What Avonova Helse does

Avonova is the Nordic market leader in occupational health services, operating from 166 locations across Sweden and Norway with 1,300 employees and digital reach into Finland. The company serves 17,000+ clients through two operating divisions: Avonova Health, which delivers traditional on-site occupational health services, and Avonova Solutions, which provides the digital Avonova Assist platform (and its 2025 enterprise tier, Assist+) alongside an AI Tandem capability designed to support human clinical interaction.

Avonova's revenue model is built on recurring subscription and framework agreement contracts with employers, generating predictable, multi-year revenue streams; the average customer tenure of 8+ years is consistent with this model and reflects deep operational integration into client HR and employee wellbeing workflows. The category is anchored in statutory employer obligations regarding systematic work environment management, which provides a regulated, recurring buyer base.

The company is owned by Nordic private equity firm Norvestor, which acquired it in January 2019, and is organized as Avonova Bidco AB (publ). Between 2023 and 2025, Avonova refreshed its leadership team and issued a 500 MSEK bond in May 2025, both of which are consistent with a professionalization and growth-investment posture ahead of an eventual exit. The combination of physical distribution, regulatory relevance, and digital platform investment positions Avonova as the consolidator of choice in a fragmented Nordic occupational health market.

Name

Avonova Helse

Legal name

Avonova Bidco AB (publ)

Website

https://avonova.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Avonova is the Nordic market leader in occupational health services, operating from 166 locations across Sweden and Norway with 1,300 employees, serving 17,000+ employers via traditional clinical delivery and the Avonova Assist digital platform.

Ownership category

akta.pro rank

Product category

Occupational Health Services

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Occupational Health & Industrial Hygiene (BPAHAJAD)

akta.pro secondary industries

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM), Occupational Health & Employer Clinic Services (HLAEAAAI), Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

Keywords

• Occupational health services
• Workplace health management
• Corporate health insurance
• Digital HSE platform
• Employee wellbeing solutions

Headquarters

HQ city

Sweden (various locations)

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription-based Solutions: Avonova Solutions provides a comprehensive digital one-stop shop for occupational health and safety (OHS), human resources (HR) and health, safety and environment (HSE). This subscription model delivers recurring revenue with long-term customer relationships.
2. Tailored Health packages: Traditional, tailor-made packages under framework agreements in Health. These are customized occupational health services delivered at physical locations across Sweden and Norway, serving both Solutions subscribers and pure Health clients with an average customer tenure of over eight years.
3. Healthcare Insurance: Corporate health insurance covering the entire care continuum from preventive measures to specialist treatment, rehabilitation, and return-to-work support. Tax-deductible benefit combining workplace health services with rapid access to specialist care.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Avonova fundamentally delivers occupational health services to organisations through two complementary offerings: Avonova Health provides physical and online occupational health services (health checks, mental health support, rehabilitation, substance abuse treatment, workplace monitoring and consultations) across 166 locations in Sweden and Norway, while Avonova Solutions offers a digital subscription-based platform (Avonova Assist/Assist+ and My Avonova app) for OHS, HR and HSE management with real-time compliance and traceability. The combined proposition also includes corporate Healthcare Insurance and video consultations with physicians, psychologists and occupational health doctors.

Product overview

Avonova operates as a two-division company offering both a digital platform (Avonova Solutions) and physical/online health services (Avonova Health). Avonova Solutions is a digital one-stop shop for OHS, HR and HSE, with the core platform Avonova Assist (and Assist+ for larger clients) and My Avonova mobile app. Avonova Health spans 166 physical locations across Sweden and Norway, providing occupational health services including health checks, mental health care, substance abuse treatment, rehabilitation, and workplace consultations. Additional offerings include Healthcare Insurance, the Avonova Census team for organizational psychology, and specialized programmes like Up Close and Healthy Women. The company serves over 17,000 clients with an average customer tenure of over eight years.

Differentiator

Problem solved

Functional benefit

Brands

• Avonova Assist: Digital platform for OHS, HR and HSE that lets users log and track HR and HSE issues in real time, guaranteeing full compliance, transparency and traceability. Now Assist+ for larger clients.
• Assist+
• My Avonova
• Avonova Census
• Healthcare Insurance
• Up Close

Products and services

• Avonova Solutions Digital subscription-based one-stop shop for Occupational Health and Safety (OHS), HR and HSE management providing real-time tracking, full compliance, transparency and traceability; meets regulatory requirements and fosters sustainable health-promoting work environments for organisations.
• Avonova Assist / Assist+ Core digital platform within Avonova Solutions that lets users log and track HR and HSE issues in real time, guaranteeing full compliance, transparency and traceability, with all tools gathered in one system with full task overview and easy planning; Assist+ serves larger clients.
• My Avonova Responsive web platform and user-friendly mobile app making the Avonova system available to all employees on the go, enabling real-time booking and tracking of occupational health services, downloading invoicing data, generating statistics and reports, and communicating directly with consultants.
• Avonova Health Physical and online occupational health services spanning 166 locations across Sweden and Norway, serving both Solutions subscribers and pure Health clients with tailored workplace health and environment services combining on-site clinics with virtual consultations.
• Health Checks Mandatory or general health examinations for employees delivered by physicians, nurses, psychologists and behavioural specialists; includes health screenings for all employees based on industry and individual risk factors.
• Mental Health Assessment and Care Psychologist's assessment and treatment services for mental health support delivered by psychologists and behavioural specialists.
• Occupational Medicine Clinic Occupational medicine clinic for work-related conditions, staffed by physicians, nurses, psychologists, behavioural specialists and physiotherapists.
• Substance Abuse Treatment and Prevention Treatment and prevention services for workplace substance abuse including drug testing, delivered by physicians, nurses, psychologists, behavioural specialists and addiction counsellors.
• Workplace Drug Testing Workplace drug testing services with preventive focus, supporting individual rehabilitation and preventing criminal elements from entering workplaces.
• Organizational Support Services Analysis and organizational enhancement services delivered by Avonova's organizational consultants, focusing on workplace environment improvements.
• Work-focused Rehabilitation Work-focused rehabilitation services to improve work capacity and reduce sick leave, helping employees return to sustainable work.
• Vaccination Services Vaccination services to minimize risks at work and prevent widespread diseases among the public, provided by physicians, nurses and health secretaries.
• Workplace Monitoring and Guidance Monitoring and guidance on physical working conditions, including scanning of customer workplaces for the most evident health and accident risks.
• Company Consultations and On-site Visits On-site workplace consultations delivered by physicians, nurses and physiotherapists to address occupational health needs directly at client locations.
• Healthcare Insurance Corporate health insurance covering the entire care continuum from preventive measures to specialist treatment, rehabilitation and return-to-work support, including access to physiotherapists, psychologists and personal care coordinators; tax-deductible benefit for employers and taxable fringe benefit for employees.
• Avonova Census Team of specialists in organizational psychology, workplace environment development, leadership development and conflict management delivering holistic evidence-based solutions for organisations.
• Avonova Up Close Programme Comprehensive workplace health programme featuring individual interviews, leadership development, cultural and language workshops, and systematic absence follow-up.
• Healthy Women Initiative Women's health initiative introducing modernized health screenings that capture women's needs across life phases, helping identify conditions that may otherwise impair work ability.
• Learning and Education Offerings Lectures and seminars focused on the work environment with staff from all employed professions participating in educational efforts across different topics.

Quantifiable outcome

• Reduced short-term absence from 7.5% to 3.5% within three months for Vidinge Grönt
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NAV ArbeidslivssentercoreStrategic or Co-development PartnerNAV Arbeidslivssenter (Norwegian Labour and Welfare Administration) collaborated with Avonova, union representatives, and safety delegates in the Up Close programme for Vestland County Municipality to address cleaning-staff absenteeism through a tripartite partnership approach.
• Karolinska InstitutetminorStrategic or Co-development PartnerFredrik Sparring is a member of an expert group from the occupational health sector that, together with researchers at the Karolinska Institutet, developed guidelines to prevent and manage alcohol problems in the workplace.
• Sveriges FöretagshälsorminorStrategic or Co-development PartnerIndustry organization for occupational health providers in Sweden. Fredrik Sparring is active in training MRO physicians (Medical Review Officers) within this organization.
• Confederation of Swedish Enterprise (Svenskt Näringsliv)minorOthersMentioned as a stakeholder in workplace drug testing initiatives, with focus on preventing organized criminality from entering workplaces through drug-abusing individuals.
• Swedish Agency for Government Employers (Arbetsgivarverket)minorOthersMentioned alongside Confederation of Swedish Enterprise regarding workplace drug testing and preventing organized criminality in government workplaces.
• NHO Geneo (Federation of Welfare and Health Enterprises)minorStrategic or Co-development PartnerTor Erik Danielsen cooperates with NHO Geneo on their strategies for health prevention in the workplace, contributing to industry-wide occupational health standards development.
• Norwegian Association of Occupational MedicineminorStrategic or Co-development PartnerTor Erik Danielsen served on the specialist committee of this association, helping establish Norway's specialty training standards for occupational medicine.
• European Union of Medical Specialists (UEMS)minorStrategic or Co-development PartnerTor Erik Danielsen represented Norway in UEMS, lobbying for regulations that mandate advanced qualifications for corporate health providers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Aleris: Aleris is a Nordic private healthcare group with Swedish occupational health operations alongside broader specialist care; comparable to Avonova in OHS but as part of a much wider healthcare portfolio.
• Medicover: Medicover is a European healthcare services group with occupational health offerings across multiple countries; comparable to Avonova in employer-focused OHS services but operating at a much broader geographic and specialty scale.
• Capio (Ramsay Santé): Capio is a major Nordic (Swedish-rooted) private healthcare provider offering a broad portfolio including occupational health among many other specialties; comparable to Avonova's clinic-based OHS delivery but at much larger multi-specialty scale.

Direct peers

• Falck Health Care: Falck operates healthcare and occupational health services across the Nordics (notably Denmark), overlapping with Avonova's Nordic OHS offering and serving similar employer customers under subscription/framework models.
• Previa: Previa is one of Sweden's largest occupational health service providers, directly competing with Avonova in the same OHS category with overlapping employer customers, framework agreements, and physical clinic footprint across Sweden.
• Feelgood: Feelgood is a Swedish occupational health and corporate healthcare provider offering OHS, rehabilitation, and organizational health services to employers, competing head-to-head with Avonova Health in Sweden.
• Terveystalo: Terveystalo is Finland's largest private occupational health and healthcare provider, directly comparable to Avonova in occupational medicine, employer clinics, and digital health services across a Nordic market.

Regional players

• Volvat Medisinske Senter: Volvat is a Norwegian private healthcare provider (Ramsay Healthcare) offering occupational health and corporate health services in Norway; comparable to Avonova Health Norway in services and target customers but Norway-only.

Others

• Alecta: Alecta is one of Sweden's largest pension and occupational health-adjacent insurance organizations with employer health and rehabilitation programs; adjacent to Avonova's Healthcare Insurance and rehabilitation services from the buyer/funder side rather than direct delivery.

Emerging players

• KRY (Livi): KRY is a Nordic digital primary care and mental health platform increasingly serving employers; comparable to the virtual care and mental health portion of Avonova's digital offering (My Avonova, video consultations) and a potential disruptor to lower-acuity OHS volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avonova-helse

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avonova Helse