AUX AIR USA

What AUX AIR USA does

AUX Air USA is the United States-facing arm of AUX Group Co., Ltd., a diversified Chinese conglomerate founded in 1986 in Guangzhou, China, with a 40,000+ global workforce, 14-17 manufacturing bases, and 6-7 R&D centers (including one in Japan). AUX Electric Co., Ltd., the core air conditioning business, completed an initial public offering on the Hong Kong Stock Exchange on September 2, 2025 (Stock Code: 2580.HK), and ranks No.3 globally by cumulative sales volume of household split-type air conditioners for seven consecutive years (2018-2024) per Frost & Sullivan. The company's product portfolio spans residential wall-mounted, floor-standing, and portable units (C, M, Q, F, J, H series), light commercial ceiling cassette/concealed units, and commercial/industrial VRF (Variable Refrigerant Flow) systems for hotels, airports, and factories, plus an ODM/KD (Knock-Down) business that enables overseas partners to localize production using AUX components including the Panasonic-co-developed AUXSONIC compressor.

AUX Air USA sells through a multi-channel model: dealer and registered installer networks, e-commerce marketplaces (Shopee, Lazada), the proprietary Hello AUX App, and the Xiao'ao direct-sales channel for select product lines. Its go-to-market blends product-led growth (AI-powered voice control, energy efficiency, health features such as UVC sterilization and Golden Fins anti-corrosion coating) with field sales for light commercial and VRF industrial accounts, supplemented by event-driven brand building at Canton Fair, AWE, and regional exhibitions. Revenue streams include hardware sales (primary), professional installation, warranty/maintenance services (3/4/5 policy), and licensing/royalty income from the KD business solution. The Aozhiyin smart voice series is certified as the world's top-selling smart voice air conditioner, and the company operates a multi-brand portfolio (AUX, HUTSSOM, AUFIT, ShinFlow) to address budget, mainstream, young-consumer, and premium segments. As of Q1 2025, overseas revenue represented half of total income, with the business active across 160+ countries and regions spanning Asia-Pacific, Middle East, Europe, and the Americas.

Name

AUX AIR USA

Legal name

AUX CLOUD COMMERCE (MALAYSIA) SDN. BHD.

Website

https://auxair.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

AUX Air USA is the US-facing arm of AUX Group, a Chinese air conditioning conglomerate founded in 1986. It manufactures and sells residential, commercial, and industrial cooling systems across 160+ countries, leveraging AI voice control, inverter efficiency, and VRF technology.

Ownership category

akta.pro rank

Product category

Air Conditioning and HVAC Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

akta.pro secondary industries

Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Residential air conditioning
• Commercial HVAC systems
• Inverter air conditioners
• VRF cooling systems
• Smart air conditioning

Headquarters

HQ city

South Plainfield, New Jersey

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Air Conditioning Unit Sales: Primary revenue from selling residential, light commercial, and commercial air conditioning units. Products include wall-mounted, floor-standing, portable, and VRF systems.
2. Professional Installation Services: Installer network providing installation services for air conditioning units through registered and trained installers.
3. Maintenance and After-Sales Services: Warranty services (3/4/5 policy for residential and light commercial units) and maintenance services for air conditioning systems.
4. KD (Knock-Down) Business Solution: Customized KD solution helping overseas clients establish localized production systems, enabling them to efficiently establish localized manufacturing operations.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

AUX Air USA manufactures and sells air conditioning equipment for residential, light commercial, and commercial/industrial applications in the United States through three business lines: OBM (own-brand split ACs, portable units, dehumidifiers), ODM (partner-brand ACs), and KD (knock-down assembly kits). Product categories include wall-mounted, floor-standing, cassette, ducted, portable, and dehumidifier units as well as VRF multi-split systems. The company distributes through a dealer/distributor network, ODM partnerships, and KD assembly programs serving end-consumers, HVAC installers, system integrators, and project developers.

Differentiator

Problem solved

Functional benefit

Brands

• AUX Air Conditioning: Core brand for residential and commercial air conditioning products
• HUTSSOM
• AUFIT
• ShinFlow
• Aozhiyin

Products and services

• AUX OBM Resident Air Conditioners (Wall-Mounted Series) Own-brand wall-mounted split air conditioners sold under the AUX brand via dealers and online channels for U.S. residential consumers seeking smart, energy-efficient home cooling.
• AUX Voice Command Air Conditioner AI voice-controlled wall-mounted AC for residential consumers integrating assistant-based voice control and smart connectivity.
• AUX i9 / i8 Series AI Air Conditioners Flagship AI-driven air conditioner series for residential users targeting premium smart-home and energy-efficient cooling.
• AUX Floor-Standing Air Conditioners Floor-standing cabinet-style air conditioners for spaces requiring higher cooling capacity than wall-mounted units, suitable for residential and light commercial rooms.
• AUX Portable Air Conditioners Portable/movable room air conditioners for residential users who need flexible, no-installation cooling.
• AUX Dehumidifiers Residential dehumidifiers sold under the AUX brand to control indoor humidity.
• AUX Light Commercial Air Conditioners (Cassette / Ducted / Floor & Ceiling / AHU Connection / Big Air Duct) Light commercial indoor AC units (4-way cassette, ducted, floor-and-ceiling, AHU air-handling connection, and big air duct) for offices, retail, and small-to-medium commercial spaces.
• AUX ARV-S Series VRF Air Conditioners Variable Refrigerant Flow multi-split systems for large commercial buildings, hotels, and industrial facilities requiring scalable, multi-zone cooling.
• AUX ODM (Original Design Manufacturer) Air Conditioners Contract manufacturing service where AUX designs and produces air conditioners sold under partner brands for OEM customers.
• AUX KD (Knock-Down) Business Solution Semi-knocked-down AC assembly kits supplied to system integrators and assemblers for local assembly, supporting regions with tariff, regulatory, or local-content requirements.
• AUX Dealer Program Authorized-dealer channel program enabling HVAC dealers to sell AUX residential and light commercial AC units with training, marketing, and warranty support.
• AUX Distributor Program Distributor channel program for wholesale HVAC distributors carrying AUX products across a defined geography.

Quantifiable outcome

• Ranked No.3 globally in cumulative household split-type air conditioner sales for seven consecutive years (2018-2024)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature14 records

Partnerships

One partnership is on record.

• PanasoniccoreStrategic or Co-development PartnerStrategic cooperation on AUXSONIC compressor technology. Technology originates from Panasonic with shared patents between the two parties. Precision-manufactured in highly automated smart factories. This partnership enables AUX to offer high-performance compressors for household air conditioning while leveraging Panasonic's technology expertise.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Daikin Industries: Global AC and refrigeration leader, dominant in VRF and refrigerant technology; sets the premium benchmark AUX is trying to disrupt with value-priced, AI-enabled residential and commercial AC.
• Mitsubishi Electric: Premium Japanese AC and HVAC player with strong commercial/VRF presence; competes with AUX in commercial projects and represents a premium-tier alternative to AUX's value positioning.
• Samsung Electronics (HVAC): Samsung's climate solutions division offers smart, AI-integrated AC globally; competes with AUX in WiFi/voice-enabled residential AC and in connected-home ecosystems.
• LG Electronics: Korean appliance conglomerate with global AC and HVAC business; competes with AUX on smart, energy-efficient residential AC and on premium brand positioning in developed markets.

Direct peers

• Gree Electric Appliances: World's largest residential AC manufacturer by volume; directly competes with AUX in residential split-type AC, VRF, and components across China and global markets with overlapping distribution and OEM/ODM models.
• Midea Group: Diversified appliance giant with a globally leading AC business; competes head-to-head with AUX across residential, commercial, and VRF segments, and is also pursuing smart-home/AI-enabled AC platforms.
• Hisense Home Appliances: Chinese AC and appliance maker with global brand reach; competes with AUX in mid-range residential AC and is expanding VRF and smart-AC offerings, particularly in Europe and Middle East.
• Haier Smart Home: Top-3 global AC brand with strong overseas presence and premium positioning; competes with AUX on smart, energy-efficient residential AC and on emerging-market distribution.
• TCL (TCL Smart Home): Chinese consumer electronics and appliance group with a growing AC business; competes with AUX on price-competitive smart AC in domestic and overseas emerging markets.

Others

• Panasonic (HVAC): Strategic compressor technology partner to AUX via AUXSONIC and a global AC competitor; relevant as both a supply-side dependency for AUX's premium compressors and a competing HVAC brand in Japan, Southeast Asia, and Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AUX-Malaysia
• Facebookfacebook.com/aux.malaysia
• Instagraminstagram.com/aux_malaysia
• TikToktiktok.com/@aux.malaysia
• LinkedInlinkedin.com/company/auxairusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUX AIR USA