Avelon

What Avelon does

Avelon BV is a privately held Dutch SAP specialist consultancy founded in 2000 and headquartered in Utrecht. The company focuses exclusively on SAP workflow, invoice management (SAP Invoice Management / OpenText Vendor Invoice Management), master data governance (SAP MDG), and procure-to-pay process optimization. Avelon serves enterprise organizations running SAP ECC or SAP S/4HANA, delivering both specialist consulting services and pre-built SAP Add-On modules such as the Avelon Procure to Pay Suite, E-Invoicing Interface, Fiori Invoice Approval App, and Offline Email Approval Solution.

Avelon's technical stack is built on SAP Fiori, SAP UI5, ABAP, and OpenText VIM/SIM, with an E-Invoicing API integrating to networks including Peppol via the eConnect platform. The company maintains core partnerships with SAP (since 2000) and OpenText (SAP Competence Partner since 2015), supplemented by alliances with KPMG Romania for PDF invoice validation and eConnect for e-invoice transmission. Recent roadmap activity (2026) signals expansion into AI-assisted invoice processing, Clean Core MDG strategy, and SAP Integration Suite advisory.

Avelon generates revenue primarily through professional services engagements with enterprise clients, augmented by SAP Add-On licensing and custom development. Its go-to-market is direct enterprise field sales in the Netherlands and Belgium, supplemented by referral pipelines from SAP and OpenText, content marketing through an active blog, customer day events, and VNSG user-group participation. Named enterprise customers include Heineken, AkzoNobel, Nouryon, ASICS, ForFarmers, Perfetti Van Melle, PepsiCo, Wavin, Distrelec, and several Dutch provinces and universities. In January 2024 the company executed a strategic split, separating its Netherlands and Belgium operations.

Name

Avelon

Legal name

Avelon BV

Website

https://avelon.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Avelon is a Dutch SAP specialist consultancy founded in 2000 that helps enterprise organizations optimize SAP workflow, invoice management, and master data governance. It serves clients across food & beverage, chemicals, public sector, and education in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

SAP Consulting and ERP Add-On Solutions

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPAEAPAB

Regulatory Compliance Management (RegTech)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Governance, Risk, Compliance (GRC) & Legal Tech

Keywords

• SAP consulting services
• Invoice management solutions
• Master data governance
• Procure to pay automation
• SAP workflow consultancy

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Specialist SAP Consultancy Services: Avelon provides specialist consulting services for SAP workflow, invoice management, master data governance, and process optimization. Consultants bring deep technical and process knowledge, supporting implementation, migration, and optimization projects. Revenue is generated through professional services engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Avelon is an SAP partner specializing in process optimization within SAP environments. The company delivers specialist SAP consultancy services and pre-built SAP Add-Ons covering SAP Invoice Management (SIM/VIM), SAP Master Data Governance (MDG), SAP Workflow, SAP Fiori, and E-Invoicing, with a flagship proprietary Procure to Pay Suite. Offerings are implemented on SAP ECC and S/4HANA platforms for enterprise clients in the Netherlands and Belgium.

Product overview

Avelon is an SAP partner specializing in process optimization, offering a suite of specialized consultancy services and SAP Add-On solutions. Their core products include SAP Invoice Management (SIM) for invoice processing, SAP Master Data Governance (MDG) for data integrity, and the SAP Procure to Pay Suite for streamlined purchasing workflows. These are complemented by SAP Workflow consultancy, SAP Fiori applications for user experience optimization, and E-Invoicing solutions for electronic invoice processing via networks like Peppol. The portfolio is delivered on SAP S/4HANA and SAP ECC platforms, with best practice scenarios and components bundled into unified solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP Invoice Management (SIM) / Vendor Invoice Management (VIM)

Quantifiable outcome

• Reduced invoice processing time from 5 days to 1 day at Universiteit Utrecht
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• OpenTextcoreTechnology or Integration · 1 January 2015Avelon is part of OpenText's SAP Competence Partner (SCP) Program. OpenText is the market leader in enterprise content management software and developer of Vendor Invoice Management (VIM), also known as SAP Invoice Management (SIM). Avelon has been invited to multiple OpenText Deep Dive sessions and co-organizes VIM & Beyond Finance events with OpenText.
• SAPcoreTechnology or Integration · 1 January 2000Avelon is an SAP partner specializing in SAP workflow, invoice management, and master data governance. SAP is the worldwide market leader in business software solutions. Avelon has been implementing SAP Workflow solutions for over 20 years and participates in SAP Customer Connection programs to influence product roadmaps.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• delaware: Belgian-headquartered SAP partner with strong Benelux presence and a similar full-service SAP consulting model. delaware is the closest size-and-geography comparable to Avelon, competing for the same Dutch and Belgian enterprise SAP engagements with overlapping capabilities in S/4HANA, Fiori, and process optimization.
• CTAC: Dutch publicly listed SAP partner focused on SMB and enterprise customers in the Netherlands and Belgium. CTAC offers a comparable SAP consultancy portfolio across Business Objects, S/4HANA, and custom development, competing for the same Dutch enterprise SAP budget as Avelon.

Broad incumbents

• KPMG: Big Four firm with established SAP advisory and implementation practices in the Netherlands. KPMG is also an actual integration partner of Avelon (KPMG Romania for PDF validation), making it both collaborator and competitor at the enterprise SAP services layer.
• Accenture: Global systems integrator with one of the largest SAP practices worldwide. Accenture competes with Avelon for large enterprise SAP transformation mandates, especially in F&B, chemicals, and public sector where it can bundle SAP work with broader consulting and technology services.
• Capgemini: Global systems integrator with a large SAP practice serving European enterprises. Capgemini's Dutch arm regularly competes with specialist SAP partners like Avelon on S/4HANA migration, finance transformation, and P2P optimization projects.
• Deloitte: Big Four firm with a deep SAP S/4HANA practice serving enterprise clients across the Netherlands. Deloitte's combined advisory, tax, and technology offerings allow it to bundle SAP implementation with broader transformation programs that Avelon cannot match.
• TCS (Tata Consultancy Services): Global systems integrator with one of the largest SAP practices worldwide. TCS and other offshore-led SIs (Infosys, Wipro) increasingly bid on Dutch enterprise SAP implementations, putting price pressure on specialist partners like Avelon.
• PwC: Big Four firm with a sizable SAP consulting practice and finance transformation focus. PwC's Dutch SAP practice competes with Avelon on S/4HANA, financial process automation, and audit-related ERP transformations.
• SAP SE: SAP itself is the vendor of Avelon's core platforms (ECC, S/4HANA, Fiori, Workflow) and the strategic partner of the firm. SAP's own services organization increasingly competes with implementation partners for large transformation deals, and changes in SAP's partner economics directly affect Avelon.
• EY (Ernst & Young): Big Four firm with a sizable SAP practice and strong finance-transformation positioning that overlaps Avelon's P2P, MDG, and audit-proof process optimization offerings, particularly with regulated Dutch enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avelon

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avelon