Avantage Honda Shawinigan

What Avantage Honda Shawinigan does

Avantage Honda Shawinigan is an authorized Honda automobile dealership located at 6070 Boulevard Royal in Shawinigan, Quebec, operating as one of four rooftops in the privately held Vincent Auto Group (Groupe Vincent), a Mauricie-region automotive conglomerate active since 1924 that also owns Hyundai Shawinigan, Chrysler Shawinigan, and Prestige Mazda Shawinigan. The dealership retails new Honda vehicles across the full manufacturer lineup — sedans (Civic, Accord), SUVs (HR-V, CR-V, Passport, Pilot), trucks (Ridgeline), the Odyssey minivan, and hybrid/EV variants including the Prologue battery-electric, Accord Hybrid, CR-V Hybrid, and Civic Hybrid — alongside a 78-unit pre-owned inventory spanning 30+ brands such as Mazda, RAM, Jeep, Hyundai, Toyota, Subaru, BMW, and Cadillac.

The business operates a traditional franchise retail model augmented by a D2C Media-built website (avantagehonda.com) that supports online inventory browsing, vehicle configuration, credit applications, service scheduling, parts ordering, and trade-in valuation. There is no proprietary technology stack; the platform is a standard dealer toolset with reCAPTCHA-based form protection, TLS encryption, and MySQL databases hosted in Quebec. Revenue is generated through new-vehicle sales gross, used-vehicle sales gross (markup on 78 units ranging roughly $17,471–$47,950), F&I backend profit on financing arranged through third-party lenders — including 1st, 2nd, and 3rd chance credit programs delivered via onvousaccepte.com — plus parts and accessories, mechanical service and collision repair under the Collision Expert banner, and the proprietary Vincent Auto Warranty (10-year/200,000 km coverage included free with pre-owned purchases, valued at $1,500).

The dealership's customer segments are exclusively retail: individual consumers in Shawinigan, Trois-Rivières, and broader Mauricie purchasing personal transportation, and existing vehicle owners (regardless of purchase origin) requiring maintenance, recalls, repairs, or genuine parts. Distribution is hybrid: a single physical showroom for sales and service, augmented by website, Facebook organic social, email marketing (compliant with CASL and Quebec Law 25), AutoAubaine marketplace listings, and SEO-optimized vehicle landing pages. Lead-capture, credit-decisioning, and parts ordering are all available online; final delivery and F&I signing occur in-store, with Quebec-wide home delivery offered as a differentiator.

Name

Avantage Honda Shawinigan

Legal name

Avantage Honda Shawinigan

Website

https://avantagehonda.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Avantage Honda Shawinigan is an authorized Honda franchise dealership in Shawinigan, Quebec, retailing new Honda vehicles (including hybrid and electric models) and a 78-unit multi-brand pre-owned inventory, with on-site financing, parts, service, and collision repair under the Vincent Auto Group umbrella active since 1924.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

New Car Dealers (44111), Automobile Dealers (4411), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• New car dealership
• Used vehicle sales
• Auto financing services
• Vehicle service repair
• Automotive parts accessories

Headquarters

HQ city

Shawinigan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (vehicle and parts procurement), Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Honda automobiles including sedans, SUVs, trucks, and hybrid/electric vehicles. Revenue generated from the difference between dealer invoice and retail selling price.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned Honda vehicles as well as used vehicles from other brands (Mazda, Jeep, RAM, Hyundai, Toyota, Subaru, BMW, etc.). Inventory includes approximately 78 pre-owned vehicles.
3. Service and Maintenance: Mechanical maintenance, repairs, collision services, and routine maintenance including oil changes, tire services, and recalls. Customers can book service appointments online.
4. Parts and Accessories: Sales of Honda genuine parts, accessories, and tires for vehicle maintenance and customization.
5. Financing Services: Facilitation of vehicle financing through partnered financial institutions, including credit applications and loan arrangements. Also offers easy credit programs for first, second, and third chance credit applicants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Avantage Honda Shawinigan is an authorized Honda automobile dealership located in Shawinigan, Quebec, that sells new Honda vehicles (sedans, SUVs, trucks, minivans, and hybrid/electric models), approximately 78 pre-owned vehicles from multiple brands, and provides in-house vehicle financing, mechanical service and maintenance, genuine parts and accessories, and collision repair. The dealership operates as part of Vincent Auto Group and includes a complimentary 10-year or 200,000 km warranty with vehicle purchases.

Product overview

Avantage Honda Shawinigan is a Honda automobile dealership operating as part of the Vincent Auto Group (Groupe Vincent), which has been in business since 1924. The company offers a single unified dealership experience centered on new Honda vehicle sales, pre-owned vehicle sales across multiple brands, and complementary service operations including vehicle financing, mechanical service, parts & accessories, and collision repair. A signature offering is the Vincent Auto Warranty — a 10-year/200,000 km protection plan included with vehicle purchases. The dealership's new vehicle lineup spans Honda sedans (Civic, Accord), SUVs (CR-V, HR-V, Passport, Pilot), trucks (Ridgeline), and minivans (Odyssey), along with hybrid and electric models (Prologue, Accord Hybrid, CR-V Hybrid, Civic Hybrid). Its pre-owned inventory extends to 30+ brands including Hyundai, Mazda, Toyota, Subaru, Jeep, RAM, Dodge, and BMW. Financing is offered through in-dealership services and third-party credit providers, with programs targeting all credit tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles New Honda automobiles and light trucks sold at retail, including sedans (Civic, Accord), SUVs (CR-V, HR-V, Passport, Pilot), trucks (Ridgeline), minivans (Odyssey), and hybrid/electric models (Prologue, Accord Hybrid, CR-V Hybrid, Civic Hybrid). Targeted at individual consumers in the Shawinigan and Trois-Rivières region seeking new vehicles.
• Pre-Owned Vehicles Used and certified pre-owned vehicles from Honda and other brands (Hyundai, Mazda, Toyota, Subaru, Jeep, RAM, Dodge, BMW, Cadillac, Buick, Chevrolet, Kia, Nissan, Volkswagen) sold through the dealership's inventory of approximately 78 vehicles.
• Vehicle Financing Auto financing and credit services facilitated through partnered financial institutions, including first, second, and third chance credit programs, with financing applications available online and in-dealership.
• Service and Maintenance Mechanical maintenance, repairs, and servicing for Honda vehicles, including oil changes, major repairs, and recall resolution, with online service appointment booking.
• Parts and Accessories Genuine Honda parts, accessories, and tire ordering services for vehicle maintenance and customization.
• Collision Repair Collision repair services for vehicles involved in accidents, offered through a dedicated Collision Expert center.
• Vincent Auto Warranty (10-year/200,000 km) Proprietary extended warranty program offered by the Vincent Auto dealer group, covering new and pre-owned vehicles with 10 years or 200,000 km of protection included at no additional cost (valued at $1,500).

Quantifiable outcome

• 10-year or 200,000 km warranty on pre-owned vehicles valued at $1,500
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Groupe Vincent / Vincent AutocoreChannel Partner/ Reseller/ DistributorParent company and franchise holder for Avantage Honda Shawinigan. Vincent Auto operates 4 dealerships in the Mauricie region including Avantage Honda Shawinigan, Hyundai Shawinigan, Chrysler Shawinigan, and Prestige Mazda Shawinigan. The group has been in business since 1924 and offers competitive financing rates and the Vincent Auto 10-year warranty program.
• AutoAubaineminorChannel Partner/ Reseller/ DistributorQuebec automotive marketplace network. Avantage Honda Shawinigan is a member of the AutoAubaine network, which aggregates vehicle listings to increase visibility and reach potential buyers across Quebec.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dilawri Group: Large Canadian multi-franchise dealer group operating franchised dealerships nationwide; comparable on multi-brand group-level economics, scale benefits on OEM negotiations, and used-car reconditioning capacity.
• AutoCanada: Public Canadian multi-franchise dealer group with extensive New and Used Vehicle Superstores across Canada; relevant incumbent comparable on group-level operating leverage, OEM allocation, and used-vehicle remarketing.
• HGrégoire: One of Quebec's largest multi-brand auto dealer groups with dozens of rooftops across the province; competes broadly for the same Quebec consumer vehicle demand and is a key reference point on group-level dealer economics.

Direct peers

• Lallier Honda: Multi-rooftop Honda dealer group in the greater Montreal area; comparable in franchise model but larger scale, making it a relevant benchmark on OEM allocation, used-car inventory depth, and F&I attach economics.
• Honda Ste-Foy: Authorized Honda dealership in Quebec City competing for the same Honda-brand new-vehicle demand in the broader Quebec market; same franchise agreement, same OEM incentive structure, comparable new/used/service/parts revenue mix.
• Honda Île-des-Sœurs: Honda franchise dealer serving the Verdun/Île-des-Sœurs corridor; comparable in scale and revenue mix to Avantage Honda Shawinigan and a relevant peer on Honda franchise unit economics.
• Honda de Blainville: Honda dealer in the Laurentides region north of Montreal; same Honda franchise model with new, certified pre-owned, service, and parts operations competing for overlapping Quebec buyer pools.
• Mont-Royal Honda: Authorized Honda dealership serving Montreal's west-end; comparable franchise model with similar new/used/service mix and overlapping Quebec provincial buyer pool.
• Pointe-Claire Honda: Honda dealer in the West Island of Montreal with new, certified pre-owned, and service operations; same Honda franchise contract and comparable competitive positioning to Avantage Honda Shawinigan.
• Spinelli Honda: Honda franchise dealer in the greater Montreal area operating a comparable new + pre-owned + service model; directly comparable on Honda franchise economics, F&I product attach rates, and inventory turn benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/avantage-honda-shawinigan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avantage Honda Shawinigan