What AutoSmart does

AutoSmart operates an online gaming aggregation platform under the doing-business-as name KING555, headquartered in Deptford, New Jersey while serving end users primarily in Indonesia and six other Southeast Asian markets (Malaysia, Singapore, Philippines, Cambodia, Vietnam, Thailand). The platform consolidates a broad portfolio of content categories — sportsbook (CMD, SBO, SABA, WBET, United Gaming), live casino, slots, lottery, e-games, cockfight (sabung ayam), and fish hunter — sourced from approximately 40 third-party providers including Pragmatic Play, PGSoft, Microgaming, Playtech, Spade Gaming, JILI, Habanero, CQ9 and Red Tiger, all accessible through a single user account. Technical delivery is via HTML5 browser play and an Android APK distribution (including a lightweight KING555 Lite build), with a multi-method payment stack spanning bank transfer, e-wallet, pulsa, QRIS, and cryptocurrency, supported by a dedicated crypto tutorial.

The business model is take/rake-based: revenue is generated from a percentage of wagers placed on the platform, with the company displaying 1,066,660 registered users and 319,998 active online users at the time of data capture, and 186,960 total wagers recorded. Go-to-market is digital-first, relying on a referral/affiliate program paying monthly commissions, tiered promotional mechanics (welcome bonus, deposit bonus, cashback, VIP levels), and promotional content across the platform's own site and social channels. The firm is privately held, discloses no parent company, no funding rounds, no management team, no patents or trademarks, and no regulatory licenses, and its operating geographies — particularly Indonesia, where most forms of online gambling are illegal — represent a material regulatory risk that is not addressed in the disclosed compliance or certifications data.

Name

AutoSmart

Legal name

KING555

Website

https://autosmartnation.com

Company type

Private

Operating status

Operating

Short description

AutoSmart operates KING555, a Southeast Asian online gaming aggregation platform (sportsbook, casino, slots, lottery, cockfight, fish hunter) serving individual consumers across Indonesia, Malaysia, Singapore, Philippines, Cambodia, Vietnam, and Thailand, with ~1.07M registered users and revenue from wager takes and rakes.

Ownership category

akta.pro rank

Product category

Online Gaming / iGaming Platform

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

akta.pro secondary industries

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in) (MPAEALAF), Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)

Keywords

• Online gaming platform
• Casino games aggregator
• Sportsbook betting
• Slot games provider
• Live casino games

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Distribution channels3 records

Marketing channels3 records

Core offering

AutoSmart runs KING555, an online gaming aggregation platform that delivers sportsbook, casino, live casino, slots, lottery, e-games, cockfight (sabung ayam), and fish hunter games through a single account. The platform integrates content from numerous third-party providers (Pragmatic Play, PGSoft, CQ9, Microgaming, Spade Gaming, JILI, Habanero, Playtech, and others) and supports multiple payment methods including bank transfers, e-wallets, pulsa, QRIS, and cryptocurrency.

Product overview

KING555 is an online gaming aggregation platform that provides access to multiple gaming categories including Sportsbook, Online Casino, Live Casino, Slots, Lottery, E-games, Cockfight (Sabung Ayam), and Fish Hunter games. The platform operates as a unified portal enabling users to access games from numerous third-party providers including Pragmatic Play, PGSoft, CQ9, Microgaming, Spade Gaming, JILI, Habanero, Playtech, and many others through a single account. Additional services include promotions (welcome bonuses, deposit bonuses, cashback), affiliate programs, 24-hour customer support, and multiple transaction methods including bank transfers, e-wallets, pulsa, cryptocurrency, and QRIS.

Differentiator

Problem solved

Functional benefit

Products and services

• KING555 Online Gaming Aggregation Platform Unified online gaming portal that gives individual players access to sportsbook, online casino, live casino, slots, lottery, e-games, cockfight (sabung ayam), and fish hunter games from many third-party providers (Pragmatic Play, PGSoft, CQ9, Microgaming, Spade Gaming, JILI, Habanero, Playtech, and others) via a single account, with multi-rail payments, promotions, and 24/7 customer support.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SoftSwiss: Turnkey iGaming platform provider offering casino and sportsbook aggregation with multiple payment integrations. Closely comparable to KING555's aggregator model serving multiple game providers through a single account.
• EveryMatrix: iGaming platform and content aggregation provider delivering casino, sportsbook, and payments via a unified platform. Comparable in business model to KING555's multi-vertical single-account approach.
• BetConstruct: Provider of turnkey online gaming platforms aggregating casino, sportsbook, and live dealer content from multiple studios. Operates in a similar aggregator/white-label model relevant to KING555's offering.
• NSoft: iGaming software supplier offering turnkey sportsbook, casino, and aggregation platforms with focus on emerging and regulated markets. Comparable multi-product aggregator platform model.
• Pragmatic Solutions (Pragmatic Tech): iGaming platform and Player Account Management (PAM) provider aggregating content from dozens of studios. Closely matches KING555's role as a single-account aggregator for many game providers.
• Digitain: Turnkey sportsbook and casino platform provider with multi-provider game aggregation and payments. Comparable aggregator/turnkey iGaming business model targeting multiple emerging markets.

Regional players

• Asia Gaming (AG): Live dealer and online gaming platform provider focused on Asian markets. Comparable regional footprint and live casino aggregation offering relevant to KING555's Asian user base.
• SA Gaming: Asian-focused live casino and gaming aggregation provider with multi-currency and crypto payment support. Comparable in regional scope, payment rail breadth, and live-game aggregation.
• BK8: Southeast Asian-facing online casino and sportsbook operator with multi-provider aggregation. Comparable in target market (SEA), product breadth, and crypto/local payment support.

Broad incumbents

• Evolution AB: Global incumbent in live casino and slot content aggregation, also providing platform-adjacent services. Relevant as both a likely upstream content partner to KING555 and a benchmark aggregator-scale operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoSmart