What AVIS BILUTLEIE does

Avis Bilutleie, legally RAC Norway AS, is the Norwegian operating subsidiary of Avis Budget Group (NASDAQ) and provides short-term and long-term car rental services across Norway, Europe, and globally. The company operates a network of airport and city rental counters at all major Norwegian airports (Oslo Gardermoen, Bergen Flesland, Tromsø, Trondheim, Bodø, Ålesund, Evenes) and in cities including Oslo, Bergen, Tromsø, Trondheim, Ålesund, Bodø, and Stavanger, with corporate headquarters at Drengsrudbekken 12, 1383 Asker. Customers also access 5000+ Avis locations worldwide through the global Avis Budget Group network.

The product portfolio spans core passenger car rental (daily, weekly, monthly), electric vehicles (Elbiler), vans and trucks (Varebiler og lastebiler), long-term monthly rentals (Avis Månedsleie, Langtidsleie), luxury vehicles (Avis Prestige), premium concierge service (Avis First), comprehensive insurance (Avis Inclusive), self-service kiosks, the QuickPass pre-registration tool, and the Avis Preferred free loyalty program offering 10% discounts and priority service. The technology layer is built around a self-serve booking platform at avis.no, the Avis Mobile App, self-service kiosks for key pickup in under 30 seconds, and the QuickPass expedited check-in. There is no disclosed AI/ML capability.

The business model is primarily transaction-fee car rental revenue (rental fees, additional driver charges, fuel policies, insurance upgrades, GPS/child seat add-ons) supplemented by recurring corporate fleet agreements (bedriftsavtale) with negotiated rates. Customer segments include individual leisure travelers, business and corporate clients, and long-term rental customers. GTM is direct-to-consumer through the avis.no website, telephone reservations (66 77 10 10), airport counters, and partner channels including SAS EuroBonus, Norwegian Reward, De Historiske hotels, and Disneyland Paris. Avis is over 70 years old (founded 1946) and operates as a wholly-owned subsidiary of Avis Budget Group, which also owns Budget and Zipcar.

Name

AVIS BILUTLEIE

Legal name

RAC Norway AS

Website

https://avis.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Avis Bilutleie (RAC Norway AS) is the Norwegian operating subsidiary of Avis Budget Group providing car rental services to individual travelers and corporate clients across Norwegian airports, cities, and 5000+ global locations.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Government Contract Car Rental (THADAAAJ)

Keywords

• Car rental services
• Vehicle rental
• Corporate fleet management
• Long-term car rental
• Airport car rental

Headquarters

HQ city

Asker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Car Rental Services: Core revenue stream from short-term and long-term vehicle rentals, including daily, weekend, weekly and monthly rental options. Revenue is generated through vehicle rental fees, additional driver charges, insurance products, fuel policies, and add-on services such as GPS, child seats, and roadside assistance.
2. Corporate Fleet Services: Fleet management and corporate rental agreements for business customers with negotiated rates and dedicated account management
3. Avis Inclusive Package: Comprehensive insurance package with zero deductible, providing prepaid coverage as an add-on to rental agreements

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Avis Bilutleie (legal entity RAC Norway AS) is the Norwegian operating arm of the global Avis Budget Group, providing short-term and long-term passenger and commercial vehicle rentals at over 5000 locations across Norway, Europe, and worldwide. The offering spans daily, weekly, and monthly car rentals (including electric vehicles, vans, trucks, and a luxury Avis Prestige fleet), complemented by add-on insurance (Avis Inclusive), corporate fleet programs (Bedriftsavtale), a free Avis Preferred loyalty program, self-service kiosks, and QuickPass pre-registration for faster pickup.

Product overview

Avis Bilutleie is a car rental company operating over 5000 locations across Norway, Europe, and globally, with over 70 years of industry experience. The company offers a comprehensive car rental platform consisting of core rental services (standard cars, electric vehicles, vans and trucks), premium offerings (Avis Prestige luxury vehicles, Avis First concierge service), subscription options (Avis Månedsleie monthly rental, Langtidsleie long-term rental), loyalty programs (Avis Preferred with 10% discount and priority service), and supplementary services (insurance, one-way rentals, unlimited mileage, self-service kiosks, QuickPass expedited check-in). The product portfolio is designed to serve both individual consumers and corporate clients across various travel and business needs.

Differentiator

Problem solved

Functional benefit

Brands

• Avis Preferred: Free loyalty program offering prioritized service, 10% discount on car rentals, and access to exclusive partner offers
• Avis Prestige
• Avis First
• Avis Inclusive
• Avis Månedsleie
• Avis QuickPass
• Avis Self-Service

Products and services

• Car Rental (Leiebil) Core short-term passenger car rental service offered at over 5000 locations across Norway, Europe, and globally, with daily, weekly, and weekend rental periods for individual travelers, tourists, and business users.
• Avis Månedsleie (Monthly Rental)

Quantifiable outcome

• Save up to 20% on car rental in Europe with promotional offers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SAS EuroBonuscoreGTM or Marketing PartnerAvis partners with SAS EuroBonus allowing customers to earn 1500 EuroBonus points on car rentals. The partnership includes status matching benefits and exclusive discounts for SAS EuroBonus members.
• Norwegian RewardcoreGTM or Marketing PartnerPartnership with Norwegian's loyalty program enabling customers to earn CashPoints on car rentals, receive discounts, and enjoy free additional driver benefits.
• De Historiske Hotel og SpisestederminorGTM or Marketing PartnerCollaboration with Norwegian historic hotels providing up to 10% discount on hotel accommodation with breakfast when renting a car from Avis. Seasonal discounts range from 5-10% depending on travel period.
• DettolminorOthersIndustry-leading disinfection products partnership ensuring vehicles and rental locations are thoroughly cleaned using Dettol and Lysol products for customer safety.
• LysolminorOthersPartnership with Lysol for industry-leading disinfection products to ensure vehicles and rental locations meet high hygiene standards.
• Disneyland ParisminorGTM or Marketing PartnerPartnership offering Avis customers discounts and special offers for Disneyland Paris car travel packages.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hertz: Hertz is one of the three global car rental majors and Avis's closest direct competitor, offering similar airport-centric passenger car rental, corporate accounts, and a global multi-thousand-location footprint.
• Europcar: Europcar is a pan-European car rental operator with deep airport presence across the continent, offering comparable short-term and corporate rental products to Avis Norway.
• Enterprise Rent-A-Car: Enterprise is the world's largest car rental company by fleet and revenue, with a strong presence in airport, neighborhood, and corporate fleet rental — directly comparable to Avis Norway's consumer and corporate offerings.
• Budget Rent a Car: Budget is a sibling brand under Avis Budget Group targeting value-conscious renters; it competes in the same Norwegian locations and serves overlapping customer segments, making it a directly comparable brand within the same corporate parent.
• Sixt: Sixt is a leading European car rental and leasing brand with strong premium positioning and an integrated mobility app, competing head-to-head with Avis in Norway's airport and city locations.

Emerging players

• Getaround: Getaround is a peer-to-peer car-sharing platform that overlaps with Avis Norway's short-term rental use cases, particularly for urban consumers seeking flexible vehicle access without traditional rental counter interaction.
• Enterprise Truck Rental: Enterprise Truck Rental is the commercial-vehicle arm of Enterprise Holdings; Avis Norway offers vans and trucks as part of its varebil segment, making this a partially comparable peer for that specific product line.

Broad incumbents

• National Car Rental: National Car Rental, owned by Enterprise Holdings, focuses on the corporate and premium segments of car rental — directly overlapping Avis Norway's bedriftsavtale corporate and Avis Prestige premium offerings.
• Thrifty Car Rental: Thrifty is another sibling brand under Avis Budget Group serving the value-leisure segment; it is part of the same Norwegian parent corporate structure and shares fleet and infrastructure with Avis.

Regional players

• Hertz Norway: Hertz Norway is the local Norwegian operating entity of Hertz, providing airport and city rental services with the same target customer base and product mix as Avis Bilutleie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmWOiCFEFZ8_4LY63RecFHg
• Facebookfacebook.com/avis.no
• LinkedInlinkedin.com/company/avis-bilutleie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVIS BILUTLEIE