Wiegand Gruppe

What Wiegand Gruppe does

Wiegand Gruppe (legal entity: Autohaus Wiegand GmbH, with wholly-owned subsidiary Wiegand Gelnhausen GmbH) is a privately held, family-owned German automobile dealership group operating two retail showroom-and-service locations in Büdingen-Düdelsheim and Gelnhausen, Hesse. The group is an authorized dealer for three Volkswagen Group brands — SEAT, CUPRA, and ŠKODA (the latter added in May 2024) — and also retails selected Hyundai and Audi used vehicles, with a recent website navigation entry indicating Geely as a prospective additional franchise. The portfolio spans petrol, diesel, hybrid, plug-in hybrid, and fully electric powertrains.

The business operates a traditional full-service dealer model: new and used vehicle sales (including demo/Tageszulassung cars), an authorized service workshop with genuine parts (Teile & Zubehör), APR performance tuning for CUPRA vehicles through a partnership with Automotive Performance Products, and financing/leasing intermediation through ŠKODA Bank, SEAT Leasing, and Volkswagen Bank GmbH. Digital infrastructure includes an online vehicle search and detailsuche tool, online appointment booking, a live video consultation platform (Vypii), Google Analytics for web analytics, and Google Maps-based store locator functionality. Vehicle pricing on inventory ranges from approximately €16K to €61K; monthly leasing rates span €236–€660. Marketing is handled by a dedicated in-house manager across email newsletter, Facebook, Instagram, and WhatsApp channels, supplemented by local promotional events.

The customer base is overwhelmingly retail consumers (Privatkunden) in the Main-Kinzig district, with a secondary fleet and business-customer (Großkunden) segment served by dedicated Verkaufsberater. Management is led by Raphael Wiegand (Geschäftsführender Gesellschafter) with an operational layer including Dominik Matern (Operativer Leiter), Jan Leitner (Betriebsleiter Büdingen), Jürgen Wegner (Verkaufsleiter Gruppe), and Florian Zinn (Teiledienstleiter Gruppe). Headcount is reported inconsistently across sources — 9 in firmographics versus 35–40 in HR-related commentary — but the operating footprint and management depth are consistent with a small-to-mid regional dealership group with single-digit-million-EUR turnover.

Name

Wiegand Gruppe

Legal name

Autohaus Wiegand GmbH

Website

https://auto-wiegand.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wiegand Gruppe is a family-owned German automobile dealership group operating two locations in Büdingen and Gelnhausen, Hesse, authorized to sell and service SEAT, CUPRA, and ŠKODA vehicles alongside financing, insurance, and APR performance tuning for retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Büdingen-Düdelsheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel

Revenue model

1. New Vehicle Sales: Sale of new vehicles from SEAT, CUPRA, and ŠKODA brands, including petrol, diesel, hybrid, and electric models. Also sells used vehicles and demo/tageszulassung cars.
2. Vehicle Service and Repair: Workshop services including maintenance, repairs, and parts sales (Teile & Zubehör) under brand-authorized service operations.
3. Financing and Leasing: Arranges vehicle financing and leasing through ŠKODA Bank / Volkswagen Bank GmbH and SEAT Leasing. Acts as intermediary, earning dealer kickback/commission on arranged finance contracts.
4. APR Tuning Services: Performance tuning services (APR software and hardware upgrades) for CUPRA and other VW-group vehicles, sold as an add-on to vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wiegand Gruppe is a multi-brand automobile dealership selling new, demo, and used vehicles from SEAT, CUPRA, ŠKODA, plus selected Audi and Hyundai models, with petrol, diesel, hybrid, and electric powertrains. It also provides authorized brand service and repairs, genuine parts, financing and leasing arranged through ŠKODA Bank, SEAT Leasing, and Volkswagen Bank, and APR performance tuning for CUPRA vehicles. Operations run across two physical showrooms in Büdingen and Gelnhausen, Hesse, complemented by an online vehicle search, online appointment booking, and live video consultation.

Product overview

Wiegand Gruppe (Autohaus Wiegand GmbH) operates as a multi-brand car dealership offering vehicle sales, financing, and after-sales services. The company sells vehicles from five automotive brands: CUPRA (performance), SEAT, ŠKODA, Hyundai, and Audi. Their portfolio spans petrol, diesel, hybrid (including plug-in), and fully electric vehicles. Supporting services include vehicle financing/leasing through partner banks, APR performance tuning for CUPRA vehicles, workshop/maintenance services, online appointment booking, and live video consultation. The company also participates in the ŠKODA E-XTRA Bonus program for electric vehicle promotions. Locations are operated in Büdingen and Gelnhausen, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• APR Tuning: Performance tuning service offered for CUPRA vehicles, providing engine upgrades and performance enhancements through partnership with APR (goapr.de).

Products and services

• SEAT Vehicles Sale of new and used SEAT passenger vehicles (Leon, Arona, Ibiza, Tarraco) across petrol, diesel, and other powertrains at both Büdingen and Gelnhausen showrooms; targeted at regional retail consumers and fleet customers.
• CUPRA Vehicles Sale of new and used CUPRA performance-oriented vehicles (Formentor, Leon, Ateca, Born electric, Terramar) in petrol, diesel, hybrid, and electric powertrains, accompanied by APR tuning options for performance buyers.
• ŠKODA Vehicles

Quantifiable outcome

• ŠKODA E-XTRA Bonus program offers up to €6,000 in combined government and dealer incentives for BEV purchases.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ŠKODA Auto (Volkswagen Group)coreChannel Partner/ Reseller/ Distributor · 25 May 2024Wiegand Gruppe was appointed as an authorized ŠKODA dealer in 2024, marking the third VW Group brand (after SEAT and CUPRA) in its portfolio. The opening of the ŠKODA showroom in Gelnhausen was celebrated with ŠKODA Happy Days promotional event on May 25, 2024, featuring test drives of Kodiaq, Superb, and Octavia models. The dealership offers the full ŠKODA E-XTRA Bonus program combining state EV subsidies with dealer incentives.
• SEAT / CUPRA (Volkswagen Group)coreChannel Partner/ Reseller/ DistributorPrimary authorized dealership for SEAT and CUPRA brands at both Büdingen and Gelnhausen locations. CUPRA-specific offerings include APR performance tuning and the full SEAT/CUPRA vehicle portfolio including new, demo, and used vehicles.
• APR (Automotive Performance Products)minorStrategic or Co-development PartnerAuthorized APR tuning dealer offering performance upgrades for CUPRA vehicles including ECU remapping, Akrapovič exhaust systems, and suspension upgrades. APR is a leading Volkswagen Group performance tuning brand.
• Volkswagen Versicherungdienst GmbHminorChannel Partner/ Reseller/ DistributorRegistered as a bound insurance intermediary (Versicherungsvermittler) through Volkswagen Versicherungsdienst GmbH for Allianz Versicherung-AG. Offers vehicle insurance products to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• AutoScout24: Germany's largest online vehicle marketplace connecting buyers with dealers including authorized VW Group retailers like Wiegand. Not a direct competitor for sales execution but a key channel and pricing-discovery competitor that influences customer purchasing behavior for traditional dealerships.

Direct peers

• Dello Gruppe: Northern German automotive dealer group with authorized franchises across multiple OEMs including VW Group brands. Comparable authorized multi-brand retail model with integrated sales, service, and financing operations.
• Beresa GmbH & Co. KG: Authorized VW Group dealer (Volkswagen, Audi, SEAT, ŠKODA, CUPRA) headquartered in Münster, Germany. Directly comparable multi-brand VW Group authorized retail model with new/used sales, service, parts, and fleet business.
• MGS Motor Gruppe Sticht: Bavaria-based automotive dealer group with authorized VW, Audi, SEAT, ŠKODA, and other franchises. Closely mirrors Wiegand's multi-brand VW Group authorized dealership model with new/used vehicle sales, service, and parts operations.
• WELLER Gruppe: Northern German automotive dealer group operating multiple authorized franchises including VW Group brands (SEAT, ŠKODA). Comparable multi-brand authorized retail model with sales, service, and financing offerings, though at larger regional scale.
• Hahn Automobile Group: German automotive dealer group operating multiple VW Group franchises including SEAT, CUPRA, and ŠKODA across Baden-Württemberg and surrounding regions. Comparable authorized-dealer model, multi-brand VW Group positioning, and full sales/service/parts offering.
• Rosier Group: German automotive dealer group operating authorized VW, Audi, SEAT, ŠKODA, and Porsche franchises across multiple locations. Closely comparable multi-brand VW Group authorized dealership model at mid-size scale.
• Gottfried Schultz Automobilhandel: One of Germany's largest Volkswagen Group dealer groups, operating multiple authorized SEAT, CUPRA, and ŠKODA franchises alongside other brands. Highly comparable business model to Wiegand Gruppe — multi-brand VW Group authorized retail — but at materially larger scale.

Broad incumbents

• Emil Frey Group Germany: Major European automotive dealer group with substantial German operations across multiple OEM franchises including VW Group brands. Larger and more diversified than Wiegand but provides a benchmark for what scaled multi-brand VW Group retail looks like.
• AVAG Holding SE: Large German/Austrian automotive retail holding company operating numerous authorized dealerships including VW Group brands. Broader portfolio than Wiegand with international footprint, but directly comparable in core authorized-dealer activities for VW Group brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wiegand-gruppe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiegand Gruppe