dominic Labelle, serves on Auto Prévention's board of directors, providing governance oversight and industry-specific guidance for prevention initiatives.
• Commission des normes, de l'équité, de la santé et de la sécurité du travail (CNESST)coreStrategic or Co-development Partner · 16 January 2026CNESST is Quebec's government body overseeing occupational health and safety. Auto Prévention collaborates with CNESST on mandatory training programs, regulatory compliance guidance, and workplace safety initiatives for the automotive sector.
• Association des marchands Canadian Tire du QuébeccoreStrategic or Co-development Partner · 27 August 2025Canadian Tire dealers' association representing Quebec retailers. Their representative, Ghyslain Le Dû, serves on Auto Prévention's board of directors, bringing automotive retail perspective to governance.
• Association des industries de l'automobile du Canada (AIA)coreStrategic or Co-development Partner · 22 July 2025AIA represents automotive industry manufacturers. Their representative, Mario Comtois (coprésident patronal), serves on Auto Prévention's board providing automotive industry governance perspective.
• Corporation des concessionnaires automobiles du Québec (CCAQ)coreStrategic or Co-development Partner · 26 February 2025CCAQ collaborated with Innoviste to develop two training programs on hybrid and electric vehicle safety for automotive service workers, addressing the growing electric vehicle market in Quebec.
• Corporation des carrossiers professionnels du Québec (CCPQ)coreStrategic or Co-development Partner · 1 January 2025CCPQ represents professional auto body shop operators in Quebec. Their representative, Jonathan Pilon, serves on Auto Prévention's board, bringing body shop industry perspective to occupational health and safety initiatives.
• Transports CanadacoreStrategic or Co-development Partner · 15 May 2024Federal department regulating transport of dangerous goods (TMD). Auto Prévention guides members on BDIC registration requirements and TMD compliance for establishments handling hazardous materials.
• Conseil provincial des comités paritaires de l'industrie des services automobiles (CPCPA)coreStrategic or Co-development Partner · 24 January 2024CPCPA coordinates paritary committees across Quebec's automotive services sector. Auto Prévention collaborates with CPCPA on the launch of Electric Vehicle Safety Attestation training, combining sectoral expertise with training delivery.
• Comité sectoriel de main-d'œuvre (CSMO) - AutocoreStrategic or Co-development Partner · 24 January 2024CSMO-Auto is the sectoral workforce committee for automotive services. Partnered with Auto Prévention on the launch of Electric Vehicle Safety Attestation training as part of the Programme Compétences Véhicules Électriques (PCVÉ).
• Unifor QuébeccoreStrategic or Co-development Partner · 16 May 2023Unifor is Canada's largest private sector union. Their representative, Gaétan Legault, serves on Auto Prévention's board representing automotive workers' interests in occupational health and safety governance.
• Institut de recherche Robert-Sauvé en santé et en sécurité du travail (IRSST)coreStrategic or Co-development Partner · 24 March 2023IRSST conducts occupational health and safety research. Auto Prévention partnered with IRSST on research projects including the Maxime-Fortier working group studying two-column vehicle lifts safety, and collaborative FAQ development on electric vehicle batteries.
• Fédération internationale de la métalurgie - CSN (FIM-CSN)coreStrategic or Co-development Partner · 24 March 2023FIM-CSN is a major industrial workers' union. Their representative, David Allard, serves on Auto Prévention's board representing worker interests in automotive sector occupational health and safety.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASP Construction: Quebec sectoral paritary association (ASP) for the construction industry, operating under the same CNESST-recognised prevention model as Auto Prévention but serving a different vertical. Directly comparable in funding mechanism, governance (joint employer-union board), and service mix (training, advisory, documentation).
• Infrastructure Health & Safety Association (IHSA): Ontario sector-based OHS association offering training, certifications, and advisory services. Mirrors Auto Prévention's certification-driven training model and joint employer-labour governance structure.
• Workplace Safety & Prevention Services (WSPS): Ontario-based health and safety association providing training, consulting, and resources to employers across multiple sectors. Operates a similar prevention-services model to Auto Prévention, funded through sector levies and serving a comparable employer/worker base.
• APSAM (Association paritaire pour la santé et la sécurité du travail - secteur d'affaires municipales): Quebec ASP serving the municipal affairs sector under the same LSST framework. Auto Prévention's closest structural twin, offering parallel prevention services, technical advisory, and accredited training to a different employer base.
• ASFETM (Association sectorielle paritaire - équipement motorisé): Quebec ASP focused on the motorised equipment sector. Closely comparable to Auto Prévention in mandate and operational model, with overlapping coverage of garages, vehicle maintenance, and powered-machinery workplaces.

Others

• IRSST (Institut de recherche Robert-Sauvé en santé et en sécurité du travail): Quebec OHS research institute that Auto Prévention partners with on joint projects (e.g., two-column vehicle lifts study, EV battery FAQs). Acts as an upstream research supplier rather than a competing training provider.
• CNESST (Commission des normes, de l'équité, de la santé et de la sécurité du travail): Quebec government regulator that commissions Auto Prévention's prevention services and co-develops mandatory training. Acts as principal funder and policy-setter, not a commercial peer.
• AIA Canada (Association des industries de l'automobile du Canada): National automotive industry trade association with a board seat on Auto Prévention. Adjacent rather than competing: represents manufacturers and aftermarket suppliers, while Auto Prévention focuses on OHS in-services.

Broad incumbents

• WorkSafeBC: British Columbia's workers' compensation and OHS regulator. Comparable to CNESST's broader role relative to Auto Prévention; provides training, prevention resources, and inspection across all sectors in BC.

Emerging players

• CCAQ (Corporation des concessionnaires automobiles du Québec): Quebec new-vehicle dealer association that co-developed proprietary EV-safety training with Innoviste in 2025. Represents a competing channel for sectoral training that may erode Auto Prévention's exclusive mandate in practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@autoprevention5408/videos
• Facebookfacebook.com/Auto-Pr%C3%A9vention-194365247249122
• LinkedInlinkedin.com/company/association-sectorielle-service-automobile
• Instagraminstagram.com/autoprevention

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Sectorielle Service Automobile