Parc Aventure Land
Parc Aventure Land is an independent French outdoor adventure park in Magny-en-Vexin, operating ~40 attractions and 300 games for families, schools, and corporate outings. It generates revenue through daily tickets (€20–€27), season passes (€85), and group bookings, distributed via Tickeasy and Vivaticket.
- Company typePrivate
- Founded2001
- HeadquartersMagny-en-Vexin, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Parc Aventure Land does
Parc Aventure Land is an independent French outdoor adventure and leisure park located in Magny-en-Vexin, Val-d'Oise, operating continuously since 2001. The park offers approximately 40 attractions and 300 games to families, school groups, leisure centers, and CSE (works council) corporate outings. Offerings are anchored in accrobranche (tree-top adventure courses), with an expanding mix of themed attractions. The business is organized as AVENTURE LAND SA, a French Société Anonyme with €36,244 in share capital, and is operated by a lean team of ~12 employees, reflecting its single-site, owner-operated character.
Revenue is generated almost entirely through direct-to-consumer ticket sales: single-day tickets priced €20–€27, a season pass at €85, and a family pack at €90. Distribution is increasingly digital through third-party ticketing platforms Tickeasy and Vivaticket, alongside on-site sales. Group bookings (schools, leisure centers, CSE) provide midweek and shoulder-season demand diversification. Pricing is tiered but narrow, with no ancillary SaaS, licensing, or franchise revenue lines visible.
The competitive profile is that of a regional, single-site leisure operator with a 25-year operating history and modest reinvestment cadence — including two new attractions (a windmill and a 'black accrobranche' course) tied to the 2026 25th anniversary. The company is privately held, has no disclosed external funding, and shows no AI, software, or technology platform beyond standard ticketing integrations. Growth is constrained to the existing footprint; no geographic, franchise, or M&A expansion is signaled.
Parc Aventure Land firmographics
Firmographics- Name
- Parc Aventure Land
- Legal name
- AVENTURE LAND SA
- Website
- https://aventureland.fr
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parc Aventure Land is an independent French outdoor adventure park in Magny-en-Vexin, operating ~40 attractions and 300 games for families, schools, and corporate outings. It generates revenue through daily tickets (€20–€27), season passes (€85), and group bookings, distributed via Tickeasy and Vivaticket.
- Ownership category
- akta.pro rank
Parc Aventure Land industry classification
Industry- Product category
- Adventure and Leisure Parks
- NAICS
- Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)
- akta.pro secondary industry
- Park Concession Operations (Food, Retail, Fuel, General Stores) (THAAAGAA)
Keywords
Where Parc Aventure Land is headquartered
LocationHeadquarters
- HQ city
- Magny-en-Vexin
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Parc Aventure Land business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Day Tickets: Single-day entry tickets to the park with access to all activities based on height categories. Tickets are priced by height (1m-1m15, 1m15-1m30, 1m30+) and include access to all activities.
- Season Pass: Unlimited access pass valid for entire 2026 season including Soirées Accro'Branchées evening events. Includes exclusive benefits at snack and boutique with 10% discount.
- Group Packages: Tribu family pack offering value pricing for families of 4 (2 adults + 2 children). Catering to group visits.
- Special Events: Birthday parties, bachelor/bachelorette events (enterrement de vie de célibataire) sold as separate packages.
- On-site Retail and Food: Le Snack des Aventuriers restaurant and boutique on-site sales. Season pass holders receive 10% discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Pass - Unlimited access for entire 2026 season |
| Unit Pricing | Pay-as-you-go | Children ticket (1m to <1m15) |
| Unit Pricing | Pay-as-you-go | Children ticket (1m15 to <1m30) |
| Unit Pricing | Pay-as-you-go | Adult ticket (1m30 and above) |
| Unit Pricing | Pay-as-you-go | Détente - Adults free-access only |
| Unit Pricing | Pay-as-you-go | Tribu Family Pack |
| Unit Pricing | Pay-as-you-go | Children under 1m |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Parc Aventure Land product offering
Product offeringCore offering
Parc Aventure Land operates an outdoor adventure and leisure park in Magny-en-Vexin, France, offering approximately 40 attractions and 300 games including accrobranche (treetop adventure courses), tubing/turbobob, trampolines, mini-golf, labyrinths, and a Village des Cabanes. The park sells day tickets by height category, season passes for unlimited access, family packs, and group packages for schools, leisure centers, and corporate clients, with supplementary on-site food service and boutique retail.
Product overview
Parc Aventure Land is a unified adventure and leisure park offering a single integrated experience centered around outdoor recreational activities in a forest setting. The core product is park entry with access to approximately 40 attractions including accrobranche courses, tubing, trampolines, mini-golf, and labyrinths. The offering combines ticketing (via Tickeasy and Vivaticket platforms), on-site dining (Le Snack des Aventuriers restaurant), and supplementary services including birthday parties, bachelor/bachelorette celebrations, and evening events (Soirées Accro'Branchées). Season passes provide unlimited access with dining and retail discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Aventure Land Park Entry Day access to the adventure and leisure park featuring accrobranche, tubing, trampolines, mini-golf, labyrinths, and playground equipment for visitors of all ages, priced by height category.
- Pass Saison (Season Pass) Annual subscription pass at €85 per person granting unlimited park access throughout the 2026 season, including evening accrobranche events, with exclusive 10% discount at snack bar and boutique.
- Accrobranche Courses
Companies that use Parc Aventure Land
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Parc Aventure Land technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Parc Aventure Land partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ShâmminorPartner for kite flying days event (Journées des Cerfs-Volants). Partner provides event support for the 2-day kite flying event on May 1-2, 2026.
- Ludo (Hanuman)minorPartner for kite flying days event (Journées des Cerfs-Volants). Partner provides event support for the 2-day kite flying event on May 1-2, 2026.
Scale indicators3 records
Expansion highlights3 records
Parc Aventure Land competitors and assessment
Company assessmentBroad incumbents
- Le PAL: Mid-sized French theme and animal park combining rides and wildlife experiences. Comparable family-day-trip and school-group proposition with a broader and more capital-intensive offering.
- Center Parcs (Pierre & Vacances): Large-scale French/European forest-based family leisure-resort operator. Overlaps with Aventure Land on forested family-outing positioning but adds multi-day lodging, indoor water parks, and a far larger footprint.
- Parc Astérix (Compagnie des Alpes): Major French theme park near Paris with rides, shows, and hotels. Competes with Aventure Land for day-trip family and school-group budgets at a substantially larger scale and price point.
- Puy du Fou: Award-winning French theme park with shows, themed villages, and overnight lodging. A much larger and broader incumbent, but competes for the same French family leisure-tourism wallet.
- Walibi (Compagnie des Alpes): French amusement park operator with rides and attractions, owned by Compagnie des Alpes. Competes for regional family leisure-day demand at a substantially larger scale than Aventure Land.
Direct peers
- France Aventures: Multi-site network of outdoor accrobranche and adventure parks across France - the closest direct competitor to Parc Aventure Land, sharing the same treetop-course, family, and group-booking business model.
- Indian Forest: French chain of outdoor adventure parks featuring accrobranche courses, zip lines, and family attractions - directly comparable product mix, customer base, and ticketing model to Aventure Land.
- Arbre et Aventure: Federation/network of independent accrobranche operators across France - comparable outdoor adventure-course operator competing for the same regional family and school-group demand.
Emerging players
- Vertical'Art: French climbing and adventure-park operator (indoor climbing plus outdoor courses). Adjacent activity category targeting similar family and active-leisure customers, but with indoor scaling that insulates against weather risk Aventure Land faces.
Regional players
- Go Ape: UK-based chain of outdoor adventure parks built around treetop/zip-line courses. Same forest adventure-park product category and group/leisure customer base, but geographically separate from the French market Aventure Land serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Parc Aventure Land social profiles
Digital presenceParc Aventure Land compliance and trust
Trust signalCompliance1 record
Parc Aventure Land financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parc Aventure Land leadership team
Management profileNumber of profiles
Profiles1 record
Parc Aventure Land funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parc Aventure Land M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parc Aventure Land
What does Parc Aventure Land do?
Parc Aventure Land operates an outdoor adventure and leisure park in Magny-en-Vexin, France, offering approximately 40 attractions and 300 games including accrobranche (treetop adventure courses), tubing/turbobob, trampolines, mini-golf, labyrinths, and a Village des Cabanes. The park sells day tickets by height category, season passes for unlimited access, family packs, and group packages for schools, leisure centers, and corporate clients, with supplementary on-site food service and boutique retail.
Is Parc Aventure Land a public or private company?
Parc Aventure Land is a private company. It is classified as unknown and is currently operating.
When was Parc Aventure Land founded?
Parc Aventure Land was founded in 2001. It employs 11 to 50 people.
Where is Parc Aventure Land based?
Parc Aventure Land is headquartered in Magny-en-Vexin, France, in the Europe region.
How does Parc Aventure Land make money?
Five revenue lines are on record. Day Tickets are the primary driver. The others are season Pass, group Packages, special Events and on-site Retail and Food.
Who are Parc Aventure Land's main competitors?
Broad incumbents on record are Le PAL, Center Parcs (Pierre & Vacances), Parc Astérix (Compagnie des Alpes), Puy du Fou and Walibi (Compagnie des Alpes). Direct peers are France Aventures, Indian Forest and Arbre et Aventure. Vertical'Art is listed as an emerging player. Go Ape is listed as a regional player.
Does Parc Aventure Land have an API?
No public API is recorded for Parc Aventure Land.
What industry is Parc Aventure Land in?
Parc Aventure Land's product category is Adventure and Leisure Parks. Its primary akta.pro industry code is THAAAAAC, Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy), with a secondary code of THAAAGAA, Park Concession Operations (Food, Retail, Fuel, General Stores). Its NAICS code is 71311 and its SIC code is 7900.