Auto-Wagenblast GmbH + Co. KG

What Auto-Wagenblast GmbH + Co. KG does

Auto Bierschneider Gruppe, legally organized as Auto-Wagenblast GmbH + Co. KG (operating subsidiary Auto Bierschneider GmbH), is a privately-held German multi-brand automotive dealership group founded in 1984 and headquartered in Mühlhausen, Bavaria. The company operates more than 30 physical dealership and service locations across Bavaria and Baden-Württemberg, holding authorized franchise agreements for eleven automotive brands: Volkswagen, Volkswagen Nutzfahrzeuge, Audi, SEAT, CUPRA, ŠKODA, MG, BYD, Jaguar, and Land Rover, supplemented by EU-import and reimport vehicles. Its legal structure is a German GmbH with no public listing, no disclosed parent company, and no institutional investment identified.

The business spans the full automotive retail value chain: new and used vehicle sales, financing and leasing, trade-in and direct vehicle purchase, an online parts webshop for VW/Audi/SEAT/CUPRA/ŠKODA accessories, comprehensive workshop services (maintenance, accident repair, glass, tires, towing), brand-specific tuning and customization (ABT Tuning, Recaro seats, Webasto climate systems), special vehicle conversions (commercial fleets, disabled-access, driving school, taxi/rental), VW California camper sales and rentals, passenger car rental, electromobility consulting, EU reimports, and a dedicated Großkunden Leistungszentrum (key account service center) at Aalen serving fleet and corporate customers. Distribution operates through owned showrooms, the bierschneider.de website with online vehicle search and booking, third-party marketplaces (AutoScout24, heycar, Mobile.de), an eBay parts shop, and a separate Export und Großhandelszentrum for wholesale and cross-border vehicle trade.

The company has no proprietary technology platform; operations run on standard dealership systems, a content website, and OEM-certified workshop tooling. Revenue is generated across five streams: one-time vehicle sales (new and used), recurring after-sales service and maintenance, parts and accessories, financing/leasing (recurring), and usage-based vehicle rental. Customer segments span private retail consumers (primary), business and fleet customers (Großkunden), and dealer/export partners. Marketing combines the owned website, manufacturer co-marketing, third-party marketplace listings, newsletter subscription, and community sponsorships (e.g., Race24 Kelheim, local sports clubs). No revenue, headcount, or financial figures are publicly disclosed.

Name

Auto-Wagenblast GmbH + Co. KG

Legal name

Auto Bierschneider GmbH

Website

https://autowagenblast.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Auto Bierschneider Gruppe is a privately-held German multi-brand automotive dealership group operating 30+ locations across Bavaria and Baden-Württemberg, selling new and used vehicles from 11 brands (VW, Audi, SEAT, CUPRA, ŠKODA, MG, BYD, Jaguar, Land Rover) alongside financing, workshop, parts, rental, fleet, and export services for retail consumers, business customers, and dealers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112), Tire and Tube Merchant Wholesalers (423130)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYFSAKANAA

Auto & Vehicle Leasing (Personal Use)

Financial & Insurance/Lending & Consumer Finance/Consumer Leasing (Non-mortgage)

SECONDARYTLAKADAH

Tire Distribution & Wholesale (Regional/Local Supply)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

Keywords

• Automotive dealership services
• New and used vehicle sales
• Automotive workshop maintenance
• Vehicle financing leasing
• Corporate fleet management

Headquarters

HQ city

Mühlhausen

HQ country

Germany

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New & Used): Sales of new vehicles from multiple brands (Volkswagen, Audi, SEAT, CUPRA, ŠKODA, MG, BYD, Jaguar, Land Rover) and used vehicles. Includes EU imports and reimports.
2. After-Sales Service & Maintenance: Workshop services including maintenance, repairs, accident specialist services, glass repair, tire changes, and towing.
3. Parts & Accessories Sales: Sale of OEM parts and accessories through webshop and at dealership locations.
4. Financial Services: Financing and leasing services for vehicle purchases.
5. Vehicle Rental: Rental of campers (VW California) and rental cars.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Auto-Wagenblast GmbH + Co. KG (Auto Bierschneider Gruppe) is a privately held, multi-brand automotive dealership group operating more than 30 retail and service locations across Bavaria and Baden-Württemberg, Germany. The company sells new vehicles from authorized franchises (Volkswagen, VW Nutzfahrzeuge, Audi, SEAT, CUPRA, ŠKODA, MG, BYD, Jaguar, Land Rover) and used vehicles including EU imports, while providing full-service workshop operations, parts and accessories retail, financing and leasing, vehicle rental, trade-in, special-vehicle conversions, and dedicated fleet/business-customer services.

Product overview

Auto Bierschneider is a multi-location automotive dealership group operating more than 30 car dealerships across Bavaria and Baden-Württemberg, Germany. The company operates as a unified dealership network offering vehicle sales (new and used), vehicle rental services, comprehensive workshop/maintenance services, and specialized vehicle conversions. The product portfolio centers on authorized dealership services for Volkswagen, Volkswagen Nutzfahrzeuge, Audi, SEAT, CUPRA, and ŠKODA brands, supplemented by additional brands including MG, BYD, Jaguar, and Land Rover. Core services include vehicle sales and financing, while specialized offerings encompass electromobility consulting, EU import vehicles, commercial fleet services, export/wholesale operations, and camper/motorhome sales and rentals. The workshop division provides maintenance, repair, accident services, tire services, glass repair, and branded customization (ABT Tuning, Recaro seats, Webasto climate systems). Special vehicle conversions cover commercial fleet modifications, disabled-access vehicles, driving school vehicles, and taxi/rental fleet configurations. The company also operates webshops for parts and accessories across multiple brands.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Vehicle Sales

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Volkswagen (VW)coreChannel Partner/ Reseller/ DistributorAuthorized Volkswagen dealer. Operates Volkswagen Zentrum Ingolstadt, multiple VW sales and service locations, and VW Nutzfahrzeuge (commercial vehicles) facilities.
• AudicoreChannel Partner/ Reseller/ DistributorAuthorized Audi dealer. Multiple Audi showrooms and service locations across the dealership network.
• SEAT / CUPRAcoreChannel Partner/ Reseller/ DistributorAuthorized SEAT and CUPRA dealer. Multiple CUPRA Garages including award-winning locations in Ingolstadt and Weißenburg.
• ŠKODAcoreChannel Partner/ Reseller/ DistributorAuthorized ŠKODA dealer with locations in Neumarkt, Straubing, and other sites.
• MG MotorminorChannel Partner/ Reseller/ DistributorMG Motor dealer with showrooms in Neumarkt and Manching.
• BYDminorChannel Partner/ Reseller/ DistributorBYD dealer as part of the multi-brand portfolio.
• Jaguar / Land RoverminorChannel Partner/ Reseller/ DistributorBritish Cars dealership specializing in Jaguar and Land Rover vehicles in Manching and Greding.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Weller Gruppe: Large German automotive retail group operating multiple brands including VW Group franchises with extensive workshop and fleet operations. Similar full-service dealership model with comparable revenue diversification across sales, service, and parts.
• Senger Gruppe: Large German automotive dealership group operating multiple OEM franchises including VW Group brands across northern and central Germany. Comparable multi-brand, multi-location retail and service model with similar workshop and fleet offerings.
• Hahn Automobile Gruppe: Multi-brand German automotive dealership group with VW, Audi and other franchises across southern and southwestern Germany. Comparable in scale and brand mix, particularly for VW Group retail and service competition in Baden-Württemberg.
• AVAG Holding SE: German automotive retail holding company operating a broad network of franchised dealerships across multiple OEM brands. Closely comparable as a multi-brand dealership platform with regional density and similar service/workshop revenue mix.
• Auto-Scholz GmbH & Co. KG: Long-established German automotive dealership group operating VW Group and other OEM franchises with workshop and fleet services. Comparable multi-brand franchise model with similar full-service automotive retail profile.
• Feser, Graf & Co. Vertriebs-KG: One of the largest VW/Audi dealer groups in Germany with multi-location showrooms across Bavaria and Baden-Württemberg. Direct competitor for VW Group vehicle sales, service, and fleet contracts in the same southern German footprint as Auto Bierschneider.

Broad incumbents

• Emil Frey Group: Swiss-headquartered pan-European automotive retail and distribution group — one of the largest independent dealer groups in Europe. Comparable multi-brand franchise portfolio and after-sales operations, but operates at significantly larger scale and broader geographic footprint.
• Porsche Holding Salzburg: Austrian-headquartered automotive retail, wholesale and distribution giant owned by Volkswagen AG. Operates Europe's largest dealership network across multiple VW Group brands, directly relevant for benchmarking scale, OEM relationships, and full-service dealership operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auto-wagenblast-gmbh-co.-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto-Wagenblast GmbH + Co. KG