American Women's Club of Thailand

What American Women's Club of Thailand does

The American Women's Club of Thailand (AWC) is a private, membership-based social organization founded in 1956 and headquartered in Bangkok, Thailand. It serves women of any nationality residing in Thailand, providing structured social, cultural, and recreational activities — including weekly Casual Connections Coffee Mornings at the Sheraton Grande Sukhumvit, pickleball and tennis groups, and international and American-style mahjong sessions — alongside philanthropic programs. Its flagship philanthropic initiative, the AWC Scholarship Program established in 1995 in partnership with the Educational Development Foundation (EDF), sponsors Thai high school girls in rural Thailand, raising 2,160,000 baht (~USD 60,000) for the 2026-27 school year to support 360 students across 9 schools.

The organization operates on a diversified revenue model: annual membership dues of 2,500 Thai baht per member, event ticket sales (including the 70th Jubilee Celebration and St. Patrick's Emerald Ball), website logo and E-Blast advertising placements targeted at businesses seeking the Bangkok expatriate female demographic, and charitable donations for the scholarship program. Its technology stack is built on Wild Apricot membership software, which powers the AWC website, online member directory, event registration, membership renewals, and donation processing. Distribution occurs primarily through the website (3,000+ monthly views), email communications, Facebook/Instagram, and recurring in-person community events. The organization is governed by an elected Board and committee members and is owned by its member community rather than external investors.

Name

American Women's Club of Thailand

Legal name

American Women's Club of Thailand

Website

https://awcthailand.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

The American Women's Club of Thailand is a private Bangkok-based membership organization, founded in 1956, serving women of any nationality living in Thailand. It offers social activities, recreational sports, and cultural events through annual dues, while running a philanthropic scholarship program supporting rural Thai high school girls.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues of 2,500 baht per member support the social, cultural and philanthropic activities of the AWC.
2. Event Tickets and Fundraising: Revenue generated from ticket sales for special events, galas, and fundraising activities. Events include the 70th Jubilee Celebration (2,900 THB per person), St. Patrick's Emerald Ball, and various community fundraising events.
3. Advertising and Sponsorships: Website advertising placements (20,000 baht for 6 months, 35,000 baht for 12 months) and E-Blast advertising (7,000 baht per blast) targeting the AWC membership demographic.
4. Scholarship Donations: Donations received for the scholarship program supporting Thai high school girls, with 6,000 baht ($200 USD) sponsoring one student for one year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The American Women's Club of Thailand (AWC) is a private membership-based social organization that provides women of any nationality living in Thailand with access to a calendar of recurring social, cultural, and recreational activities (e.g., Casual Connections coffee mornings, pickleball, tennis, mahjong) and a philanthropic scholarship program sponsoring Thai high school girls. Members pay annual dues of 2,500 baht and access activities, the online member directory, and events through the club's website.

Product overview

The American Women's Club of Thailand is a membership-based social organization offering a unified platform for community engagement, social activities, and philanthropy. The core offering is membership (2,500 baht annually) providing access to activities including Casual Connections Coffee Mornings, Pickleball, Ladies Tennis, International Mahjong, and American-style Mahjong. The organization also operates a Scholarship Program sponsoring Thai high school girls (6,000 baht per student annually). Additional offerings include advertising opportunities via Website Advertising (logo placement) and E-Blast Advertising (email campaigns). The AWC Online member website enables profile management, directory access, and activity registration.

Differentiator

Problem solved

Functional benefit

Products and services

• AWC Membership Annual membership in the American Women's Club of Thailand for women of any nationality living in Thailand, providing access to social activities, recreational sports, cultural events, member directory, and the scholarship program. Annual dues are 2,500 baht.
• Casual Connections Coffee Morning Weekly Monday morning coffee social held at The Living Room, Sheraton Grande Sukhumvit (BTS Asoke), serving as a low-barrier entry point for new and prospective members to connect with the community.
• Pickleball Weekly Tuesday morning pickleball sessions at a sports club for AWC members, approximately 150 baht per session.
• Ladies Tennis Thursday Weekly Thursday morning tennis sessions held at Noah bkk@26 for AWC members.
• International Mahjong Monthly international mahjong games typically on the 3rd Friday of each month for AWC members.
• American-style Mahjong Weekly Friday afternoon mahjong sessions using American-style rules with jokers and flower tiles for AWC members, accommodating up to 8 players.
• AWC Scholarship Program Philanthropic program that sponsors Thai high school girls in rural Thailand to attend school. Sponsors and donors contribute 6,000 baht ($200 USD) per student per year, delivered in partnership with the Educational Development Foundation (EDF).
• Website Advertising Sponsored logo placement on all pages of the AWC website for 6 months (20,000 baht) or 12 months (35,000 baht), including a one-time email blast to all members, quarterly social media posts, and presence at member meetings and major event fundraisers. Limited to 5 sponsors of different products/services.
• E-Blast Advertising One-time email advertisement sent to all AWC members at 7,000 baht per blast, including a small image of the flyer/ad linked to a full-sized ad, brief descriptive text, hyperlinked company name/logo, and contact information. Ad design fee additional 25% if AWC creates the advertisement.
• 70th Jubilee Celebration Special anniversary gala event held May 8, 2026 at Moxy Bangkok Ratchaprasong, featuring a disco evening with a cocktail party, free-flow alcohol, and a charity raffle supporting the AWC Scholarship Program. Tickets 2,900 THB per person / 27,000 THB for 10 tickets.
• St. Patrick's Emerald Ball 2026 Annual charity gala event featuring a 4-course dinner, unlimited free-flow drinks, live music, and Irish dancing, held at Amari Bangkok on March 14, 2026. Tickets 2,000 baht per person, with early bird discount available until Dec 31st.
• Sanjeet Night (Pink Ladies Fundraising Event) Annual fundraising event for the Queen Sirikit Center for Breast Cancer Foundation, featuring an Indian attire dress code. Tickets 2,000 baht per person.

Quantifiable outcome

• 2,160,000 baht raised for 360 Thai high school girls' education in 2026-27 school year
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• EDF (Educational Development Foundation)coreStrategic or Co-development Partner · 1 January 1995Long-term scholarship program partner since 1995. EDF works with AWC to support disadvantaged Thai female high school students in rural Thailand. The partnership enables AWC to leverage EDF's infrastructure and local connections to identify and support scholarship recipients across multiple schools.
• Sheraton Grande SukhumvitcoreGTM or Marketing PartnerPrimary venue partner hosting the weekly Casual Connections Coffee mornings and other club activities. Located at BTS Asoke, The Living Room on the 2nd Floor serves as the club's regular meeting location. The partnership provides the club with a consistent, centrally-located venue.
• MedPark HospitalminorGTM or Marketing PartnerCorporate sponsor with logo placement on the AWC website. MedPark gains visibility among the club's multinational membership demographic.
• Yesterday (Yesterday Once Again)minorGTM or Marketing PartnerRestaurant/event venue partner with logo placement on the AWC website. Supports club events and activities.
• Queen Sirikit Centre for Breast Cancer FoundationcoreStrategic or Co-development PartnerCharitable beneficiary of Pink Ladies fundraising events. Pink Ladies is a community group that holds events to raise funds for breast cancer awareness and support in Thailand. The AWC collaborates on Sanjeet Night and similar fundraising events.
• Pink Ladies BangkokminorGTM or Marketing PartnerCommunity organization of friends in Bangkok that organizes fundraising events for Queen Sirikit Centre for Breast Cancer Foundation. Collaborates with AWC on joint events like Sanjeet Night.
• Bangkok Patana SchoolminorGTM or Marketing PartnerVenue partner for SILC Charity Christmas Bazaar 2025, held November 11, 2025 at Bangkok Patana School.
• Rotary Club of Denver SoutheastminorStrategic or Co-development PartnerInternational service club partner that co-sponsors art contest winners in the AWC Scholarship program. Multiple students received art contest prizes sponsored by this Rotary Club chapter.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FAWCO (Federation of American Women's Clubs Overseas): Umbrella federation of 70+ American women's clubs worldwide, of which AWC Thailand is a member. Sets standards, hosts events, and provides shared identity and resources to member clubs.
• American Chamber of Commerce in Thailand: Not a direct peer but a similar membership-based organization in Bangkok targeting the expat community. While business-focused, it shares comparable membership, sponsorship, and event dynamics with AWC.

Direct peers

• American Women's Club of Shanghai: Membership-based social and charitable organization for American and other expatriate women in Shanghai. Structurally analogous to AWC Thailand with annual dues, activity groups, and philanthropic programs.
• American Women's Club of Hong Kong: Expatriate women's social and charitable organization in Hong Kong with similar membership dues, recurring activities, and philanthropy focus analogous to AWC Thailand.
• American Women's Club of Paris: One of the oldest American women's clubs overseas, comparable in mission, structure, and offerings to AWC Thailand. Provides the same model of dues, events, and charitable giving.
• International Women's Club of Bangkok: Bangkok-based women's membership club open to all nationalities. Directly competes with AWC for the same expat women's demographic in the same city.
• American Women's Club of Singapore: Long-running membership organization for expatriate women in Singapore. Offers comparable social activities, interest groups, and community service programs aimed at the same demographic as AWC Thailand.
• Australian Women's Association of Thailand: Bangkok-based membership organization for Australian and other English-speaking women. Competes for the same casual coffee morning audience and recurrent activity engagement as AWC.

Regional players

• British Women's Association of Bangkok: Bangkok-based expat women's group with a similar social and charitable mission. Operates in the same city and overlapping demographic as AWC, though anchored to British expats.
• International Women's Club of Singapore: Singapore-based expat women's social club with similar structure and value proposition. Demonstrates the regional prevalence of the women-focused expat club model that AWC operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/American.Womens.Club.of.Thailand
• Instagraminstagram.com/awcthailand
• LinkedInlinkedin.com/company/american-womens-club-of-thailand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Women's Club of Thailand