What Avonturia does

Avonturia de Vogelkelder B.V. is a privately held Dutch specialty pet retailer operating since 1976 from a single flagship location in Den Haag, Netherlands. The company self-identifies as the largest pet specialty store in the Netherlands and the BeNeLux region. Its core offering centers on a large physical store organized into seven themed "werelden" (Hondenwereld, Kattenwereld, Vogelwereld, Reptielenwereld, Knaagdierenwereld, Vissenwereld, and Kadowereld) covering dogs, cats, birds, reptiles, rodents, fish, and gifts respectively, complemented by an e-commerce webshop (avonturiashop.nl) carrying more than 15,000 articles across the same categories plus a gemstones and gifts assortment.

The business model is a diversified multi-format operation spanning B2C and B2B channels. B2C revenue derives from in-store retail, the online webshop, an on-site mini-zoo and exploration expo called Mappa Mundia (ticketed), an on-site restaurant called Avonturia's Kitchen, and a veterinary clinic (Dierenkliniek Avonturia). The B2B division (Avonturia B2B) distributes products — including the proprietary Back Zoo Nature private-label brand of natural and biodegradable pet products — to retailers and distributors in the Netherlands and abroad, shipping worldwide from the Den Haag distribution center. Customer retention is supported by the Klantenpas loyalty card program, which converts purchase points into in-store vouchers and includes a 10+1 action for pet food bales.

The company employs 46 staff and operates across multiple customer segments: general pet owners, families and children seeking educational outings, restaurant guests, and B2B wholesale buyers. Marketing is conducted through owned social channels (Instagram, Facebook, LinkedIn, TikTok, Spotify), an active blog with pet care content, on-site events such as children's birthday parties and themed days (Dierendagen XL, Papegieten Dagen), and a customer loyalty program. Pricing is not publicly disclosed; employees are compensated under the CAO Dibevo collective labor agreement for the Dutch pet industry. The company has no disclosed parent, no public listing, no funding rounds, and no management team publicly listed.

Name

Avonturia

Legal name

Avonturia de Vogelkelder B.V.

Website

https://avonturia.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Avonturia de Vogelkelder is a Dutch privately held pet specialty retailer operating since 1976 in Den Haag, running the largest pet specialty store in the BeNeLux with a seven-department physical store, a 15,000+ SKU e-commerce platform, B2B wholesale with the private-label Back Zoo Nature brand, and on-site mini-zoo, restaurant, and veterinary clinic.

Ownership category

akta.pro rank

Product category

Pet Specialty Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), Pet Supplies Inventory-led Online Retailers (CRAFADAH)

Keywords

• Pet retail store
• Pet supplies wholesale
• Exotic animal sales
• Veterinary clinic services
• Pet care products

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Retail Sales: Revenue from sales of pets, pet supplies, and accessories through the physical store in Den Haag. The store features seven themed 'worlds' for different pet categories (dogs, cats, birds, reptiles, rodents, fish) plus a gift department (Kadowereld).
2. E-commerce (Webshop): Online sales through avonturiashop.nl featuring over 15,000 articles for various pets including dogs, cats, reptiles, rodents, fish, birds, and parrots, as well as unique gemstones and gifts.
3. B2B Wholesale: Wholesale distribution to retailers and distributors in domestic and international markets. Includes their own brand Back Zoo Nature. Products are shipped worldwide from the Den Haag distribution center.
4. Experiential Attractions: Revenue from Mappa Mundia mini-zoo expo tickets and Avonturia's Kitchen restaurant. Mappa Mundia is a 'wonderful world where young and old discover with a world map in hand.'
5. Veterinary Services: On-site animal clinic (Dierenkliniek Avonturia) providing veterinary services to customers and their pets.
6. Customer Loyalty Program: Customer loyalty card (Klantenpas) system where customers earn points with each purchase. Points are converted to vouchers redeemable in-store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Avonturia operates the largest pet specialty store in the BeNeLux, selling pets, pet supplies, food, and accessories across seven themed 'worlds' (dogs, cats, birds, reptiles, rodents, fish, gifts) through a flagship retail store in Den Haag. The offering is extended through an e-commerce webshop (avonturiashop.nl) carrying 15,000+ articles, a B2B wholesale division (Avonturia B2B) supplying retailers and distributors domestically and internationally, an on-site mini-zoo experience (Mappa Mundia), a restaurant (Avonturia's Kitchen), and a veterinary clinic (Dierenkliniek Avonturia).

Product overview

Avonturia de Vogelkelder operates as a multi-format pet retail business combining a large physical store with themed departments ('werelden'), an e-commerce webshop, and experiential attractions. The core offering centers on the physical Vogelkelder store featuring seven specialized worlds (dogs, cats, birds, reptiles, rodents, fish, and gifts) alongside the online Avonturiashop.nl with 15,000+ products. The business extends through Mappa Mundia (mini-zoo/expo experience), Avonturia's Kitchen (restaurant), an on-site animal clinic, and a B2B wholesale division. Their proprietary brand Back Zoo Nature offers private-label pet products. Additional services include a customer loyalty program (Klantenpas) and activity offerings such as children's birthday parties.

Differentiator

Problem solved

Functional benefit

Brands

• Avonturiashop.nl: Online retail platform offering over 15,000 pet products for dogs, cats, reptiles, rodents, fish, birds, and parrots
• Mappa Mundia
• Avonturia's Kitchen
• Dierenkliniek Avonturia
• Avonturia B2B
• Back Zoo Nature

Products and services

• De Vogelkelder Physical Pet Store Flagship physical pet specialty store in Den Haag, Netherlands, organized into seven themed 'worlds' for dogs, cats, birds, reptiles, rodents, fish, and gifts, offering animals, pet food, accessories, and expert advice.
• Avonturiashop.nl Webshop Online webshop with more than 15,000 articles for dogs, cats, reptiles, rodents, fish, birds, and parrots, plus unique gemstones and gifts, serving consumers in the Netherlands and BeNeLux.
• Mappa Mundia Mini-Zoo Experience Ticketed indoor mini-zoo and interactive expo experience within the Avonturia store where visitors explore themed environments with exotic animals using a world map, targeted at families and children.
• Avonturia's Kitchen Restaurant On-site restaurant serving 'All over the World' international cuisine where Avonturia visitors and families can dine during their visit.
• Dierenkliniek Avonturia Veterinary Clinic On-site animal clinic within Avonturia providing veterinary services to customers and their pets.
• Avonturia B2B Wholesale Division Wholesale division supplying pet products, including the Back Zoo Nature private label brand, to retailers and distributors in the Netherlands and internationally, with worldwide shipping from the Den Haag distribution center.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Pets at Home: UK-listed specialty pet retailer combining physical stores, veterinary services, grooming, and an omnichannel offering. Closely mirrors Avonturia's integrated multi-format model (retail + vet + services + ecommerce) at greater scale.
• Zooplus: Europe's largest online pet retailer. Directly comparable to Avonturia's webshop offering (avonturiashop.nl) on assortment, target customer, and fulfillment model — representing the primary e-commerce competitive threat to Avonturia's online channel.
• Welkoop: Dutch pet and garden retail chain with physical stores across the Netherlands. Directly comparable to Avonturia as a domestic pet specialty competitor competing for the same BeNeLux consumer, though Welkoop operates a chain format whereas Avonturia is a single destination store.
• Kivo: Dutch online pet supplies retailer focused on natural/healthy pet food. Directly competes with Avonturia's webshop on Dutch consumer pet food and accessory purchases, particularly in premium/natural segments where Back Zoo Nature also plays.
• Dierenspecialist.nl: Dutch online pet retailer with broad assortment. Comparable to Avonturiashop.nl on SKU breadth, target customer, and Dutch market focus, competing on price and selection in the same online channel.
• Fressnapf / Maxi Zoo: Pan-European pet retail chain (Fressnapf in Netherlands, Maxi Zoo elsewhere). Closely comparable omnichannel pet retail model serving similar customer base across BeNeLux, with a much larger multi-store footprint that creates competitive pricing pressure on Avonturia.
• Jollyes: UK pet specialty retailer with physical stores and online offering. Comparable to Avonturia on specialty pet retail positioning, omnichannel operations, and customer demographic focus, though operating in a different national market.

Emerging players

• Medpets: Dutch online pet pharmacy and health/wellness retailer. Comparable on e-commerce model and Dutch consumer base, with partial overlap on health-adjacent pet supplies — overlapping with Avonturia's veterinary clinic offering but not directly competing in core food/accessories.

Broad incumbents

• PetSmart: North American specialty pet retail incumbent. Operates a comparable multi-format pet specialty model (retail + services + private label) but at vastly larger scale, serving as a strategic benchmark rather than direct competition.
• Chewy: US online pet supplies leader. Comparable to Avonturia's e-commerce operations on assortment scale, customer relationship model (subscription/loyalty), and supply chain footprint — represents the benchmark for scaled online pet retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/avonturia
• LinkedInlinkedin.com/company/avonturia
• Instagraminstagram.com/avonturia
• TikToktiktok.com/@avonturia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avonturia