AVIA Deutschland GmbH

What AVIA Deutschland GmbH does

AVIA Deutschland GmbH, headquartered in Munich (HRB 54692), is the brand management and services entity for the AVIA network in Germany. The company operates through a decentralized model in which approximately 30 independently owned, mid-sized energy trading companies market under the AVIA brand, collectively running over 900 fuel stations across Germany. AVIA is registered as a privately held GmbH with roughly 39 direct employees, deriving revenue primarily from brand licensing, central systems, and direct digital sales rather than from station-level fuel retail (which accrues to the regional operators).

The commercial offering spans mobility and home energy. In mobility, AVIA sells conventional fuels, AdBlue, motor oils, and convenience items through its branded stations; operates the AVIACARD family of prepaid and fleet cards (now accepted at ARAL and Routex networks); runs the AVIA App for pay@pump mobile payments, car wash ticket pre-purchase, and digital receipts; and operates AVIA Volt EV charging infrastructure including a prototype charging park in Oldenburg (December 2024). In home energy, AVIA offers electricity and natural gas supply contracts managed via an online customer portal, plus direct online sales of heating oil and wood pellets with Wunschpreis (target price) tools. Strategic initiatives include a stake in hydrogen mobility (H2NOW) and participation in the Tour d'Europe renewable fuels program.

The business model blends franchise/licensed retail (fuel, convenience), direct-to-consumer e-commerce (heating oil, pellets, electricity, gas subscriptions), transaction-based card revenue (AVIACARD fees and reload economics), usage-based EV charging revenue (AVIA Volt), and emerging data-driven services (anybill digital receipts, THG-Prämie for EV owners). Customer segments are highly distributed: private vehicle owners and households (B2C), fleet operators (B2B), and home energy customers. Competitive positioning emphasizes a quality-oriented, locally rooted alternative to multinational oil majors (multis), with national scale through ~30 regional AVIA companies sharing brand, systems, and acceptance network.

Name

AVIA Deutschland GmbH

Legal name

AVIA Deutschland GmbH

Website

https://avia.de

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

AVIA Deutschland GmbH is the Munich-based brand and services entity for Germany's decentralized AVIA network of 900+ gas stations, operated by ~30 independent regional energy companies, offering AVIACARD fuel cards, pay@pump mobile payments, AVIA Volt EV charging, and direct online sales of electricity, natural gas, heating oil, and wood pellets to private and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales (Petrol, Diesel, Alternative Fuels): Sale of conventional and renewable fuels (including E-fuels as part of Tour d'Europe partnership) through 900+ AVIA-branded gas stations operated by independent station entrepreneurs. Revenue accrues to station operators; AVIA earns through brand licensing, wholesale fuel supply, and shared systems.
2. Heating Oil and Pellets: Direct online sales of heating oil and wood pellets to private and business customers. Customers can use Wunschpreis (target price) features to lock in desired prices. Orders are fulfilled by regional suppliers.
3. Electricity and Natural Gas (Retail Energy Supply): AVIA supplies electricity and natural gas to private and business customers throughout Germany. Contracts are managed online via the customer portal. Revenue is recurring from monthly energy supply contracts.
4. Tank Cards and Fleet Management (AVIACARD): Sale of AVIACARD Prepaid cards and fleet cards to private and business customers. Revenue generated through card issuance, reload fees, and the spread between loaded value and redeemed fuel value. Cards are issued by AVIA AG (HRB 41173, Munich).
5. EV Charging (AVIA Volt): Revenue from EV charging sessions at AVIA Volt stations, payable via AVIACARD plusE or pay-per-charge. The company opened its first AVIA Volt prototype charging park in Oldenburg in December 2024.
6. Motor Oils and Lubricants: Sale of AVIA-branded motor oils and lubricants through gas stations and potentially via wholesale/distribution channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

AVIA Deutschland GmbH operates a network of approximately 900 fuel stations across Germany under the AVIA brand, distributing gasoline, diesel, motor oils, and AdBlue through the station network. The company also supplies heating oil (Heizöl), wood pellets, electricity (Strom), natural gas (Erdgas), EV charging (AVIA Volt), and offers the AVIACARD payment/fleet card, the AVIA mobile app, fuel vouchers, and station-based food service (Prima Bistro).

Product overview

AVIA Deutschland GmbH is a brand organization comprising approximately 30 mid-sized energy trading companies operating under the AVIA brand. The portfolio is multi-product and includes: approximately 900 AVIA-branded fuel stations (core product, operated by independent AVIAten entrepreneurs) with convenience (Prima Bistro) and car wash services; the AVIACARD fuel card family (AVIACARD Prepaid, AVIACARD Prepaid Flexi, AVIACARD plusE) accepted at AVIA stations, ARAL, and Routex partner networks; the AVIA App enabling mobile payment (pay-at-pump) and digital receipts; AVIA Volt for electric vehicle charging (including the AVIA Volt charging park prototype); conventional fuels and AdBlue; AVIA-branded motor oils and lubricants; residential heating solutions (Heizöl and wood Pellets with wish-price tools); and household energy supply (AVIA Strom and AVIA Erdgas). The AVIA App serves as the digital hub connecting fueling, charging, and car wash payments. Strategic initiatives include hydrogen mobility (H2NOW partnership) and renewable fuels (Tour d'Europe). The company operates a customer portal (Kundenportal) but does not offer a public developer API.

Differentiator

Problem solved

Functional benefit

Brands

• AVIA Volt: AVIA's electric vehicle charging brand under the AVIA VOLT and AVIACARD plusE offerings.
• Prima Bistro
• AVIA racing team

Products and services

• AVIA Fuel Stations (Gasoline and Diesel) Retail sale of gasoline and diesel through approximately 900 AVIA-branded service stations across Germany, serving both private motorists and commercial fleet customers.
• AVIACARD AVIA-branded fuel payment card used by private consumers and business fleet operators to purchase fuel at AVIA stations, with invoicing and reporting functionality for B2B fleet customers.
• AVIA App AVIA Deutschland's mobile application enabling customers to locate AVIA stations, access fuel prices, make mobile payments, and manage AVIACARD accounts.
• AVIA Volt (EV Charging) Electric vehicle charging service offered at AVIA stations under the AVIA Volt brand, providing EV drivers with access to charging infrastructure within the AVIA station network.
• Heizöl (Heating Oil) Home and commercial heating oil (Heizöl) supplied to private households and businesses, ordered via the AVIA website or through regional AVIA partner companies.
• Pellets (Wood Pellets) Wood pellet fuel sold to private households using pellet heating systems, distributed through the AVIA network and partner regional energy companies.
• Strom (Electricity Supply)

Quantifiable outcome

• A thicker acceptance network for AVIACARD – approximately every third gas station in Germany
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Tour d'Europe (25+ partner organizations)minorStrategic or Co-development Partner · 24 June 2025AVIA participated in Tour d'Europe alongside 25+ partners from the automotive and fuel industries. The initiative demonstrated renewable fuels (84% of km driven on 100% renewable fuels) achieving 67% CO2 reduction vs. fossil fuels, verified by TU Darmstadt and KIT. AVIA positioned this as evidence for technology-open energy transition.
• RoutexcoreChannel Partner/ Reseller/ Distributor · 31 March 2025Routex tank card acceptance started at all 900+ AVIA stations in Germany as of March 2025. Routex is a multi-brand fuel card issued by a consortium of fuel companies. This partnership positions AVIA as an acceptor of Routex fleet cards.
• Aral (BP subsidiary)coreChannel Partner/ Reseller/ DistributorAVIA expanded AVIACARD acceptance to include Aral gas stations in Germany. This partnership significantly extends the acceptance network to approximately every third gas station in Germany, improving planning certainty and efficiency for fleet customers.
• H2NOWcoreStrategic or Co-development PartnerAVIA became a shareholder of H2NOW, joining the existing shareholder group to advance hydrogen mobility infrastructure. This aligns with AVIA's technology-open approach to sustainable mobility including hydrogen, EV, and renewable liquid fuels.
• W&S MotorsportcoreGTM or Marketing PartnerAVIA is the title sponsor of W&S Motorsport in the ADAC GT4 Germany championship. The team operates AVIA-branded Porsche 718 Cayman GT4 RS vehicles (#1). In 2025, the team achieved the vice-championship (Vizemeisterschaft) in the drivers' championship and the team championship for the third consecutive year.
• AVIA Porsche #165 (NLS team - Moritz Oberheim, Philip Miemois, Toby Goodman)minorGTM or Marketing PartnerAVIA sponsors the Porsche 718 Cayman GT4 RS #165 competing in the Nürburgring Langstrecken-Serie (NLS) SP10 class. The team won 5 of 7 races in the 2025 season to clinch the SP10 championship, with the car achieving Top 10 overall results.
• Thompson, M. Schulte Söhne, Schwalbe (AVIA cycling team sponsors)minorGTM or Marketing PartnerThe AVIA racing team is supported by sponsors Thompson (bicycles), M. Schulte Söhne (team naming sponsor, men's team), and Schwalbe (tires). These partners provide equipment and sponsorship backing for the cycling team's race calendar.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Shell Deutschland: Shell operates a nationwide German gas-station network, Shell Recharge EV charging, and a fuel-card program (Shell Fleet Card) serving fleet operators - directly overlapping AVIA's fuel, EV charging, home energy, and fleet-card offerings in the same German market.
• Esso Deutschland (ExxonMobil): Esso runs a significant German station network with the Esso Card for fleet operators, competing directly with AVIACARD on fleet payment reach and with AVIA on station density in the same geography.
• ORLEN Deutschland: ORLEN (formerly star/PKN Orlen) operates a mid-sized German station network of ~600 sites with its own fuel card, positioning it as the closest mid-sized-network comparator to AVIA's 900+ stations and competing directly for price-sensitive German motorists.
• Westfalen AG: Westfalen is a German family-owned energy and mobility retailer operating fuel stations, commercial/retail gas and electricity, and a fleet-card business - matching AVIA's combination of regional fuel network and home-energy retail in the German mid-market.
• TotalEnergies Deutschland: TotalEnergies operates German fuel stations, EV fast charging (TotalEnergies Charging), and electricity/gas retail under one brand, mirroring AVIA's multi-product mobility and home-energy portfolio and competing for the same customer wallets.
• BayWa AG: BayWa combines agricultural trading, fuel/energy retail (BayWa Energie), construction materials, and digital farming - a diversified mid-market energy retailer that overlaps with AVIA on heating oil, pellets, electricity, and gas supply in Germany.
• Aral AG (BP): Aral is Germany's largest gas-station network and AVIA's principal competitor across fuel, convenience, fleet cards, and EV charging (Aral pulse). AVIA and Aral are simultaneously card-acceptance partners (AVIACARD now valid at Aral), making them the most directly comparable peer in the German fuel/energy retail market.

Emerging players

• DKV Euro Service: DKV is a leading European fuel and toll-card issuer for fleet operators, accepting its card at a majority of German stations including AVIA's. It competes against AVIACARD on fleet-card market share and merchant acceptance, especially as DKV adds EV charging.
• UTA Edenred (Union Tank Eckstein): UTA is a major fleet fuel and service card across Europe, accepted at many German stations and now expanding into EV charging and tolling. Direct competitor to AVIACARD and Routex for fleet-spend consolidation.

Broad incumbents

• OMV Deutschland: OMV is an integrated major with a German station network, loyalty cards (OMV Card, Avanti), and EV charging under the OMV eMotion brand - competing in the same German market but with a broader pan-European footprint beyond AVIA's domestic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5dlIkEhVtIcosBp19SL5QA
• Facebookfacebook.com/AVIA.racing.team
• LinkedInlinkedin.com/company/deutsche-avia
• Instagraminstagram.com/avia_talk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVIA Deutschland GmbH