Valley Invicta Primary School at Aylesford
A state-funded, two-form entry UK primary academy serving children aged 4-11 in Aylesford, Kent, within the Valley Invicta Academies Trust. It delivers free EYFS-through-KS2 education with Ofsted Outstanding status, supported by website, VIAT app, and ClassDojo communication.
- Company typePrivate
- Founded-
- HeadquartersAylesford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Valley Invicta Primary School at Aylesford does
Valley Invicta Primary School at Aylesford is a two-form entry state-funded primary academy in Teapot Lane, Aylesford, Kent, educating children aged 4-11 across Reception through Year 6. The school operates as part of the Valley Invicta Academies Trust (VIAT) — a multi-academy trust governing multiple primary and secondary schools in Kent including Invicta Grammar School, Valley Park School, and four sister primary schools (East Borough, Holborough Lakes, Kings Hill, Leybourne Chase). Originally Aylesford Primary School, the institution was rebranded as VIPS Aylesford following its 2018 transition into VIAT, and is currently led by Headteacher Billy Harrington (appointed 2018). The school holds an Ofsted 'Outstanding' rating.
The school's service delivery rests on a small digital stack: the official website (www.aylesford.viat.org.uk) acts as the primary information hub for parents and prospective families; the VIAT-branded mobile app (iOS/Android, built on Cleverbox School Connect) distributes push notifications, news, calendar items, and letters home; and ClassDojo is deployed as the dedicated teacher-parent communication and absence-reporting platform. Curriculum delivery spans EYFS through KS2 and includes Read Write Inc. phonics, PE and sport, music, art, Design & Technology, computing, Modern Foreign Languages (Spanish), science workshops, PGL residentials, and a structured pastoral layer (Pupil Parliament, Subject Ambassadors, Eco Warriors, Digital Leaders). External enrichment partnerships include Matt Fiddes (martial arts), Maidstone Warriors (basketball), James Dasaolu (fitness), and Kent Young Carers.
The commercial model is that of a non-fee-charging public institution. Core funding flows from UK central government per-pupil allocation, routed through Kent County Council admissions, with no tuition charged for standard provision. Ancillary revenue is limited to paid catering delivered by partner Cucina via the IFG Cashless School pre-order platform, and PTA-led fundraising. The go-to-market is community-led: prospective Reception families are recruited through scheduled open events (November 2025, January 2026), local word-of-mouth, an active Parent-Teacher Association, and the @VIPSAylesford Twitter channel, rather than paid marketing.
Valley Invicta Primary School at Aylesford firmographics
Firmographics- Name
- Valley Invicta Primary School at Aylesford
- Legal name
- Aylesford Primary School
- Website
- https://aylesford.viat.org.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A state-funded, two-form entry UK primary academy serving children aged 4-11 in Aylesford, Kent, within the Valley Invicta Academies Trust. It delivers free EYFS-through-KS2 education with Ofsted Outstanding status, supported by website, VIAT app, and ClassDojo communication.
- Ownership category
- akta.pro rank
Valley Invicta Primary School at Aylesford industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
- akta.pro secondary industry
- Outdoor/Nature/Forest Preschools (EDACABAJ)
Keywords
Where Valley Invicta Primary School at Aylesford is headquartered
LocationHeadquarters
- HQ city
- Aylesford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Valley Invicta Primary School at Aylesford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- State-Funded Education: As a public primary school within the Valley Invicta Academies Trust, the school is government-funded through the UK education system. No tuition fees are charged to parents for standard education provision.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Valley Invicta Primary School at Aylesford product offering
Product offeringCore offering
Valley Invicta Primary School at Aylesford is a two-form entry, Ofsted Outstanding state-funded primary school delivering full primary education for children aged 4-11 (Reception through Year 6) in Aylesford, Kent. It provides the full national curriculum (EYFS, KS1, KS2), phonics via Read Write Inc., enrichment through clubs, forest school, sports, and residential trips, and wraparound services such as school catering (Cucina) and parent communication tools (ClassDojo and the VIAT mobile app).
Product overview
Valley Invicta Primary School at Aylesford is a primary school (ages 4-11) that operates as part of the Valley Invicta Academies Trust (VIAT). The school's digital offerings include a website (www.aylesford.viat.org.uk) serving as the primary information hub, a VIAT-branded mobile app for iOS and Android providing push notifications and real-time updates, and Class Dojo as the primary teacher-parent communication platform. These digital touchpoints support the school's core educational services including curriculum delivery, safeguarding, attendance management, catering (via Cucina/IFG Cashless School), and extra-curricular activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Education (Reception to Year 6)
- Extracurricular Clubs and Enrichment Programme
- School Catering Service (Cucina)
Quantifiable outcome
- Kent Literacy Award Winners
- +2 more outcomes
Companies that use Valley Invicta Primary School at Aylesford
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Valley Invicta Primary School at Aylesford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Valley Invicta Primary School at Aylesford partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Valley Invicta Academies Trust (VIAT)coreThe school is part of the Valley Invicta Academies Trust, a multi-academy trust operating primary and secondary schools in Kent. The trust provides governance, financial oversight, HR support, and shared educational resources across its network including Invicta Grammar School, Valley Park School, and multiple primary schools.
- VIPS at East BoroughminorFellow primary school within the VIAT network, sharing resources and best practices across the trust
- VIPS at Holborough LakesminorFellow primary school within the VIAT network
- VIPS at Kings HillminorFellow primary school within the VIAT network - collaboration on sports festivals and workshops
- VIPS at Leybourne ChaseminorFellow primary school within the VIAT network
- Cucina (IFG)minorCucina provides school catering services with a hands-on creative approach, running a three-week menu cycle with fresh, locally sourced ingredients. Each school restaurant has its own trained chef and meals are cooked from scratch.
- SST MaidstoneminorSchool Sports Tournament (SST) Maidstone - collaborative sports events and tournaments for VIAT schools
- Invicta Grammar SchoolminorSecondary school within VIAT network, hosts science workshops for Year 6 students
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Valley Invicta Primary School at Aylesford competitors and assessment
Company assessmentDirect peers
- VIPS at Kings Hill: Sister primary school within VIAT that collaborates on sports festivals and workshops. Comparable as a same-trust primary with overlapping curriculum and extracurricular programs.
- VIPS at Holborough Lakes: Fellow VIAT primary school serving the Kent market with shared curriculum, governance, and back-office support. Most directly comparable on operating model and pupil age range.
- VIPS at East Borough: Sister primary school within the same Valley Invicta Academies Trust, sharing governance, branding, and operational infrastructure. Directly comparable as a state primary of similar size within the VIAT network.
- VIPS at Leybourne Chase: Another VIAT primary school sharing the same trust-level governance and curriculum resources. Directly comparable in scale, funding model, and pupil demographic.
Broad incumbents
- Invicta Grammar School: Secondary grammar school within the same VIAT trust that hosts Year 6 science workshops for the Aylesford school. Comparable as a VIAT-governed state school but at a different phase with selective entry.
- The Lenham School: Secondary school within the VIAT trust. Operates under identical governance and funding model but at a different educational phase and geographic sub-area.
- Valley Park School: Secondary school in the VIAT network. Comparable on governance and shared back-office, but serves an older age group with non-selective entry.
Others
- SST Maidstone: School Sports Tournament collaborative within the VIAT network. Not a direct competitor but a shared inter-school sports infrastructure that Aylesford actively participates in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Valley Invicta Primary School at Aylesford social profiles
Digital presenceValley Invicta Primary School at Aylesford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley Invicta Primary School at Aylesford leadership team
Management profileNumber of profiles
Profiles2 records
Valley Invicta Primary School at Aylesford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley Invicta Primary School at Aylesford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley Invicta Primary School at Aylesford
What does Valley Invicta Primary School at Aylesford do?
Valley Invicta Primary School at Aylesford is a two-form entry, Ofsted Outstanding state-funded primary school delivering full primary education for children aged 4-11 (Reception through Year 6) in Aylesford, Kent. It provides the full national curriculum (EYFS, KS1, KS2), phonics via Read Write Inc., enrichment through clubs, forest school, sports, and residential trips, and wraparound services such as school catering (Cucina) and parent communication tools (ClassDojo and the VIAT mobile app).
Is Valley Invicta Primary School at Aylesford a public or private company?
Valley Invicta Primary School at Aylesford is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Valley Invicta Primary School at Aylesford founded?
Valley Invicta Primary School at Aylesford was founded in -1. It employs 1 to 10 people.
Where is Valley Invicta Primary School at Aylesford based?
Valley Invicta Primary School at Aylesford is headquartered in Aylesford, United Kingdom, in the Europe region.
How does Valley Invicta Primary School at Aylesford make money?
One revenue line is on record: state-Funded Education.
Who are Valley Invicta Primary School at Aylesford's main competitors?
Direct peers on record are VIPS at Kings Hill, VIPS at Holborough Lakes, VIPS at East Borough and VIPS at Leybourne Chase. Broad incumbents are Invicta Grammar School, The Lenham School and Valley Park School. SST Maidstone is listed as an others.
Does Valley Invicta Primary School at Aylesford have an API?
No public API is recorded for Valley Invicta Primary School at Aylesford.
What industry is Valley Invicta Primary School at Aylesford in?
Valley Invicta Primary School at Aylesford's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools, with a secondary code of EDACABAJ, Outdoor/Nature/Forest Preschools. Its NAICS code is 6111 and its SIC code is 8200.