Fischer Reisen

What Fischer Reisen does

Fischer Reisen (legal entity: Autoreisen Fischer GmbH & Co. KG) is a fourth-generation, family-owned German mobility and tour operator headquartered in Königsfeld-Neuhausen in the Black Forest, with a secondary sales office in St. Georgen. Founded in 1949 by Mathias Fischer originally as a local milk and bus route operator, the company expanded into packaged travel in 1970 through the acquisition of Firma Bäsch and into taxi services in 1997 (Funk-Taxi Fischer), before transitioning to its current legal form under fourth-generation managing directors Sylvia Fischer and Harry Fischer in 2019. It is registered at Amtsgericht Freiburg as HRA 705 709.

The company's product portfolio spans six core lines: (1) Tagesfahrten (day trips) priced €30–85 per person to regional destinations in southern Germany; (2) Mehrtagesreisen (multi-day tours) priced €260–1,120 across 2–8 day packages to Germany, Austria, Italy, Switzerland, France, Czech Republic, and Liechtenstein; (3) Busanmietung, charter rental of Setra touring coaches for groups; (4) Funk-Taxi Fischer, a taxi operation including specialized medical transport (dialysis, chemotherapy, radiation), airport transfers, and wheelchair-accessible rides; (5) Reise-Gutschein, gift vouchers in any denomination; and (6) Linienverkehr, scheduled local bus services connecting the surrounding Black Forest communities. The catalog is published annually (Katalog 2026 active) with destinations added monthly.

Technology is minimal: bookings are processed via the reise-CMS travel portal, phone, or in-person at the two agency offices, with no mobile app, no APIs, and no disclosed integrations. Go-to-market is direct-to-consumer through owned retail locations, the company website, printed catalogs, newspaper/poster advertising, and word-of-mouth referrals. Pricing is unit-based with a 20% deposit on booking and balance due four weeks before departure. Revenue is not publicly disclosed and the business operates at small Mittelstand scale, with the company itself stating financial figures are unavailable. The competitive position rests on four-generation local brand equity and an integrated bus-plus-taxi mobility ecosystem rather than scale or technology differentiation.

Name

Fischer Reisen

Legal name

Autoreisen Fischer GmbH & Co. KG

Website

https://autoreisen-fischer.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Fischer Reisen is a fourth-generation, family-owned German bus tour and taxi operator based in the Black Forest, offering day trips, multi-day European tours, charter bus rentals, scheduled local bus service, and specialized taxi/medical transport to individual travelers, families, and local residents in southern Germany.

Ownership category

akta.pro rank

Product category

Bus Travel and Tour Services

NAICS

Tour Operators (561520), Travel Agencies (56151), Transit and Ground Passenger Transportation (485), Special Needs Transportation (485991)

SIC

Transportation Services (4700), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Private Transportation & Chauffeur-Hosted Experiences (THAJALAD), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Bus tour packages
• Day trip excursions
• Charter bus rental
• Medical taxi services
• Scheduled bus routes

Headquarters

HQ city

Königsfeld-Neuhausen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Tours: Multi-day bus tours including accommodation, meals, and activities. Customers pay for complete travel packages spanning 2-8 days to destinations in Germany, Austria, Italy, and other European countries.
2. Day Trips: Single-day bus excursions to regional destinations including Bodensee (Lake Constance), Stuttgart, Black Forest, Alsace, and Switzerland. Prices range from €30-85 per person.
3. Taxi Services: Funk-Taxi Fischer provides various taxi services including regular taxi rides, dialysis transport, medical transport, radiation therapy transport, chemotherapy transport, airport transfers, and errand runs. Wheelchair-accessible taxi service also available.
4. Bus Rental: Charter bus rental service for groups. Customers can rent the company's comfort Setra buses for custom itineraries. Terms and conditions documented in Anmietverkehr.pdf contract.
5. Gift Vouchers: Travel gift vouchers (Reise-Gutschein) available in any amount. Can be sent directly to recipients with invoice mailed to buyer.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fischer Reisen is a family-owned bus travel and mobility company that sells organized day trips and multi-day vacation packages by coach to destinations across Germany, Austria, Italy, and other European countries. The company also operates taxi services (including medical and wheelchair-accessible transport), scheduled local bus routes, charter bus rental for groups, and travel gift vouchers, all delivered through its own Setra touring coach fleet and Opel/VW taxi vehicles.

Product overview

Fischer Reisen operates as a family-owned travel company (in its 4th generation since 2019) offering a unified portfolio of transportation and travel services. The core offering centers on bus-based travel products: Tagesfahrten (day trips) for single-day excursions, Mehrtagesreisen (multi-day trips) for extended vacations, and Busanmietung (bus rental) for charter services. These are complemented by Funk-Taxi Fischer (taxi services) covering medical transport and airport transfers, and Reise-Gutschein (travel vouchers) as a gift product. The company also operates Linienverkehr (scheduled bus routes) for local public transport. All bus travel is conducted using a fleet of Setra touring coaches, while taxi services utilize Opel Zafira and VW vehicles. The portfolio is marketed through physical travel agencies in St. Georgen and Königsfeld-Neuhausen, supported by a website booking system.

Differentiator

Problem solved

Functional benefit

Brands

• Funk-Taxi Fischer: Taxi service offering dialysfahrten, Krankenfahrten, Bestrahlungsfahrten, Chemofahrten, Flughafentransfer, and wheelchair transport services.

Products and services

• Tagesfahrten (Day Trips) Single-day bus excursions to regional destinations including Bodensee (Lake Constance), Stuttgart, Black Forest, Alsace, and Switzerland, priced from €30 to €85 per person. Targeted at individual consumers and families seeking a one-day organized outing.
• Mehrtagesreisen (Multi-Day Trips) Multi-day bus vacation packages spanning 2 to 8 days to destinations in Germany, Austria, Italy, Switzerland, France, and the Czech Republic, including accommodation, meals, and activities. Prices range from €260 to €1,120 per person, with single-room supplements of €66–€245.
• Busanmietung (Bus Rental) Charter bus rental service allowing groups to rent comfort Setra touring coaches for custom itineraries with flexible routes, schedules, and departure locations. Contract terms documented in Anmietverkehr.pdf. Targeted at clubs, associations, and corporate groups.
• Funk-Taxi Fischer (Taxi Services) Local taxi services including regular taxi rides, dialysis transport, medical transport, radiation therapy transport, chemotherapy transport, airport transfers, errand runs, and wheelchair-accessible transport. Serves residents in St. Georgen, Königsfeld-Neuhausen, and surrounding communities.
• Reise-Gutschein (Travel Gift Vouchers) Gift vouchers available in any amount that can be redeemed for Fischer Reisen travel services, with the option to send the voucher directly to a recipient while the invoice is mailed to the buyer.
• Linienverkehr (Scheduled Bus Service) Scheduled public bus route services connecting local communities including Martinsweiler-Königsfeld, Burgberg, Erdmannsweiler, and St. Georgen.
• Badeurlaub (Beach Vacation Packages)

Quantifiable outcome

• Minimum 20 participants required for most trips to ensure operation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hauck Reisen: Family-run German coach tour operator offering multi-day package tours and day excursions primarily in Bavaria and southern Germany. Direct comparable to Fischer in coach tour format, regional concentration, and family-owned operating model.
• Hagebus Touristik: German regional bus tour operator offering multi-day coach tours, day trips, and charter services. Closely comparable to Fischer on bus-based tour format, regional operator scale, and family/mid-market German ownership profile.
• Eberhardt Reisen: German tour operator founded in 1890s, headquartered in Radebeul, offering escorted coach tours, multi-day package tours, and bus-based holidays across Europe. Closely comparable to Fischer Reisen in product (escorted bus tours), customer base (German leisure travelers), and family/regional-operator profile.
• Stewa Touristik: Family-owned German tour operator headquartered in Wiesbaden offering bus-based package holidays, day trips, and charter services. Directly comparable to Fischer on bus tour product mix, package pricing structure, and family ownership model.
• Schuy Exkursionen: German bus tour operator specializing in multi-day escorted coach tours across Europe. Comparable to Fischer in coach-based multi-day tour product, German leisure traveler customer base, and regional tour operator positioning.

Broad incumbents

• TUI Deutschland: Germany's largest tour operator under the TUI Group, offering package holidays, escorted tours, and bus-based group travel. Overlaps with Fischer in tour product and German leisure traveler base, but operates at vastly greater scale and includes air/hotel packages.
• DER Touristik: Major German tour operator offering package tours, group travel, and coach-based holidays across Europe. Comparable to Fischer in offering escorted group tours to German travelers, but with significantly broader product portfolio and national distribution.
• ADAC Reisen: Travel arm of ADAC, Germany's largest automobile club, offering package tours, bus trips, and curated travel across Europe. Comparable as a German travel provider serving similar leisure customers, but with national brand reach and broader portfolio beyond bus tours.

Others

• Mein Fernbus / FlixBus: German long-distance bus mobility platform operating scheduled intercity bus services across Europe. Tangentially comparable as a bus-based passenger mobility operator in Germany, though FlixBus is a digital-first scale player versus Fischer's regional leisure focus.
• Setra (Daimler Buses): German manufacturer of premium touring coaches (the same brand Fischer operates). Comparable as an enabling supplier of the capital equipment that defines Fischer's tour product quality and operating economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fischer-reisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fischer Reisen