AWO in Mönchengladbach und im Rhein-Kreis Neuss

Name

AWO in Mönchengladbach und im Rhein-Kreis Neuss

Legal name

Arbeiterwohlfahrt Kreisverband Mönchengladbach e.V.

Website

https://awo.mg

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Welfare and Community Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Community Housing Services (62422)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Active Adult / Senior Community Association Management (BPAJAHAJ), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Social welfare services
• Childcare and daycare
• Elderly care services
• Family counseling
• Migration integration support

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Social Services Contracting: Core revenue from commissioned social services funded by public contracts with municipalities (Stadt Mönchengladbach), youth offices (Jugendämter), employment agencies (Jobcenter/ARGE), and health insurance funds. Services include Kita operations, elderly care, migration counseling, and family support.
2. Educational Course Fees: The Bildungswerk der Generationen generates revenue through course fees for educational offerings (100+ courses in languages, creativity, fitness, nature). Fee reductions available for ALG I/II recipients, Ehrenamtskarte holders, and students. Minimum course fee threshold of €10 for reductions.
3. Employer-Funded Kita Services: Betriebskitas (employer-sponsored childcare) such as the Kita Meerblick for SMS Group GmbH are funded through corporate contracts, enabling companies to offer family-friendly benefits to employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AWO Mönchengladbach is a nonprofit welfare association that delivers a comprehensive portfolio of social services across the full lifecycle, including early childhood education and care (10 Kitas, 4 LENA groups for under-3s, school care, corporate Betriebskitas), counseling services (parenting, integration, refugee, care counseling), adult and family education (100+ Bildungswerk courses), youth social work (Streetwork), ambulatory nursing and senior care, senior meeting places, LGBTQ+ senior programs, supported housing for the mentally ill, and return-to-work programs.

Product overview

AWO Mönchengladbach is a social welfare organization offering a comprehensive portfolio of social services organized into five main thematic areas: 'Gut heranwachsen' (childcare and youth services), 'Gut beraten' (counseling services), 'Gut lernen' (educational services), 'Gut leben' (living support services), and 'Gut altern' (senior care services). The organization operates 10 AWO-Kitas (daycare facilities) with around 600 total childcare places, multiple LENA-groups for children under 3, school care programs, and various counseling services including family, integration, refugee, and care counseling. Senior care services include ambulatory care services, day care, mobile social services, and senior meeting places. The AWO-Bildungswerk der Generationen offers over 100 courses for lifelong learning. The organization also operates the L64 counseling and qualification center and maintains five subsidiary companies including Kita gGmbH, Familienservice gGmbH, Pflegedienst gGmbH, Bildungswerk der Generationen gGmbH, and GAWO gGmbH.

Differentiator

Problem solved

Functional benefit

Brands

• radikal anders: AWO-Podcast on New Work in the social economy.
• L64
• Kreativ-Stadt
• AWO-Bildungswerk der Generationen

Products and services

• AWO-Kitas (Kindertagesstätten)
• AWO-Betriebskitas (Corporate Childcare)
• LENA-Gruppen
• Schulbetreuung (School Care)
• Streetwork (Mobile Youth Social Work)
• Erziehungsberatung (Parenting Counseling)
• Integrationsberatung (Integration Counseling)
• Flüchtlingsberatung (Refugee Counseling)
• Pflegeberatung (Care Counseling)
• AWO-Bildungswerk der Generationen (Adult and Family Education)
• Ambulant Betreutes Wohnen (BeWo)
• Zurück in Arbeit (Return to Work)
• Integrationsagenturen (Integration Agencies)
• Mütterzentrum Meerbusch (Mother Center Meerbusch)
• Ambulante Erziehungshilfen (Ambulatory Educational Assistance)
• Ambulanter Pflegedienst (Mobile Nursing Service)
• Tagespflege für Senior:innen (Senior Day Care)
• Mobiler Sozialer Dienst (MSD)
• Begegnungsstätten für Senior:innen (Senior Meeting Places)
• Queer im Alter (LGBTQ+ Senior Care)
• L64 Beratungs- und Qualifizierungszentrum (L64 Counseling and Qualification Center)
• Generalistische Pflegeausbildung (Generalist Nursing Training)
• Praxisintegrierte Ausbildung (PIA) zur Erzieher:in
• Praxisintegrierte Ausbildung (PIA) zur Kinderpfleger:in

Quantifiable outcome

• Over 400 children served in Kreativ-Stadt 2025 summer program, with daily participation of ~200 children and ~50 staff/volunteers.
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SMS Group GmbHcoreStrategic or Co-development PartnerSMS Group GmbH is the corporate sponsor of AWO-Kita Meerblick, a Betriebskita (employer-sponsored childcare facility) at Seilerweg 27, Mönchengladbach. The Kita accommodates 50 children and serves SMS Group employees, supporting work-life balance and family-friendly workplace policies.
• Hephata BerufskollegcoreStrategic or Co-development PartnerHephata Berufskolleg is the educational partner for AWO's Praxisintegrierte Ausbildung (PIA) to become a state-recognized Erzieher:in. AWO-Kitas serve as practical training locations for students of this cooperative 3-year program.
• Kita mit BissminorStrategic or Co-development PartnerKita mit Biss is a health and nutrition program for kindergartens. AWO-Kita QuaKi participates in this program along with AckerRacker and Fit4Future to promote healthy lifestyle habits among children.
• AckerRackerminorStrategic or Co-development PartnerAckerRacker is a gardening and nutrition education program for children. AWO-Kita Neuwerker Dorfkinder and AWO-Kita QuaKi participate, growing vegetables and developing environmental awareness.
• Fit4FutureminorStrategic or Co-development PartnerFit4Future is a physical activity and health program for children. AWO-Kita QuaKi participates alongside Kita mit Biss and AckerRacker for comprehensive child health.
• zdi-Zentrum MönchengladbachminorStrategic or Co-development Partnerzdi (Zukunft durch Innovation) Mönchengladbach partnered with AWO Kreativ-Stadt 2025 summer program. Youth were trained as coaches who then led the Entdecker:innen-Labor (science and technology lab) for children.
• Sparkasse MönchengladbachminorOthersSparkasse Mönchengladbach is a sponsor and supporter of the Kreativ-Stadt 2025 summer program for children, contributing to the funding of the initiative.
• Volksbank MönchengladbachminorOthersVolksbank Mönchengladbach is a sponsor of the Kreativ-Stadt 2025 summer holiday program.
• Schaffrath StiftungminorOthersSchaffrath Stiftung donated €5,000 to the Kultur-Treff of AWO Bildungswerke in Mönchengladbach and Grevenbroich, supporting cultural education programs.
• NEW (Niederrheinische Werkk GmbH)minorOthersNEW (utility company) is a sponsor of the Kreativ-Stadt 2025 summer program.
• Stadt MönchengladbachcoreOthersStadt Mönchengladbach commissioned the Kreativ-Stadt summer program and is a general commissioner of AWO services including Streetwork. The city has partnered with AWO on the Kita-Offensive since 2017.
• Prinzenpaar Kathrin und Alexander de BloisminorOthersFormer carnival prince couple donated their carnival float to AWO and supported the creation of a new parade float with a generous donation, enabling AWO's first-ever participation in the Veilchendienstagszug.

Scale indicators8 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Diakonie Deutschland: Protestant welfare association providing parallel social services (Kitas, ambulatory care, counseling, senior centers, integration work); competes with AWO MG for the same regional public contracts in NRW.
• Caritas Deutschland: One of Germany's six major welfare associations, offering a directly comparable portfolio of childcare (Kitas), ambulatory care, family counseling, senior services, and migration support — competing for the same municipal contracts.
• Malteser Deutschland: Catholic aid organization with comparable social services including ambulatory care, family support, and senior programs, plus strong NRW regional presence and competing for municipal commissioning work.
• Johanniter-Unfall-Hilfe: Major welfare organization with growing presence in childcare, senior care, and social services; comparable to AWO MG in operating model and contracting dynamics though differentiated by emergency services heritage.
• Deutsches Rotes Kreuz (DRK): National welfare association delivering overlapping social services including childcare, senior care, family support, and refugee assistance through regional chapters; operates in the same municipal commissioning environment as AWO MG.
• Der Paritätische Wohlfahrtsverband: Umbrella welfare association coordinating member organizations in social assistance, family services, and care — provides directly competing services in the same regional market.

Broad incumbents

• AWO Bundesverband: The national federation of Arbeiterwohlfahrt, of which AWO Mönchengladbach is a regional chapter. Operates 18,000+ facilities nationwide and shares the same welfare mission, service mix (childcare, care, counseling), and brand identity.

Emerging players

• SKM Katholischer Verband für soziale Dienste: Catholic social services association providing family support, integration counseling, and ambulatory care — overlapping with several AWO MG service lines, particularly in NRW.

Regional players

• Caritasverband Mönchengladbach: Local Caritas chapter operating in the same Mönchengladbach geography with directly overlapping services (Kitas, family counseling, ambulatory care, senior centers); most direct regional competitor for municipal contracts.
• DRK Kreisverband Mönchengladbach: Local DRK chapter operating in Mönchengladbach with directly comparable services (senior care, family services, social counseling); competes for the same municipal commissioning contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@awomoenchengladbach
• Facebookfacebook.com/awomg.de
• LinkedInlinkedin.com/company/awomg
• Instagraminstagram.com/awo.mg
• TikToktiktok.com/@awo.mg

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWO in Mönchengladbach und im Rhein-Kreis Neuss