Centre Commercial Avant Cap

What Centre Commercial Avant Cap does

Centre Commercial Avant Cap is a regional shopping center located in Cabriès, in the Plan de Campagne commercial zone of the Bouches-du-Rhône department in southern France, approximately 15 km from Marseille and Aix-en-Provence. The center hosts approximately 110 boutiques and restaurants across categories including fashion (Zara, H&M, Petit Bateau, Undiz, Bonobo), food and confectionery (Jeff de Bruges, Waffle Factory, Leonidas), beauty services (Jean Bonan), accessories (Swarovski, Pandora), and home/leisure. Operational infrastructure includes 1,600 free parking spaces with carpooling spots on all floors, complimentary Wi-Fi, a 24/7 Mondial Relay parcel locker, baby and children's facilities, and rest areas. The site is accessible via the A51 (exit 1) and A7 (exit 31) highways, serving the Marseille-Aix-en-Provence metropolitan catchment area.

The business is managed by Société des Centres Commerciaux (SCC), a French SAS headquartered at 22 Place Vendôme in Paris (RCS Paris 689 801 231) with €1,994,720 in declared share capital. Julie Becart serves as Directrice du centre commercial, overseeing on-site operations. The underlying technology stack consists of a standard shopping center management platform supporting an online gift card storefront (integrated with the third-party Giftify.me platform), newsletter subscription, and event management. Marketing and analytics tooling is limited to Google Analytics, Google Tag Manager, and Facebook Pixel — there is no evidence of proprietary technology, AI/ML capabilities, or custom-built platforms.

Revenue is generated primarily through leasing commercial space to the ~110 tenants operating within the center, with secondary revenue streams from the multi-tenant gift card program (sold on-site and online via Giftify.me, valid for one year across all boutiques and restaurants), ticket sales for concerts and events (Billetterie), and ancillary services such as personal shopping. Pricing is set independently by each tenant; the center itself does not publish a uniform pricing structure. Customer segments are split between end consumers (regional shoppers and families) and retail brands seeking physical retail presence in southern France.

Name

Centre Commercial Avant Cap

Legal name

Société des Centres Commerciaux (SCC)

Website

https://avant-cap.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Centre Commercial Avant Cap is a regional shopping center in Cabriès, France (Plan de Campagne), hosting approximately 110 boutiques and restaurants managed by Société des Centres Commerciaux. It serves Marseille-Aix metropolitan consumers via fashion, food, and beauty tenants, supported by 1,600 free parking spaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Cabriès

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail space rental: The shopping center generates revenue by leasing retail space to approximately 110 boutiques and restaurants operating within the center.
2. Gift card program: Sale of gift cards valid for one year across all 110 boutiques and restaurants, available both at the center welcome desk and online through Giftify.me platform.
3. Ticket sales services: Billetterie service offering tickets for concerts, evenings, festivals, and theater performances sold at the center's welcome desk.
4. Commercial space leasing: The center actively solicits commercial tenants through a commercialisation form on its website, inviting brands to rent retail space.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Centre Commercial Avant Cap is a physical retail shopping center in Cabriès (Plan de Campagne), France, that leases retail space to approximately 110 boutiques and restaurants spanning fashion, beauty, jewelry, food, and home categories. The center supplements its leasing business with guest services including a gift card program (Carte Cadeau), ticketing (billetterie), personal shopping assistance, free parking for 1,600 vehicles, free Wi-Fi, and a Mondial Relay parcel locker.

Product overview

Centre Commercial Avant Cap is a shopping mall located in Cabriès, France, offering approximately 110 boutiques and restaurants. The center provides a diverse retail mix including fashion (Zara, H&M, Bershka, Pull & Bear, Stradivarius, Cache Cache), beauty and wellness services (Jean Bonan, La Boutique du Coiffeur), jewelry and accessories (Swarovski, Pandora, Claire's, Histoire d'Or, Hylton), children's clothing (Petit Bateau, Okaidi, Orchestra), food and confectionery (Jeff de Bruges, Leonidas, Haribo, Yogurt Factory, La Gelateria, Waffle Factory), and home & leisure (La Chaise Longue, Normal). The center offers customer services including free parking (1,600 spaces), complimentary Wi-Fi, a gift card program, personal shopping assistance, ticketing services, bus access, parcel lockers (Mondial Relay), baby facilities, children's play areas, and rest areas.

Differentiator

Problem solved

Functional benefit

Brands

• Personal Shopper: Personal styling and image consulting service available at the center.

Products and services

• Carte Cadeau Avant Cap (Gift Card) Gift card valid for one year at approximately 110 boutiques and restaurants within Avant Cap, purchasable at the center's welcome desk or online via the Giftify.me platform with home delivery; marketed to individuals and businesses for clients and collaborators.
• Personal Shopper Complimentary personal styling service that helps customers enhance their image through colorimetry, face shape analysis, style consultation, and verbal/non-verbal communication techniques, provided to shoppers visiting the center.
• Billetterie (Ticketing) Ticketing service offering tickets for concerts, evenings, festivals, theme parks, and theater performances, sold at the center's welcome desk.
• Free Parking Complimentary parking facility with 1,600 spaces, including covered parking with carpooling spots on all floors and outdoor parking, available to all visitors of the shopping center.
• Free Wi-Fi Complimentary wireless internet access available throughout the shopping center year-round.
• Mondial Relay Locker 24/7 self-service parcel locker by Mondial Relay located outside the center at the South entrance, enabling visitors to send and receive packages independently of center opening hours.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• SCC (Société des Centres Commerciaux)coreOthersSCC (Société des Centres Commerciaux) is the operating company that manages Avant Cap shopping center. The company is headquartered at 22 Place Vendôme in Paris and is registered as a SAS with capital of 1,994,720 euros.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Klépierre: Leading continental European shopping mall operator headquartered in France, managing ~70 regional shopping centers. Closely comparable business model (regional mall operator) and primary market (France), but at significantly larger portfolio scale.
• Unibail-Rodamco-Westfield: Europe's largest listed commercial real estate company operating flagship shopping destinations including Westfield malls. Directly comparable as a major shopping center operator, though at vastly greater scale and geographic reach than Avant Cap.
• Hammerson: UK-listed owner of prime retail destinations in the UK, France, and Ireland, including French shopping centers. Comparable as a shopping center operator with French exposure, though at larger scale and broader geography.
• Société des Centres Commerciaux (SCC): Parent company of Avant Cap, operating a portfolio of French shopping centers. Directly comparable as the parent operating entity, with Avant Cap being one asset within the SCC portfolio.

Direct peers

• Mercialys: French listed retail real estate company specializing in regional and neighborhood shopping centers across France. Highly comparable as a French-focused regional mall operator serving similar catchment demographics.
• Carmila: French REIT owning shopping centers anchored by Carrefour hypermarkets across France, Spain, and Italy. Comparable as a regional shopping center operator in the French market with similar tenant mix focus.
• Frey: French retail real estate company developing and operating open-air retail parks and shopping centers, including major sites near Marseille. Comparable as a French regional retail property operator with similar format.
• Altarea Commerce (Altarea SCA): French retail real estate developer and operator running shopping centers under the Altarea Commerce brand. Directly comparable business operating French regional malls with similar leasing and operational models.

Regional players

• Compagnie de Phalsbourg: French retail and mixed-use real estate developer focused on retail parks and shopping centers, often adjacent to major French highways. Comparable as a French retail park developer with similar tenant-mix and accessibility-driven positioning.

Emerging players

• Value Retail (La Vallée Village / Les Villages Nature): Operator of outlet shopping villages across Europe including in France. Comparable as a destination-shopping operator with similar brand-tenant model, though focused on outlet/discount rather than full-price retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/6155000000000
• Instagraminstagram.com/avantcap_officiel
• TikToktiktok.com/@avantcap_officiel
• LinkedInlinkedin.com/company/centre-commercial-avant-cap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre Commercial Avant Cap