Autoschade Herstel Groep

What Autoschade Herstel Groep does

Autoschade Herstel Groep (AHG) is a Dutch franchise organisation headquartered in Ede, Gelderland, that operates a national network of more than 110 independent auto body repair shops across the Netherlands under a shared brand, warranty, and certification standard. Founded circa 2000, AHG provides full-scope collision and cosmetic repair for passenger cars, campers, caravans, and light trucks, with technical capabilities spanning SMART (Small to Medium Area Repair Technique), ADAS sensor calibration, and NEN9140-certified high-voltage electric vehicle repair. The Easy2Fix sub-brand targets consumer-pay minor damage with transparent entry-level pricing starting at €89 and same-day turnaround, while the broader network processes insurance- and leasing-routed work.

The central franchisor runs a compact team of 42 employees at the Ede headquarters, focused on franchisee onboarding, the AHG Academy+ training programme, certification management (BOVAG, Erkend Duurzaam, Groen Autoherstel), and partner relationship management. Technical standardisation across the network is reinforced by a 7-year warranty that extends three years beyond the prevailing BOVAG guarantee, and by a simplified digital damage reporting flow that funnels photo-based claims into the franchise network.

AHG's commercial model is a B2B2C franchise cooperative. The central entity earns recurring fees from franchisees plus network service and procurement revenue; franchisees themselves generate revenue by performing repair work billed to insurance panels, leasing companies, and direct-pay consumers. Named partner relationships include Dutch insurers and leasing operators such as Univé, FBTO, and Promovendum, with the Easy2Fix consumer channel providing incremental out-of-pocket volume. The business is privately held with no public listing, no disclosed revenue, and no external funding rounds on record.

Name

Autoschade Herstel Groep

Legal name

Autoschade Herstel Groep

Website

https://autoschadeherstelgroep.nl

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Autoschade Herstel Groep (AHG) is a Dutch franchise cooperative operating 110+ auto body repair shops across the Netherlands from its Ede headquarters, serving individual vehicle owners through insurance, leasing, and direct-pay channels with BOVAG-certified repair, EV capability, and a 7-year warranty.

Ownership category

akta.pro rank

Product category

Auto Body Repair Services

NAICS

Automotive Repair and Maintenance (8111), General Automotive Repair (811111), Specialized Automotive Repair (811114), Automotive Mechanical and Electrical Repair and Maintenance (81111)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

General Automotive Repair & Maintenance (TLAKAAAA), Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH), Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ), Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)

Keywords

• Auto body repair
• Franchise network
• Vehicle damage repair
• SMART repair services
• Insurance claims handling

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise fees and network services: Ongoing fees from franchise partners for access to the AHG brand, centralized marketing, bulk purchasing agreements, administrative support, and automatisering. Partners pay for the infrastructure and brand support provided by the central organization.
2. Repair services: Each of the 110+ franchise locations generates revenue through vehicle repair services billed to customers, insurance companies, and leasing companies. Services include body work, painting, glass replacement, and specialized repairs for electric vehicles.
3. Claims handling services: Full damage administration and insurance coordination services, handling communication and financial settlement with insurance and leasing companies on behalf of customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Autoschade Herstel Groep (AHG) is a Dutch franchise organization that operates a national network of more than 110 independent auto body repair shops. The franchise locations repair vehicle damage for cars, campers, caravans, and trucks using SMART Repair techniques, paintless dent removal, spot repair, ADAS calibration, and certified electric vehicle repair, and the central organization provides brand, marketing, automation, bulk purchasing, and complete insurance and leasing claims handling support.

Product overview

Autoschade Herstel Groep is a franchise organization for auto body repair operating as a unified network with independent locations across the Netherlands. The portfolio consists of the core Autoschade Herstel Groep franchise brand offering comprehensive vehicle repair (cars, campers, caravans, trucks), supplemented by the Easy2Fix sub-brand targeting minor damage repairs. Key service components include SMART Repair techniques, paintless dent removal (Restylen), spot repair, mobility guarantee, and complete damage handling administration. The organization also provides specialized capabilities for electric vehicle repair with ADAS calibration, supported by the AHG Academy+ training program. All locations are BOVAG-certified and operate under Erkend Duurzaam sustainability certification.

Differentiator

Problem solved

Functional benefit

Brands

• Easy2fix: Slimme werkwijze voor kleine autoschades die net te klein zijn voor de verzekering maar te zichtbaar om te negeren; SMART Repair-technieken voor snelle, betaalbare en vakkundige reparaties binnen twee uur.
• AHG Academy+

Products and services

• Autoschade Herstel Groep (AHG) Auto Body Repair Network Comprehensive vehicle damage repair services delivered through a national franchise network of 110+ independently owned auto body shops, covering cars, campers, caravans, and trucks with standardized quality, BOVAG certification, Erkend Duurzaam sustainability standards, ADAS calibration, NEN9140 certified electric vehicle repair, mobility guarantee with replacement vehicles, and a 7-year warranty.
• Easy2Fix Minor Damage Repair Service A targeted SMART Repair service for minor vehicle damages that are too small to claim through insurance but too visible to ignore. Covers small dents up to 2-euro coin size, surface scratches, and spot repairs, with pricing starting at €89 and most repairs completed within two hours or one day for a fast, affordable consumer offering.

Quantifiable outcome

• 99% of Easy2Fix damages repaired within one day
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and key.

• Insurance companiescoreStrategic or Co-development PartnerPartnership with multiple insurance companies who recommend AHG franchise locations to their policyholders. AHG handles complete claims administration, communication, and financial settlement with insurers on behalf of customers.
• Leasing companiescoreStrategic or Co-development PartnerContract partners for fleet vehicle damage repair. Multiple leasing companies work with AHG network for consistent quality and pricing across their fleet.
• BASF/GlasuritkeyTechnology or IntegrationPaint and coating supplier partnership. BASF Coatings opened doors of their production facilities, Refinish Competence Center, and laboratory to AHG entrepreneurs during entrepreneur event. Collaboration focuses on new lacquer technology, color identification, and process optimization.
• Skills HeroeskeyStrategic or Co-development PartnerHead partner of Skills Heroes national vocational competitions for mbo students in autoschadeherstel (body repair) and autospuiten (auto painting). Supports development of young talent and future of the trade.
• Franchise partners (zelfstandige ondernemers)coreChannel Partner/ Reseller/ DistributorIndependent auto body shop entrepreneurs who franchise under the AHG brand. They receive support in administration, automation, marketing, and purchasing while maintaining independent ownership. Blue Partner option available for those only seeking bulk purchasing benefits.
• BOVAGkeyOthersTrade association membership ensuring professional standards, reliability, and transparency in the mobility industry.
• Erkend DuurzaamkeyOthersChain certification for sustainable mobility industry practices, ensuring environmentally conscious repair across all franchise locations.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ANWB Schadeherstel: ANWB's auto body repair network in the Netherlands, operating as a national preferred-partner body shop chain with insurance integrations. Directly comparable to AHG as a Dutch national collision repair franchise.
• Carglass: European glass repair and replacement franchise with significant Netherlands presence and direct insurance partnerships. Comparable franchise model, insurance channel dependency, and consumer-facing brand, though focused on glass rather than full body repair.
• Vakgarage: Largest Dutch automotive franchise network covering general repair, maintenance, and tire services. Comparable franchise model, BOVAG affiliation, and multi-location coverage, though broader in scope than AHG's collision focus.
• Profile Car & Tyre Service: Dutch automotive service franchise network providing maintenance, tire, and repair services. Comparable franchise distribution model with strong national presence and shared purchasing, though oriented toward routine service rather than collision.
• SchadeGarant: Dutch auto body repair concept linked to insurance partners, providing certified body shops across the Netherlands. Comparable as a national body shop network competing for the same insurance-driven customer flow as AHG.

Broad incumbents

• AutoCrew (Bosch): Bosch's global automotive service franchise network offering mechanical and electrical repair. Comparable franchise-based service model, though AutoCrew is part of a much larger industrial conglomerate and operates globally rather than nationally focused.
• Kwik-Fit: Major European automotive service franchise specializing in tires, brakes, and general maintenance. Comparable franchise distribution and consumer brand, but broader scope and stronger European footprint than AHG's collision-only positioning.
• Fix Auto: Global collision repair franchise network operating across multiple countries. Closest international comparable to AHG's collision repair franchise model, though at much larger global scale and absent in the Netherlands.
• Bosch Car Service: Bosch's automotive service network focused on mechanical and electrical repair across multiple European markets. Comparable in its franchise-based national coverage, though broader in scope and backed by a major parts supplier.

Others

• Brezan: Dutch automotive parts and service network. Comparable as part of the broader Dutch aftermarket ecosystem serving repair shops, though Brezan is a parts distributor rather than a directly competing repair franchise.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autoschadeherstelgroep

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoschade Herstel Groep