Avenue Mall

What Avenue Mall does

Avenue Mall Zagreb is a two-floor regional shopping center located in the Nova Zagreb (New Zagreb) district at Avenija Dubrovnik 16, Zagreb, Croatia, founded in 2008 and operated by Euro Structor d.o.o., a Croatian private limited company that is part of the GTC Group, an international diversified real estate group. The mall hosts over 60 retail tenants spanning fashion, electronics, beauty, home goods, and services, complemented by a Food Palace dining court on the second floor, a CineStar cinema, and two children's entertainment areas (Kids De Lux and Amazinga Mini Kids). It holds DGNB sustainability and ACCESS4YOU accessibility certifications, supports a Loyalty Club program with SMS/newsletter outreach, and operates gift vouchers (Poklon bon), Paketomat parcel lockers, EV charging, and pet-friendly amenities.

The underlying technology is a conventional shopping-center management stack: a CMS-based website (Globaladmin by Globaldizajn), Wi-Fi infrastructure, newsletter and SMS marketing tools, in-mall digital advertising (LED, LCD, digital banners), and an online promotions and events system. There is no disclosed AI, ML, or proprietary platform layer. The business model combines recurring tenant rental income (fashion, electronics, beauty, F&B, services) with advertising sales (LED, LCD, banners, radio, web, social), transaction-based parking fees beyond a 3-hour free window, and gift card take-rates. Commercial tenants are acquired through dedicated B2B channels (space rental, advertising, press partnerships), while consumer traffic is driven by community events, seasonal promotions, loyalty rewards, and social media marketing targeting local residents, families, and pet owners.

The customer base is split between a B2C audience of Zagreb metropolitan shoppers and a B2B base of 60+ retail and F&B tenants plus advertisers. Operational signals include active promotional cycles, giveaways, influencer collaborations, and a planned conclusion of the current Loyalty Club program by 30 June 2026, suggesting a forthcoming CRM relaunch. Revenue, headcount, and occupancy figures are not publicly disclosed.

Name

Avenue Mall

Legal name

Euro Structor d.o.o.

Website

https://avenuemall.hr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Avenue Mall Zagreb is a regional shopping center in Nova Zagreb, Croatia, operated by Euro Structor d.o.o. (a GTC Group company), offering 60+ retail stores, a Food Palace dining court, CineStar cinema, children's play areas, gift vouchers, and Loyalty Club services to local residents and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Space Rental: Avenue Mall generates primary revenue from renting commercial space to retail tenants including fashion stores, electronics shops, beauty stores, and service providers.
2. In-Mall Advertising: Revenue from advertising opportunities within the mall including LED displays, banners, digital monitors, radio announcements, and promotional spots.
3. Parking Services: Free parking for 3 hours with extended paid parking for longer durations. Revenue generated from parking fees for extended stays.
4. Gift Cards (Poklon bon): Sale of gift cards (poklon bon) that can be used at participating mall tenants, creating a closed-loop payment system.
5. Food Court/Gastro Tenants: Revenue from food and beverage tenants in the Food Palace area including restaurants, cafes, and fast food outlets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Avenue Mall Zagreb is a physical shopping center located in the Nova Zagreb district of Zagreb, Croatia, offering more than 60 retail stores, a Food Palace dining area, a CineStar cinema, kids' play areas, free parking, EV charging, and a parcel locker. The mall operates a Loyalty Club program and sells gift cards (Poklon bon) redeemable across participating tenants, while generating revenue from tenant rents, in-mall advertising, parking fees, and gift card sales.

Product overview

Avenue Mall Zagreb is a shopping center offering a unified retail and entertainment experience. The core offering includes over 80 retail stores, the Food Palace dining area with multiple restaurants, CineStar cinema, children's play areas (Kids De Lux, Amazinga Mini Kids), and customer services like parking, EV charging, and parcel lockers. The mall operates a Loyalty Club program and offers gift vouchers. Sustainability initiatives under the GREEN program include DGNB certification and ACCESS4YOU accessibility certification.

Differentiator

Problem solved

Functional benefit

Brands

• Food Palace: Gastronomic area on the second floor featuring various restaurants and food options
• Loyalty Club

Products and services

• Avenue Mall Zagreb Shopping Center Two-floor physical shopping center in Nova Zagreb offering over 60 retail stores, dining, entertainment, and family amenities to local residents and visitors.
• Food Palace Dedicated gastronomic area on the second floor of Avenue Mall offering diverse restaurants, cafes, and food options.
• CineStar Novi Zagreb Cinema complex located on the second floor of Avenue Mall offering movie screenings and entertainment.
• Kids De Lux Children's entertainment and indoor play area located within Avenue Mall for families visiting the shopping center.
• Amazinga Mini Kids Kids play area and entertainment facility within Avenue Mall targeted at younger children of mall visitors.
• Avenue Mall Loyalty Club Customer loyalty program rewarding members with points, exclusive promotions, and special gifts based on purchase amounts (typically at 40-70 EUR thresholds).
• Poklon bon Avenue Malla (Gift Cards) Gift certificates (poklon bon) available in variable amounts that can be redeemed at participating tenants within Avenue Mall, usable for gifting to individuals or business partners.
• Parking Services Visitor parking facility offering complimentary parking for up to 3 hours, with paid extended-stay parking for longer visits.
• E-punionica (EV Charging) Electric vehicle charging stations available on the Avenue Mall premises for visitors driving EVs.
• Paketomat (Parcel Locker) On-site parcel pickup locker service for online deliveries, enabling visitors to collect e-commerce shipments at the mall.
• In-Mall Advertising Services Advertising opportunities within Avenue Mall including LED displays, LCD monitors, digital banners, radio announcements, web, and social media placements sold to brands and agencies.
• Retail Space Rental (Tenant Leasing) Commercial space rental to retail and service tenants (fashion, electronics, beauty, home goods, food and beverage) within the Avenue Mall premises, with individually negotiated lease terms.

Quantifiable outcome

• Active loyalty club with regular member rewards and promotions
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GTC Group (Globtrade)coreOthersEuro Structor d.o.o., which operates Avenue Mall Zagreb, is a member of the GTC (Globtrade) Group of companies. GTC is an international real estate company operating shopping centers across multiple countries. The group provides strategic direction, brand standards, and operational framework for Avenue Mall.
• Luka Jakovljevic (Advertising Contact)minorOthersAdvertising sales contact for in-mall advertising opportunities including LED displays, banners, digital monitors, radio, web, and social media advertising.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Supernova Zagreb: Supernova operates shopping centers in Croatia including Zagreb locations. It is a direct competitor to Avenue Mall in the Croatian retail real estate market.
• City Center One Split: City Center One Split is a GTC Group shopping center in Split, Croatia. It is a sister property to Avenue Mall and directly comparable in terms of ownership, tenant mix, and operational model.
• Arena Centar Zagreb: Arena Centar is one of the largest shopping centers in Zagreb, located in the western part of the city. It directly competes with Avenue Mall for retail tenants and shoppers in the Zagreb metropolitan area.
• Ada Mall Belgrade: Ada Mall is a GTC Group shopping center in Belgrade, Serbia. It is a sister property to Avenue Mall, sharing the same ownership group and operational framework.
• Importanne Center: Importanne Center is a shopping center in central Zagreb. It competes with Avenue Mall, particularly for shoppers in the central and southern Zagreb districts.
• Westgate Shopping City: Westgate Shopping City is a large shopping and entertainment center in Zaprešić, within the Zagreb metropolitan area. It competes with Avenue Mall for shoppers in the greater Zagreb region.
• City Center One Zagreb: City Center One Zagreb is a major shopping center in Zagreb operated by GTC Group. It is a direct competitor to Avenue Mall in the same Zagreb market with similar tenant mix and positioning.

Others

• Klépierre: Klépierre is a major European retail real estate company operating shopping centers across Europe. It is an industry peer in the shopping center investment and management space.
• ECE Projektmanagement: ECE is a major European shopping center developer and operator. While not a direct competitor in Zagreb, it is an industry peer in the shopping center management and development space.

Regional players

• Mall of Split: Mall of Split is a major shopping center in Split, Croatia. It is comparable to Avenue Mall in terms of format and tenant mix but serves the Split market rather than Zagreb.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AvenueMallZagreb
• Instagraminstagram.com/avenuemallzagreb
• LinkedInlinkedin.com/company/avenue-mall-centre

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenue Mall