AUTOTOJA

What AUTOTOJA does

AUTOTOJA (legal name UAB "AUTOTOJA") is a privately-held Lithuanian automotive retailer founded in 1998, operating as the official authorized Toyota dealer in Kaunas and the official Lexus representative in Lithuania. The company operates from two physical locations: the main Toyota and Lexus showroom and service center at Savanorių pr. 447A, Kaunas, and the AUTOTOJA PRO commercial vehicle center at Rūko g. 1, Kumpiai, Kaunas district. Its product portfolio spans 24 Toyota models ranging from the AYGO X city car (€19,900) to the Land Cruiser (€78,800), covering petrol, diesel, mild hybrid, plug-in hybrid, full electric, and hydrogen fuel cell powertrains, alongside 7 Lexus premium models (RX, RZ, LBX, NX, UX, ES, LM) in hybrid, plug-in hybrid, and fully electric variants.

The company's core offering is the full vehicle lifecycle: new vehicle sales, certified pre-owned (Lexus SELECT), scheduled technical maintenance, body repair, genuine parts sales, tyre services, and vehicle customization. Supporting services include manufacturer extended warranty programs (Toyota Relax up to 10 years, Lexus Relax up to 185,000 km, Lexus Extracare), connected-car digital platforms (MyToyota, MyLexus, Lexus Link+), insurance products through ERGO, leasing via Toyota Leasing and Lexus Lizing, 24/7 pan-European roadside assistance via Euro Assistance, replacement vehicle rental, and aftermarket upgrades such as Pandora remote engine start systems.

Revenue is generated through four streams: one-time new and used vehicle sales, professional service and repair fees, parts and accessories sales, and financial services income (leasing/insurance commissions, warranty subscriptions). Customer segments are primarily individual retail consumers with a secondary business and commercial fleet channel through the AUTOTOJA PRO center. The company employs approximately 27 people across its two locations and is independently owned with no disclosed parent company, external investors, or public listing.

Name

AUTOTOJA

Legal name

UAB "AUTOTOJA"

Website

https://autotoja.lt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AUTOTOJA is a privately-held Lithuanian authorized Toyota dealer and official Lexus representative based in Kaunas, operating two locations that sell new vehicles, provide authorized service and body repair, and distribute parts, financing, and insurance for retail and commercial customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership and Service

NAICS

Motor Vehicle and Parts Dealers (441), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL), Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

Keywords

• Automotive dealership services
• New vehicle sales
• Authorized vehicle service
• Commercial vehicle sales
• Vehicle financing and insurance

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new Toyota and Lexus vehicles including hybrid, plug-in hybrid, and electric models. Revenue from vehicle transactions.
2. Service and Repairs: Technical maintenance, repairs, body work, and express service for Toyota and Lexus vehicles.
3. Parts Sales: Sales of original Toyota and Lexus spare parts and accessories.
4. Financial Services: Leasing arrangements through Toyota leasing partnerships, insurance products through ERGO partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AUTOTOJA is an authorized Toyota and Lexus dealership in Kaunas, Lithuania, selling new Toyota and Lexus passenger and commercial vehicles, providing manufacturer-grade technical maintenance and body repair services, supplying genuine parts and accessories, and offering financing, leasing, insurance, and extended warranty products through partnerships. The company operates two physical facilities (Toyota/Lexus showroom on Savanorių pr. and the AUTOTOJA PRO commercial vehicle and body repair center in Kumpiai) and supports customers with online service booking and connected-car digital platforms (MyToyota, MyLexus, Lexus Link+).

Product overview

AUTOTOJA is a Toyota and Lexus authorised dealership and service centre in Kaunas, Lithuania (UAB "AUTOTOJA"), operating from two locations: Savanorių pr. 447A (Toyota showroom and service) and Rūko g. 1, Kumpių k. (Lexus showroom, AUTOTOJA PRO commercial vehicle centre). The product portfolio spans two vehicle brands with complementary digital and financial services. The Toyota range covers 24 vehicle models from city cars (AYGO X) to commercial vans (Proace, Proace City, Proace City Verso, Proace Max), with powertrains including petrol, diesel, mild hybrid, plug-in hybrid, full electric, and hydrogen fuel cell. The Lexus range covers 7 premium models (RX, RZ, LBX, NX, UX, ES, LM) with hybrid, plug-in hybrid, and fully electric variants. Supporting services include digital owner platforms (MyToyota, MyLexus, Lexus Link+), financing (Toyota Leasing, Lexus Lizing), insurance products (Toyota Draudimas, Lexus Draudimas), extended warranties (Toyota Relax, Lexus Relax, Lexus Extracare), certified pre-owned programs (Lexus SELECT), body repair, technical maintenance, tyre services, and remote start system installation (Pandora).

Differentiator

Problem solved

Functional benefit

Brands

• Autotoja PRO: Dedicated center for commercial vehicles, body repairs, and specialized services located at Rūko g. 1, Kumpių k., Kauno r.

Quantifiable outcome

• 90% of parts for European vehicles delivered within 2-3 business days
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Toyota Baltic AScoreChannel Partner/ Reseller/ DistributorOfficial authorized Toyota dealer operating under Toyota Baltic AS distribution network in Lithuania.
• Toyota Motor Europe NV/SAcoreChannel Partner/ Reseller/ DistributorParent company for Toyota operations in Europe, providing brand support and distribution for Lexus dealership.
• ERGO Insurance SE Lietuvos filialasminorStrategic or Co-development PartnerInsurance partner providing Lexus insurance products including 24/7 roadside assistance, replacement vehicle coverage up to 30 days, and coverage for new vehicles by value for up to two years.
• Euro AssistanceminorStrategic or Co-development Partner24/7 roadside assistance program across Europe for Lexus vehicles, covering hotel accommodation, driver services, and vehicle recovery.
• Toyota LeasingminorChannel Partner/ Reseller/ DistributorLeasing services through Toyota's leasing program for vehicle financing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global automotive distributor operating across multiple continents, distributing premium and volume brands through retail and distribution networks. Comparable as a broader automotive distribution incumbent with authorized-dealer relationships and brand management exposure, though operating at vastly larger scale.
• ALD Automotive: European leader in corporate fleet management and vehicle leasing, with operations in Lithuania. Comparable through its B2B fleet and leasing services that intersect with AUTOTOJA's commercial vehicle (AUTOTOJA PRO) and Toyota Leasing offerings, though primarily a fleet management operator rather than retail dealer.
• Lithia Motors: One of the largest automotive retailers in North America, operating hundreds of franchise dealerships across the US and UK. Comparable as a broad incumbent in authorized auto retail with full-service sales, finance, and parts operations, though vastly larger scale and different geographic market.

Emerging players

• Auto1 Group SE: European used-car platform operating across multiple European markets including the Baltics, providing online-based used vehicle transactions. Comparable as a competitor in the certified pre-owned space where AUTOTOJA operates Lexus SELECT, though Auto1 uses a digital marketplace model versus AUTOTOJA's physical showroom approach.

Direct peers

• Astera (Baltic automotive group): Astera is a Baltic-region authorized automotive dealer group representing several brands including Toyota, with operations across Lithuania and Latvia. Closely comparable as a multi-market Toyota dealer in the same geography, though larger scale than AUTOTOJA.
• Veho Group: Veho (formerly Mõlem/Moller Auto) is one of the largest automotive retail groups in the Baltics, operating multiple authorized brand dealerships including Toyota across Estonia, Latvia, and Lithuania. Directly comparable as a multi-brand authorized dealer in the same Baltic region serving similar Toyota customer base.
• Modus Group: Lithuanian automotive group operating authorized dealerships for multiple brands, with showrooms in major Lithuanian cities. Comparable as a Lithuanian authorized dealer network with similar full-service sales-and-service model, though broader brand portfolio than AUTOTOJA's Toyota/Lexus focus.

Others

• Cox Automotive: Global automotive services company operating Manheim auctions, Autotrader, and dealer software solutions. Comparable as an ecosystem participant providing parts logistics, dealer technology, and remarketing services that adjacent authorized dealers like AUTOTOJA rely on for parts sourcing and trade-in operations.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AUTOTOJA
• LinkedInlinkedin.com/company/autotoja-toyota-atstovybe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTOTOJA