AVDD Beveiliging

What AVDD Beveiliging does

AVDD Beveiliging is a Dutch private security services company founded in 2008 and headquartered in 's-Heerenberg, Gelderland, operating as a family-owned subsidiary of The Wiendels Group (TWG). The company delivers a full suite of physical security services including mobile surveillance patrols, static object security, event and horeca security, 24/7 alarm response, traffic control, reception/concierge services, and specialized dog patrol. Its technology layer consists of alarm systems, security cameras and fire safety equipment provided in partnership with sister company Certum Safety Group (CSG), with all installations connected to a manned 24/7 monitoring center that coordinates directly with Dutch emergency services.

The company serves seven primary verticals: construction, retail, gas stations, offices, garages and workshops, healthcare, and events/hospitality. It runs five branch offices across the Netherlands (s-Heerenberg, Zevenaar, Boxtel, Haaksbergen, Meppel) covering the Achterhoek, Arnhem/Nijmegen, Noordoost-Brabant, Twente and Salland regions, supported by a fleet of 35 patrol vehicles and approximately 150 employees staffing 45 fixed security posts daily. It holds Keurmerk Beveiliging, ISO 27001, SBB keurmerk and REOB certifications, the last of which authorizes it to deliver in-house recognized security training programs.

AVDD operates on a direct B2B sales model with a structured five-step engagement: initial contact, risk analysis, customized quote, implementation, and ongoing evaluation. Revenue is generated primarily through recurring multi-year guarding and alarm-response contracts, supplemented by hardware installation and maintenance revenue from alarm and fire-safety systems. Pricing is quote-based with no published rate cards; disclosed personnel cost bands suggest hourly pay of €17.37–€20.70. Marketing is conducted through the corporate website, direct outreach, Facebook, and a dedicated careers channel, with no third-party reseller or intermediary channels in use.

Name

AVDD Beveiliging

Legal name

AVDD Beveiliging

Website

https://avdd.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

AVDD Beveiliging is a Dutch family-owned security services company that delivers manned guarding, mobile surveillance, alarm response, event security and fire-safety solutions to construction, retail, healthcare, gas station and hospitality clients across eastern and southern Netherlands through five regional offices.

Ownership category

akta.pro rank

Product category

Physical Security Services

NAICS

Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Manned Guarding & Patrol Services (IMAIAEAA)

Keywords

• Physical security services
• Mobile patrol surveillance
• Event security management
• Alarm response services
• Fire safety equipment

Headquarters

HQ city

's-Heerenberg

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Security Guarding Services: AVDD generates revenue through recurring security services including mobile surveillance, object/building security, event security, and reception services. These are typically contract-based arrangements with ongoing service delivery.
2. Technology Solutions (Alarm Systems, Cameras, Fire Safety): Revenue from sale, installation, and maintenance of security technology including alarm systems, security cameras, and fire safety equipment. Provided in partnership with sister company Certum Safety Group (CSG).
3. Alarm Response Services: 24/7 alarm monitoring and rapid response services with patrol vehicles responding to alarm activations, including opening/closing rounds for client premises.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AVDD Beveiliging is a Dutch private security company delivering manned guarding and technology-enabled security services to businesses across the Netherlands. Core offerings include mobile surveillance patrols, static object security, event security, 24/7 alarm response and dispatch, traffic control, alarm system and camera installation (via sister company Certum Safety Group), fire safety equipment, and security dog patrols. All services are delivered in-house by approximately 150 trained security personnel operating from 5 regional offices with 35 patrol vehicles and a 24/7 monitoring center.

Product overview

AVDD Beveiliging is a Dutch security services company offering a comprehensive portfolio of physical security services. The core offering consists of manned guarding services including mobile surveillance (patrol services), static object security, event security, alarm response, traffic control, and reception services. The company also provides technology-enabled security through alarm systems and fire safety equipment (provided via sister company Certum Safety Group), and specialized dog patrol services. All services are delivered in-house to ensure quality and reliability. The company operates across multiple regions in the Netherlands including Achterhoek, Oost-Twente, Noordoost-Brabant, and surrounding areas, serving industries such as construction, retail, gas stations, offices, healthcare, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobiele Surveillance (Mobile Patrol Surveillance) Mobile patrol service in which security officers regularly visit client locations via fixed regional routes through Achterhoek, Oost-Twente, Noordoost-Brabant, and Salland to monitor for suspicious activity, perform opening/closing rounds, and respond to alarms. Targeted at businesses needing cost-efficient off-hours protection.
• Objectbeveiliging (Static Object Security) Static, on-site guarding for office buildings, government facilities, retail shops, healthcare institutions, and logistics centers. Provides constant access control, visitor management, and goods monitoring. Aimed at organizations needing continuous physical presence at a fixed location.
• Evenementbeveiliging (Event Security) Event security services including crowd management, access control, and emergency response for festivals, pubs, restaurants, clubs, and hotels. Sold to event organizers and hospitality venues that need security that preserves atmosphere while ensuring safety.
• Alarmopvolging (Alarm Response) 24/7 alarm response service in which mobile security officers are dispatched to investigate alarm triggers and coordinate with emergency services. Sold to businesses with monitored alarm systems needing rapid physical follow-up.
• Verkeersregelaars (Traffic Control) Traffic control services for events, roadworks, and emergencies, providing trained professionals to manage traffic flow and ensure safety of road users and spectators. Targeted at municipalities, road contractors, and event organizers.
• Alarmsystemen (Alarm Systems and Security Cameras) Sale, installation, and monitoring-center connection of alarm systems and high-quality security cameras, provided in partnership with sister company Certum Safety Group (CSG). Sold to businesses seeking integrated intrusion detection technology.
• Brandveiligheid (Fire Safety) Fire safety services including inspection, installation, and maintenance of fire extinguishers (foam, powder, CO2), fire blankets, emergency lighting, smoke detectors, and evacuation plans. Sold to businesses needing compliant fire protection.
• Hondenbeveiliging (Security Dog Patrol) Security dog patrol service using professionally trained guard dogs with handlers for enhanced detection capabilities and deterrent effect at events and secure sites. Sold to sites requiring elevated visible deterrence.
• Receptiediensten (Reception and Concierge Services) Reception and concierge services providing visitor management, opening and closing of client premises, and friendly front-of-house coverage. Sold to offices and venues needing combined hospitality and security presence.
• Meldkamer (24/7 Monitoring Center Service) 24/7 manned alarm monitoring center providing round-the-clock surveillance, incident verification, and coordination with emergency services. Sold as part of alarm and alarm-response contracts to monitored clients.

Quantifiable outcome

• Response within 24 hours for initial consultation and security planning
• +1 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered parent and core.

• The Wiendels Group (TWG)parentOthersThe Wiendels Group is the parent company of AVDD Beveiliging. AVDD is a family business operating within TWG, which comprises multiple subsidiaries with over 1,500 employees total. Each subsidiary maintains its own management while benefiting from the resources and scale of the larger organization.
• Certum Safety Group (CSG)coreStrategic or Co-development PartnerCertum Safety Group is a sister company under The Wiendels Group. AVDD Beveiliging works closely with CSG to provide complete security solutions - AVDD provides manpower services while CSG supplies alarm systems, security cameras, and fire safety equipment. CSG installations are connected to monitoring centers for 24/7 oversight.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Dutch Crowd Security: Dutch security firm specializing in event security, hospitality security, and crowd management. Comparable to AVDD's events/hospitality vertical with similar SMB and mid-market positioning.
• Trigion Beveiliging: One of the largest Dutch private security companies offering manned guarding, mobile surveillance, alarm response, and event security across the Netherlands. Directly comparable in service mix and target mid-market customers, though larger and nationally distributed.
• VINCK Security: Mid-sized Dutch private security firm offering mobile surveillance, object security, event security, and alarm response. Closely comparable business model and customer segments to AVDD.
• NVD Beveiliging: Dutch regional security services company offering manned guarding, mobile patrol, and alarm response. Comparable mid-market positioning with similar service portfolio to AVDD.
• Hoffmann Bedrijfsrecherche: Dutch private security and investigative firm offering guarding, retail loss prevention, and surveillance services. Comparable in customer segments (retail, commercial) and core guarding offering.
• SERIS Security: European private security company offering manned guarding, alarm monitoring, and event security. Closely comparable in service mix and mid-market focus, with operations in Belgium, Netherlands, and other European markets.

Broad incumbents

• Securitas Nederland: Dutch subsidiary of the global security giant Securitas AB, offering guarding, mobile patrol, and integrated security solutions. Overlaps with AVDD across all core services but at far larger scale and with Randstad concentration.
• G4S / Allied Universal Netherlands: Global security services provider with significant Dutch operations covering manned guarding, event security, and alarm monitoring. Comparable offering to AVDD with substantially greater scale and international footprint.
• ISS A/S (Netherlands): Global facility services provider with a Dutch security services practice alongside cleaning, catering, and property services. Comparable in guarding and integrated services but as part of a much broader portfolio.

Others

• Certum Safety Group: Sister company under The Wiendels Group providing alarm systems, CCTV, and fire safety equipment that AVDD bundles into its guarding contracts. Not a competitor but a closely adjacent ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/avdd
• Facebookfacebook.com/avddbeveiliging
• LinkedInlinkedin.com/company/avdd-security

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVDD Beveiliging