muoversivenezia

What muoversivenezia does

AVM S.p.A. (Azienda Veneziana della Mobilità), operating under the consumer brand "muoversivenezia," is the municipally-owned public transport holding company of Venice, wholly owned by the Comune di Venezia and headquartered at Isola Nova del Tronchetto, 33 – 30135 Venezia. AVM coordinates an integrated multi-modal transport network through its core operating subsidiary ACTV S.p.A. — covering urban and suburban buses, two tram lines (T1 and T2) in the Mestre-Marghera area, waterbuses (vaporetti), ferries connecting the historic center to the lagoon islands (Lido, Pellestrina, Murano, Burano), and the driverless People Mover linking Tronchetto, Piazzale Roma, and the cruise terminal — and its commercial subsidiary VeLa S.p.A., which operates the Venezia Unica ticketing and e-commerce network. The transport infrastructure is overlaid with a layered digital stack: over 2,200 next-generation multi-media validators installed between late 2023 and early 2024 read Venezia Unica smart cards, electronic tickets, QR codes, and contactless bank cards; a full-network EMV "Tap to Pay" system (rolled out June 2024) supports tap-in/tap-out fare calculation with best-fare optimization and recorded over 50,000 TAP transactions during pilot; the Chat&Go WhatsApp-based ticketing service (launched April 2024), the AVM Venezia Official App, the veneziaunica.it e-commerce platform, the Tessera Venezia Unica rechargeable smart card, the Call Center DIME (+39 041 041), and a new ACTV operational control center (unveiled February 2026) for real-time service-flow monitoring complete the channel and service portfolio.

Revenue is generated from three streams: regulated public transport ticket sales (single urban rides priced at €1.50 for 75 minutes of validity, plus multi-trip tickets and monthly/annual subscriptions differentiated by customer profile), recurring public service contracts with the Municipality of Venice and other public authorities for local public transport services, and commercial transaction fees from the EMV ticketing concession awarded to the RTI Conduent Transportation–Elavon. The end-customer base is split between local residents of the Venice municipality and the high-volume tourist flow that uses the network for airport transfers (Marco Polo via aerobus lines), museum access, and lagoon connectivity. Capital projects are co-financed by EU programs, including the €55M hybrid fleet renewal contract (19 vessels — 6 offshore motorboats and 13 vaporetti) awarded March 2026 and the deployment of 6 new 8-meter electric buses funded by the PR FESR 21-27 program in April 2026. The company is a regulated municipal utility — not listed on any public exchange — operating under in-house service contracts that confer exclusive rights to local public transport in the jurisdiction.

The company is led by Giovanni Seno (Direttore Generale del Gruppo AVM) and Andrea Ruggero (Direttore Operativo Patrimonio e Sistemi Informativi di AVM). Strategic posture is one of modernization within a stable regulated monopoly: digital payment transformation, fleet electrification and hybridization, operational control upgrades, and EU-funded innovation projects (CoCAI / Next Generation EU partnership with Digital Strategy Innovation Srl, announced February 2026) without any disclosed moves toward market expansion outside the Venice municipality or changes in ownership structure.

Name

muoversivenezia

Legal name

AVM S.p.A. – Azienda Veneziana della Mobilità

Website

https://avm.avmspa.it

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

AVM S.p.A. (muoversivenezia) is the municipally-owned public transport holding company of Venice, operating through ACTV S.p.A. an integrated network of buses, trams, vaporetti, ferries, and the People Mover across the Venice municipality, complemented by EMV contactless and digital ticketing channels.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Open-Loop EMV Contactless Fare Payments (THAIAMAD)

akta.pro secondary industries

Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC), Concessionary, Student & Employer Pass Programs (THAIAMAI), Automated People Mover (APM) Operators (Airport/Campus) (TLAFAEAE)

Keywords

• Public transportation services
• Urban mobility operations
• Water bus transit
• Contactless fare payment
• Transit ticketing systems

Headquarters

HQ city

Venice

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Public Transport Ticket Sales: Revenue from sale of single tickets, multi-trip tickets, and travel passes for urban and extraurban public transport services including buses, trams, waterbuses (vaporetti), ferries, and People Mover.
2. Public Service Contracts: Operating revenue derived from service contracts with the Municipality of Venice and other public authorities for local public transport services.
3. EMV Transaction Fees: Commercial fees from the EMV ticketing concession awarded to RTI Conduent Transportation and Elavon, with risk borne by the contractor.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AVM S.p.A., operating as muoversivenezia, is the public mobility holding company of the Municipality of Venice that provides integrated local public transport services across the Venice lagoon — urban and suburban buses, tram lines T1 and T2, water buses (vaporetti), ferries, and the People Mover automated guideway — delivered through subsidiary ACTV S.p.A. It sells tickets, multi-ride passes, and monthly/annual subscriptions via physical sales points, the AVM Venezia Official App, the Venezia Unica e-commerce platform, Chat&Go WhatsApp service, and a recently rolled-out EMV contactless tap-to-pay system. It also operates the Venezia Unica smart card and the Call Center DIME for customer service.

Product overview

AVM S.p.A. (Azienda Veneziana della Mobilità) operates as a public transportation holding company under the direction of the Municipality of Venice. The product portfolio centers on integrated urban and suburban mobility services comprising ACTV public transport (urban and suburban buses, tram lines T1 and T2, water buses/vaporetti, and the People Mover automated transit system), digital ticketing platforms (AVM Venezia Official App, Chat&Go WhatsApp service, and Venezia Unica e-commerce network), and EMV contactless payment infrastructure. The company provides the Tessera Venezia Unica smart card for subscription management, the Call Center DIME for customer service, and real-time Infomobilità information services. The transport network serves terraferma (Mestre/Marghera/Favaro), Venice historic center islands, Lido, Pellestrina, and lagoon connections via ferries and water buses.

Differentiator

Problem solved

Functional benefit

Brands

• Venezia Unica: The ticketing and ticket sales brand for public transport in Venice, including ticket sales network, e-commerce platform, and physical supports (smart cards, electronic tickets)
• Chat&Go
• AVM Venezia Official App

Products and services

• ACTV Public Transport Services Local public transport services for the Venice municipality, including urban and suburban bus lines in Mestre and the Venice islands (Lido and Pellestrina), tram lines T1 and T2, water buses (vaporetti), ferries, and the People Mover automated guideway transit system connecting Tronchetto, Piazzale Roma, and the cruise terminal. Available to residents, commuters, and tourists.
• AVM Venezia Official App Official smartphone application enabling purchase and validation of public transport tickets, parking payments on blue-stripe zones, timetable and route search, and news consultation for AVM services. Available to riders and visitors in the Venice municipality.
• Tap to Pay (EMV Contactless) Contactless payment service allowing passengers to pay transit fares using physical contactless bank cards or virtualized cards on NFC-enabled smartphones and wearables. Supports tap-in/tap-out validation and best-fare optimization across multi-leg journeys. Implemented in partnership with Conduent Transportation and Elavon.
• Chat&Go by muoversivenezia Ticketing service that lets passengers purchase and validate public transport tickets through the WhatsApp messaging platform, without requiring a dedicated app or website navigation. Targeted at riders and tourists seeking a low-friction mobile purchase channel.
• Venezia Unica Official e-commerce platform and physical ticketing network for purchasing public transport tickets and museum tickets in Venice. Combines physical agencies, automatic vending machines, and the online portal veneziaunica.it. Operated by subsidiary VeLa S.p.A.
• Tessera Venezia Unica Rechargeable smart card for storing transit tickets and subscriber profiles, with validity tied to the customer profile expiration. Used by residents and regular commuters for subscription-based access to the AVM network.
• Call Center DIME Centralized telephone contact center (+39 041 041) for first-level information on all municipal and AVM company services, complaints, appointments, and assistance with digital channels. Available to riders and the general public.
• Tram T1 and T2 Tramway services in the Mestre-Marghera area. T1 runs between Favaro Veneto and Venice (via San Giuliano); T2 serves Mestre Centro to Salamonio. Available to commuters and residents in the terraferma area.
• People Mover Automated guideway transit system with driverless vehicles connecting Tronchetto, Piazzale Roma, and the Venice cruise terminal. Available to residents, tourists, and cruise passengers.
• Line 17 Ferry Service Water bus (ferry) service connecting Tronchetto and Lido San Nicolò, with an option for online car parking reservation. Serves island residents and visitors needing to transport vehicles or luggage across the lagoon.
• Voucher Trasporti Regione Veneto Regional transport subsidy program administered by AVM under Regione Veneto, allowing residents to apply for vouchers that subsidize public transport subscriptions through a click-day application process.
• Infomobilità Real-time traffic and mobility information service providing updates on service modifications, detours, and overall transport network status across the AVM/ACTV Venice network.

Quantifiable outcome

• EMV contactless payments can cover 20-30% of all transactions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Conduent TransportationcoreTechnology or Integration · 1 January 2024RTI (temporary business association) partner awarded the public concession for EMV ticketing system. Conduent provides and maintains the next-generation validators and calculation engine for contactless payment, with commercial risk borne by the contractor and remuneration through declining commercial fees over the 5-year contract.
• ElavoncoreTechnology or Integration · 1 January 2024RTI partner with Conduent Transportation for the EMV ticketing concession. Elavon provides payment processing infrastructure for contactless bank card transactions.
• VisaminorGTM or Marketing Partner · 1 January 2024Visa provides direct marketing and communication support for the Tap to Pay campaign to promote the EMV payment service and stimulate usage.
• Digital Strategy Innovation SrlminorStrategic or Co-development PartnerPartnership under the CoCAI project financed by the European Union - Next Generation EU for digital strategy innovation initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• RATP Dev: International subsidiary of Paris's RATP Group operating and maintaining transit networks across multiple countries. Comparable as a multimodal transit operator with active deployment of contactless fare systems and digital mobility platforms.
• BVG Berlin: Berlin's municipal transit operator (bus, tram, metro, ferry), a larger European urban multimodal authority. Comparable for its integrated multi-modal scope, municipal ownership, and active digital ticketing strategy.
• Transport for London (TfL): London's integrated transport authority operating tube, bus, tram, river services, and contactless EMV ticketing. Comparable for its multimodal network and pioneering open-loop EMV contactless fare payment (a model AVM is now emulating).

Direct peers

• ATM Milano: Municipal public transit operator for Milan, running multimodal services (bus, tram, metro) under municipal ownership. Closest comparable Italian municipal transit operator in business model, regulatory structure, and integrated multimodal scope.
• ATAC Roma: Rome's municipal public transit operator running buses, trams, and metro under city control. Comparable as an Italian publicly-owned, multi-modal urban transit authority facing similar regulated pricing and capital constraints.
• TPER: Regional public transport operator in Emilia-Romagna (Bologna and surrounding areas) operating buses, rail, and integrated ticketing. Comparable as an Italian multi-modal transit operator with similar public-ownership dynamics and integrated ticketing.

Regional players

• AMT Genova: Municipal transit operator of Genoa, another Italian port/coastal city with ferry and bus operations. Comparable for its Italian municipal ownership model and combined land/sea passenger transport.
• Trenitalia: Italy's primary national rail operator and a Veneto region service provider. Comparable as a publicly-controlled Italian passenger transport operator selling integrated tickets/subscriptions to similar commuter and tourist segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/muoversivenezia
• Facebookfacebook.com/muoversivenezia
• LinkedInlinkedin.com/company/muoversivenezia
• Instagraminstagram.com/muoversivenezia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about muoversivenezia