Autotechnica Amsterdam

What Autotechnica Amsterdam does

Autotechnica Amsterdam is a single branch location of the Dutch automotive parts supplier PartsPoint, operating at Computerweg 55 in Amsterdam-Noord. The parent organization runs more than 100 physical branches across the Netherlands and distributes parts for 122 brands, including the NAPA assortment for Benelux fleet coverage, Carlyle hand tools, and the Primetool line. As a branch-level entity, Autotechnica Amsterdam serves independent garages and mechanics in its local catchment with parts supply and access to the broader PartsPoint formula and booster ecosystem.

The underlying technology platform is Parts360, a digital parts lookup tool enabling parts search by license plate, chassis number, OE reference, or a manual vehicle module. This is complemented by PartsPoint Technics, the network's knowledge division providing technical support and training, plus specialized divisions for paint, equipment, carcleaning, seats, and tyres. Garage customers can also join one of five franchise formulas (CarProf, Autovakmeester, Autoservice Totaal, Bosch Car Service, AutoCrew) and add optional boosters including TECH360, PartsPoint Performance (with knowledge institute WESP), LeaseProf, Tyres-On, and NexDrive for EV/hybrid preparation.

The business model combines transaction-based parts distribution through physical branches with recurring subscription revenue from garage formula memberships and optional boosters. Go-to-market is channel-partner-led, positioning PartsPoint as a partner to independent garages rather than a direct competitor, with formula membership functioning as the access mechanism to national deals with key accounts, lease companies, fleet owners, and mobility providers. Customer concentration is intentionally diffuse, targeting the long tail of Dutch independent workshops.

Name

Autotechnica Amsterdam

Website

https://autotechnica.nl

Company type

Private

Short description

Autotechnica Amsterdam is a branch of Dutch automotive parts distributor PartsPoint, serving independent garages in Amsterdam-Noord with multi-brand parts supply and access to a network of 100+ Dutch branches and digital parts platform Parts360.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYCRAFAHAD

Automotive Parts, Tires & Workshop Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

Keywords

• Automotive parts distribution
• Garage franchise formulas
• Vehicle parts platform
• Workshop technical support
• Tire management services

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Auto Parts Distribution: Sale of automotive parts for 122 brands including NAPA assortment, Carlyle tools, and Primetool. Revenue generated through physical branch sales across 100+ Netherlands locations.
2. Garage Formulas and Boosters: Ongoing membership/access fees for garage formulas (CarProf, Autovakmeester, Autoservice Totaal, Bosch Car Service, AutoCrew) and optional boosters (TECH360, LeaseProf, Tyres-On, NexDrive, Garagevergelijker.nl, Kentekenloket).
3. Specialized Services: Specialized divisions including PartsPoint Paint (paint and non-paint articles), PartsPoint Equipment (tools and equipment support), PartsPoint Carcleaning (car wash, truck wash, car care products), PartsPoint Seats (seats and seat parts), and PartsPoint Tyres (tire replacement, management, and storage/bandenhotel).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Autotechnica Amsterdam (operating as PartsPoint) is a Dutch automotive parts supplier and workshop solutions platform that distributes parts for 122 brands through 100+ branch locations across the Netherlands. It franchises five garage formulas (CarProf, Autovakmeester, Autoservice Totaal, Bosch Car Service, AutoCrew) and offers specialized divisions and boosters covering paint, equipment, carcleaning, seats, tires, technical training, lease market access, and EV/hybrid readiness.

Product overview

PartsPoint is a Dutch automotive parts supplier and workshop solutions platform that operates as a multi-brand, multi-division ecosystem. At its core is Parts360, a digital parts platform enabling parts lookup by license plate, chassis number, OE reference, or manual vehicle search. This platform is complemented by the GAPS (No more GAPS) solution, the NAPA assortment for Benelux fleet coverage, and Carlyle and Primetool tool lines. PartsPoint serves the market through six operational divisions: PartsPoint Technics (knowledge hub for professionals), PartsPoint Paint (paint and non-paint articles), PartsPoint Equipment (tools and apparatus support), PartsPoint Carcleaning, PartsPoint Seats, and PartsPoint Tyres (tire replacement, management, and storage). The company also franchises five garage formulas (CarProf, Autovakmeester, Autoservice Totaal, Bosch Car Service, and AutoCrew) that give independent garages access to national deals and key accounts. Boosters included in formulas cover online visibility, customer reviews, garage comparison tools, and vehicle registration. Optional boosters (TECH360, PartsPoint Performance, LeaseProf, Tyres-On, and NexDrive) provide training, lease market access, tire specialization, and EV/hybrid readiness. With approximately 100 physical branch locations across the Netherlands, PartsPoint combines digital platforms with physical logistics to serve garages and mechanics.

Differentiator

Problem solved

Functional benefit

Products and services

• PartsPoint Equipment Division providing support for workshop tools and equipment.
• PartsPoint Carcleaning Products and solutions for car wash, truck wash, and car care operations.
• PartsPoint Seats Specialized division for seats and seat components.
• PartsPoint Tyres Tire management services including replacement, management, and storage solutions (bandenhotel).
• PartsPoint Technics Knowledge division serving as the central hub of knowledge for automotive professionals, providing technical expertise, support, and training.
• PartsPoint Paint Specialized division offering paint and non-paint automotive articles for workshops.
• Parts360 Digital parts platform enabling mechanics to find the right parts for repair or maintenance by license plate, chassis number, OE reference, or manual vehicle search module. Used by independent garages and workshop professionals across the Netherlands.
• NAPA assortment Automotive parts assortment focused on fleet coverage for the Benelux market, distributed through the PartsPoint branch network.
• Carlyle handgereedschap Smart and reliable hand tools for automotive professionals, distributed through PartsPoint branches.
• Primetool Quality tools designed for workshop environments and professional mechanics.
• CarProf garage formula Multi-brand garage formula offering nationwide deals and access to key accounts and leasing companies for independent garages.
• Autovakmeester garage formula Garage formula ideal for independent collaboration among garages within a national network.
• Autoservice Totaal garage formula Garage formula ideal for independent mechanics, providing network benefits and local presence.
• Bosch Car Service garage formula The most comprehensive garage formula under the Bosch brand, offering extensive national reach, Bosch branding, technical support, and quality standards.
• AutoCrew garage formula Car service formula delivering trusted Bosch quality at an affordable price.
• TECH360 booster Optional booster providing technical support and automotive training for garage professionals.
• PartsPoint Performance booster Optional booster involving collaboration with the knowledge institute WESP for performance optimization of garage businesses.
• LeaseProf booster Optional booster providing access to the lease market for garages.
• Tyres-On booster Optional booster enabling garages to become tire specialists.
• NexDrive booster Optional booster preparing garages for the new generation of electric and hybrid vehicles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BoschcoreStrategic or Co-development PartnerBosch Car Service is one of the five garage formulas offered by PartsPoint. This franchise formula represents the most comprehensive Bosch garage concept, providing independent garages with access to Bosch branding, technical support, and quality standards.
• NAPAcoreChannel Partner/ Reseller/ DistributorPartsPoint distributes NAPA automotive parts assortment targeted at Benelux fleet coverage. NAPA parts are part of the core product portfolio offered through PartsPoint's branch network.
• CarlyleminorChannel Partner/ Reseller/ DistributorCarlyle hand tools distributed through PartsPoint as smart and reliable tools for automotive professionals.
• WESP (Kennisinstituut)coreStrategic or Co-development PartnerPartsPoint Performance booster involves collaboration with knowledge institute WESP for business optimization and performance improvement services for garage customers.
• Key Accounts and Lease CompaniescoreChannel Partner/ Reseller/ DistributorThrough garage formulas and boosters, PartsPoint garages gain access to national deals with key accounts, lease companies, fleet owners, and mobility providers. This gives independent garages collective purchasing power.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alliance Automotive Group: European multi-brand automotive parts distributor operating across multiple countries with warehouse and branch networks serving independent workshops; directly comparable to PartsPoint's model, including Benelux presence.
• Temot International: Global automotive aftermarket network of parts distributors and warehouse partners; comparable to PartsPoint's role as a national hub distributing parts and tools to independent garages through a coordinated network.
• GroupAuto International: International purchasing and distribution group for independent automotive parts distributors; directly comparable as a peer platform pooling parts supply and garage formula services for member distributors.
• WM SE: German-based multi-brand automotive parts distributor with national branch network serving independent workshops; closely comparable to PartsPoint in operating model, brand breadth, and customer type.
• Oscar Automotive: Dutch-based automotive parts distributor and workshop concept provider serving the Benelux market; directly comparable as a domestic peer competing for the same independent garage customers in the Netherlands.

Broad incumbents

• Genuine Parts Company: Parent of the NAPA brand, a global automotive parts distributor and PartsPoint's own assortment partner; broadly comparable as a multi-channel parts distributor with strong brand and international scale.
• LKQ Corporation: Large North American and European distributor of automotive parts and accessories to collision and mechanical repair customers; comparable as a multi-region parts wholesaler serving independent and franchise workshops.

Emerging players

• Winparts: Dutch online-first automotive parts retailer; a competing channel targeting the same independent garage and consumer customers, but differentiated by digital-only model versus PartsPoint's physical branch network.
• Autodoc: Pan-European online retailer of car parts and accessories; competes with PartsPoint on price and convenience for parts ordering, particularly with digitally savvy independent mechanics.

Others

• Bosch Automotive Aftermarket: Bosch is both a strategic partner (Bosch Car Service formula) and a major supplier/driver of garage network standards; relevant peer as the ecosystem leader whose brand and technical infrastructure PartsPoint builds on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/partspoint.nederland
• LinkedInlinkedin.com/company/partspoint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autotechnica Amsterdam