Awards Unlimited Inc.

What Awards Unlimited Inc. does

Awards Unlimited Inc., operating as Regal Awards Unlimited / Regal Awards Group, is a Nebraska-incorporated private company founded in 1983 that sells custom awards, recognition products, apparel, and promotional merchandise through an e-commerce platform at raustore.com. The company operates dedicated branded storefronts for national career and technical student organizations (DECA, JAG, HOSA) and conservation nonprofits (Pheasants & Quail Forever), positioning itself as the embedded recognition and merchandise vendor for each organization's chapter network. Core manufacturing capabilities include on-site embroidery, screen printing, and full-color digital printing on wood, metal, glass, and acrylic, which support custom trophies, plaques, medals, ribbons, signage, displays, and logo apparel.

The business model is transaction-based e-commerce with both self-service SMB/consumer ordering and B2B purchase-order accounts subject to credit review. Pricing spans economy to premium tiers with volume discounts (e.g., DECA medals at $2.90-$5.95 per unit depending on quantity), size-based apparel pricing (blazers $84.50-$194.75), and quote-based custom apparel with 8-9 week production cycles. Revenue streams are one-time transactional purchases of standard and personalized products, with net-terms PO availability for approved organizational accounts. The company maintains four physical offices in Lincoln NE (headquarters), Omaha NE, Overland Park KS, and Hayward CA, enabling regional fulfillment across the Midwest and West Coast.

Distribution is direct-to-consumer via the company's own e-commerce platform, with additional reach through companycasuals.com/regal for apparel and regalawards.espwebsite.com for merchandise, plus phone-based enterprise sales support. Customer segments are segmented horizontally across schools and athletic organizations, businesses and organizations, conservation nonprofits, and career and technical student organizations, each served through either generic storefronts or dedicated branded subdomains. No public financials, funding rounds, headcount, or ownership details are disclosed.

Name

Awards Unlimited Inc.

Legal name

Awards Unlimited, Inc.

Website

https://awardsunlimited.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Awards Unlimited Inc. (Regal Awards Group) is a Nebraska-based, 40-year-old private e-commerce company that manufactures and sells custom awards, recognition products, embroidered apparel, and promotional merchandise through dedicated storefronts for organizations such as DECA, JAG, HOSA, and Pheasants & Quail Forever.

Ownership category

akta.pro rank

Product category

Awards and Recognition Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Awards and recognition products
• Custom promotional merchandise
• Embroidery and screen printing
• Corporate recognition awards
• Custom trophies and plaques

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sale of awards, recognition products, apparel, and promotional merchandise through e-commerce storefront. One-time transaction-based purchases for standard and custom products.
2. Custom/Personalized Products: Sale of personalized items including custom trophies, plaques, medals, engraved products, and custom logo apparel. Processing time of 10-14 business days for personalized items.
3. Purchase Orders (Business Accounts): Net-terms purchasing available for approved business/organizational accounts after credit review and balance verification.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Awards Unlimited Inc. manufactures and sells custom awards, trophies, plaques, medals, ribbons, recognition products, and branded promotional merchandise through its own e-commerce platform. The company also produces custom logo apparel and uniforms using on-site embroidery and screen printing, and offers full-color digital printing on wood, metal, glass, and acrylic for awards, signs, and displays, selling primarily to schools, athletic organizations, businesses, conservation groups, and career-technical student organizations via dedicated company storefronts.

Product overview

Awards Unlimited Inc. (operating as Regal Awards Unlimited / Regal Awards Group) is a 40+ year awards and promotional products company operating an e-commerce platform with multiple branded storefronts. The core offering includes custom trophies, plaques, medals, ribbons, certificates, and recognition awards for athletics, schools, and organizations. The company provides on-site embroidery and screen printing services and full-color digital printing on wood, metal, glass, and acrylic. The platform operates distinct branded storefronts for DECA, JAG (Jobs for America's Graduates), HOSA, and Pheasants & Quail Forever, each offering organization-specific products. Additional offerings include custom interior signs, displays, digital graphics, promotional products (mugs, hats, calendars), and logo clothing (t-shirts, polo shirts, blazers, jackets) with embroidery services. The company also offers a Company Stores platform enabling organizations to create white-label branded merchandise storefronts.

Differentiator

Problem solved

Functional benefit

Brands

• HOSA Store: Dedicated company store for HOSA (Health Occupations Students of America) offering awards, banners, medals, badges, and chapter essentials.
• DECA Store
• JAG Store
• Pheasants & Quail Store

Products and services

• Regal Awards Unlimited E-commerce Platform Main e-commerce platform at raustore.com selling custom awards, recognition products, custom apparel, and promotional merchandise, including dedicated sub-storefronts for DECA, JAG, HOSA, and Pheasants & Quail Forever. Targets schools, athletic organizations, businesses, conservation organizations, and student groups.
• Custom Trophies, Plaques, Medals, and Ribbons Custom-manufactured trophies, plaques, medals, and ribbons for athletic competitions, academic achievements, and school events, with engraving and personalization options.
• Logo Clothing and Custom Apparel Custom logo apparel including t-shirts, polo shirts, blazers, jackets, and sweatshirts, with in-house embroidery and screen printing services. Targeted at organizational clients for uniforms, officer apparel, and branded clothing.
• Promotional Products and Gifts Promotional products and corporate gifts such as mugs, hats, calendars, and other branded merchandise for businesses and organizations.
• Custom Interior Signs, Displays, and Digital Graphics Custom interior signs, displays, and digital graphics produced using full-color digital printing on wood, metal, glass, and acrylic substrates, sold to businesses and organizations.
• DECA Medals DECA-branded medals including Economy and Deluxe tiers with quantity-based pricing (e.g., $3.50 per unit at 1-99, scaling down at higher volumes) and optional engraving for $0.50 per medal. Sold primarily to DECA chapters for member recognition.
• DECA Letter Jacket Chenille Pin Custom chenille pin designed for DECA letter jackets, sold to DECA members through the dedicated DECA storefront.
• Premium and Economy Blazers Premium and economy blazers sold in size-based pricing tiers (standard sizes 34-42 at $177.75; sizes 44-56 at $194.75; economy blazers from $84.50-$99.50), targeted at student organization officers and members.
• Custom Sweatshirts Custom sweatshirts priced with quantity discounts (Small-XL at $43.00 each single or $38.00 per dozen; 2X-3X at $44.50 each single or $39.50 per dozen).
• Company Stores White-Label Platform White-label Company Stores platform allowing organizations to create and run their own branded online merchandise storefronts for members, employees, or supporters.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• National Pen (NPC): Direct peer in promotional products and corporate gifts with both e-commerce and direct sales channels serving SMB and enterprise customers. Overlapping product categories (drinkware, apparel, recognition items) and customer segments.
• 4imprint: Large direct competitor in promotional products with an e-commerce-led model serving organizations, schools, and businesses with branded merchandise, awards, and apparel. Operates at significantly greater scale, providing a benchmark for where Awards Unlimited could grow.
• EmbroidMe: Franchise-based custom embroidery, screen printing, and promotional products retailer. Comparable custom-apparel and branded-merchandise capabilities with multi-location service similar to Awards Unlimited's regional footprint.
• HALO Branded Solutions: Direct peer in branded merchandise and corporate awards with dedicated company-store programs for major organizations. Closely comparable business model, customer base (schools, associations, corporations), and recognition/apparel product mix.
• Quality Logo Products: Online promotional products retailer with a broad catalog of branded merchandise targeting schools, businesses, and organizations. Comparable product breadth, customer base, and e-commerce-led GTM.
• Custom Ink: Direct peer in custom-logo apparel and group merchandise, with strong e-commerce UX serving schools, teams, and organizations. Comparable target customers and overlapping product categories (embroidery, screen printing, promotional merchandise).
• Crestline: Promotional products and branded merchandise retailer serving schools, businesses, and organizations. Comparable product mix (custom apparel, awards, signage, promotional items) and customer base.
• Crystal D: Direct competitor in awards and recognition products (trophies, plaques, glass/crystal awards) serving corporate, athletic, and organizational customers. Strong overlap in the awards-only segment of Awards Unlimited's catalog.
• Boundless (formerly BrandNet): Branded merchandise and corporate gifting company with company-store capabilities serving enterprise and association clients. Directly comparable on the company-store/platform side of Awards Unlimited's business.

Emerging players

• Sticker Mule: Digital-native custom products company (stickers, labels, apparel, packaging) that has scaled rapidly through superior UX and fast turnaround. Represents the disruptive model Awards Unlimited will increasingly compete against for SMB and mid-market custom merchandise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/awards-unlimited-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awards Unlimited Inc.