Avenues The World School Shenzhen

What Avenues The World School Shenzhen does

Avenues The World School Shenzhen is a private bilingual international school operating in Shenzhen's Nanshan District (Xili Lake International Science and Education City) as the third campus of the global Avenues: The World School network, after New York and São Paulo. Founded in 2018 and led by Head of School Angela Xu, the school serves approximately 500 students aged 1.5 to 18 across Small World (ages 1.5-2), Early Learning Center (ages 3-6), Primary Division (Grades 1-5), Middle Grades (Grades 6-9), and Upper Grades (Grades 10-12), employing 110+ faculty recruited at a 1.5-4% acceptance rate with one-quarter sourced internally from Avenues' New York, São Paulo, and Silicon Valley campuses.

The school's core product is the proprietary Avenues World Elements (AWE) curriculum — a framework of 60 learning elements covering thinking, character, health, understanding, mission, connection, origins, nature, innovation, and inquiry domains, developed in-house over seven years by an R&D team led by Will Lidwell. Delivery occurs through a 50/50 English-Mandarin bilingual immersion model, the High-Intensity Practice (HIP) cognitive methodology, the Mastery Program (one full day per week of individualized mentor-guided learning), and Global Journeys international immersion. Technology integration is anchored on an Apple ecosystem (503 MacBooks, 858 iPads), earning continuous Apple Distinguished School status since founding, and the AWE framework holds dual NEASC and WASC accreditation supporting overseas university placement at institutions including Harvard, Stanford, Carnegie Mellon, NYU, USC, and the University of Chicago. Signature branding includes the OPEN.Ed public education forum series (22 forums, 25 speakers, 250,000+ participants).

Revenue is generated almost exclusively through annual tuition under a quote-based, subscription-recurring model with fees not publicly disclosed; distribution runs through the OpenApply online portal, WeChat official account (Avenues爱文), campus tours, and parent information sessions. A 2023 strategic partnership with BGI Group (华大集团) under the Avenues Industry Leaders Program adds life-sciences industry exposure. The school is privately held by parent Avenues: The World School (Jeff Clark, President since 2013), which has additional campuses under development in Silicon Valley, Miami, Shanghai, and London.

Name

Avenues The World School Shenzhen

Legal name

Avenues Shenzhen

Website

https://avenueschina.cn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Avenues Shenzhen is a private bilingual international school operating since 2018 as part of the global Avenues: The World School network, serving approximately 500 students aged 1.5-18 across toddler through Grade 12, using a proprietary AWE curriculum, 50/50 English-Mandarin immersion, and an Apple-distinguished technology platform.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Bilingual & Language-Immersion Early Learning Academies (EDACADAG)

Keywords

• International K-12 education
• Bilingual immersion schooling
• Early childhood programs
• College preparatory curriculum
• Private international school

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tuition and Fees: International school tuition revenue from early childhood through upper grades programs. Tuition is quote-based and not publicly disclosed, with admissions process requiring preliminary application submission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Avenues Shenzhen is a private bilingual international school that delivers tuition-based education programs for students ages 1.5 through 18, spanning toddler, early childhood, primary, middle, and upper grades divisions. Instruction is delivered through a 50/50 English-Mandarin immersion model built on the proprietary Avenues World Elements (AWE) curriculum framework, supplemented by signature programs such as the Mastery Program, High Intensity Practice (HIP), Global Journeys, and college counseling.

Product overview

Avenues Shenzhen is a future-focused bilingual international school offering a comprehensive toddler-to-grade 12 education program. The school provides age-appropriate programs including Small World (1.5-2 years), Early Learning Center (3-6 years), Primary Division (Grades 1-5), Middle Grades (Grades 6-9), and Upper Grades (Grades 10-12). The curriculum is built on the proprietary Avenues World Elements (AWE) framework, supported by signature programs including the Mastery Program, High Intensity Practice (HIP), Global Journeys, and OPEN.Ed Education Forum. Technology integration using Apple devices and specialist support enhances the learning experience. The school is recognized as an Apple Distinguished School and holds NEASC and WASC accreditation.

Differentiator

Problem solved

Functional benefit

Brands

• OPEN.Ed: A signature public education forum that brings together leading experts from around the world to engage in open discussions on key educational and societal topics.
• Avenues World Elements (AWE)
• Small World
• Early Learning Center

Products and services

• Small World Program A toddler program for children ages 1.5-2 years offering a joyful first school experience in a bilingual English/Mandarin environment with daily language immersion, play-based developmental skill-building, and social-emotional learning.
• Early Learning Center An early childhood program for children ages 3-6 built on English language immersion, interdisciplinary studies, learning through play, and a global humanities curriculum delivered by experienced educators.
• Primary Division Grades 1-5 program integrating China's compulsory education content with Avenues' innovative global curriculum through 50/50 English/Mandarin language immersion, interdisciplinary project-based learning, and specialty classes.
• Middle Grades

Quantifiable outcome

• Graduates attending prestigious universities including Carnegie Mellon, University of Chicago, Harvard, NYU, USC, and Stanford
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BGI Group (华大集团)coreStrategic or Co-development Partner · 5 March 2025Strategic partnership through the Avenues Industry Leaders Program. The collaboration includes BGI CEO Yin Ye speaking at OPEN.Ed forum, student visits to BGI research laboratories, industry experts conducting science workshops on campus, and corporate mentorship opportunities for students. This partnership integrates foundational education with real-world industry practice, preparing students for careers in life sciences and biotechnology.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Keystone Academy: Beijing-based premium bilingual international school with strong Chinese cultural identity and U.S.-accredited curriculum; comparable in mission and positioning to Avenues Shenzhen though operating in a different geography within China.

Direct peers

• QSI International School of Shenzhen: Direct peer providing K-12 international education in Shenzhen with a focus on individualized learning and mastery-based progression, serving a comparable premium tuition market segment.
• Shen Wai International School (SWIS): Direct peer in Shenzhen offering premium bilingual international education from primary through secondary. Founded by Ally Wu who now sits as Senior Advisor to Avenues Shenzhen, illustrating the closely overlapping student demographic, tuition tier, and curriculum positioning.
• Dulwich College Shenzhen: Direct peer as part of the Dulwich College International network, offering British curriculum international education in Shenzhen at premium pricing to similar expatriate and globally mobile families.
• Shekou International School: Direct peer and one of the oldest international schools in Shenzhen, offering IB and American curriculum pathways to similar affluent families across Nanshan and Shekou districts.
• Avenues: The World School — New York: Sister campus of Avenues Shenzhen and original founding campus of the same AWE curriculum and global network. Shares proprietary curriculum, faculty exchange pipeline, and university placement outcomes; Shenzhen leadership (Angela Xu) transferred from this campus.
• BASIS International School Shenzhen: Direct peer operating a premium international school in Shenzhen serving K-12 with a globally recognized liberal arts/STEM curriculum targeting the same affluent expatriate and bilingual family segment as Avenues Shenzhen.
• Greenfield International School Shenzhen: Direct peer offering K-12 international education in Shenzhen's premium segment, including boarding options and IB pathway, serving overlapping dual-passport and globally mobile Chinese family demographics.
• Yew Wah International Education School of Shenzhen (YWIES): Direct peer operating premium bilingual international K-12 education in Shenzhen under the Yew Wah/Crouch educational group, competing for similar affluent families seeking overseas university preparation.

Broad incumbents

• Nord Anglia Education (China schools): Global incumbent premium international school operator with multiple China campuses (Shanghai, Beijing, Shenzhen area), offering IB/British curricula at similar tuition tier and competing for the same affluent Shenzhen family segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/avenues-the-world-school-shenzhen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenues The World School Shenzhen