AVU Allianz Verpackung und Umwelt e.V.

What AVU Allianz Verpackung und Umwelt e.V. does

AVU Allianz Verpackung und Umwelt e.V. is a German non-profit trade association (eingetragener Verein) founded in 1986 as AGVU and rebranded to AVU in 2026, coinciding with its 40th anniversary. Headquartered in Reinhardtstraße 25, Berlin, with a lean staff of 6, AVU represents the entire German packaging value chain through 50+ member organizations — packaging manufacturers (AMCOR, ALPLA, Ardagh Group, Ball Corporation, Tetra Pak, SIG Combibloc, Coca-Cola, ELOPAK), consumer goods companies (Nestlé, Procter & Gamble, Ferrero, Danone, Bell, Melitta, essity), retailers (ALDI Süd, Lidl), industry associations (BDSI), dual systems (Der Grüne Punkt – DSD, Landbell, Eko-Punkt), and recyclers/waste managers (ALBA Group, Interzero, PreZero, Zentek, BGVZ, BellVision).

AVU's core offerings are not commercial technology products but advocacy, research, and convening services. The flagship intellectual product is the AVU-Verpackungsmonitor, an annual study combining packaging volume and recycling-rate statistics from the Gesellschaft für Verpackungsmarktforschung (gvm) with a YouGov consumer survey (>2,000 respondents). The association also organizes the annual Forum Verpackung und Umwelt conference (100+ senior guests from politics, administration, business, and civil society), the AVU-Orientierungstag (21st edition in 2024), recurring member workshops hosted at member facilities, and publishes formal position papers on German and EU packaging legislation (VerpackG, VerpackDG, PPWR, Circular Economy Act).

The business model is funded primarily through recurring membership dues from the 50+ member organizations. AVU engages directly with German federal ministries (BMUV), Bundestag fractions, and EU institutions, and extends its reach into European policy via its membership in EUROPEN (European Organization for Packaging and the Environment). The organization does not develop proprietary technology products, does not offer APIs or developer interfaces, and does not employ AI/ML systems. Its distributable outputs are publications, position papers, and events.

Name

AVU Allianz Verpackung und Umwelt e.V.

Legal name

Allianz Verpackung und Umwelt e. V.

Website

https://avu-online.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

AVU Allianz Verpackung und Umwelt e.V. is a German non-profit trade association founded in 1986, representing 50+ member organizations across the full packaging value chain through policy advocacy, research publications, and industry events in Germany and the EU.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: AVU is funded through membership fees from its 50+ member organizations representing the packaging value chain (manufacturers, consumer goods companies, retailers, dual systems, disposers, and recyclers). Revenue supports advocacy, research, publications, and event activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AVU Allianz Verpackung und Umwelt e.V. is a German registered non-profit trade association (eingetragener Verein) that represents the entire packaging value chain, spanning packaging manufacturers, consumer-goods companies, retail, dual systems, disposers, and recyclers. It engages in policy advocacy at the German and EU level, publishes annual research on packaging recycling and consumer attitudes, and convenes its 50+ member organizations through conferences, workshops, and position papers.

Product overview

AVU Allianz Verpackung und Umwelt e.V. is a German industry association (not a technology product company) representing the entire packaging value chain including packaging industry, consumer goods, retail, dual systems, disposers, and recyclers. The organization does not offer commercial software products but provides advocacy services, research publications, and industry events. Key offerings include the AVU-Verpackungsmonitor (annual packaging monitoring study), Forum Verpackung und Umwelt (annual conference), position papers on packaging regulations, and member workshops. The association focuses on circular economy policy, packaging recycling advocacy, and regulatory engagement at German and EU levels.

Differentiator

Problem solved

Functional benefit

Products and services

• AVU-Verpackungsmonitor
• Forum Verpackung und Umwelt
• Zukunft Verpackung Booklet
• Positionspapiere (Position Papers)
• Mitgliederworkshops (Member Workshops)

Quantifiable outcome

• The AVU-Verpackungsmonitor 2024 reported a 74.6% overall packaging recycling rate in 2022 (up 0.5 pp YoY) and 65.9% for plastic packaging (up 2.4 pp YoY). Packaging volume decreased 3.4% in 2022, with potential for a further 9% reduction by 2030.
• +1 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EUROPEN (European Organization for Packaging and the Environment)coreStrategic or Co-development PartnerAVU is an active member of EUROPEN, the European packaging association. Through this membership, AVU contributes the perspective and impulses of the German packaging value chain to European policy discussions. EUROPEN facilitates regular exchange with EU institutions, think tanks, and European trade associations, allowing AVU to influence EU-level packaging and circular economy legislation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• bvse - Bundesverband Sekundärrohstoffe und Entsorgung: German federal association for the secondary raw materials and waste management sector. Direct peer covering the recycling and disposer side of AVU's cross-value-chain membership, with active involvement in VerpackG and PPWR advocacy.
• EUROPEN: The European Organization for Packaging and the Environment is AVU's direct peer and partner — a Brussels-based trade association representing the packaging value chain at EU level. It is materially comparable as it performs the same functions (advocacy, policy positioning, research) but at the European rather than national level.
• Plastics Recyclers Europe: European association representing plastics recyclers. Comparable as a sector-specific trade association that influences PPWR and EPR design, with overlapping members (e.g., Interzero, PreZero) and overlapping policy positions on recyclate mandates.
• IK Industrieverband Kunststoffverpackungen: Germany's plastics packaging industry association. Direct peer in the German packaging advocacy space, specializing in plastic packaging where AVU spans the broader value chain — overlapping member rosters and overlapping policy remit on VerpackG/PPWR.

Broad incumbents

• Verband der Chemischen Industrie (VCI): German chemical industry association. Comparable as a German industry association engaging on PPWR and circular economy policy from the chemicals/materials side, with overlapping member interests on plastic packaging and recyclate content rules.
• Handelsverband Deutschland (HDE): German Retail Federation — broader retail trade association of which AVU members ALDI Süd and Lidl are also members. Represents the retail side of AVU's stakeholder map on packaging take-back and reusable packaging mandates.
• Bundesverband der Deutschen Industrie (BDI): The Federation of German Industries is the apex industry association covering all sectors. While broader than AVU, it influences the same Berlin/Brussels policy machinery and represents industry-wide positions of which AVU's packaging advocacy is a sub-component.

Emerging players

• Cooperative for Packaging and the Environment (CPEN): A peer-type packaging trade association in another country with similar value-chain advocacy model. Comparable as an adjacent packaging industry association where AVU members with multi-country operations may hold parallel memberships.
• Bundesverband der Kreislaufwirtschaft (BKV): German association for circular economy. Comparable as a German advocacy body overlapping with AVU's recycling and EPR remit, particularly on dual-system economics and producer responsibility reform.

Regional players

• Wirtschaftsvereinigung Stahl/Metallverpackungen: German steel and metal packaging industry association. Comparable as a national packaging trade association representing a material-specific sub-segment of AVU's cross-chain membership (e.g., Ball, Ardagh), with narrower scope but similar advocacy model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/allianz-verpackung-umwelt-e-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVU Allianz Verpackung und Umwelt e.V.