Ayass Hotel

What Ayass Hotel does

Ayass Hotel is a 4-star hospitality property located on Al Madina Al Munawara Street in Amman, Jordan, owned and operated by AlRakaez Investment, a Jordanian public shareholding company established in September 2006 with JOD 11 million in capital. The property offers 92 modern rooms and suites across four tiers — Premium (JOD 65/night), Executive (JOD 90/night), Family (JOD 130/night), and Panoramic (JOD 150/night) — with technical features including in-room IPTV, free WiFi up to 20Mbps, and full IP-connected automation in the five Panoramic Suites. The hotel runs a multi-vertical revenue model spanning room bookings, food and beverage (Adonis Restaurant & Terrace plus an in-lobby Starbucks), four wedding and event venues (Babylon, Marquise, Emerald, and the rooftop The View Ballroom opened October 2018) with capacities from 70 to 250+ guests, hotel transportation and car rental services, and wellness amenities operated by Vault Gym and Lavender Spa.

The property serves four primary customer segments — business travelers using executive suites and meeting rooms, families and leisure tourists visiting Jordan's sites, medical tourists near major hospitals, and wedding and event parties — with go-to-market executed primarily through direct booking via ayasshotel.com, OTAs (TripAdvisor, Booking.com where it ranks in Amman's top 10), and an in-lobby partner ecosystem (Vault Gym, Starbucks, Miles Car Rental, Hyper Events wedding planner, Lavender Spa, Sweet Pea Salon). Ayass positions itself as offering 5-star quality service at 4-star pricing, supported by TripAdvisor Traveller's Choice 2021 recognition and an "ECO Conscious" sustainability positioning. The hotel has approximately 69 employees and is confined to a single-asset, single-country footprint with no disclosed expansion into additional properties or geographies.

Name

Ayass Hotel

Legal name

Al Rakaez Investment

Website

https://ayasshotel.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Ayass Hotel is a 92-key 4-star hotel in Amman, Jordan, owned by AlRakaez Investment, serving business travelers, tourists, medical tourists, and wedding guests through accommodation, F&B, event venues, and an in-house partner ecosystem.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation
• Wedding venues
• Event halls
• Meeting rooms
• Hospitality services

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: Revenue from renting 92 modern suites and rooms including Premium Rooms, Executive Suites, Panoramic Suites, and Family Rooms with varying price points from JOD 65 to JOD 150 per night
2. Food and Beverage: Restaurant services including breakfast buffet with live cooking omelette station, lunch and dinner menus, room service, and Starbucks branch inside the hotel
3. Event and Wedding Venues: Revenue from renting event halls and wedding venues including Babylon, Marquise, Emerald, and The View Ballroom with capacities from 70 to 250+ guests
4. Transportation and Car Rental Services: Hotel taxi and transportation services for airport transfers and sightseeing trips, plus Miles Car Rental located inside the hotel lobby
5. Wellness and Fitness Services: Fitness center operated by Vault Gym, heated indoor pool, Jacuzzi, and spa services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ayass Hotel is a 4-star hotel in Amman, Jordan offering 92 modern rooms and suites across four tiers (Premium Rooms, Executive Suites, Panoramic Suites, and Family Rooms) priced from JOD 65 to JOD 150 per night. The property bundles accommodation with food and beverage (Adonis Restaurant & Terrace plus an in-lobby Starbucks), four wedding and event venues with capacities from 70 to 250+ guests, business meeting rooms, and on-site wellness facilities (Vault Gym fitness center, heated indoor pool, Jacuzzi, spa, and hair salon). It also provides transportation services, an on-site car rental partner, and a gift shop to serve leisure, business, medical-tourist, and wedding/event segments.

Product overview

Ayass Hotel is a 4-star hotel in Amman, Jordan offering a comprehensive hospitality portfolio centered around accommodation and event services. The property features 92 modern rooms and suites including Premium Rooms (King/Twin), Executive Suites (King/Twin), Panoramic Suites, and Family Rooms. Dining options include Adonis Restaurant & Terrace and an in-lobby Starbucks. Wellness facilities encompass Vault Gym fitness center with heated indoor pool and Jacuzzi, plus a hair salon. The hotel operates four distinct wedding and event venues: Babylon Hall, Marquise Ballroom, Emerald Ballroom, and The View Ballroom (opened October 2018 with retractable roof). Additional services include Miles car rental, hotel transportation, and a gift shop. The hotel positions itself as offering 5-star quality service within its 4-star classification.

Differentiator

Problem solved

Functional benefit

Brands

• Adonis Restaurant & Terrace: The hotel's main restaurant serving breakfast, lunch, and dinner with an outdoor terrace overlooking Al Madina Al Munwara Street.
• Vault Gym
• The View Ballroom
• Emerald Ballroom
• Marquise Ballroom
• Lavender Spa

Products and services

• Premium Room (King) Spacious premium accommodation featuring a plush king-size bed, flat-screen TV, air conditioning, hairdryer, shower amenities, complimentary non-alcoholic mini bar, and seating area. Capacity for 2 guests. Priced from JOD 65 per night.
• Premium Room (Twin) Twin-bed premium accommodation with flat-screen TV, air conditioning, hairdryer, shower amenities, complimentary non-alcoholic mini bar, and seating area. Capacity of 2 guests. Priced from JOD 65 per night.
• Executive Suite (King) Spacious suite for family and business travelers featuring a separate comfortable seating area, dedicated study/work area, and flat-screen TVs in both bedroom and seating area. The hotel has 55 executive suites. Priced from JOD 90 per night.
• Executive Suite (Twin) Versatile twin-bed suite ideal for family and business stays, offering a separate seating area and dedicated study space with flat-screen TVs in both bedroom and living area. Priced from JOD 90 per night.
• Panoramic Suite (King) Luxury suite offering panoramic views of Amman with spacious bathroom featuring Jacuzzi bathtub, dedicated work desk area, 3-door closet, separate seating area, and full automation with IP connection services. Capacity up to 3 persons. Priced at JOD 150 per night.
• Family Room Family-sized accommodation designed to accommodate families with additional space and amenities. Priced at JOD 130 per night.
• Adonis Restaurant & Terrace Main hotel restaurant serving hearty breakfast buffet from 7am to 11am, lunch and dinner menus, with an outdoor terrace overlooking Al Madina Al Munwara street for meals, drinks, and sheesha.
• Starbucks (In-Lobby Branch) Starbucks branch inside Ayass Hotel lobby serving coffee and espresso drinks with food options, one of the Starbucks Amman branches.
• Vault Gym Fitness Center Heated indoor pool and fully equipped fitness center operated by Vault Gym, offering Yoga, Pilates, kickboxing, and Aqua swimming lessons. Mixed and ladies-only swimming times available, plus Jacuzzi. In-house guests can use the gym free of charge.
• Lavender Spa Specialized spa center for women offering manicure and pedicure, facials, massages, waxing, sugaring, Dead Sea treatments, and Moroccan and Turkish baths. Located inside Ayass Hotel.
• Sweet Pea Hair Salon Hairdressing and styling services for female guests offering pampering and personal attention. Located inside Ayass Hotel.
• Wedding & Event Planning Services Professional wedding planning and event services via Hyper Events partner, including venue options, decorations for engagements, birthdays, and all types of parties. Service covers the hotel's four wedding venues: Babylon Hall, Marquise, Emerald Ballroom, and The View Ballroom.
• Babylon Hall Daylit business hall suitable for large training sessions and group sessions, configurable as classroom, round tables, or theatre style. Capacity up to 70 guests. Connected to Akad hall for buffet service.
• Marquise Ballroom Elegant ballroom with hanging crystal chandeliers and wide windows. Accommodates 100–150 people with dance floor and separate accessible buffet area. Suitable for weddings, meetings, and conferences.
• Emerald Ballroom

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Vault GymcoreTechnology or IntegrationVault Gym operates the fitness center inside Ayass Hotel, offering full range of equipment for fitness, training and body building. Also provides heated indoor pool and Jacuzzi. Offers several classes including Yoga, Pilates, kickboxing, Aqua swimming lessons. Gym operates mixed times and ladies-only times. In-house guests can use gym free of charge.
• Miles Car RentalminorChannel Partner/ Reseller/ DistributorMiles Car Rental is located inside the lobby of Ayass Hotel offering fast and easy car rental bookings. It offers modern cars only and special rates for hotel guests. The presence of Miles rental car in Ayass hotel is considered an added value to the hotel services.
• StarbucksminorChannel Partner/ Reseller/ DistributorStarbucks branch located in Al Mandina Al Munwara Street inside Ayass Hotel lobby. One of the Starbucks Amman branches serving delicious food with best coffee and espresso drinks. Located just underneath the Adonis restaurant.
• Hyper EventscoreStrategic or Co-development PartnerProfessional wedding planning service assisting couples in designing and planning their wedding day. They also arrange decorations for engagements, birthday and all kinds of parties. The wedding planner office is located inside Ayass Hotel lobby.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• W Amman: Design-led luxury hotel in Amman targeting upscale business and leisure guests. Competes for premium-segment travelers and corporate accounts that Ayass targets with its Executive and Panoramic Suites.
• Sheraton Amman Al Nabil Hotel: Established full-service hotel in Amman with multiple event halls and wedding venues. Comparable 4-5 star tier and overlapping corporate and wedding business.
• The St. Regis Amman: Luxury Marriott-brand hotel in Amman targeting business travelers and upscale leisure guests. Overlapping positioning on suites, business amenities, and event venues in the same city.
• Kempinski Hotel Amman: 5-star luxury hotel in central Amman directly competing for upscale business, leisure, and event guests. Comparable meeting and wedding infrastructure, and explicitly positioned as a tier above Ayass in rate and brand recognition.
• Le Royal Hotels & Resorts Amman: Established 5-star hotel in Amman with strong wedding and conference business. Directly comparable on event vertical and full-service hospitality offerings, competing for the same wedding and corporate segment.
• Four Seasons Hotel Amman: Luxury 5-star property in Amman with extensive meeting and event spaces. Competes for the highest-tier corporate accounts, weddings, and international visitors that Ayass also targets with its Panoramic Suites.
• Hilton Amman: International chain hotel in Amman with extensive meeting facilities and loyalty-driven direct bookings. Competes directly for corporate accounts and group bookings that Ayass also targets.
• Amman Rotana: Five-star hotel in Amman with strong wedding, event, and F&B offerings. Comparable room product and similar focus on business and leisure guests in the central Amman market.
• InterContinental Jordan: International full-service hotel in Amman with multiple restaurants, event spaces, and business amenities. Comparable 4-5 star positioning and similar guest mix of business and leisure travelers.
• Fairmont Amman: Five-star hotel in Amman competing for the same premium business and leisure traveler segments. Comparable room count and extensive event/wedding facilities, serving as a direct rate and occupancy competitor.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AyassAmman
• LinkedInlinkedin.com/company/ayass-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayass Hotel