Averis
Averis Seeds B.V. breeds, multiplies, and trades starch potato varieties for Avebe cooperative growers in the Netherlands and Germany, supplying 80%+ of their seed potato needs through direct sales, multi-year contracts, and Farm Saved Seed fees.
- Company typePrivate
- Founded2001
- HeadquartersVeendam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Averis does
Averis Seeds B.V. is a Dutch agricultural company focused on the breeding, multiplication, and trading of starch potato varieties. Founded in 2001 and wholly owned by Coöperatie Koninklijke Avebe U.A., the company operates a breeding facility in Valthermond, headquarters in Veendam, and a German sales subsidiary (Averis Saatzucht GmbH) in Visbek. Averis serves starch potato growers across the Netherlands and Germany and supplies at least 80% of the seed potato requirements of Avebe's cooperative growers, with a portfolio of approximately 20 commercial varieties developed through a program that traces back to the 1954 founding of KARNA. Core products include certified seed potatoes in multiplication (class E) and starch (class A) grades, own-bred varieties such as Altus and Axion, license-bred varieties, and Farm Saved Seed (FSS) breeder's fee collection on protected varieties.
The company's underlying technology centers on a multi-decade potato breeding pipeline that uses molecular markers for DNA-based seedling selection, bioassays for disease resistance testing, drone-based aerial observation of field trials, and smart/vertical farming for selection process improvement. This program requires a minimum of six years of testing before any new variety can be registered for the variety list. Averis generates revenue through direct seed potato sales to Avebe cooperative members via the Mijn Avebe customer portal and through its German subsidiary, structured around multi-year pool contracts and one- or two-year seed contracts. A secondary revenue stream comes from breeder's fees (kwekersvergoeding) collected on Farm Saved Seed, scheduled to rise from €34.40 per hectare in 2026 to €50.00 per hectare by 2029. In February 2025, Averis signed a distribution agreement with Aviko to extend its varieties into additional processing-customer channels, and in 2025 launched its Route 2030 strategy alongside a new corporate identity.
Averis firmographics
Firmographics- Name
- Averis
- Legal name
- Averis Seeds B.V.
- Website
- https://averis.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Averis Seeds B.V. breeds, multiplies, and trades starch potato varieties for Avebe cooperative growers in the Netherlands and Germany, supplying 80%+ of their seed potato needs through direct sales, multi-year contracts, and Farm Saved Seed fees.
- Ownership category
- akta.pro rank
Averis industry classification
Industry- Product category
- Seed Potato Breeding and Supply
- NAICS
- Potato Farming (111211)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Sugar & Starch Crop Seed Cane/Seed Stock Production (AFAGAEAK)
- akta.pro secondary industries
- Biotechnology & Gene-Edited Trait Development (AFAGAIAG), Trait Discovery & Functional Genomics (Target ID/Validation) (AFABALAC)
Keywords
Where Averis is headquartered
LocationHeadquarters
- HQ city
- Veendam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Averis business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Seed Potato Sales: Averis generates revenue through the sale of certified seed potatoes (pootgoed) to starch potato growers. This includes multiplication seed potatoes (class E) sold to growers for their own multiplication, and starch seed potatoes (class A) sold directly for starch cultivation. Revenue is generated through pool contracts and multi-year agreements.
- Breeder's Fee (Farm Saved Seed): Averis charges a breeder's fee (kwekersvergoeding) for the use of protected varieties for further multiplication (Farm Saved Seed - FSS). This is calculated per hectare of follow-up cultivation from TBM multiplication.
- Seed Potato Trading (Germany): Averis Saatzucht GmbH sells certified seed potatoes for starch cultivation through the sales office in Visbek, Germany.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Starch seed potato (Class A) - direct starch cultivation |
| One time/ perpetual license | Annual | Multiplication seed potato (Class E) |
| Transaction based/ take rate | Annual | NAK-ATR seed potato (for consumption cultivation) |
| Unit Pricing | Annual | Farm Saved Seed (FSS) fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Averis product offering
Product offeringCore offering
Averis Seeds B.V. breeds, multiplies, and trades starch potato varieties for Avebe cooperative grower members in the Netherlands and Germany. It develops proprietary varieties using molecular markers, drone-based field observations, and bioassays, then sells certified seed potatoes (multiplication class E and starch class A) through multi-year pool contracts and one/two-year contracts. The company also administers Farm Saved Seed (FSS) breeder's fees for protected varieties used in on-farm multiplication.
Product overview
Averis Seeds B.V. operates as a potato breeding and seed company focused on starch potato varieties. The company offers a comprehensive portfolio consisting of: (1) breeding activities that develop new varieties through crossing and selection using molecular markers and bioassays; (2) seed potato production from own varieties, licensed varieties, and affiliated breeder varieties; (3) seed potato trade with multiplication seed potatoes (class E) and starch seed potatoes (class A); and (4) Farm Saved Seed (FSS) management services. The varieties are cultivated in starch potato growing areas in the Netherlands and Germany, with varieties such as Adelinde, Altus, Axion, Aveka, Avarna, Avamond, Seresta, Vermont, and others. The company operates a breeding facility in Valthermond (Netherlands) and a sales office in Visbek (Germany) as Averis Saatzucht GmbH.
Differentiator
Problem solved
Functional benefit
Products and services
- Starch Potato Varieties Proprietary starch potato varieties bred for Avebe cooperative growers in the Netherlands and Germany, selected for high starch content and resistance to nematodes, wart disease, and Phytophthora infestans.
- Multiplication Seed Potatoes (Class E)
Quantifiable outcome
- 50-75% reduction in pesticide use possible with Phytophthora infestans resistance
- +2 more outcomes
Companies that use Averis
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Averis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Averis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AvikonotableAviko and Averis signed a seed potato trade agreement in February 2025. This partnership enables distribution of Averis seed potato varieties to Aviko's network.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Averis competitors and assessment
Company assessmentDirect peers
- HZPC Holland B.V. HZPC is the world's largest potato seed breeder and trader. It is the most direct comparable to Averis — in fact, HZPC's starch seed potato department was merged into Averis in 2001. HZPC remains the principal alternative supplier of starch and table potato varieties in NL/DE.
- Europlant Pflanzenzucht GmbH: Europlant is a major German potato breeder and trader with a broad catalog including starch varieties. It is a direct competitor to Averis in the German starch seed potato market.
- Solana Group: Solana is a German-headquartered potato breeding company producing table, processing and starch varieties. Comparable to Averis as a competing breeding house operating across the same European starch growing geographies.
- Agrico B.V. Agrico is a Dutch cooperative developing, producing and marketing consumption and starch potato varieties worldwide. It is highly comparable to Averis in cooperative structure, breeding-led model and NL/DE focus, though broader in crop end-use.
- C. Meijer B.V. (Meijer Potato): Meijer is a Dutch potato breeding and trading company with global reach, focused on processing and starch varieties. It competes with Averis for breeder's fee revenue and starch variety adoption across Europe.
Others
- Royal Avebe (Coöperatie Koninklijke Avebe U.A.): Avebe is Averis' 100% parent cooperative and the largest buyer of its seed potatoes. While not a competing breeder, Avebe is the principal downstream demand-side anchor and the strategic decision-maker behind Averis' roadmap.
Broad incumbents
- KWS SAAT SE & Co. KGaA: KWS is a major global seed company with a strong focus on sugar beet, corn and cereals, and is an adjacent player in starch/sugar crop genetics. It is a broad incumbent that could expand into starch potato breeding if the segment becomes attractive.
Emerging players
- Danespo A/S: Danespo is a Danish potato breeder specializing in table and starch varieties with disease resistance focus. It is a comparable specialty breeding competitor with a smaller geographic footprint than Averis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Averis social profiles
Digital presenceAveris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Averis leadership team
Management profileNumber of profiles
Averis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Averis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Averis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Averis
What does Averis do?
Averis Seeds B.V. breeds, multiplies, and trades starch potato varieties for Avebe cooperative grower members in the Netherlands and Germany. It develops proprietary varieties using molecular markers, drone-based field observations, and bioassays, then sells certified seed potatoes (multiplication class E and starch class A) through multi-year pool contracts and one/two-year contracts. The company also administers Farm Saved Seed (FSS) breeder's fees for protected varieties used in on-farm multiplication.
Is Averis a public or private company?
Averis is a private company. It is classified as corporate owned and is currently operating.
When was Averis founded?
Averis was founded in 2001. It employs 11 to 50 people.
Where is Averis based?
Averis is headquartered in Veendam, Netherlands, in the Europe region.
How does Averis make money?
Three revenue lines are on record. Seed Potato Sales are the primary driver. The others are breeder's Fee (Farm Saved Seed) and seed Potato Trading (Germany).
Who are Averis's main competitors?
Direct peers on record are HZPC Holland B.V., Europlant Pflanzenzucht GmbH, Solana Group, Agrico B.V. and C. Meijer B.V. (Meijer Potato). Royal Avebe (Coöperatie Koninklijke Avebe U.A.) is listed as an others. KWS SAAT SE & Co. KGaA is listed as a broad incumbent. Danespo A/S is listed as an emerging player.
Does Averis have an API?
No public API is recorded for Averis.
What industry is Averis in?
Averis's product category is Seed Potato Breeding and Supply. Its primary akta.pro industry code is AFAGAEAK, Sugar & Starch Crop Seed Cane/Seed Stock Production, with a secondary code of AFAGAIAG, Biotechnology & Gene-Edited Trait Development. Its NAICS code is 111211 and its SIC code is 100.