A.Vogel Nederland
- Company typePrivate
- Founded-
- HeadquartersNetherlands (Veluwe), Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
A.Vogel Nederland firmographics
Firmographics- Name
- A.Vogel Nederland
- Legal name
- A.Vogel
- Website
- https://avogel.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
A.Vogel Nederland industry classification
Industry- Product category
- Natural Health Products
- NAICS
- Health and Personal Care Retailers (456), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)
Keywords
Where A.Vogel Nederland is headquartered
LocationHeadquarters
- HQ city
- Netherlands (Veluwe)
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
A.Vogel Nederland business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Product Sales: A.Vogel generates revenue through direct-to-consumer sales of health products via its e-commerce platform (avogel.nl/webwinkel) and physical retail stores. Products are sold as one-time purchases at various price points ranging from approximately €3.69 to €34.99. The company offers a loyalty program providing 10% credit for next purchase to registered customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Food Supplements - Standard Pricing |
| Unit Pricing | Pay-as-you-go | Traditional Herbal Medicines - Standard Pricing |
| Unit Pricing | Pay-as-you-go | Food Products - Standard Pricing |
| Unit Pricing | Pay-as-you-go | Medical Devices - Standard Pricing |
| Unit Pricing | Pay-as-you-go | Cosmetics - Standard Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
A.Vogel Nederland product offering
Product offeringCore offering
A.Vogel Nederland manufactures and sells traditional herbal medicines, food supplements, medical devices, cosmetics, and functional foods derived from fresh plant extracts (phytotherapy). Its portfolio of 97+ products spans categories such as immune/resistance support (Echinaforce), digestion, sleep, heart/circulation, menopause, prostate, joints, eye/ear/nasal care, and skin, with 70% of botanicals grown in the company's own gardens on the Veluwe. Distribution is direct-to-consumer via its own e-commerce shop and physical retail points of sale in the Netherlands.
Product overview
A.Vogel Nederland is a Dutch natural health products company offering a comprehensive portfolio of herbal remedies, food supplements, medical devices, cosmetics, and functional foods. The core product line centers on the Echinaforce family (Echinacea-based traditional herbal medicines for resistance, flu, and colds), supplemented by diverse product ranges including Boldocynara (digestion/liver), Crataegus/Valeriaan (heart/blood vessels), Passiflora/Nachtrust (relaxation/sleep), Solidago (bladder/kidney), Prostaforce (prostate), Famosan (menopause), and Aesculaforce/Atrosan (muscles/joints). Medical device offerings include nasal sprays, eye drops, ear sprays, and ointments. Food products include Herbamare seasonings, Molkosan whey drinks, and Bambu coffee substitute. The company also provides health coaching services, self-diagnostic tools, and educational quizzes. Products are distributed through the official web shop, physical stores, and various retail channels. Key differentiators include 70% of ingredients from own A.Vogel gardens on the Veluwe, high-quality plant extracts, and a philosophy rooted in Alfred Vogel's principles of natural health.
Differentiator
Problem solved
Functional benefit
Brands
- Echinaforce: The flagship product line containing Echinacea purpurea extracts for immune support and resistance. Includes tablets, drops, hot drink, and junior formulations.
- Aesculaforce
- Dormeasan
- Famosan
- Cinuforce
- Geriaforce
- Pollinosan
- Prostaforce
- Herbamare
- Molkosan
- Bambu
- Symvita
Products and services
- Echinaforce Range (Echinacea purpurea) Traditional herbal medicines and food supplements containing Echinacea purpurea extract to stimulate the immune system and strengthen resistance against bacterial and viral infections; intended for adults and children.
- Boldocynara Range (Digestion/Liver) Food supplements and traditional herbal medicines for digestion, liver support, and relief of bloating, flatulence, heartburn, and nausea.
- Crataegus + Valeriaan (Heart and Blood Vessels) Food supplements containing hawthorn and valerian supporting heart function and blood circulation, including Arnica Complex for circulation.
- Dormeasan / Nachtrust / Passiflora (Sleep and Relaxation) Food supplements for sleep, relaxation, and stress relief using lemon balm, passionflower, and valerian; includes specific menopause-overgang variants.
- Geriaforce (Ginkgo biloba – Circulation and Memory) Food supplements with Ginkgo biloba to support blood circulation, reduce cold extremities, and improve memory and concentration.
- Solidago and Cranberry Monarda (Bladder and Kidney) Food supplements containing Solidago and Betula from the company's own A.Vogel gardens supporting bladder function, kidney function, and natural defense in the urinary tract.
- Prostaforce (Prostate Health) Food supplements and traditional herbal medicines with Sabal serrulata for prostate support and normal urinary function in men.
- Famosan (Menopause Support) Food supplements for menopause symptom management including hot flashes, night sweats, mood swings, vaginal/ocular dryness, and weight changes.
- Perimenopauze fysiek and mentaal 2025-launched food supplements targeted at women experiencing perimenopause symptoms, addressing fatigue/energy (fysiek) and mood/memory (mentaal).
- Aesculaforce (Horse Chestnut – Veins and Hemorrhoids) Traditional herbal medicine with Aesculus hippocastanum for relief of hemorrhoids, varicose veins, heavy legs, and restless legs.
- Atrosan (Muscle and Joint Pain) Traditional herbal medicines for relief of mild joint pain, rheumatic complaints, muscle pain, stiffness, and bruises.
- Linoforce (Bowel Movement) Traditional herbal medicine in granule form supporting bowel movement.
- Eye Care Medical Devices (Oogdruppels and Ooggel) Medical device eye drops and gels with Euphrasia and hyaluronan for dry, irritated, hay-fever, inflamed, or tired eyes.
- Nasal Spray Medical Devices (Cinuforce and Pollinosan) Medical device nasal sprays for nasal congestion, sinusitis, hay fever, and dry nasal mucosa using salt solutions and botanical ingredients.
- Ear Care Medical Devices (Oorsprays and Oordruppels) Medical devices and health products for ear pain, earwax removal, ear hygiene, and dry skin in the ear canal.
- Arnica and Skin Cosmetics Cosmetic creams and ointments for care of bruises, dry/sensitive skin, chapped skin, skin regeneration, anal-area care, and anti-aging/anti-wrinkle.
- Herbamare Sea Salt and Broth Base Organic sea salt with herbs, diet salt substitute, and organic broth base for cooking.
- Molkosan Whey Drinks Natural whey-based drinks supporting digestion.
- Bambu Coffee Substitute Organic, caffeine-free coffee substitute.
- Throat Bonbons (Echinacea, Salvia, Santasapina) Throat lozenges/bonbons with botanical ingredients for soothing and refreshing the throat.
- Health Coaching Services Personalized health coaching programs delivered via newsletter and consultation covering flu, sleep, relaxation, digestion, resistance, and prostate health.
- Self-Assessment Tests (Zelftesten) Interactive online self-diagnostic tools helping consumers assess health conditions across ten categories.
- Cinuforce Inhalation Drops and Junior Nasal Spray Health products for inhalation support and children's nasal decongestion.
- Joint Support (Alchemilla and Glucosamine + Alchemilla) Food supplements with Alchemilla and glucosamine to maintain joint suppleness.
- Miscellaneous Specialty Supplements Specialized food supplements for eye health, thyroid function, throat, menstruation, focus/concentration, bone strength (Vitamin D3), and cholesterol.
- Pollinosan (Hay Fever) Food supplement tablets and a medical-device nasal spray for hay fever and allergic reaction symptom relief.
- Arnica D6 Homeopathic Drops Homeopathic Arnica D6 drops for multi-purpose use.
- Symphosan Muscle and Tendon Drops Health-product drops for care of heavily loaded muscles and tendons.
- Throat Tickle Spray (Kriebel in de Keel) Health-product throat spray with verbascum and honey to soothe airways and relieve throat tickle.
Quantifiable outcome
- Echinaforce is the #1 Echinacea brand in the Netherlands (Circana MAT wk 40 2024)
- +2 more outcomes
Companies that use A.Vogel Nederland
Customer profileSegments5 records
Ideal customer profiles5 records
A.Vogel Nederland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
A.Vogel Nederland partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
A.Vogel Nederland competitors and assessment
Company assessmentEmerging players
- Nature's Way: Nature's Way is a US-headquartered herbal supplements brand with growing European distribution through health stores and online channels. It is comparable to A.Vogel in its standardized botanical extracts (Echinacea, Ginkgo, Saw Palmetto) and traditional herbal positioning, and represents a competing import brand in the Dutch market.
- Himalaya Herbal Healthcare: Himalaya is an internationally expanding herbal products company offering OTC herbal supplements and personal care. It is comparable to A.Vogel as a globally scaling herbal brand competing in the same self-care botanical categories (liver, immunity, joints, stress).
Broad incumbents
- Solgar: Solgar is a globally established nutritional supplement brand offering vitamins, minerals, herbal extracts, and specialty formulations through health-food stores and pharmacies. It is a broad incumbent comparable to A.Vogel in the premium botanical-supplements category across Europe.
- NOW Foods: NOW Foods is a large US-based manufacturer of natural supplements, herbal extracts, and vitamins distributed globally including Europe. It is a broad incumbent comparable to A.Vogel in scale of botanical-supplement SKU breadth, though with very different price positioning.
- Boiron: Boiron is a global leader in homeopathic medicines with a strong presence across Europe including the Netherlands. While primarily homeopathic rather than phytotherapy, it overlaps with A.Vogel on OTC natural-medicine shelf space, regulatory framing (traditional-use registrations), and consumer self-care positioning.
- Schwabe Pharma (Dr. Willmar Schwabe): Schwabe is a major German manufacturer of phytopharmaceuticals and traditional herbal medicinal products. It is comparable to A.Vogel as a European herbal-medicine specialist with similar regulatory positioning, and represents the kind of incumbent A.Vogel would face in any cross-border expansion.
Direct peers
- VSM (Vital Supply Management / Volker Stevin Merwede): VSM is a Dutch manufacturer and retailer of herbal medicines, homeopathic remedies, and natural health products (Hoofddorp-based). It is the closest Dutch-headquartered peer to A.Vogel, sharing traditional herbal medicinal registrations, OTC pharmacy positioning, and a multi-product self-care portfolio for the Dutch market.
- Bonusan: Bonusan is a Dutch producer of nutritional supplements, herbal tinctures, and homeopathic preparations distributed through health stores and practitioners. It is comparable to A.Vogel in its botanical tincture/extract orientation and Dutch natural-pharmacy distribution model.
- Orthica: Orthica is a Dutch nutritional supplement brand offering vitamins, minerals, herbal extracts, and orthomolecular products through pharmacies and DTC channels. It directly competes with A.Vogel's food-supplement and herbal-extract SKUs in the Dutch pharmacy and health-store channel.
- Biohorma B.V. Biohorma is the parent company of A.Vogel Nederland and operates the same herbal medicinal and supplement portfolio across multiple European countries (Belgium, Germany, Switzerland, UK). It is the most directly comparable entity given its role as A.Vogel's group entity and shared product portfolio across geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
A.Vogel Nederland social profiles
Digital presenceA.Vogel Nederland compliance and trust
Trust signalCompliance2 records
A.Vogel Nederland financial estimates
Financial estimateRevenue estimate
Valuation estimate
A.Vogel Nederland leadership team
Management profileNumber of profiles
A.Vogel Nederland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A.Vogel Nederland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A.Vogel Nederland
What does A.Vogel Nederland do?
A.Vogel Nederland manufactures and sells traditional herbal medicines, food supplements, medical devices, cosmetics, and functional foods derived from fresh plant extracts (phytotherapy). Its portfolio of 97+ products spans categories such as immune/resistance support (Echinaforce), digestion, sleep, heart/circulation, menopause, prostate, joints, eye/ear/nasal care, and skin, with 70% of botanicals grown in the company's own gardens on the Veluwe. Distribution is direct-to-consumer via its own e-commerce shop and physical retail points of sale in the Netherlands.
Is A.Vogel Nederland a public or private company?
A.Vogel Nederland is a private company. It is classified as unknown and is currently operating.
When was A.Vogel Nederland founded?
A.Vogel Nederland was founded in -1. It employs 51 to 100 people.
Where is A.Vogel Nederland based?
A.Vogel Nederland is headquartered in Netherlands (Veluwe), Netherlands, in the Europe region.
How does A.Vogel Nederland make money?
One revenue line is on record: consumer Product Sales.
Who are A.Vogel Nederland's main competitors?
Emerging players on record are Nature's Way and Himalaya Herbal Healthcare. Broad incumbents are Solgar, NOW Foods, Boiron and Schwabe Pharma (Dr. Willmar Schwabe). Direct peers are VSM (Vital Supply Management / Volker Stevin Merwede), Bonusan, Orthica and Biohorma B.V..
Does A.Vogel Nederland have an API?
No public API is recorded for A.Vogel Nederland.
What industry is A.Vogel Nederland in?
A.Vogel Nederland's product category is Natural Health Products. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts). Its NAICS code is 456 and its SIC code is 2833.