AVA Fire & Security

What AVA Fire & Security does

AVA Fire & Security (legal entity: Audio Visual Alarms Fire & Security Limited) is a UK-based, privately held systems integrator headquartered in Cwmbran, Torfaen, South Wales. The company designs, supplies, installs, and maintains electronic fire and security systems for public and private sector clients across South Wales, the Midlands, the South of England, and London. Its core product portfolio spans CCTV (HD and IP-based, with advanced video analytics), intruder alarms, fire alarms (including wireless mesh-networked detectors), access control, ANPR-integrated vehicle barriers, and fog security systems. Sector-specific solutions are packaged for data centres, education, healthcare, warehousing and logistics, retail, and care homes.

The business operates a hybrid revenue model combining one-time installation sales with subscription-style recurring maintenance contracts and 24/7 remote monitoring services routed through third-party alarm receiving centres (EMCS, BT Redcare, CSL Dualcom). Pricing is bespoke and quote-based, with free site surveys as the entry point. AVA holds ISO 9001:2015 and SSAIB certifications, is a Gallagher Certified Channel Partner and Kentec Installation Partner (KIP), and maintains two wholly-owned subsidiaries, Nationwide Fire & Security and AVA Marine, the latter extending the platform into maritime security. Distribution is direct via field-based engineering teams rather than through resellers, and the company emphasises regulatory compliance expertise (BS 5839, BS EN 50131, Martyn's Law readiness) as a wedge in enterprise and public-sector tenders.

Name

AVA Fire & Security

Legal name

Audio Visual Alarms Fire & Security Limited

Website

https://ava-cctv.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AVA Fire & Security is a UK-based systems integrator based in Cwmbran, South Wales, designing, installing, and maintaining CCTV, intruder, fire, and access control systems plus ANPR and fog security for commercial, public sector, and residential clients across South Wales, the Midlands, the South, and London.

Ownership category

akta.pro rank

Product category

Security Systems Integration

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

akta.pro secondary industries

Fire Alarm Monitoring & Dispatch (BPAKAFAC), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)

Keywords

• Fire alarm systems
• CCTV installation
• Intruder alarms
• Access control security
• Security systems integration

Headquarters

HQ city

Cwmbran

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Security System Installation: Design, supply, and installation of bespoke CCTV, intruder alarms, fire alarms, access control, barriers, and fog security systems for commercial and residential properties. One-time revenue from new installations.
2. Maintenance and Servicing Contracts: Ongoing maintenance contracts guarantee systems are reliable and pre-empting issues. Includes annual routine service, reduced parts and labour costs, 24/7 telephone technical support, and emergency callouts. Recurring revenue model with contracts meeting insurance and regulatory obligations.
3. Remote Monitoring Services: 24/7 remote monitoring of security and fire systems via partnerships with EMCS, BT Redcare, and CSL Dualcom. Provides real-time response capability for monitored alarm systems.
4. System Takeover Services: Taking over, servicing, repairing, and maintaining security or fire systems installed by other providers. Provides competitive advantage by offering transition services to new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AVA Fire & Security is a UK fire and security systems integrator that designs, supplies, installs, and maintains integrated electronic security and fire detection systems for commercial and public sector clients. The portfolio includes CCTV, intruder alarms, fire alarms, access control, ANPR vehicle barriers, fog security systems, and system takeover services, supported by 24/7 remote monitoring and ongoing maintenance contracts. The company operates from Cwmbran, South Wales, with a nationwide service footprint.

Product overview

AVA Fire & Security is a fire and security systems integrator offering a comprehensive portfolio of electronic security and fire safety products and services. The core product lineup includes CCTV Design & Installation, Intruder Alarms, Fire Alarms, Access Control Security Systems, ANPR Cameras & Vehicle Barriers, Fog Security Systems, and System Takeover services. These products are designed to work independently or as an integrated security ecosystem, with the company specializing in tailored solutions for specific sectors including data centres, educational facilities, warehouses, and medical facilities. The company operates as a systems integrator delivering end-to-end services from design and installation through to maintenance and monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• CCTV Design & Installation High-quality CCTV systems ranging from simple stand-alone to complex multi-site installations, featuring High Definition cameras, 360-degree coverage, wired or wireless options, and advanced video analytics. Designed for commercial and residential customers needing surveillance and monitoring.
• Intruder Alarms Integrated intruder alarm systems including insurance-rated, commercial, industrial, and domestic options. Features include wireless or hybrid configurations and remotely monitored solutions for commercial and residential customers.
• Fire Alarms Bespoke fire alarm systems at any Level and Grade, including heat detectors, smoke detectors, and carbon monoxide detectors, designed to protect staff, customers, visitors, and assets in commercial and residential settings.
• Access Control Security Systems Access control systems controlling people movement, featuring emergency lockdown, anti-passback, alarm zoning, area zoning, and integration with gates, barriers, turnstiles, and bollards. Designed for commercial facilities requiring controlled entry and exit.
• ANPR Cameras & Vehicle Barriers Automatic Number Plate Recognition (ANPR) cameras and vehicle barrier systems for controlling vehicle access and egress. Includes automatically operated barriers, number plate recognition, and proximity tag readers for commercial sites.
• Fog Security Systems Fog cannon security systems that fill rooms with harmless dry fog in seconds when triggered by intruder alarms, creating zero visibility to prevent intruders from accessing assets. Includes market-leading backup battery.
• System Takeover Maintenance, repair, and takeover services for existing fire and security systems installed by other providers, including CCTV, access control, door entry, emergency lighting, and automatic gates. Enables transition from incumbent providers to AVA's own maintenance and monitoring.
• Data Centre Fire & Security Solutions Specialized fire detection and suppression systems and integrated security systems designed for data centre environments, featuring intelligent detection and environmentally responsible suppression solutions for mission-critical facilities.
• Educational Security Solutions Comprehensive school security systems including CCTV, access control, and intruder alarms designed for schools, colleges, and universities to reduce threats and ensure safety of students and staff.
• Warehouse CCTV & Security Systems Specialist warehouse and logistics security systems covering CCTV, perimeter security, access control, and remotely monitored alarms to protect sites against theft, intrusion, and vandalism.
• Medical Facility Security Security systems tailored for healthcare settings including hospitals, GP surgeries, and dentists, featuring CCTV, alarm, and access control for monitoring and protecting medical facilities and staff.

Quantifiable outcome

• Crime rates drop by 13% in areas equipped with CCTV compared to those without
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Kentec Electronics LtdcoreTechnology or IntegrationAVA Fire & Security is a Kentec Installation Partner (KIP), part of a nationwide network of highly trained, professional and accredited fire alarm companies. They deliver high quality Fire Detection & Alarm Systems throughout the United Kingdom.
• GallaghercoreTechnology or IntegrationAVA Fire & Security is a Gallagher Certified Channel Partner, providing Gallagher security technology solutions to customers.
• EMCS (Alarm Receiving Centre)coreTechnology or IntegrationAVA Security works closely with EMCS, the largest Independent Alarm Receiving Centre in the UK, for monitoring customer security systems.
• Nationwide (Subsidiary)coreOthersNationwide is listed as a subsidiary company of AVA Fire & Security, operating within the AVA group.
• AVA Marine (Subsidiary)coreOthersAVA Marine is a subsidiary company of AVA Fire & Security, serving marine/shipboard fire and security needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mitie Security: Large UK facilities management incumbent with a significant security systems integration and monitoring business. Overlaps with AVA on CCTV, access control, and intruder alarms but operates at much greater scale across a broader services portfolio.
• Securitas UK: Global security services provider including electronic security systems integration and remote monitoring in the UK. Overlaps with AVA on integrated security offerings but is far larger and more diversified across guarding and technology.

Direct peers

• Banham: London-headquartered fire and security installer with monitoring, locksmith, and maintenance services. Comparable service-based model targeting premium commercial and residential customers with recurring maintenance contracts.
• Landmark Fire & Security: Mid-sized UK fire and security systems integrator with installation and maintenance contracts across commercial sectors. Directly competes with AVA in the regional mid-market for installation and recurring service contracts.
• Kings Secure Technologies: UK-based fire and security integrator with NSI/SSAIB-style accreditations, offering CCTV, access control, intruder, and fire alarm design, installation, and monitoring. Closely comparable to AVA in product mix and certification profile.
• Chubb Fire & Security: UK integrated fire and security systems provider offering installation, monitoring, and maintenance across commercial and public sectors. Direct overlap with AVA's full product portfolio including CCTV, intruder, fire, and access control.

Others

• EMCS (European Monitoring Centres): UK's largest independent Alarm Receiving Centre providing 24/7 monitoring services that AVA resells to its customers. An enabling infrastructure partner rather than competitor, but a key dependency for AVA's recurring monitoring revenue.
• Gallagher Security: Manufacturer of access control and integrated security platforms (Command Centre); AVA is a certified channel partner. Comparable as a technology ecosystem AVA builds around, and as a market reference point for security integrators.

Regional players

• Fire Guard Services: UK-focused fire alarm and life safety systems provider, particularly strong in southern England. Comparable to AVA on fire detection, alarm installation, and servicing contracts but narrower in security offerings.

Emerging players

• Verisure UK: European monitored alarm provider with growing UK presence, focused on recurring subscription monitoring for residential and small commercial. Competes with AVA's monitored intruder alarm offering at the SMB end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AVA_SecurityUK
• Facebookfacebook.com/AVACCTV
• LinkedInlinkedin.com/company/ava-fire-security

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVA Fire & Security