What Avana Plastic Surgery does

Avana Plastic Surgery is a private, multi-location cosmetic and plastic surgery practice headquartered in West Miami, Florida, with four clinical sites spanning Miami-Dade County (West Miami, Miami Flagler, Hialeah Gardens) and Dallas, Texas. The practice delivers a comprehensive surgical and non-surgical aesthetic service portfolio, including body contouring (Brazilian Butt Lift, Tummy Tuck, Liposuction, Lipo 360, Hourglass Tummy Tuck, Mommy Makeover), breast procedures (augmentation, lift, reduction, TUBA, revision), facial surgery (facelift, Deep Plane Facelift, rhinoplasty, blepharoplasty, buccal fat removal), and non-surgical treatments (Botox, dermal fillers, PRP facials). Surgical service is delivered by 12+ board-certified plastic and cosmetic surgeons across the four locations, supported by what firmographic data indicates is a 44-employee organization with bilingual Spanish/English staffing in Dallas.

The business operates as a direct-to-consumer elective-cosmetic practice with no insurance or enterprise revenue, monetizing one-time procedure fees plus facility/surgical center charges. Unit pricing varies by procedure complexity, ranging from ~$2,799 (breast augmentation) to $10,000+ (Mommy Makeover, Hourglass Tummy Tuck), with bundled packages (four Mommy Makeover tiers starting at $5,675) and combination procedures driving higher average ticket sizes. Procedure access is expanded via Alphaeon Credit weekly installment financing ($24-$40/week), and the practice actively courts out-of-town and international patients through virtual consultations and travel coordination.

Customer acquisition is concentrated in visual social proof and search-driven discovery: 435,000+ Instagram followers across dedicated main, Dallas, and men's accounts, 3,200+ verified 5-star Google reviews, procedure-specific SEO landing pages, video testimonials, and before/after galleries form the core conversion funnel. Avana claims 75,000+ lifetime procedures and 10+ years of Miami practice, positioning itself as a high-volume, brand-led aesthetic surgery operator rather than a single-surgeon boutique. Patient financing, combination-procedure bundling, and the men's vertical (Macho Makeover, gynecomastia surgery, abdominal etching) indicate deliberate moves to broaden addressable demand beyond the traditional Mommy Makeover patient.

Name

Avana Plastic Surgery

Legal name

Avana Plastic Surgery

Website

https://avanaplasticsurgery.com

Company type

Private

Operating status

Operating

Short description

Avana Plastic Surgery is a private multi-location cosmetic surgery practice operating four clinics in Miami-Dade County and Dallas, offering body contouring, breast, facial, and non-surgical aesthetic procedures to individual consumer patients, financed via weekly payment plans.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Cosmetic & Plastic Surgery Tourism Agencies (THAKAIAD), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Cosmetic surgery services
• Body contouring procedures
• Plastic surgery practice
• Non-surgical aesthetic treatments
• Mommy makeover procedures

Headquarters

HQ city

West Miami

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Surgical Procedure Fees: One-time fees for cosmetic and plastic surgery procedures including Brazilian Butt Lift, Tummy Tuck, Liposuction, Mommy Makeover, Breast procedures, and facial surgeries. Fees vary by procedure complexity with starting prices ranging from $3,000 to $10,000+.
2. Facility and Surgical Center Fees: Fees for use of state-of-the-art surgical suites and premium facilities at their 4 locations in Miami and Dallas.
3. Financing Programs: Partnership with Alphaeon Credit and other financing partners to offer weekly payment plans. Patients pay for procedures through installments ($24-$40/week), generating interest income and expanding customer access.
4. Non-Surgical Treatments: Revenue from non-surgical aesthetic treatments including Botox, dermal fillers, and PRP facials.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Avana Plastic Surgery is a multi-location cosmetic and plastic surgery practice that sells surgical and non-surgical aesthetic procedures directly to individual patients. Its portfolio spans body contouring (Brazilian Butt Lift, Tummy Tuck, Liposuction, Lipo 360, Mommy Makeover, Hourglass Tummy Tuck), breast procedures (Augmentation, Lift, Reduction), facial procedures (Facelift, Deep Plane Facelift, Rhinoplasty, Eyelid Surgery), male procedures (Gynecomastia, Macho Makeover), and non-surgical treatments (Botox, Dermal Fillers, PRP). Procedures are delivered across four clinical locations in Miami-Dade County and Dallas, with financing options including weekly payment plans starting at $24 per week.

Product overview

Avana Plastic Surgery is a comprehensive cosmetic surgery center offering a broad portfolio of surgical and non-surgical aesthetic procedures. The core offerings include body contouring procedures (Brazilian Butt Lift, Tummy Tuck, Liposuction, Lipo 360, Mommy Makeover, Hourglass Tummy Tuck), breast procedures (Augmentation, Lift, Reduction), facial procedures (Facelift, Deep Plane Facelift, Rhinoplasty, Eyelid Surgery), and non-surgical treatments (Botox, Dermal Fillers, PRP). The company operates as a unified practice with four locations in Miami, FL (West Miami, Miami Flagler, Hialeah Gardens) and Dallas, TX, supported by a team of 12+ board-certified plastic and cosmetic surgeons. Services are offered through premium surgical facilities with financing options including weekly payment plans. The company also provides a patient portal for managing appointments and medical records.

Differentiator

Problem solved

Functional benefit

Products and services

• Brazilian Butt Lift (BBL)

Quantifiable outcome

• 75,000+ procedures performed across all locations
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jolie Plastic Surgery: Miami cosmetic surgery practice specializing in body contouring (BBL, tummy tuck, liposuction) with strong social media presence — comparable offering and customer base to Avana in the same metro.
• New Life Plastic Surgery: Miami-based cosmetic surgery practice with a similar BBL/lipo/mommy makeover focus, multiple locations, and Instagram-driven patient acquisition model — directly comparable in procedure mix, geography, and target demographic.
• Spectrum Plastic Surgery: Miami-based multi-surgeon cosmetic surgery center offering BBL, rhinoplasty, breast and body procedures — overlapping service mix and competing for the same out-of-state and local Miami patient pool.
• Dr. Miami (Michael Salzhauer): Prominent Miami plastic surgeon with an exceptionally large social media following; offers BBL, mommy makeover, and body contouring with a similarly direct-to-consumer, social-first GTM motion.
• Careaga Plastic Surgery: Miami plastic surgery practice focused on body contouring and BBL procedures with multiple surgeons — competes head-to-head with Avana for Miami-area cosmetic surgery demand.
• Miami Plastic Surgery: Established Miami cosmetic surgery practice offering comprehensive body, breast, and facial procedures with a similarly broad procedure portfolio and DTC marketing approach.
• Ary Krau Plastic Surgery: Miami-based board-certified plastic surgeon offering body, breast, and facial cosmetic procedures with a similar premium positioning and patient demographic to Avana.
• The Maercks Institute: Miami cosmetic surgery practice known for advanced aesthetic and body contouring procedures — comparable in surgeon-led, high-end service positioning and Miami market overlap.

Broad incumbents

• Sono Bello: Largest US body-contouring chain with national footprint and significant marketing scale; operates a broader, lower-touch laser-lipo model rather than Avana's full-service surgical offering, but competes for the same patient consideration set.
• LaserAway: National chain focused on non-surgical aesthetic treatments (laser hair removal, Botox, fillers, body contouring); adjacent category rather than direct surgical competition, but captures the same aesthetic-conscious consumer at a lower price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/avanaplasticsurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avana Plastic Surgery