Ayb School

What Ayb School does

Ayb School (Ayb Educational Hub Foundation) is a non-governmental, non-profit K-12 institution headquartered on a 6.5-hectare campus at Tbilisi Highway 11/11 in Yerevan, Armenia. Founded in 2011 by the Ayb Educational Foundation (with co-founder Davit Yan also known as founder of ABBYY, iiko, and Plazius), the school operates three divisions — Junior School (grades 1-4, established 2013, renamed from Elementary in 2025), Middle School (grades 5-9, 2014), and High School (grades 10-12, 2011) — serving approximately 479 students. Its core academic product is the proprietary Araratian Baccalaureate program, co-developed with Cambridge Assessment International Education and UCL Institute of Education and formally recognized by the Government of Armenia as a state educational program.

The school's technical platform centers on the Araratian Baccalaureate curriculum (32 subjects across 8 areas plus 10 project-based learning modules), an MIT-licensed FabLab (first in Armenia, opened 2015), a Khan Academy localization office (launched July 2017), and supporting infrastructure including a custom Moodle LMS and Microsoft Office365. Project-Based Learning, mandatory community service across 10 dedicated teams, and STEM programming are core pedagogical components. The high school diploma is recognized by 96 international universities as of 2021.

Ayb operates a non-profit, foundation-governed business model with a multi-tier pricing structure: tuition of 3,987,000 AMD/year for grades 1-9 and 3,330,000 AMD/year for grades 10-12 (2026-2027), with transportation at 330,000 AMD and a 12,000 AMD application fee. The school achieves a quasi-charitable economics profile by directing 70-86% of high school students into partial-to-full scholarships funded by the Ayb Educational Foundation's donor base of 200+ Armenian and international benefactors, which has distributed AMD 1.12 billion in scholarships over academic years 2011-2019. Distribution is purely direct enrollment through a multi-stage admissions process (open houses, entrance exams, interviews), with no resellers or channel partners.

Name

Ayb School

Legal name

«Այբ» կրթական հանգույց հիմնադրամ

Website

https://aybschool.am

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Ayb School is a non-profit K-12 institution in Yerevan, Armenia, serving ~479 students across Junior, Middle, and High School divisions through its proprietary state-recognized Araratian Baccalaureate program, MIT-licensed FabLab, and donor-funded scholarship system covering 70-86% of high schoolers.

Ownership category

akta.pro rank

Product category

K-12 Private Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• K-12 education
• Private school services
• Armenian baccalaureate program
• Project-based learning
• STEM fabrication labs

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition Revenue: Ayb School charges annual tuition fees for K-12 education. Tuition for grades 1-9 is 3,987,000 AMD per year (2026-2027). High school (grades 10-12) tuition is 3,330,000 AMD per year. Transportation is an additional 330,000 AMD. The school is a non-profit foundation; all tuition revenue is reinvested into education quality. Approximately 70-86% of high school students receive financial support/scholarships ranging from partial to full tuition coverage, funded by the Ayb Educational Foundation's scholarship fund.
2. Donations and Charitable Contributions: The Ayb Educational Foundation (Obrazovayelnyy fond Ayb) raises funds through individual and corporate donations globally. More than 200 donors from Armenia and abroad have contributed to school construction, equipment, and student scholarships. The scholarship fund is replenished annually through fundraising activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Ayb School is a non-profit K-12 educational institution in Yerevan, Armenia, operating three divisions (Junior, Middle, and High School) that deliver the proprietary Araratian Baccalaureate program developed with Cambridge Assessment International Education and UCL. The school charges annual tuition (3,987,000 AMD for grades 1-9; 3,330,000 AMD for grades 10-12) and supplements classroom instruction with Project-Based Learning, an MIT-licensed FabLab, community service, and a scholarship system that supports over 70% of high school students.

Product overview

Ayb School is an educational institution operating as a unified system across three divisions: Junior School (grades 1-4), Middle School (grades 5-9), and High School (grades 10-12). The school implements the Araratian Baccalaureate (AB) educational program developed in partnership with Cambridge International and UCL. The AB program is complemented by Project-Based Learning (PBL) as a core pedagogical approach, along with specialized facilities including Fab Lab (MIT-licensed fabrication laboratory) and the Khan Academy Armenian Office for digital learning resources. The school offers a comprehensive scholarship system, community service programs, and hosts annual events like the Gagik Grigoryan Science Festival. The new high school building is being designed by world-renowned Bjarke Ingels Group (BIG).

Differentiator

Problem solved

Functional benefit

Products and services

• Araratian Baccalaureate (AB) Educational Program A competitive Armenian-language educational program covering 32 courses across 8 subject areas plus 10 project-based learning modules, benchmarked against Cambridge International standards and recognized by the Government of Armenia as a state educational program.
• Ayb Junior School (Elementary School, Grades 1-4) Grades 1-4 program (established 2013, renamed to Junior School in 2025) focused on developing students' mental, spiritual, and physical abilities, literacy, verbal thinking, logic, and basic work skills.
• Ayb Middle School (Grades 5-9) Grades 5-9 program focused on developing civic consciousness, ensuring continuity of mental, spiritual, and physical development, and integrating cognitive and active learning processes.
• Ayb High School (Grades 10-12) Grades 10-12 program following the Araratian Baccalaureate with individual study plans combining required and elective subjects, AP courses, and Cambridge credentials. Annual tuition 3,330,000 AMD with scholarships available for 70-86% of students.
• Project-Based Learning (PBL) Program Innovative educational model introduced in 2015 based on 'learning by doing,' in which students form teams and implement large-scale, long-term projects aimed at solving real community problems.
• Fab Lab Ayb (Fabrication Laboratory) MIT-licensed fabrication laboratory opened in 2015, the first in Armenia, equipped with laser cutter, CNC milling machine, vinyl cutter, 3D printers, and programming tools for robotics, physics, technology, and engineering projects.
• Khan Academy Armenian Office Project launched July 2017 by Ayb Educational Foundation in cooperation with Intellectual Renaissance Foundation to translate and create electronic educational resources in Armenian, including approximately 700 videos, 400 explanatory materials, and 400 mathematics exercises.
• Scholarship and Financial Aid System Social project providing equal educational opportunities: over 70% of high school students receive financial support from Ayb's scholarship fund, with 4 students from Armenian regions and Artsakh receiving full scholarships plus housing annually.
• Community Service Program Mandatory community service component with 10 dedicated teams covering mutual aid, culture, media, hospitality, sports, rapid response, ecology, events, library support, and historical-scientific areas.
• Gagik Grigoryan Science Festival Annual interschool science conference for chemistry, physics, biology, and geography projects, named in honor of teacher Gagik Grigoryan to promote scientific research among schoolchildren.

Quantifiable outcome

• 479 students enrolled across K-12 in 2020-2021
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Grand Valley State University (GVSU)coreStrategic or Co-development Partner · 1 January 2025GVSU coordinates the Consortium for Overseas Student Teaching (COST) placements for Ayb School. In spring 2025, Ayb hosted Larissa Hawker from the University of Georgia through this consortium framework, demonstrating the ongoing student-teacher exchange.
• Bjarke Ingels Group (BIG)coreStrategic or Co-development Partner · 1 January 2025World-renowned Danish architectural firm founded by Bjarke Ingels is designing the new Ayb High School building. BIG partner Catherine Huang led the delegation finalizing the architectural concept. The new building will double high school student capacity. This partnership positions the project as an ambitious achievement in global educational architecture.
• Storaket Architectural StudiocoreTechnology or Integration · 1 January 2025Armenian architectural firm serving as the executive architect for the new Ayb High School building project in collaboration with BIG.
• ProdecocoreImplementation/ SI/ Consulting Partner · 1 January 2025Project management company overseeing the construction of the new Ayb High School building.
• Hike ArmeniaminorStrategic or Co-development Partner · 1 January 2024Hike Armenia partnered with Ayb School to organize outdoor expeditions for students. For example, 11th grade students embarked on a trip to Dilijan and Sevan organized jointly with Hike Armenia.
• Consortium for Overseas Student Teaching (COST)coreStrategic or Co-development Partner · 1 January 2023Since 2023, Ayb School has been a member of COST, which offers U.S. students studying education the opportunity to gain international teaching experience. The consortium's international placements are coordinated by Grand Valley State University, which directly collaborates with Ayb School. As part of this collaboration, Ayb hosts American student teachers who teach subjects like world history and English to Ayb students.
• School of Life (Russia)minorStrategic or Co-development Partner · 1 January 2021Ayb School completed the first phase of collaboration with the School of Life (Shkola Zhizni) from Russia, an educational organization focused on developing life skills and emotional intelligence in students.
• Intellectual Renaissance FoundationcoreStrategic or Co-development Partner · 1 January 2017The Intellectual Renaissance Foundation co-founded the Armenian Office of Khan Academy with the Ayb Educational Foundation in July 2017, working on translation and localization of Khan Academy materials into Armenian. From July to October 2017, approximately 700 videos, 400 explanatory materials, and 400 exercises were localized.
• Goethe-InstitutcoreStrategic or Co-development Partner · 1 January 2016Through the PASCH (Partnerschulen: Schools of the Future) initiative, Ayb School became a PASCH partner of the Goethe-Institut, recognizing the school's quality German language instruction and providing access to international German educational resources and exchanges.
• Massachusetts Institute of Technology (MIT)coreTechnology or Integration · 1 January 2015MIT's Fab Lab network established the world's first FabLabs. Ayb School obtained a FabLab license from MIT and opened the first two FabLabs in Armenia at Ayb School Yerevan and Dilijan Central School in 2015. MIT provided the complete equipment package and ongoing access to the global FabLab network of knowledge and best practices.
• Cambridge Assessment International EducationcoreStrategic or Co-development Partner · 1 January 2014Cambridge International co-developed the Araratian Baccalaureate program with the Ayb Educational Foundation, providing accreditation support and international benchmarking. Ayb School is also a Cambridge International examination center. The accreditation enables Araratian Baccalaureate graduates to gain internationally recognized qualifications.
• UCL Institute of Education (London)coreStrategic or Co-development Partner · 1 January 2014The UCL Institute of Education collaborated with the Ayb Educational Foundation on developing the Araratian Baccalaureate program, contributing pedagogical expertise and international educational standards alignment.
• Armenian General Benevolent Union (AGBU)coreStrategic or Co-development Partner · 1 January 2013AGBU operates the Vahe Karapetian Center, a boarding facility where approximately 30 Ayb high school students from Armenian regions reside during the academic year. AGBU provides housing, meals, and student life support, enabling regional students to attend Ayb.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• United World Colleges (UWC) Movement: United World Colleges is a global movement of 18 premium international schools offering the IB Diploma Programme across multiple countries. Comparable as the broader global network of international-curriculum schools with a mission-driven, values-based education approach similar to Ayb's Araratian Baccalaureate model.
• GEMS Education: GEMS Education is one of the world's largest operators of premium private K-12 schools, with 80+ schools globally and a strong presence across the Middle East and Asia. Comparable as a global premium K-12 operator combining international curricula, advanced facilities, and premium tuition positioning similar to Ayb's mission and brand.
• Cambridge Assessment International Education: Cambridge Assessment International Education develops Cambridge International curricula and credentials used by thousands of schools globally. Direct program partner and curriculum benchmarking body for Ayb's Araratian Baccalaureate, and comparable as the broader international credentialing ecosystem against which Ayb's diploma is measured.
• International Baccalaureate Organization (IB): The IB Organization develops and administers the International Baccalaureate programmes across thousands of schools worldwide. Comparable as a parallel international-curriculum framework to Ayb's Araratian Baccalaureate, both targeting globally mobile students and university recognition, with IB representing the dominant global incumbent.
• Bridge International Academies: Bridge International Academies operates a large network of standardized, technology-enabled private schools across Africa and Asia. Comparable as a private school network operator using centralized curriculum and support infrastructure similar in concept to Ayb's standardized Araratian Baccalaureate, though operating at lower price points in different emerging markets.

Direct peers

• Ani Educational Complex: Ani Educational Complex is a well-established Armenian private K-12 school in Yerevan providing comprehensive Armenian-language education. Comparable as another premium Armenian private school serving the same upper-middle-class Armenian families seeking high-quality private education as an alternative to Ayb.
• Mkhitar Sebastatsi Educational Complex: Mkhitar Sebastatsi Educational Complex is one of Armenia's oldest and most respected private K-12 schools, offering rigorous Armenian-language education with strong STEM and humanities focus. Comparable as a premium Armenian private K-12 school competing for the same high-achieving Armenian families in the Yerevan market.
• UWC Dilijan (United World College Dilijan): United World College Dilijan is a premium international boarding school in Dilijan, Armenia, offering the IB Diploma Programme to Armenian and international students. Direct peer to Ayb School — both operate as international-curriculum K-12 schools in Armenia targeting families seeking globally benchmarked education, and compete for the same cohort of high-achieving Armenian students.
• QSI International School of Yerevan: QSI International School of Yerevan is an international school in Yerevan offering K-12 education to diplomatic, business, and local families within the Quality Schools International global network. Direct peer serving the same Armenian families seeking English-medium, internationally benchmarked K-12 education in the same city.

Others

• Khan Academy: Khan Academy is a US-headquartered non-profit educational organization providing free online learning resources globally. Ecosystem partner rather than direct competitor — the Ayb Educational Foundation hosts Khan Academy's Armenian Office and localizes content into Armenian, making them adjacent enablers in the educational ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AybSchool
• LinkedInlinkedin.com/company/ayb-school-%C2%AB%D5%A1%D5%B5%D5%A2%C2%BB-%D5%A4%D5%BA%D6%80%D5%B8%D6%81

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ayb School