Au Viet Securities Corporation

What Au Viet Securities Corporation does

Au Viet Securities Corporation operates a Vietnamese-language online classifieds and e-commerce marketplace at avsc.com.vn that aggregates third-party consumer products across health supplements, beauty/skincare, weight management, feminine hygiene, and Honda SH motorcycle accessories. The platform is built on WordPress and functions primarily as a content-led storefront, publishing Vietnamese-language product reviews, buying guides, and SEO-optimized articles that drive organic traffic. It carries Vietnamese Ministry of Health approvals for health products, offers a 10 million VND authenticity certificate, and accepts COD payment with inspection-before-purchase nationwide.

The business model is direct-to-consumer product resale and aggregation: AVSC curates and distributes third-party brands through its marketplace, with Hali Group acting as the primary distribution channel for the health and beauty portfolio. Celebrity endorsements (Ngoc Trinh, Tran Thanh, Tien Luat, Le Phuong, Oc Thanh Van) provide marketing reach and credibility. The company has no disclosed app, no API, no proprietary technology beyond WordPress, and no disclosed AI capabilities.

AVSC serves individual Vietnamese consumers across all provinces, targeting health-conscious and beauty-oriented buyers (Cordyceps, collagen, whitening products) and motorcycle enthusiasts (Honda SH customization parts). It is a privately held company with no disclosed ownership, funding, headcount, or revenue. The company has received regional brand recognition (Top 100 Leading Brands Vietnam 2018, Asia Quality Brand 2019, Top 50 Strong ASEAN Brands 2020), though no recent strategic moves, partnerships beyond distribution, or growth signals have been disclosed since 2020.

Name

Au Viet Securities Corporation

Website

https://avsc.com.vn

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Au Viet Securities Corporation operates avsc.com.vn, a Vietnamese WordPress-based classifieds and e-commerce marketplace aggregating third-party health supplements, beauty products, and motorcycle accessories for direct-to-consumer sales across Vietnam.

Ownership category

akta.pro rank

Product category

Online Health & Beauty Marketplace

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), All Other Specialty Food Retailers (445298)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Health supplements
• Beauty products
• Motorcycle accessories
• E-commerce marketplace
• Classifieds platform

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations

Revenue model

1. Product Sales (Classifieds/E-commerce): AVSC operates a classifieds marketplace at avsc.com.vn, selling third-party health supplements, beauty products, and motorcycle accessories to consumers. Revenue is generated through product sales with nationwide delivery across Vietnam.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AVSC operates avsc.com.vn, a Vietnamese online classifieds and e-commerce marketplace that aggregates and sells third-party branded consumer products across three main categories: health supplements (Đông Trùng Hạ Thảo/Cordyceps, Banikha, collagen, immunity boosters), beauty and skincare products (Hebora, Diamond White, Pure, Slimming Care, Herbslim), and Honda SH motorcycle accessories. The marketplace offers nationwide delivery across Vietnam with cash-on-delivery payment, professional consultation, and authenticity guarantees backed by Ministry of Health approvals.

Product overview

AVSC is a Vietnamese online classified ads and marketplace platform (avsc.com.vn) that connects sellers with buyers for various consumer products. The platform primarily hosts third-party sellers including Hali Group, who distribute health supplements, skincare/beauty products, and wellness items. Product portfolio includes: collagen drinks (Hebora, 82x), skincare creams (Pure, Diamond White), weight management products (Herbslim, Slimming), feminine care (Regamo, Evamost), cordyceps supplements (Banikha), and motorcycle accessories for Honda SH series. The marketplace operates as a content aggregator featuring product reviews, comparisons, and purchase guides rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AVSC Marketplace

Quantifiable outcome

• All products sold are approved by Vietnam Ministry of Health for circulation nationwide
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hali GroupcoreChannel Partner/ Reseller/ DistributorHali Group is the primary distributor of health and beauty products on the AVSC marketplace. Products distributed include Diamond White beauty pills, Hebora Collagen, Slimming Care products, Herbslim weight management products, and various Đông Trùng Hạ Thảo (Cordyceps) products. Hali Group provides professional consultation, fast delivery, and authenticity guarantees.
• Shop 199coreChannel Partner/ Reseller/ DistributorShop 199 is a Honda SH motorcycle accessory retail shop in Ho Chi Minh City (District 5, 11 Nguyễn Văn Đừng) with over 10 years of experience. The shop sells and installs SH scooter customization parts including fairings, masks, windshields, and accessories. It serves customers across Vietnam with services for upgrading SH Vietnam models to SH Italy design.
• Thiên Phúc (Banikha Brand)coreChannel Partner/ Reseller/ DistributorCông Ty Cổ Phần Dược Thảo Thiên Phúc is Vietnam's first company to successfully cultivate Đông Trùng Hạ Thảo (Cordyceps). The company produces Banikha brand products including Đông Trùng Hạ Thảo capsules, tea, liquid form, and kidney/lung health supplements, all sold through the AVSC marketplace.
• GHB Group (G HB)coreChannel Partner/ Reseller/ DistributorGHB Group is a producer of beauty and health products including Diamond White skin whitening pills, Mỹ Nhân Hoàng Cung, Đông Trùng Linh Chi capsules, and various collagen products. Products are distributed through the AVSC marketplace.
• Công ty CP Dược Nature Việt NamminorChannel Partner/ Reseller/ DistributorCông ty CP Dược Nature Việt Nam is the manufacturer of Diamond White beauty pills, a skin whitening and anti-aging health product distributed through the AVSC marketplace.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sociolla: Indonesia-origin beauty retailer expanding in Vietnam with curated cosmetics and skincare; comparable because Sociolla sells multi-brand beauty and personal care online with authenticity guarantees similar to AVSC's value proposition.
• Hasaki Vietnam: Vietnamese online beauty and personal care retailer carrying cosmetics, skincare and health supplements via direct storefront and marketplace; comparable because Hasaki targets the same beauty/health D2C consumer in Vietnam via content and SEO, similar to AVSC's model.

Broad incumbents

• Shopee Vietnam: Dominant regional e-commerce marketplace in Vietnam selling beauty, supplements and lifestyle products across thousands of sellers; comparable as it represents the same generalist marketplace competition AVSC faces for organic beauty/health traffic.
• Watsons Vietnam: Large health and beauty chain retailer in Vietnam (part of A.S. Watson Group) selling supplements, cosmetics and personal care across both physical stores and online; comparable overlap with AVSC's beauty/health product mix.
• Lazada Vietnam: Alibaba-backed regional e-commerce marketplace operating in Vietnam across health, beauty and consumer categories; comparable as it competes with AVSC for the same online shoppers in Vietnam with similar beauty/health inventory.
• Guardian Vietnam: Vietnam's leading health and beauty chain with pharmacy-adjacent product assortment including supplements, skincare and feminine care; comparable as it overlaps AVSC's health/beauty category breadth in the same domestic market.
• Tiki (Tiki Trading): One of Vietnam's largest general e-commerce platforms carrying beauty, health and consumer goods; comparable because Tiki operates a broad marketplace in the same geography as AVSC, competing for the same online Vietnamese consumer.

Others

• Điện Máy Xanh (Mobile World group): Vietnamese large-scale e-commerce/retail group extending into multi-category consumer goods including health products; comparable as a Vietnamese omni-channel retail competitor but with a broader consumer-electronics anchor than AVSC.
• Sendo Farm: Vietnamese e-commerce platform under Sendo with a health and beauty vertical carrying supplements and cosmetics from third-party sellers; comparable because it shares AVSC's multi-seller health/beauty marketplace model in Vietnam.

Emerging players

• ConCung.com: Vietnamese online retailer with mother-and-baby focus but expanding into health and personal care consumer goods; comparable because ConCung is a domestic online retailer building a multi-category health/consumer goods assortment similar to AVSC's breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/au-viet-securities-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Au Viet Securities Corporation