AVM-SFX | AVM Belgium BV

What AVM-SFX | AVM Belgium BV does

Hyred, the trading name of AVM Belgium BV, is a Belgian-based international dry-hire supplier of professional special effects (SFX) and pyrotechnics equipment for the live events industry. The company is headquartered at a warehouse and operations facility in Affligem, Belgium (VAT BE0825.377.750), and ships equipment globally with in-house expertise in customs procedures, transport routing, and delivery-window management. Its core offering is rental of show-ready equipment across nine categories — flame SFX, spark SFX, smoke SFX (haze, smoke burst, low smoke), confetti SFX (air and CO2 powered), other SFX (CO2, snow, foam, bubble, air, Kabuki, water effects, automation), lasers, pyrotechnics (firing systems and hardware), control gear, and a broad cable inventory (DMX, CAT5E, PowerCon, hybrid, Schuko, Harting, CEE mono/tri, fiber).

Every rental unit is processed through a documented in-house inspection workflow covering functionality testing, condition reporting, safety verification, and final preparation before shipment. The company monetizes through three channels: (1) B2B dry-hire rental on a quote-based model to event production professionals internationally; (2) distribution sales of third-party supplier products and own Hyred-branded equipment to resellers; and (3) a Hyred Outlet storefront offering discounted dry-hire equipment to SMB and individual buyers. The GTM is enterprise field sales with website catalog and direct-contact (email and phone) as the primary engagement mechanisms. No named customers, revenue figures, headcount, or funding rounds are disclosed in the available data.

Name

AVM-SFX | AVM Belgium BV

Legal name

Hyred

Website

https://avm-sfx.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Affligem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. SFX Dry-Hire Rental: Professional special effects equipment rental service where customers hire equipment for events. Equipment is maintained by in-house experts and delivered show-ready. Pricing likely quote-based given B2B nature.
2. Distribution Sales: Sale of quality distribution products from trustworthy suppliers and own Hyred branded products.
3. Outlet Sales: Sale of SFX equipment at discounted prices through the Hyred Outlet.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hyred is an international B2B dry-hire supplier of professional special effects (SFX) and pyrotechnics equipment, renting show-ready gear to event production professionals worldwide. The catalog spans Flame SFX, Spark SFX, Smoke SFX, Confetti SFX, Lasers, Pyrotechnics, Control Gear, and related accessories. All equipment is maintained and inspected by in-house experts before shipment, and the company also sells third-party and own-branded products via a distribution channel and a discounted Outlet channel.

Product overview

Hyred operates as a professional SFX (Special Effects) and Pyrotechnics Equipment Rental company offering dry-hire services. Their portfolio is organized as a unified rental platform with multiple equipment categories that work together: Flame SFX (including fake, decorative, color, gas, and liquid flame systems), Spark SFX, Smoke SFX (haze, smoke burst, low smoke), Confetti SFX (air and CO2 powered), Other SFX (CO2, snow, foam, bubble, air, Kabuki, water effects, automation), Lasers, Pyrotechnics (firing systems, hardware), Control Gear (controllers, accessories), and a full range of Cables (DMX, CAT5E, PowerCon, fiber, and various power connector types). All equipment is maintained, tested, and inspected by in-house experts before shipment.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Every unit undergoes documented inspection: functionality testing, condition reporting, safety verification and final preparation

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Trustworthy SuppliersminorOthersThe company sources quality distribution products from various trustworthy suppliers for resale alongside their own Hyred branded products. No specific supplier names are disclosed.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Magic FX: Dutch manufacturer and supplier of professional SFX equipment including flame, confetti, CO2, and pyrotechnics machines. Comparable as an SFX product specialist, with Hyred even reselling Magic FX products (e.g., Liquid Flame System) — overlapping on product category though Magic FX is a manufacturer rather than rental operator.
• Galaxis Showtechnik: German manufacturer of professional pyrotechnics firing systems, flame effects, and SFX equipment. Directly comparable as a German-language market SFX/pyrotechnics specialist, with Hyred's catalog explicitly listing Galaxis G-Flame and L-Flame products — overlapping product offerings.
• Showven Technologies: Chinese manufacturer of professional SFX equipment including flame, spark, CO2 jets, and cold pyrotechnics for concerts and events. Comparable as a newer-generation SFX product specialist, with overlapping product categories aimed at the same event production customer base.
• Le Maitre: UK-based manufacturer of pyrotechnics, smoke, haze, and flame effects for the entertainment industry. Directly comparable as a specialized SFX/pyrotechnics equipment maker with a long-established position in live events — overlapping product category.
• Antari Lighting and Effects: Taiwanese manufacturer of haze, smoke, bubble, snow, and CO2 effects machines for the entertainment industry. Comparable as an SFX equipment specialist in the same product categories (smoke, haze, CO2) that Hyred rents out.

Broad incumbents

• 4Wall Entertainment: Major entertainment lighting and event production rental company in North America, offering equipment dry-hire to concerts, tours, and corporate events. Comparable business model (dry-hire) and customer base, though more focused on lighting fixtures than SFX.
• Solotech: Worldwide provider of audiovisual and entertainment technology solutions including SFX and pyrotechnics rental for live events. Comparable as a full-service event production rental peer, though significantly larger and more diversified across audio, video, and lighting.
• PRG (Production Resource Group): Global leader in event production services offering lighting, video, audio, and SFX/pyrotechnics rental for concerts, tours, and corporate events. Comparable to Hyred as a turnkey equipment rental partner for large-scale productions, but with vastly broader service portfolio and scale.
• Christie Lites: Global lighting and rigging rental company serving entertainment and event production markets. Comparable as a B2B dry-hire equipment rental peer with established international logistics, though specializing in lighting/rigging over SFX.
• Bandit Lites: Touring and event lighting rental company serving concerts, productions, and special events globally. Comparable as a B2B event equipment rental peer with international reach, though primarily focused on lighting rather than SFX.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avm-belgium-bvba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVM-SFX | AVM Belgium BV