Auto Tichý

What Auto Tichý does

Auto Tichý (legal entity: AUTO TICHÝ s.r.o.) is a privately held, family-controlled multi-brand automotive dealership and service company founded in 1997 and headquartered in Ostrava-Vítkovice, Czech Republic. The company operates two showrooms — a main facility in Ostrava-Vítkovice and a second location in Havířov — and holds authorized dealer and/or service status for Peugeot, KIA, Citroën, Ford, Dongfeng, VOYAH, and Leapmotor, with a stock of more than 70 new and demonstrator vehicles at price points ranging from approximately 400,000 CZK to over 1,400,000 CZK.

The company's core business is the sale of new and used vehicles, complemented by a vertically integrated service ecosystem that captures revenue across the vehicle ownership lifecycle. In-house capabilities include an authorized warranty and post-warranty service center, paint shop, body shop, mechanical workshop, tire service, emissions testing, car wash, parts warehouse, and a 40+ vehicle rental fleet. Adjacent service lines include a driving school (license categories B, C, E, B96), a flight school (Aeroškola Auto Tichý at Zábřeh airfield), financing brokerage (consumer credit, operational leasing, long-term rental via partnerships with LeasePlan, Arval, ČSOB Leasing, and others), and insurance brokerage (UNIQA, Kooperativa, Česká pojišťovna, Allianz, ČPP).

Revenue is generated through one-time vehicle sales (new and used, including trade-in and consignment commissions), recurring service and parts revenue, subscription/usage-based car rental, course fees for driving and flight training, and commission/affiliate income from financing and insurance partnerships. The customer base spans individual retail consumers (primary) and corporate fleet clients served via the Peugeot Professional program. The company employs approximately 70 people and is led by the Monczmann family (Michal Monczmann as Executive Director) with no disclosed external institutional investors or parent entity.

Name

Auto Tichý

Legal name

AUTO TICHÝ s.r.o.

Website

https://autotichy.cz

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Auto Tichý is a Czech multi-brand authorized automotive dealership and full-service center operating since 1997 across two showrooms in Ostrava-Vítkovice and Havířov, serving individual consumers and corporate fleet customers with vehicle sales, servicing, financing, insurance, rental, and driver training.

Ownership category

akta.pro rank

Headquarters

HQ city

Ostrava-Vítkovice

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New vehicle sales: Authorized dealer sales of new Peugeot, KIA, Citroën, Ford, Dongfeng, VOYAH, and Leapmotor vehicles. Revenue from vehicle sales with optional financing and insurance products.
2. Used vehicle sales: Sale of pre-owned vehicles including trade-ins, demonstrations vehicles, and customer vehicles sold on commission. Commission-based sales for consignments.
3. Car rental: Fleet of 40+ vehicles available for short-term rental including personal cars, vans, and recreational vehicles. Discounts offered to customers whose vehicles are being serviced.
4. Maintenance and repair services: Authorized warranty and post-warranty service for all represented brands. Additional services include paint shop, body shop, mechanical workshop, tire service, emissions testing, and technical inspection (STK).
5. Driving school: Driver training services for groups B, C, E, and B96. Revenue from course fees and examination fees.
6. Car wash services: Manual car wash services with multiple programs including complete wash, interior cleaning, and exterior-only wash.
7. Financing services: Vehicle financing including consumer credit, operational leasing, and long-term rental services. Partners with multiple leasing companies for fleet solutions.
8. Insurance services: Vehicle insurance including mandatory liability and comprehensive coverage. Partnerships with major Czech insurance companies.
9. Flying school: Flight training services under Aeroškola Auto Tichý brand, offering pilot training and scenic flights from Zábřeh airfield near Hlučín.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Auto Tichý is a multi-brand authorized automotive dealership operating from two showrooms in Czech Republic (Ostrava-Vítkovice and Havířov), selling new, demonstration, and used vehicles across brands including Peugeot, KIA, Citroën, Ford, Dongfeng, VOYAH, and Leapmotor. The dealership is complemented by a full in-house service ecosystem: authorized warranty and post-warranty repairs, body shop, paint shop, mechanical workshop, tire service, emissions testing, car wash, car rental (40+ vehicles), driving school (groups B, C, E, B96), flight school (Aeroškola Auto Tichý), financing brokerage, insurance brokerage, roadside assistance, and home vehicle delivery.

Product overview

Auto Tichý is a multi-brand automotive dealership and service provider operating since 1997. The core offering is the sale of new, demonstration, and used vehicles across six automobile brands: Peugeot, KIA, Dongfeng, VOYAH, Leapmotor, and (via authorized service) Citroën and Ford. The product portfolio is complemented by a comprehensive ecosystem of automotive services including vehicle servicing (with in-house body shop, paint shop, and mechanical workshop), car rental (autopůjčovna), driving school (autoškola), flight school (aeroškola), car wash (myčka), vehicle financing, insurance, roadside assistance, and a home delivery service (auto až domů). The company operates two showrooms in Ostrava-Vítkovice and Havířov, Czech Republic.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24/7 assistance hotline available
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• ShellminorOthersEnergy company partner with retail fuel station operations
• UNIQAminorOthersInsurance partner providing vehicle and property insurance products
• KooperativaminorOthersInsurance company partner for vehicle insurance policies
• Česká pojišťovnaminorOthersMajor Czech insurance company providing vehicle insurance coverage
• AllianzminorOthersInternational insurance company partner for vehicle and related insurance products
• ČPP (Česká podnikatelská pojišťovna)minorOthersInsurance company partner for vehicle insurance policies, integrated into service offerings
• HAGEMANNminorStrategic or Co-development PartnerPartnership for vehicle conversions and specialized body work for commercial fleet customers

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Louda Auto: One of the largest multi-brand automotive dealer groups in Czech Republic, operating multiple brands with sales and service locations. Direct comparable as a Czech multi-brand authorized dealer with similar service ecosystem.
• Auto ESA: Major Czech multi-brand automotive dealer with sales, service, financing, and parts operations. Directly comparable as a multi-brand dealer targeting similar consumer and corporate fleet customers in the Czech market.
• AAA Auto: One of the largest used car retailers in Central Europe with extensive Czech footprint and additional services including financing and buy-back. Comparable as automotive retailer serving similar Czech consumer base, though focused on used vehicles rather than authorized new car sales.
• Autopalace: Czech multi-brand automotive dealer and service provider with sales and service locations across the country. Comparable business model combining authorized new vehicle sales with service and parts in the same Czech market.
• Renocar: Czech authorized multi-brand dealer group with sales, service, and corporate fleet capabilities. Comparable as a multi-brand dealer operating in the same Czech market with similar service ecosystem and customer segments.

Broad incumbents

• Hyundai Motor Czech: OEM whose authorized dealer network directly competes with Auto Tichý's KIA offerings (sister brand) and overall EV transition dynamics. Comparable as broader automotive ecosystem participant in Czech market, though operating at manufacturer rather than dealer level.
• Škoda Auto: Czech domestic OEM with extensive dealer network that competes with Auto Tichý's portfolio and shapes overall Czech automotive market dynamics. Comparable as broader market participant and indirect competitor whose authorized dealer footprint affects Auto Tichý's competitive context.

Others

• LeasePlan Czech Republic: Fleet leasing partner of Auto Tichý and broader corporate fleet solutions provider in Czech Republic. Comparable as adjacent ecosystem participant whose leasing offerings complement Auto Tichý's B2B fleet sales channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vybornaauta

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Tichý