Avignon Tourisme

What Avignon Tourisme does

Avignon Tourisme, legally "Office de Tourisme d'Avignon" and operating under the trade name "Avignon Tourisme Créateur d'expériences," is the official municipal destination management organization for the City of Avignon, France. It is a public state entity governed by the Ville d'Avignon, with a headquarters and staffed tourist office at 41 cours Jean Jaurès, and a workforce in the 51-100 range. The organization serves individual tourists, families, couples, culture enthusiasts, group organizers, and accessibility travelers by curating and reselling access to Avignon's principal cultural assets, including the Palais des Papes, Pont Saint-Bénezet, municipal museums, the Festival d'Avignon, river cruises, and themed activities such as escape games and culinary experiences.

The commercial offering centers on four revenue streams: ticket and service commissions on monuments, museums, guided tours and activities; the Avignon City Pass (€24 for 24 hours, €32 for 48 hours); combined attraction tickets (notably the €17 Palais des Papes + Pont d'Avignon + papal gardens bundle); and retail merchandise sold through the online boutique and on-site shop. Distribution runs through a Citybreak-powered online reservation platform (reservation.avignon-tourisme.com and avignon-citypass.com), the staffed physical tourist office, and a partner network including accommodations, tour operators, the Comité Régional du Tourisme Région Sud, the Ville d'Avignon, the Palais des Papes, the Festival d'Avignon, the Compagnie des Grands Bateaux de Provence, and Villeneuve-lès-Avignon monuments. Content marketing is delivered in five languages across the avignon-tourisme.com website, an email newsletter, organic social media, earned media, signature events such as "Un verre aux jardins," and a Web-TV channel. A planned May 2026 transformation of the Palais des Papes visitor experience, accompanied by a multilingual WebApp ("Les Clefs du Palais"), constitutes the principal forward-looking product initiative.

Name

Avignon Tourisme

Legal name

Office de Tourisme d'Avignon

Website

https://avignon-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Avignon Tourisme is the official municipal tourist office of Avignon, France, selling tickets, the Avignon City Pass, and curated cultural experiences for visitors to the Palais des Papes, Pont d'Avignon, and the Festival d'Avignon. It serves individual travelers, families, couples, culture tourists, and group organizers through a multilingual digital platform and physical tourist office.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Museums, Historical Sites, and Similar Institutions (712), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

UNESCO & Protected Landmark Sites (THAJACAI)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Destination marketing organization
• City pass ticketing
• Guided cultural tours
• Heritage monument tickets
• Tourist office services

Headquarters

HQ city

Avignon Cedex 1

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales and Activity Bookings: Revenue generated from selling tickets and booking services for monuments, museums, guided tours, activities, and cultural experiences in Avignon including Palais des Papes, Pont Saint-Bénezet, cruises, escape games, and culinary experiences.
2. Avignon City Pass: Sale of city pass products providing bundled access to multiple attractions and monuments in Avignon and Villeneuve-lès-Avignon, available in 24-hour and 48-hour formats.
3. Retail Souvenir Products: Sale of Avignon-branded merchandise and local products through the tourist office boutique, including notebooks, Christmas decorations, souvenir coins, tote bags, medieval tiles, bow ties, and perfumes.
4. Combined Tickets: Revenue from combined ticket packages offering discounted access to multiple attractions, such as Palais des Papes and Pont d'Avignon bundled tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Avignon Tourisme is the official municipal tourist office for Avignon, France, selling tickets and access passes to the city's monuments and museums through the Avignon City Pass (24h at 24€ / 48h at 32€) and combined tickets to UNESCO-listed sites including the Palais des Papes, Pont Saint-Bénezet, and papal gardens. The organization curates and sells guided tours, Rhône river cruises, escape games, excursions to surrounding Provence villages, premium experiences, and themed nighttime visits, alongside a souvenir and regional products boutique. Distribution runs through a Citybreak-powered online booking platform, the dedicated avignon-citypass.com storefront, and the physical tourist office at 41 cours Jean Jaurès.

Product overview

Avignon Tourisme operates as the official tourism office for Avignon, France, offering a comprehensive visitor services platform centered around ticketing, pass products, and curated experiences. The core offering consists of the Avignon City Pass (24h/48h passes providing access to monuments and museums), combined tickets for key sites (Palais des Papes, Pont d'Avignon, papal gardens), and an extensive catalog of guided tours, activities, and events. The platform also includes an online boutique for souvenirs and regional products, excursion services, and premium experiences. All bookings flow through a Citybreak-powered online reservation system. A major transformation of the Palais des Papes visitor experience is planned for May 2026, accompanied by a multilingual WebApp.

Differentiator

Problem solved

Functional benefit

Brands

• Avignon City Pass: Combined ticket pass offering access to multiple monuments and museums in Avignon and Villeneuve-lès-Avignon, available in 24h (24€) or 48h (32€) formats.
• Les Clefs du Palais

Products and services

• Avignon City Pass (24h and 48h) The Avignon City Pass offers 24-hour (24€) or 48-hour (32€) bundled access to all monuments and museums in Avignon and Villeneuve-lès-Avignon, with discounts on guided tours and activities plus parking benefits. Targets individual tourists visiting Avignon.
• Combined Ticket - Palais des Papes + Pont d'Avignon + Papal Gardens Combined entry ticket for the Palais des Papes, papal gardens, and Pont Saint-Bénezet at 17€, offering discounted access to Avignon's two main UNESCO heritage sites. Targets individual tourists and small groups.
• Guided Tours Cultural and thematic guided tours of Avignon including Palais des Papes tours, morning bridge visits, Lee Ufan installation tours, and Maison Jean Vilar festival exhibitions. Designed for tourists seeking expert-led experiences.
• Boat Cruises on the Rhône Cruises operated by Compagnie des Grands Bateaux de Provence departing from Quai des Allées de l'Oulle, exploring Avignon, Arles, and surrounding landscapes on the Rhône river. Targets tourists seeking scenic river experiences.
• Escape Games and Treasure Hunts Original Avignon-themed experiences including escape games and treasure hunts designed to be enjoyed with friends, family, or as a team-based activity. Targets families, friends, and group visitors.
• Premium Experiences High-end experiences for exceptional stays in Avignon including gourmet experiences, wine tastings, and exclusive curated activities. Targets couples and high-spend travelers.
• Excursions Day trips and excursions to explore villages, landscapes, and sites around Avignon including the Luberon lavender fields. Targets tourists looking to explore the wider Provence region.
• Le Palais des Papes, la nuit (Night Visit) Special nighttime visits to the Palais des Papes offering a unique experience of the monument after dark. Targets culture enthusiasts and couples.
• WebApp 'Les Clefs du Palais' Web application providing access to Palais des Papes multimedia content in 6 languages from any smartphone, launching alongside the monument's new visitor experience. Targets visitors to the Palais des Papes.
• Online Boutique (Avignon-branded merchandise and local products) Online shop offering Avignon-themed merchandise and regional products including notebooks (from 7.50€), Christmas decorations (9.50€), souvenir coins (2.50€), tote bags (10€), medieval tiles (from 15€), bow ties (from 35€), and perfumes (9.90€). Targets visitors seeking Avignon souvenirs.

Quantifiable outcome

• FairGuest visitor satisfaction rating of 8.8/10 achieved in 2022

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Festival d'AvignoncoreStrategic or Co-development PartnerThe Festival d'Avignon is one of the oldest and most prestigious performing arts festivals in the world, held annually in July in theCour d'honneur of the Palais des Papes. Avignon Tourisme collaborates on promoting festival experiences, combined tickets, and visitor services during the festival period.
• Palais des PapescoreStrategic or Co-development PartnerAvignon Tourisme sells tickets and guided tours for the Palais des Papes, the largest Gothic palace in the world and UNESCO World Heritage Site. Partnership includes combined ticket offerings, exclusive access to new visitor experiences (2026-2027 transformation project), and installation programming such as the Lee Ufan 'Relatum' exhibition.
• Compagnie des Grands Bateaux de ProvenceminorChannel Partner/ Reseller/ DistributorPartnership for promoting and distributing cruise experiences on the Rhône river. Cruises depart from Quai des Allées de l'Oulle and offer discovery of Avignon, Arles, and surrounding landscapes.
• Villeneuve-lès-Avignon MonumentsminorStrategic or Co-development PartnerInclusion of Villeneuve-lès-Avignon heritage sites (including Chartreuse de Villeneuve) in the Avignon City Pass and combined ticket offerings, extending visitor experiences beyond Avignon city center.
• Comité Régional du Tourisme Région SudcoreGTM or Marketing PartnerRegional tourism committee providing strategic partnership, e-reputation trophy recognition, and membership in Club Pro network for regional tourism offices. Supports promotional activities and quality standards.
• Ville d'AvignoncoreStrategic or Co-development PartnerMunicipal government of Avignon as the founding and oversight body for Avignon Tourisme. Provides operational support, infrastructure (tourist office facility), and alignment with city tourism strategy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avignontourisme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avignon Tourisme