Andrew Weil Center for Integrative Medicine

What Andrew Weil Center for Integrative Medicine does

The Andrew Weil Center for Integrative Medicine (AWCIM) is a university-based educational and research center operating within the University of Arizona College of Medicine - Tucson, founded by Dr. Andrew Weil in 1994 as the first university-based integrative medicine program in the United States. The Center's core mission is to train practicing physicians, clinicians, residents, and medical students in evidence-based integrative medicine through a portfolio of educational programs — most prominently a two-year, 1,000-hour Fellowship that qualifies graduates for American Board of Integrative Medicine (ABOIM) certification, alongside the 8-month IHeLp certificate, the Integrative Medicine in Residency (IMR) program, the Integrative Medicine Elective Rotation (IMER), the Integrative Medicine Distinction Track (IMDT), a Wellness & Lifestyle Series, and a catalog of individual CME/CNE online courses spanning oncology, pain management, mental health, nutrition, environmental health, Ayurveda, East Asian Medicine, Noetic Medicine, and psychedelic-assisted therapy. The underlying platform is a web-based Learning Management System enabling self-paced online delivery, live event registration, alumni community access, and clinical credential verification, supplemented by a free mobile health app (My Wellness Coach) and the Body of Wonder podcast.

The Center generates revenue through six streams: Fellowship tuition and Certificate program fees (recurring, multi-month), individual CME/CNE course sales (one-time, ranging from free to $512+ by credential tier), annual conference and experiential retreat fees (Tucson-based), premium alumni subscriptions, and custom corporate/institutional training programs for health systems and private practices. Pricing is tiered by buyer credential (physicians > other healthcare providers > public > students), with rolling admissions for the 2026-2028 Fellowship cohorts and select promotional pricing on emerging courses. Distribution is hybrid: direct self-serve LMS purchases for individual learners, contact-based enterprise sales for institutional Physician Wellbeing and Custom & Corporate Training contracts, and event-driven enrollment through the annual Integrative Medicine Conference.

The operating footprint is anchored at the MIND/BODY/SPIRIT campus complex in Tucson, Arizona, with a secondary office and a clinical partnership site at Banner University Sunrise Clinic, plus global learner reach across 26+ countries and 35+ specialties. The Center's 5,000+ alumni and 3,500+ associate network, recognized by the Academic Consortium for Integrative Medicine and ACCME-accredited, sustains long-tail enrollment and CME-driven repeat engagement, while research activities led by Dr. Esther Sternberg in mind-body connection, real-time human response tracking, and the built environment's impact on wellbeing feed the curriculum pipeline.

Name

Andrew Weil Center for Integrative Medicine

Legal name

The University of Arizona Andrew Weil Center for Integrative Medicine

Website

https://awcim.arizona.edu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

The Andrew Weil Center for Integrative Medicine is a University of Arizona-based educational center founded in 1994 that trains practicing physicians, clinicians, residents, and medical students in evidence-based integrative medicine through a flagship 1,000-hour Fellowship, certificate programs, residency tracks, and a catalog of CME/CNE online courses, supported by a 5,000+ alumni network spanning 26+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Fellowship Program Tuition: Two-year, 1,000-hour Fellowship in Integrative Medicine with tuition fees. Fellowship qualifies graduates for ABOIM board certification and includes three immersive experiential weeks in Arizona.
2. Certificate Program Fees: Integrative Health & Lifestyle (IHeLp) certificate program - an 8-month interprofessional online program. Also includes Integrative Health Coach certification and Wellness & Lifestyle Series programs.
3. Individual Course Sales: CME and non-credit courses sold individually through the course catalog. Courses range from free (Contemplative Care) to $495+ for comprehensive courses. Pricing varies by credential type (physician, other healthcare provider, public, student).
4. Conference and Event Fees: Annual Integrative Medicine Conference (flagship event), Alumni & Associates Day, and various educational retreats. Registration fees apply; alumni receive complimentary registration plus travel honorarium for Lightning Lecture presenters.
5. Premium Alumni Memberships: Exclusive membership tier offering educational resources, CME/CE credits, access to subscription-based services, and a library of integrative handouts and clinic materials for Fellowship and IHeLp graduates.
6. Custom Corporate Training: Cutting-edge custom and corporate training programs designed for private practices, large health systems, and private companies. Includes Social Responsibility Partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

The Andrew Weil Center for Integrative Medicine delivers evidence-based integrative medicine education and certification to physicians, clinicians, residents, and health professionals globally. Its flagship offering is the two-year, 1,000-hour Fellowship in Integrative Medicine, accompanied by certificate (IHeLp), residency (IMR), elective (IMER), distinction track (IMDT), individual CME/CNE online courses, and custom institutional training. Patient-facing clinical care, podcasts, mobile apps, and a wellness conference series extend the Center's reach.

Product overview

The Andrew Weil Center for Integrative Medicine offers a portfolio of educational products and services centered on integrative medicine training and certification. The flagship offering is the Fellowship in Integrative Medicine, a two-year 1,000-hour board-certification-eligible program for clinicians. Supporting programs include the IHeLp certificate program, IMR residency training, IMER rotations, and IMDT distinction track for medical students. The Center also provides numerous individual CME/CNE online courses across specialties (oncology, pain management, mental health, pediatrics, environmental health), the Wellness & Lifestyle Series, and custom corporate training. Patient-facing offerings include the Body of Wonder podcast, CanHEAL cancer toolkit, Therapeutic Psychedelics toolkit, My Wellness Coach mobile app, and clinical services through the Andrew Weil Integrative Health Clinic and Southern Arizona Integrative Clinic. Annual events include the Integrative Medicine Conference and Alumni & Associates Day.

Differentiator

Problem solved

Functional benefit

Brands

• Body of Wonder Podcast: A podcast hosted by Dr. Andrew Weil and Dr. Victoria Maizes featuring conversations with global medical experts, researchers, wellness professionals, and healthcare pioneers.
• IHeLp
• CanHEAL
• My Wellness Coach

Products and services

• Fellowship in Integrative Medicine A two-year, 1,000-hour online program for practicing clinicians offering ABOIM board certification eligibility, clinical mentorship, and three immersive experiential weeks in Arizona.
• Integrative Health & Lifestyle Certificate Program (IHeLp) An 8-month interprofessional online certificate program training health and wellness coaches, approved by NBHWC.
• Integrative Medicine in Residency (IMR) Institution-based residency program integrating integrative medicine training into medical residency programs at partner institutions.
• Integrative Medicine Elective Rotation (IMER) Elective rotation program for residents and fourth-year medical students to gain integrative medicine experience.
• Integrative Medicine Distinction Track (IMDT) UArizona College of Medicine distinction track for medical students pursuing an integrative medicine focus.
• Wellness & Lifestyle Series Five-unit educational series open to anyone passionate about integrative health and wellness.
• Online CME/CNE Courses Individual online courses across specialties including Anti-Inflammatory Diet, Anxiety, Depression, Breast Cancer, Integrative Cardiology, Environmental Health, Integrative Mental Health, Pain Management, Pediatric Neurology, Integrative Oncology, Therapeutic Psychedelics, Nutrition & Cancer, Obesity, Ayurveda, East Asian Medicine, and Noetic Medicine; CME/CNE credits where applicable.
• Physician Wellbeing Course A 4.5-hour online course sold to institutions for residents, fellows, and faculty to meet ACGME Common Program Requirements on physician wellbeing.
• Custom & Corporate Training Custom training programs and events designed for private practices, health systems, and corporate clients.
• Andrew Weil Integrative Health Clinic Clinical practice at Banner University Sunrise Clinic offering integrative medicine consultations to Arizona residents.

Quantifiable outcome

• 8+ million patients empowered by graduates through evidence-based integrative care
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• University of ArizonacoreStrategic or Co-development Partner · 1 January 1994The Center is an official program of the University of Arizona, founded in 1994 by Dr. Andrew Weil. It operates within the University of Arizona College of Medicine - Tucson and benefits from institutional affiliation, accreditation, and academic infrastructure.
• Banner HealthcoreStrategic or Co-development PartnerBanner Health operates the Andrew Weil Integrative Health Clinic at Banner University Sunrise Clinic in Tucson, AZ. The clinic provides integrative medicine consultations and is staffed by AWCIM-affiliated physicians. Restricted to Arizona residents.
• Institute on Place, Wellbeing & PerformancecoreStrategic or Co-development PartnerA pioneering partnership between the Andrew Weil Center, the College of Medicine, and the College of Architecture, Planning, & Landscape Architecture. Studies the built environment's impact on health and wellness, exemplified in the Center's Complex of Buildings.
• National Center for Integrative Primary Healthcare (NCIPH)coreStrategic or Co-development PartnerNCIPH collaborates with the Center on patient education materials and integrative medicine resources for primary healthcare providers and patients.
• CanHEALminorStrategic or Co-development PartnerA cancer care toolkit developed by AWCIM to help those recently diagnosed with cancer. Provides integrative approaches to support cancer treatment and overall wellbeing.
• Academic Consortium for Integrative MedicinecoreStrategic or Co-development PartnerThe Center's Fellowship training is recognized by the Academic Consortium for Integrative Medicine and qualifies graduates for board certification through the American Board of Integrative Medicine (ABOIM).

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Mayo Clinic Integrative Medicine: Mayo Clinic operates a well-resourced integrative medicine program within a major hospital system, offering clinical services, research, and clinician education. While not a standalone university program, it competes for the same faculty talent, fellowship applicants, and grant funding as AWCIM.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Cleveland Clinic's integrative medicine center offers clinical programs, group visits, and lifestyle-focused clinician training within a large health system. It captures the same patient population and clinician education budget as AWCIM, though as part of a broader hospital portfolio.
• MD Anderson Integrative Medicine Center: MD Anderson's integrative medicine program focuses on integrative oncology, providing clinical services and educational resources to a similar professional audience as AWCIM's Integrative Oncology courses and CanHEAL toolkit.

Direct peers

• Duke Integrative Medicine: Duke Integrative Medicine is a university-based center offering integrative clinical care, professional training, and continuing education. It is one of the closest comparables to AWCIM in combining a flagship university-affiliated program with research and clinical practice.
• Bastyr University: Bastyr University offers accredited degree and certificate programs in naturopathic, integrative, and whole-person medicine. It is comparable to AWCIM as a mission-aligned educational institution producing integrative medicine practitioners.
• Academy of Integrative Health & Medicine (AIHM): AIHM offers interprofessional fellowship-style training, CME/CE, and certification programs in integrative health and medicine. Its membership model and training tracks overlap directly with AWCIM's Fellowship, IHeLp, and alumni engagement layers.
• Institute for Functional Medicine (IFM): IFM is the leading provider of CME-accredited training and certification in functional and integrative medicine for clinicians. It competes directly with AWCIM's Fellowship, IHeLp, and individual CME courses for the same pool of practicing physicians, NPs, and other health professionals.
• National University of Natural Medicine (NUNM): NUNM is a natural medicine university offering degree and certificate programs in naturopathic and integrative medicine. It targets a similar clinician and student audience with longer-form educational programs comparable to AWCIM's Fellowship and IHeLp.
• Osher Center for Integrative Medicine: A network of university-based integrative medicine centers at Harvard, UCSF, Northwestern, Vanderbilt, and others, offering clinical care, research, and clinician education. Operates in the same category as AWCIM's university-based fellowship and CME model.

Others

• National Center for Complementary and Integrative Health (NCCIH): NCCIH is the U.S. government's lead agency for research on complementary and integrative health. It is not a direct competitor but is a key funder, validator, and curriculum influencer for AWCIM's research and educational mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/uaintegrative
• Facebookfacebook.com/bodyofwonderpodcast
• LinkedInlinkedin.com/company/andrewweilcenter

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Andrew Weil Center for Integrative Medicine