What Avonside Safety Management does

Avonside Safety Management (ASM) is a privately held UK specialist training and consultancy firm founded in 1999 and headquartered in Redditch, Worcestershire. The company focuses on high voltage and hazardous voltage electrical safety, delivering a portfolio that spans training courses, technical authoring, and Authorising Engineer consultancy. Its core training programmes cover electric vehicle (EV) safety across a tiered competency framework (Informed Person through Senior Authorised Person), motorsport EV safety aligned with FIA Sporting Regulations and DGUV 209-093, hydrogen vehicle safety, HV/LV cable jointing, HV/LV networks, healthcare electrical safety, defence sector safety, and general health and safety. Consultancy services include Authorising Engineer support, Safety Management System design, and Arc-Flash surveys using a proprietary methodology that incorporates incident energy calculations and a DC Arc Flash Calculator.

The firm's revenue model is built on three streams: (1) professional services revenue from training courses delivered in-person at the Redditch training centre, via online/e-learning modules, and on-site at client locations; (2) consultancy fees for Authorising Engineer, Safety Management System design, and Arc-Flash/Safety survey work; and (3) modest hardware sales of PPE and electrical safety equipment through the ASM Store e-commerce platform. Pricing is quote-based and not publicly disclosed. The company serves enterprise clients across multiple verticals — Automotive EV, High Voltage Utility, Healthcare, Renewable, Maintenance, Construction, Motorsport, and Defence — with motorsport clients described as globally distributed across Formula E, Formula 1, Formula Student, WEC, Indycar, and E1. ASM is accredited by IMI as an Approved Centre for EV qualifications, approved by Energy & Utility Skills, certified by the British Assessment Bureau under UKAS, a member of IHEEM, and a CPD member.

ASM operates with a lean headcount of 11 employees and no disclosed external funding, suggesting a bootstrapped, owner-operated services firm. Its go-to-market is primarily sales-led: direct outreach, organic search, accreditation-driven trust signals, and a corporate website with e-commerce booking. The strategic emphasis on regulated, accredited training and motorsport-specific EV expertise provides a defensible niche position, though the small team size is a structural constraint on scaling.

Name

Avonside Safety Management

Legal name

Avonside Safety Management

Website

https://avonside-sm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Avonside Safety Management is a UK-based specialist training and consultancy firm founded in 1999 that delivers accredited high voltage and EV electrical safety courses, Authorising Engineer services, and Arc-Flash surveys to enterprise clients across automotive, motorsport, utility, healthcare, defence, and renewable sectors.

Ownership category

akta.pro rank

Product category

Electrical Safety Training & Consultancy

akta.pro primary industry

Testing, Commissioning & Electrical Safety (NFPA 70E/Arc Flash) (EDAOABAM)

akta.pro secondary industry

Reliability, Safety & Risk Engineering (RAMS/PSM) Consulting (BPAHAIAK)

Keywords

• Electrical safety training
• HV training
• EV safety consultancy
• Arc flash surveys
• Cable jointing training

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Training Courses: In-person and online training courses covering electric vehicle safety, hazardous voltage systems, cable jointing, healthcare electrical safety, defence sector safety, and general health and safety. Includes IMI qualifications and DGUV certification.
2. Consultancy Services: Expert electrical safety consultancy including Authorising Engineer services, Safety Management System Design, Arc-Flash Surveys, Protection Grading Studies, Network Resilience Studies, Safe Systems of Work Development, and Capital Investment reviews.
3. Equipment and PPE Sales: Sales of Personal Protective Equipment (PPE) and safety equipment through the ASM Store e-commerce platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Avonside Safety Management is a specialist UK provider of electrical safety training and consultancy focused on high voltage (HV) and hazardous voltage environments, particularly electric vehicle (EV) systems. The company designs and delivers bespoke training programmes (from Informed Person through Senior Authorised Person levels) and provides consultancy services including Authorising Engineer support, Safety Management System design, Arc-Flash Surveys using a proprietary DC Arc Flash Calculator, and protection grading and network resilience studies. Sectors served include Automotive EV, High Voltage Utility, Healthcare, Renewable, Maintenance, Construction, Defence, and motorsport (Formula E, Formula 1, Formula Student, WEC, Indycar, E1).

Product overview

Avonside Safety Management offers a comprehensive portfolio of electrical safety training programmes and consultancy services. The core offerings include: (1) Electric Vehicle Training programmes spanning from introductory to senior authorised person levels, covering HV powertrain, battery systems, and test cell environments; (2) Motorsport EV Training aligned with FIA regulations and DGUV 209-093 standards; (3) Sector-specific training for Healthcare, Defence, Cable Jointing, HV/LV Networks, DGUV compliance, Hydrogen vehicles, and Formula Student; (4) Consultancy services including Authorising Engineer support, Safety Management System design, and Arc-Flash Surveys; (5) E-learning/online courses and equipment/PPE sales. The company operates from West Midlands with IMI and Energy & Utility Skills approvals.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Vehicle Training Bespoke EV safety training courses covering HV powertrain systems, including Informed Person, Competent Person, Authorised Person, and Senior Authorised Person levels, designed for manufacturing, R&D, testing, and validation environments.
• Motorsport EV Training Specialised EV safety training for motorsport competitors aligned with FIA sporting regulations and DGUV 209-093 standards, covering Formula E, Formula 1, Formula Student, WEC, Indycar, and E1 disciplines.
• Hydrogen Vehicle Training Safety training for hydrogen vehicle technologies and handling procedures.
• IMI Qualifications Industry-recognised IMI-accredited training qualifications for electric vehicle safety.
• Healthcare Electrical Training Electrical safety training for healthcare estates and medical facility environments.
• General Health and Safety Training Broad health and safety training programmes for workplace safety compliance.
• DGUV Training German Accident Insurance Association safety training aligned with DGUV 209-093 standards.
• Defence Sector Safety Training Specialised electrical safety training for defence sector personnel and operations.
• Cable Jointing Training Training for HV and LV cable jointing operations and safety procedures.
• HV/LV Networks Safety Training High and low voltage network safety training for utility and infrastructure applications.
• Formula Student Training Electrical Systems Advisor (ESA) and Electrical Systems Officer (ESO) training for Formula Student electric vehicle competitions.
• Online Courses E-learning courses for electrical safety training accessible remotely via the online courses platform.
• Authorising Engineer Services Expert consultancy services providing Authorising Engineer support for electrical safety compliance.
• Safety Management System Design Technical authoring solutions for developing or enhancing Safety Management Systems and Safety Rules across automotive, utility, healthcare, education, and electrical installation sectors.
• Arc-Flash Surveys Data-led Arc Flash assessments to identify electrical risk exposure and provide engineering controls, safe working practices, and PPE recommendations. Includes incident energy calculations and DC Arc Flash Calculator access.
• Equipment Sales Sale of safety equipment and Personal Protective Equipment (PPE) for electrical work environments via the ASM Store.

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Falck Safety Services: Provider of safety and technical training for high-hazard industries, including electrical safety and authorised person programmes. Direct competitor in industrial and offshore HV training markets.
• HSS Training: UK-based provider of health & safety and technical training, including electrical safety courses. Comparable in general workplace electrical safety training for industrial and construction clients in the UK.
• Develop Training: UK technical training provider covering HV cable jointing, electrical safety, and authorised person programmes. Direct overlap with Avonside's HV/LV Networks and cable jointing training offerings, serving similar utility and infrastructure clients.
• NSH Group (Utilise Training): UK-based provider of HV/LV training, cable jointing, and electrical safety courses. Direct competitor in the same HV training, cable jointing, and Authorising Engineer service categories that Avonside targets in the utility and infrastructure verticals.

Broad incumbents

• Bureau Veritas: International TIC company with training and HSE consultancy services. Comparable in industrial electrical safety training, asset integrity, and safety management system design — areas where Avonside offers consultancy services.
• AVL Racing: Global automotive engineering services firm with significant motorsport and EV powertrain expertise. Comparable in motorsport EV safety/reliability engineering and increasingly active in EV workforce certification/training for motorsport and OEM clients.
• TÜV SÜD: Global testing, inspection, certification, and training conglomerate. Comparable in automotive EV training, functional safety, and electrical safety training delivery, though operating at much larger scale and broader portfolio.
• DEKRA: Global testing, inspection, and certification organisation with significant training services. Overlaps with Avonside in automotive EV safety, occupational electrical safety, and workforce certification across multiple sectors.

Regional players

• Energy & Utility Skills: UK sector skills body for the energy and utility sector. Avonside is 'Energy & Utility Skills Approved'; both operate in HV safety training and competency frameworks for utility workers in the UK. Comparable as a regulator/approver-adjacent training entity in the same vertical.
• IMI (Institute of the Motor Industry): UK professional body for the motor industry and awarding body for EV qualifications. Avonside is an IMI Approved Centre; both are central to the EV training qualification ecosystem in the UK automotive sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avonside-safety-management

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avonside Safety Management