AWEE (Academy Wedding & Event Education) GmbH

What AWEE (Academy Wedding & Event Education) GmbH does

AWEE (Academy Wedding & Event Education) GmbH is a Swiss professional education provider founded in 2014, headquartered in Wädenswil near Zürich, that trains aspiring and practicing wedding and event planners. Its core offerings are a multi-month Diploma program (Lehrgang), a shorter Basiskurs foundation course, and topic-specific Masterclasses, all delivered with cohort sizes capped at ten students and built on the IPERKA competency-based methodology (Informieren, Planen, Entscheiden, Realisieren, Kontrollieren, Auswerten). The academy also publishes a content library ('Werkzeugkoffer') and operates an online Selbsttest self-assessment to qualify prospective students.

The business runs as a direct-to-consumer B2C tuition model: students pay for participation in the Diploma or short courses, with admissions supported by a scheduled cadence of online information evenings (notably in 2026). AWEE is a member of Wedding Network, the international wedding industry association, and VUSH, the Swiss wedding industry association, which provide industry legitimacy and referral pathways but are not formal revenue partnerships. The company is founder-led, privately funded, and reports no external investors or funding rounds.

Operationally, the business is structured around small-scale, high-touch instruction rather than technology or scale. There is no disclosed use of AI/ML, no proprietary software platform, and no enterprise or B2B contract layer — the revenue base is entirely composed of individual learner tuition across small cohorts. The 1–10 employee footprint, sub-10-student cohort cap, and single-geography focus (Switzerland, with latent DACH reach via German-language delivery) indicate a micro-SMB professional education operation sustained by brand longevity and association membership rather than by scale economies.

Name

AWEE (Academy Wedding & Event Education) GmbH

Legal name

AWEE (Academy of Wedding & Event Education) GmbH

Website

https://awee.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

AWEE GmbH is a Swiss education academy founded in 2014 that trains aspiring and practicing wedding and event planners through a Diploma program, foundation course, and Masterclasses, serving individual learners primarily in Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Wädenswil, Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Course tuition fees: AWEE generates revenue through tuition fees for its structured educational programs: Basiskurs (foundational course), Lehrgang dipl. Hochzeitsplaner (full diploma program), and Masterclasses (advanced workshops). Fees are not publicly disclosed; prospective students contact the school directly or attend an info evening for pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

AWEE is a Swiss vocational education provider that trains individuals to become professional wedding planners through a structured ~1-year diploma program ('Lehrgang dipl. Hochzeitsplaner/in AWEE') built on a foundational course (Basiskurs), individually bookable advanced workshops (Masterclasses), and a practical capstone project (Diplomarbeit) with oral examination. Instruction is delivered in small cohorts of maximum 10 students by active wedding-industry professionals, and graduates receive a recognized diploma title plus access to the Swiss wedding-planner industry associations Wedding Network and VUSH.

Product overview

AWEE (Academy Wedding & Event Education) GmbH is a Swiss educational institution offering a comprehensive wedding planning certification program since 2014. The core offering consists of the Lehrgang dipl. Hochzeitsplaner/in — a year-long diploma program — structured around the Basiskurs (foundational coursework in 7 modules covering professional entry, customer focus, project management, style vision, implementation, and practical skills), supplemented by optional Masterclasses for specialized advanced training. Supporting services include free Infoveranstaltung (virtual orientation sessions) and a Selbsttest (self-assessment tool) to help prospective students evaluate career fit. The AWEE Werkzeugkoffer provides supplementary blog content with professional insights. The school maintains small class sizes of maximum 10 students and holds membership in industry associations Wedding Network and VUSH. The curriculum uses Wix as its CMS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Lehrgang dipl. Hochzeitsplaner/in AWEE Full diploma program (~1 year) for aspiring professional wedding planners in Switzerland, covering foundations, client focus, communication, project management (IPERKA), design, styled shootings, implementation, and business skills; concludes with a written thesis and oral examination awarding the recognized diploma title 'dipl. Hochzeitsplaner/in AWEE'.
• Basiskurs Foundation-level wedding planner course covering fundamentals of the profession including professional entry, customer focus and communication, project management, style vision, implementation, and practical transfer; can be taken standalone or as part of the full diploma program.
• Masterclasses Advanced specialized workshops for professional development in wedding planning topics, individually bookable beyond the core curriculum and delivered by industry experts.

Quantifiable outcome

• Graduates earn the title 'dipl. Hochzeitsplaner/in AWEE' and gain membership access to Wedding Network and VUSH

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Wedding Network (Schweizer Branchenverband Hochzeit)coreStrategic or Co-development PartnerAWEE is a member of Wedding Network (Branchenverband Hochzeit), a Swiss industry association for the wedding sector. This membership gives graduates direct access to the professional network and signals AWEE's credibility and industry standing. The partnership is a key differentiator for students choosing AWEE over non-affiliated courses.
• VUSH (Verband unabhängiger schweizerischer Hochzeitsplaner)coreStrategic or Co-development PartnerAWEE is a member of VUSH (Verband unabhängiger schweizerischer Hochzeitsplaner), the association of independent Swiss wedding planners. Membership enables AWEE graduates to integrate into the professional community of independent wedding planners. The association also validates the quality of AWEE's training program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Event Academy Berlin: Berlin-based vocational training school offering diploma and certification programs in event and wedding planning. Closest direct analog to AWEE in the DACH region — same niche, similar diploma-led model, comparable target persona (career changers entering the events industry).
• Q&A Business School: Netherlands-based business school offering wedding and event planner training programs aimed at career changers. Direct comparable on persona (Quereinsteiger) and on positioning professional wedding planning as a vocational career path.
• Lovegevity's Wedding Planning Institute: US-headquartered international wedding planning certification body offering multi-level credentials (Certified, Master, Luxury) via classroom and online formats. Closest international peer by product (wedding planner certification), though AWEE's positioning is more diploma-and-cohort-driven.
• The Bridal Society: International bridal and wedding consultant certification organization offering accredited training and member network access. Comparable on the credential-plus-network value proposition AWEE sells through its Wedding Network/VUSH memberships.

Broad incumbents

• IST-Studieninstitut: Large German private distance-learning institute with hundreds of vocational certification programs across service occupations. Comparable as a broader vocational education incumbent operating adjacent curricula (e.g., event management) that compete for the same career-changer audience.
• SAE Institute: Global vocational education provider focused on creative industries (audio, film, animation) with campuses in Switzerland (Zurich among them). Comparable as an established, broader creative-industries vocational school operating in the same Swiss higher-education-adjacent market.
• DEKRA Akademie: Major German vocational education and certification provider across skilled trades and service occupations. Comparable on the broader vocational-certification landscape and on the model of employer-recognized credentials, though not specifically wedding-focused.

Regional players

• Hochschule Luzern: Switzerland's largest applied sciences university with continuing-education and event-management-adjacent programs. Comparable as a Swiss-based educational institution competing for the same career-development tuition spend, though at a much broader academic scope.
• AKAD Hochschule: Swiss private university offering flexible study programs including business, hospitality and event-adjacent qualifications. Comparable on Swiss continuing-education positioning and on serving working professionals seeking credentials.

Emerging players

• Coursera / Udemy (online wedding planning courses): Global MOOC platforms offering low-cost, self-paced wedding and event planning courses from various instructors. Comparable as an alternative education channel that pressures AWEE's in-person premium model on price and convenience, especially for international prospects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AcademyWeddingEvent
• LinkedInlinkedin.com/company/awee-academy-wedding-event-education-gmbh
• Instagraminstagram.com/awee_swiss

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWEE (Academy Wedding & Event Education) GmbH