Averex Technology Sdn. Bhd.

What Averex Technology Sdn. Bhd. does

Averex Technology Sdn. Bhd. is a privately held Malaysian specialty chemicals company founded in 1998 and headquartered in Shah Alam, Selangor. The company manufactures and sells cleaning, sanitation, and surface treatment chemical formulations across two principal business lines: Professional Hygiene (B2B) chemicals for rubber glove manufacturers, food and beverage processors, commercial facilities, and industrial operations; and Consumer Brands (B2C) covering home care (BURBLEE), industrial/automotive cleaning (ALTIMAX), and personal care (LAVASSE), with D-TEC Coffee positioned as Malaysia's #1 coffee machine hygiene brand. Its product portfolio spans former cleaners, polymer coatings, coagulants, biocides, laundry chemicals, housekeeping cleaners, specialty industrial cleaners, and supporting dosing equipment, organized under multiple registered sub-brands. The business operates a multi-channel go-to-market: a proprietary eShop (eshop.averex.com.my) and Shopee/Lazada marketplaces for consumer and SMB sales, an enterprise B2B field sales motion targeting rubber glove and F&B manufacturers, and an active distributor recruitment program for regional expansion. Pricing is quotation-based and undisclosed publicly, with online dilution ratio and cost-per-use calculators used to demonstrate economic value. The company is independently owned with no disclosed institutional investment and no public revenue figures.

Name

Averex Technology Sdn. Bhd.

Legal name

AVEREX TECHNOLOGY SDN. BHD.

Website

https://averex.com.my

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Averex Technology Sdn. Bhd. is a Malaysian specialty chemicals manufacturer (founded 1998) producing cleaning, sanitation, and surface treatment formulations for rubber glove manufacturers, F&B processors, commercial and industrial facilities, and consumers through sub-brands BURBLEE, ALTIMAX, LAVASSE, and D-TEC Coffee.

Ownership category

akta.pro rank

Product category

Industrial Cleaning and Sanitation Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612), Toilet Preparation Manufacturing (32562)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Kitchen All-Purpose Cleaners & Degreasers (CRAJAMAC)

akta.pro secondary industries

Kitchen & Countertop Cleaners & Degreasers (CRAJACAA), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids) (CRADAKAF), Produce Wash & Food-Contact Surface Dish Cleaning Solutions (CRAJABAI)

Keywords

• Industrial cleaning chemicals
• Rubber glove manufacturing chemicals
• Coffee machine hygiene
• Housekeeping sanitation chemicals
• Surface treatment formulations

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Cleaning & Sanitation Chemicals: Manufactures and sells professional-grade cleaning, sanitation, and surface treatment chemicals to rubber glove manufacturers, food & beverage processors, commercial facilities, and industrial operations. Products include former cleaners, polymer coatings, coagulants, biocides, laundry chemicals, and specialty cleaners. Revenue derived from product sales to enterprise and mid-market customers with quotation-based pricing.
2. Consumer Products: Sells consumer-branded products (BURBLEE home care, ALTIMAX industrial, LAVASSE personal care) through its eShop (eshop.averex.com.my) directly to households and small businesses. Supports repeat purchase through e-commerce storefront.
3. OEM/Contract Manufacturing Solutions: Provides OEM solutions alongside consumer brands, indicating private-label or contract manufacturing services for other brands seeking to use Averex's formulations.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Averex Technology Sdn. Bhd. manufactures and sells cleaning, sanitation, and surface treatment chemical formulations for rubber glove manufacturing, food and beverage processing, commercial hospitality, and industrial operations, alongside consumer-branded home care, heavy-duty cleaning, personal care, and coffee machine hygiene products through its own eShop, third-party marketplaces, B2B sales, and distributor channels.

Product overview

Averex Technology Sdn. Bhd. is a Malaysian cleaning, sanitation, and surface treatment chemical company offering a diversified portfolio across multiple segments: Professional Hygiene products for rubber glove manufacturing (SUPERKLEEN former cleaners, AVERBOND polymer coatings and surfactants, SUPERTEC specialty cleaners), Food & Beverage Processing solutions, Commercial and Industrial cleaning products; Consumer Brands including BURBLEE (home cleaning), ALTIMAX (industrial heavy-duty), and LAVASSE (personal care); and D-TEC Coffee (specialty coffee machine hygiene solutions). The company also provides supporting tools including dilution and cost-per-use calculators. Their product lines are organized under brand families: ULTRA SHINE (multi-purpose cleaners, scouring products), ULTRA CARE (specialty cleaners including carpet care and drain maintenance), ULTRA FRESH (air fresheners and deodorizers), DERMAKLEEN (hand cleansers), ULTRA CLEAN (laundry detergents, builders, emulsifiers, additives), ULTRA SOFT (fabric softeners), and ULTRATEC (laundry brighteners and sours). Averex operates both B2B (professional hygiene) and B2C (consumer brands) channels through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• BURBLEE: Consumer brand for home care products including carpet shampoos, glass cleaners, kitchen cleaners, laundry detergents, and all-purpose cleaners. Inspired by 'bubbles' and 'bubbly joy' for a sparkling clean home.
• ALTIMAX
• LAVASSE
• D-TEC Coffee
• AVERBOND
• SUPERKLEEN
• SUPERTEC
• ULTRA SHINE
• ULTRA CARE
• ULTRA FRESH
• ULTRA CLEAN
• DERMAKLEEN

Products and services

• D-TEC Coffee Machine Hygiene System Malaysia's #1 coffee machine hygiene solution brand offering espresso machine cleaners, milk system cleaners, organic descalers, cold brew cleaners, grinder cleaners, and machine polish for cafés, bars, and baristas.
• BURBLEE Home Care Consumer home cleaning product line including carpet shampoos, glass cleaners, kitchen cleaners, laundry detergents, and all-purpose cleaners designed for modern households, distributed via the AVEREX eShop and marketplaces.
• ALTIMAX Industrial Cleaning Heavy-duty industrial cleaning and maintenance products for factories, manufacturing plants, and automotive workshops.
• LAVASSE Personal Care Personal care products including facial cleansers, hair shampoos, conditioners, hand cleansers, sunblock, cleansing foams, moisturizers, and cosmetics for end consumers.
• SUPERKLEEN Former Cleaners Acid and alkaline former cleaners including chlorinated, non-chlorinated, and powder chlorinated variants for rubber glove manufacturing.
• AVERBOND Polymer Coatings and Surfactants Hybrid PU-PA based online polymer coatings (AVERBOND SL Series), DHD NR surfactant chemistries (AVERBOND SF300/SF310), and related polymer coating solutions for rubber glove manufacturing.
• SUPERTEC Specialty Cleaners Mildly abrasive cream cleansers (PS4, PS6) for cleaning heavily stained surfaces and removing rubber or polymer stains with minimum surface damage in glove manufacturing.
• ULTRA SHINE Multi-Purpose Cleaners Floor cleaners (MP1), general degreasers (MP2), disinfectants (MP4, MP7, MP9), mosaic cleaners (MP8), stainless steel polishers (MP6), scouring powders (SR2), and heavy-duty destainers (SR6) for commercial housekeeping.
• ULTRA CARE Specialty Cleaners Carpet shampoos (CL3, CL7), defoaming additives (CL6), drain cleaners (CL1), toilet bowl cleaners (CL5), and algae/mold/mildew removers (CL2).
• ULTRA FRESH Air Fresheners Air fresheners (AF1, AF3), tobacco odor eliminators (AF3), and telephone sanitizers (AF2) for malodor control in commercial facilities.
• DERMAKLEEN Hand Cleansers Fragranced hand cleansers including foaming hand cleanser (HC6) and gentle 3-in-1 gel cleanser for hand, hair, and body care (HC4).
• ULTRA CLEAN Commercial Laundry Chemicals Liquid laundry detergents, chlorine-bleach variants (LD12), built and unbuilt formulations, oil-based stain removers (SP15), pre-cooked starch (SP9), water conditioners (SP8), mildewcides (SP6), and carbon/grease removal boosters (SP4).
• ULTRA SOFT Fabric Softeners Fabric softeners with and without neutralizing agents (SF1, SF2, SF3), including bacteriostatic formulations for commercial laundry finishing.
• ULTRATEC Laundry Sours and Brighteners Brightener sour (RS3) and all-purpose sour (RS2) finishing products for commercial laundry operations.
• OEM and Contract Manufacturing Services Private-label and contract manufacturing of Averex's cleaning chemical formulations for other brands seeking to leverage Averex's product engineering.

Quantifiable outcome

• Malaysia's #1 coffee machine hygiene brand (D-TEC), approved by baristas

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zep Inc: Manufacturer of industrial, institutional, and consumer cleaning and maintenance chemicals with broad product coverage including degreasers, floor care, and disinfectants. Comparable mid-scale specialty chemicals manufacturer competing in similar commercial and industrial channels.
• NCH Corporation: Specialty chemicals and maintenance solutions company serving industrial, institutional, and commercial customers with degreasers, cleaners, lubricants, and water treatment. Directly comparable as a privately held, mid-scale B2B specialty chemicals manufacturer with broad cleaning/maintenance portfolios.
• Cafetto (Urnex Brands): Specialty coffee machine hygiene brand offering espresso cleaners, milk system cleaners, descalers, and grinder cleaners approved by baristas. Directly comparable to Averex's D-TEC Coffee line in product category, customer (cafe/barista), and go-to-market.
• Diversey (now Solenis): Global B2B cleaning, sanitation, and hygiene chemical manufacturer serving food service, hospitality, healthcare, and industrial customers with a comparable institutional product portfolio. Directly competes with Averex in F&B processing and commercial hygiene segments across Southeast Asia.
• Christeyns: European manufacturer of professional laundry, hygiene, and cleaning chemicals for commercial and institutional customers. Comparable product categories (commercial laundry detergents, housekeeping cleaners, dosing equipment) and similar B2B sales motion to Averex.

Broad incumbents

• Kao Corporation: Japanese global manufacturer of consumer products, chemicals, and specialty materials spanning laundry, dishwashing, household cleaners, and personal care. Broad incumbent comparable to Averex across both industrial chemicals and consumer cleaning/personal care categories.
• Henkel: Global manufacturer with cleaning products and personal care divisions spanning laundry detergents, dishwashing, surface cleaners, and toiletries. Broad incumbent comparable to Averex across both industrial cleaning chemicals (Henkel's Adhesive Technologies / professional cleaners) and consumer brands (Persil, Vernel, Schauma).
• Ecolab: Large incumbent in water, hygiene, and infection prevention with deep institutional and F&B cleaning chemical portfolios and global account management. Competes with Averex in commercial kitchen hygiene, laundry, and F&B processing but at significantly larger scale.
• Reckitt Benckiser: Global consumer health and hygiene company owning leading household cleaning and personal care brands (Finish, Vanish, Dettol, etc.). Broad incumbent competing with Averex's BURBLEE and LAVASSE consumer brands and with global distribution that dwarfs Averex's reach.

Regional players

• Behn Meyer: Southeast Asian specialty chemicals distributor and manufacturer serving rubber, coatings, personal care, and industrial cleaning markets. Regional peer with overlapping customer base in Malaysian rubber glove manufacturing and comparable multi-vertical specialty chemicals positioning.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/averexchemicals
• LinkedInlinkedin.com/company/averex-technology-sdn.-bhd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Averex Technology Sdn. Bhd.