What AxA Group srl does

AxA Group srl is a privately held Italian specialty manufacturer of industrial lifting and pressing equipment, founded in 1985 and headquartered in Toscanella di Dozza in the province of Bologna, within Italy's Motor Valley along Via Emilia near Imola. The company designs and builds 100% Made in Italy counterbalanced mobile cranes (under the Flex Lifting brand) with manual or electric drive and lifting capacity up to 2,000 kg, hydraulic presses (under the AxA Top brand) with standard configurations up to 110 tons and bespoke variants, and a technical distribution line (under the Ergomov brand) of material handling and lifting products including Tailor Made custom solutions. Core technology centers on double-action hydraulic pump lifting control, compact ergonomic counterbalanced crane architectures that operate without front legs in narrow or obstructed spaces, configurable press structures with digital pressure control, and a design-to-order R&D process that prototypes and pre-series-tests each customer solution before production. The group is CE Marking compliant with the Machinery Directive, holds registered brand identities for each of its three sub-brands, and integrates components from a network of technical partners including Siemens, Blickle, Pizzato, Trafag, and Curtis.

The company serves manufacturing, metalworking, automotive, aerospace, construction, energy, and general industrial customers, with named enterprise users including Omso, LCS, and Pali Campion. Revenue is generated primarily through one-time hardware sales of custom-configured equipment, supplemented by after-sales service, spare parts, and maintenance for the installed base. Pricing is quote-based and not publicly disclosed. Distribution combines a global network of commercial distributors and business partners spanning 11 international markets with direct enterprise sales supported by dedicated brand websites (axa-italia.com, flexlifting.com, axatop.com, ergomovit.com), video content, customer testimonials, and a consultative inquiry-driven sales motion. The company reports 5,000+ direct customers and 80,000+ cumulative successful projects across its three brands. AxA Group is independently owned with no disclosed institutional investors, no parent company, and no funding rounds on record.

Name

AxA Group srl

Legal name

AxA Group srl

Website

https://axa-italia.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

AxA Group srl is an Italian specialty manufacturer, founded in 1985 in Bologna, that designs and builds 100% Made in Italy counterbalanced mobile cranes, hydraulic presses, and technical material handling equipment under the Flex Lifting, AxA Top, and Ergomov brands for manufacturing, automotive, aerospace, construction, and energy customers across 11 international markets.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment and Hydraulic Presses

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Other General Purpose Machinery Manufacturing (3339), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industries

Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK), Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)

Keywords

• Counterbalanced mobile cranes
• Hydraulic press manufacturing
• Industrial material handling
• Lifting equipment engineering
• Customized industrial machinery

Headquarters

HQ city

Dozza, BO

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Crane Sales: AxA Group designs, manufactures, and sells counterbalanced mobile cranes under the Flex Lifting brand. Products are available in standard configurations and as fully customized solutions, generating one-time hardware revenue with optional after-sales support, spare parts, and maintenance services.
2. Hydraulic Press Sales: AxA Group manufactures and sells hydraulic presses under the AxA Top brand. The product range spans standard models up to 110 tons and bespoke presses for specific applications. Revenue is generated through one-time equipment sales, with customization engineering services and optional accessories/optionals bundled with each sale.
3. Technical Handling Products Distribution: Under the Ergomov brand, AxA Group distributes a wide range of technical material handling and lifting equipment. Products are sourced from selected manufacturers and offered alongside Tailor Made custom solutions. Revenue is generated through product distribution with rapid delivery from available stock.
4. After-Sales Service and Spare Parts: AxA Group provides comprehensive technical support, spare parts supply, and maintenance assistance for all mobile cranes and hydraulic presses, ensuring ongoing revenue from the existing installed base.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

AxA Group srl designs, manufactures, and sells counterbalanced mobile cranes (Flex Lifting brand, up to 2,000 kg capacity, manual or electric drive) and hydraulic presses (AxA Top brand, standard range up to 110 tons plus bespoke configurations), all 100% made in Italy at its Bologna facility. Through the Ergomov brand it also distributes third-party technical material handling and lifting equipment with Tailor Made options. The company sells standard and fully customized equipment to industrial clients, backed by after-sales service, spare parts, and maintenance support.

Product overview

AxA Group is a multi-brand manufacturing company founded in 1985, specializing in the design and production of industrial lifting equipment and hydraulic presses. The group operates three distinct sub-brands: Flex Lifting (counterbalanced mobile cranes with manual/electric drive up to 2,000 kg capacity), AxA Top (hydraulic presses from standard up to 110 tons with customization options), and ErgoMov (technical equipment distribution for material handling with tailor-made solutions). These brands collectively serve manufacturing, metalworking, automotive, aerospace, construction, energy, and general industrial applications with a focus on Made in Italy quality, ergonomic design, and customization.

Differentiator

Problem solved

Functional benefit

Brands

• Flex Lifting: Global leader in the production of 100% Made in Italy counterbalanced mobile cranes. Products include manual or electric drive cranes with lifting capacity up to 2,000 kg, with rigid or swivel arm.
• AxA Top
• Ergomov

Products and services

• Flex Lifting Counterbalanced Mobile Cranes 100% Made-in-Italy counterbalanced mobile cranes with no front legs, designed for compact and ergonomic operation in narrow or obstructed industrial areas. Available with manual or electric drive, lifting capacity up to 2,000 kg, and rigid or swivel arm configurations. Sold to manufacturing, automotive, metalworking, and industrial customers via direct sales and a global distributor network.
• AxA Top Hydraulic Presses Hydraulic presses 100% made by AxA Group in Italy, available in standard range up to 110 tons and as bespoke presses with optionals for specific applications. Used for assembly, repair, testing, and industrial production. Configurable with special tables, digital pressure control, custom tools/jigs, and reinforced structures. Sold to industrial customers via direct sales and distributors.
• Ergomov Technical Material Handling Distribution and Tailor Made Products

Quantifiable outcome

• 80,000+ successful projects completed across 11 countries and 5,000+ customers
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Electroelsa: Electroelsa is an Italian manufacturer of electric hoists, chain hoists, and overhead/underslung cranes — a regional Italian peer serving similar manufacturing and automotive customers with lifting equipment.

Broad incumbents

• Konecranes: Konecranes is a global leader in cranes, lifting equipment, and material handling solutions, with a broad portfolio that includes overhead cranes, port solutions, and industrial lifting equipment — directly comparable to AxA's Flex Lifting counterbalanced cranes but at vastly larger scale and product breadth.
• Demag (Terex MHPS): Demag, part of Terex Material Handling, manufactures industrial cranes, hoists, and components for factories and warehouses — competing with AxA's mobile cranes in similar manufacturing and automotive end markets.
• Liebherr: Liebherr is a major diversified manufacturer of cranes (mobile, tower, crawler) and construction equipment — a broad incumbent in industrial lifting, much larger than AxA but addressing overlapping customer needs in heavy industrial applications.
• Columbus McKinnon: Columbus McKinnon is a broad industrial lifting and motion-control company offering hoists, cranes, rigging, and material handling products — overlapping with both Flex Lifting cranes and AxA Top hydraulic presses for industrial customers.
• Atlas Copco: Atlas Copco is a global industrial manufacturer with broad coverage in assembly tools, hydraulic equipment, and material handling — overlapping with AxA's hydraulic press and ergonomic industrial equipment portfolio.

Direct peers

• Gorbel: Gorbel designs and manufactures ergonomic lifting and material handling solutions, including jib cranes, bridge cranes, and workstations — closely aligned with AxA's counterbalanced mobile crane focus on ergonomic industrial material handling.
• Knuth Machine Tools: Knuth manufactures machine tools including hydraulic presses and presses for metalworking — directly comparable to AxA Top's hydraulic press product line for assembly and industrial production applications.
• Dake (a division of JPW Industries): Dake manufactures hydraulic presses, arbor presses, and other metalworking machinery — a direct comparable to AxA Top's hydraulic press line for industrial assembly, repair, and testing applications.
• Bishamon Industries: Bishamon designs and manufactures ergonomic material handling equipment including lift tables, positioners, and mobile cranes — a direct comparable to AxA's Flex Lifting counterbalanced cranes and AxA Top presses for industrial ergonomics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/axa-group-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AxA Group srl