AXCS Equipment

What AXCS Equipment does

AXCS Equipment, formerly Custom Equipment LLC and the Hy-Brid Lifts brand, is a Wisconsin-based manufacturer of aerial access equipment founded in 1981. The company designs and produces micro scissor lifts (Pro Series at 16-25 ft and Zero-Turn Series at 18-22 ft working heights), full-size electric scissor lifts (EL Series at 24-51 ft), telehandlers (TH Series at 8,000-12,000 lb capacity, 42-56 ft reach), push-around platforms, and specialty Low Boy mausoleum lifts. Its core technology is a hybrid scissor lift architecture combining electric drive and steering with hydraulic lifting, supplemented by proprietary features such as the LeakGuard™ fluid containment system, zero-turn drive geometry, and serial-specific QR codes for machine-level service access. Products are certified to ANSI A92.20, CSA B354.6:17, and EN-280 standards, enabling sale across North American and European markets.

The company operates a dual go-to-market model: equipment is sold through an authorized dealer network with exclusive territory rights and direct sales representatives assigned by state/territory, while OEM parts and accessories flow through a self-service e-commerce parts portal with serial-number-driven search, interactive schematics, and real-time stock and pricing. Pricing is quote-based and not publicly disclosed. The primary customer segments are data centers (hyperscale and colocation facilities requiring ultra-compact, zero-emission lifts for sensitive flooring), construction and industrial contractors, and dealers and rental companies seeking low-maintenance fleet equipment. The company is a wholly-owned subsidiary of ASKO Holdings, a Turkish diversified manufacturing conglomerate that acquired Custom Equipment, LLC in 2023, enabling the 2024 expansion into full-size EL Series scissor lifts and TH Series telehandlers and the 2025 corporate rebranding to AXCS Equipment. Over its 40-plus-year history, the company has manufactured more than 10,000 lifts and claims global reach while remaining headquartered in Richfield, Wisconsin with manufacturing operations in West Bend, Wisconsin.

Name

AXCS Equipment

Legal name

Custom Equipment, LLC

Website

https://axcs.com

Company type

Private

Founded year

1981

Operating status

Operating

Short description

AXCS Equipment is a Wisconsin-based manufacturer of aerial access equipment, including micro scissor lifts, full-size electric scissor lifts, and telehandlers, serving data centers, construction, industrial, and rental fleet customers through a dealer network and OEM parts portal.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms and Access Equipment

NAICS

Mechanical Power Transmission Equipment Manufacturing (333613)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industry

Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)

Keywords

• Aerial work platforms
• Micro scissor lifts
• Electric scissor lifts
• Telehandler equipment
• Access equipment manufacturing

Headquarters

HQ city

Richfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Direct sales of aerial equipment including micro scissor lifts, full-size scissor lifts, and telehandlers to dealers and end customers.
2. OEM Parts & Accessories: Sale of genuine Hy-Brid Lift parts and accessories through the company's parts portal. As the original equipment manufacturer, they provide authentic replacement parts designed to meet original factory specifications.
3. Service & Warranty: Service support, warranty claims processing, and maintenance services for equipment owners and dealers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AXCS Equipment (legal name Custom Equipment, LLC) manufactures compact aerial access equipment, including micro scissor lifts (Pro Series and Zero-Turn Series), full-size EL Series electric scissor lifts, and TH Series telehandlers. The company also produces specialty Low Boy mausoleum lifts and sells OEM replacement parts and accessories through an online parts portal. Equipment is distributed primarily through an authorized dealer network with direct sales support.

Product overview

AXCS Equipment is a manufacturer of aerial access equipment offering three main product lines: Micro Scissor Lifts (Pro Series PS and Zero Turn ZT series) for compact indoor applications with working heights of 16-25 ft; EL Series electric scissor lifts for full-size applications with heights up to 51 ft; and TH Series telehandlers for material handling with capacities of 8,000-12,000 lbs and lift heights of 42-56 ft. The company, formerly Custom Equipment LLC and Hy-Brid Lifts, also produces specialty Low Boy mausoleum lifts and offers a comprehensive range of accessories including LeakGuard fluid containment systems, telematics, AGM batteries, perimeter lighting, and pipe racks. All products are backed by a 2-year parts and labor warranty plus 5-year structural warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Hy-Brid Lifts: Product line of micro scissor lifts and compact hybrid lifts; originally the primary brand before the 2025 rebranding to AXCS Equipment
• Pro Series (PS)
• Zero-Turn Series (ZT)
• EL Series
• TH Series

Products and services

• Pro Series Micro Scissor Lifts (PS) Lightweight hybrid micro scissor lifts with electric drive and hydraulic lifting, working heights 16-25 ft, platform capacities 650-800 lbs. Designed for compact maneuverability and low floor load ratings for indoor facilities and construction.
• Zero-Turn Series Micro Scissor Lifts (ZT) Compact micro scissor lifts with zero-turn radius drive system for maximum maneuverability in confined spaces, working heights 18-22 ft, platform capacities 550-650 lbs.
• EL Series Electric Scissor Lifts Full-size electric scissor lifts for indoor and outdoor applications, working heights 24-51 ft, platform capacities 507-992 lbs, featuring LeakGuard fluid containment system as standard. Designed for rental and fleet applications.
• TH Series Telehandlers Rugged telehandlers with Deutz diesel engines, powershift transmission, and three steering modes. Capacities 8,000-12,000 lbs, lift heights 42-56 ft. Targeted at construction and industrial job sites.
• Push-Around Series (PA) Aerial Work Platforms Manual push-around aerial work platforms for low-level access, providing safer ladder alternatives.
• Low Boy Mausoleum Lifts Industry-standard cemetery lifts for mausoleum interments with models up to 8 crypts high, including DC10LB, DC14LB, DC18LB models and DCE-05 crematorium lift.
• OEM Parts and Accessories Portal Online parts storefront offering genuine OEM replacement parts for AXCS equipment. Mobile-friendly with serial number search, schematics, real-time pricing, and shipping tracking for equipment owners, dealers, and service centers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ASKO Holdings (ELS Lift)coreStrategic or Co-development Partner · 1 January 2024Under ASKO Holdings ownership, AXCS Equipment expanded from a niche micro scissor lift manufacturer to a comprehensive access equipment provider. The partnership enables shared technology, expanded manufacturing capabilities, and global market reach across the ASKO portfolio of equipment brands.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• JLG Industries: JLG Industries (subsidiary of Oshkosh) is the largest global manufacturer of aerial work platforms, including scissor lifts, boom lifts, and telehandlers. It is the dominant direct competitor to AXCS across virtually every product category AXCS serves, including the micro scissor lift segment.
• Genie (Terex): Genie, part of Terex Corporation, manufactures scissor lifts, boom lifts, and telehandlers serving construction, industrial, and data center end markets. It competes directly with AXCS in scissor lifts and telehandlers, with overlapping dealer and rental-fleet channels.
• Skyjack: Skyjack (a Linamar company) is a major manufacturer of scissor lifts, boom lifts, and telehandlers with strong presence in the North American rental channel. Its product lines and dealer-based go-to-market mirror AXCS's model, making it a direct comparable.
• Haulotte: Haulotte Group is a French-based global manufacturer of aerial work platforms including scissor lifts and telehandlers. Its compact electric scissor lift range directly competes with AXCS's Pro Series and Zero-Turn Series products.
• Manitou Group: Manitou is a French manufacturer of telehandlers, rough-terrain forklifts, and aerial work platforms. Its telehandler product line directly overlaps AXCS's newly launched TH Series, and its material handling focus makes it a strong comparable.
• Snorkel (Aichi-related): Snorkel manufactures scissor lifts, boom lifts, and telehandlers serving industrial and construction customers. With its sister company Aichi (Japan), Snorkel is a relevant direct competitor in the same aerial equipment categories as AXCS.

Emerging players

• MEC Aerial Work Platforms: MEC is a U.S.-based specialty manufacturer of micro scissor lifts and low-level aerial work platforms, directly competing with AXCS's niche Pro Series and Zero-Turn offerings in the same compact, low-floor-load segment.
• Niftylift: Niftylift is a UK-based manufacturer of compact and low-weight aerial work platforms, including scissor lifts. Its specialty in compact, low-emission lifts parallels AXCS's positioning for data center and indoor use cases.
• Dingli Aerial Work Platforms: Dingli is one of China's largest aerial work platform manufacturers, producing scissor lifts and boom lifts. It competes globally on price in entry-level scissor lift categories and represents an emerging threat/pricing pressure for AXCS's compact lift lines.
• KLUBB Group: KLUBB is a French manufacturer of aerial work platforms mounted on vans and light trucks, with overlap in the low-level, compact access equipment category where AXCS's push-around and micro scissor lifts operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXCS Equipment