AWO Bundesakademie

Name

AWO Bundesakademie

Legal name

Wilhelm-Schmidt-Bundesakademie der AWO

Website

https://awo-bundesakademie.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Development & Continuing Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

akta.pro secondary industries

Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Continuing education
• Professional development
• Social work training
• Certificate programs
• Non-profit education

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Seminar and Workshop Fees: Revenue generated from participant registration fees for workshops, seminars, and professional development courses. The academy offers various formats including workshops, specialized seminars, module series, and certified programs with certificate completion.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AWO Bundesakademie delivers continuing education and professional development services for social work professionals and executives across Germany. Its portfolio encompasses management qualification programs, specialized professional qualification courses, key competency training, professional conferences, and multi-module certificate series (Zertifikatsreihen) such as Kitamanagement and Managementkompetenz für Führungskräfte – Weiterbildung zum*r Sozialwirt*in, delivered as workshops, specialized seminars, and modular series with certificate completion. Programs are developed jointly with AWO Bundesverband departments and university partners to ensure academic-practical knowledge transfer.

Product overview

AWO Bundesakademie (Wilhelm-Schmidt-Bundesakademie) is a continuing education and professional development institution within the AWO (Arbeiterwohlfahrt) welfare organization. Rather than a software product, it offers a portfolio of educational services including certificate programs (Zertifikatsreihen) such as 'Kitamanagement' and 'Managementkompetenz für Führungskräfte – Weiterbildung zum*r Sozialwirt*in', alongside categorized offerings of management qualification, specialized professional qualification, key competency training, and conferences. Programs are delivered through various formats including workshops, specialized seminars, modular series, and certified continuing education courses, with academic transfer from university partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Zertifikatsreihe Kitamanagement A multi-module certificate program focused on childcare facility management, providing structured training and professional qualification for leadership roles in daycare centers (Kindertagesstätten). It is targeted at social work professionals preparing for Kitamanagement responsibilities within the AWO association and external social welfare organizations.
• Zertifikatsreihe Managementkompetenz für Führungskräfte – Weiterbildung zum*r Sozialwirt*in A comprehensive certificate series developing management competencies for executives in the social sector, qualifying participants as social economists (Sozialwirt*in). The program combines leadership, organizational, and social sector management content to prepare graduates for Einrichtungsleitung (facility director) positions.
• Managementqualifizierung Management qualification programs developing leadership and administrative competencies for Fach- und Führungskräfte in social welfare organizations, offered as workshops, specialized seminars, module series, or full certificate programs.
• Fachspezifische Qualifizierung Specialized professional qualification programs tailored to specific fields within social work, delivered as workshops or fachspezifische Seminare (specialized seminars) developed in collaboration with AWO federal departments and university partners.
• Qualifizierung von Schlüsselkompetenzen Key competency development programs designed to enhance essential skills for social sector practitioners, drawing on the latest Erkenntnisse der Erwachsenbildung (adult education research).
• Tagungen (Conferences) Professional conferences and gatherings organized to address current topics and developments in social work, delivered at selected seminar venues with modern conferencing equipment.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Alice Salomon Hochschule BerlincoreStrategic or Co-development PartnerUniversity partnership for academic-practical knowledge transfer in social work education. The Hochschule (university of applied sciences) specializes in social work, health, and education programs.
• LMU-Geschwister-Scholl-Institut für PolitikwissenschaftsupportingStrategic or Co-development PartnerPartnership with the Geschwister-Scholl-Institute for Political Science at Ludwig Maximilian University of Munich for political science aspects of social work education.
• Fachhochschule KielsupportingStrategic or Co-development PartnerUniversity of applied sciences partnership contributing to the academy's academic-practical knowledge transfer approach in social work training.
• Deutsche Alzheimer Gesellschaft e.V.supportingStrategic or Co-development PartnerPartnership with the German Alzheimer's Society for specialized content in dementia care and related social work topics.
• TÜV NORDsupportingStrategic or Co-development PartnerPartnership with TÜV NORD for quality management and personnel certification aspects of professional training programs.
• Institut für Partizipation und BildungsupportingStrategic or Co-development PartnerInstitute specializing in participation and education, contributing expertise in democratic participation methods and educational concepts for social work training.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caritas Bildungswerk: Continuing education provider for the German Caritas welfare organization, training social-sector executives and managers with a comparable certificate-program portfolio and university partnerships.
• Paritätische Akademie: National continuing education arm of the Paritätischer Wohlfahrtsverband, one of Germany's other major welfare federations; serves the same social-sector management professional audience across Germany with overlapping qualification programs.

Direct peers

• Institut für Fort- und Weiterbildung (IFW) Hessen-Nord: Kassel-based AWO Bezirksverband Hessen-Nord training institute offering continuing education to social-sector staff; sibling institution in the AWO Bundesnetzwerk with comparable curriculum focus on management and social-sector qualifications.
• Lotte-Lemke-Bildungswerk: AWO Bezirksverband Westliches Westfalen's continuing education institution in Marl, focused on social-sector qualifications and a fellow member of the AWO Bundesnetzwerk Fort- und Weiterbildung.
• Hans-Weinberger-Akademie der AWO: AWO-affiliated continuing education academy in Munich offering professional development for social-sector professionals, operating as a sibling institution within the same AWO Bundesnetzwerk Fort- und Weiterbildung and serving an overlapping Fach- und Führungskräfte audience.
• AWO Akademie Hannover: Regional AWO training academy in Hannover delivering workshops, seminars, and certificate programs for social-sector professionals; same network, same target audience, same AWO brand affiliation.
• AWO Akademie Saar: AWO Landesverband Saarland's continuing education provider for social work professionals and a fellow member of the 14-institution AWO Bundesnetzwerk, directly comparable in mission, target audience, and program structure.
• Willy-Könen-Bildungswerk: AWO Bezirksverband Niederrhein's professional development provider for social workers; part of the same AWO continuing-education federation and competing for overlapping learner audiences in western Germany.

Others

• Deutscher Verein für öffentliche und private Fürsorge: Germany's leading umbrella organization for social welfare that organizes conferences, qualification programs, and policy-driven training events for social-sector Fach- und Führungskräfte; thematically overlapping with the Bundesakademie's Tagungen offering.
• Deutsche Gesellschaft für Soziale Arbeit (DGSA): German professional association for social work that runs continuing education, conferences, and qualification programs for social work professionals; adjacent ecosystem participant rather than a direct competitor, but competes for the same continuing-education spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/awo-bundesakademie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AWO Bundesakademie