AYNA - Azərbaycan Yerüstü Nəqliyyat Agentliyi / Azerbaijan Land Transport Agency

What AYNA - Azərbaycan Yerüstü Nəqliyyat Agentliyi / Azerbaijan Land Transport Agency does

AYNA (Azərbaycan Yerüstü Nəqliyyat Agentliyi / Azerbaijan Land Transport Agency) is a public legal entity established by Presidential Decree No. 1352 on October 11, 2021, operating under the Azerbaijan Republic Ministry of Digital Development and Transport. It was formed by consolidating the former State Automobile Transport Service, Nəqliyyat-Servis, three Baku automobile enterprises, and 15 regional transport enterprises. On April 19, 2023, the Baku Transport Agency was merged into AYNA, extending the agency's mandate to include Baku urban road traffic organization, public transport regulation, and taxi oversight alongside its national freight and licensing responsibilities.

The agency operates a unified digital transport platform anchored by the E-Xidmət Portal (e-xidmet.ayna.gov.az), which integrates carrier registration (E-Daşıyıcılar), electronic freight waybills, digital tachograph management, distinction marks, pre-trip vehicle inspections, taxi dispatch (E-Taksi), oversized vehicle permits, and bus station passports. Consumer-facing applications include BakıKart (contactless public transport payments with 77.5% cashless share in 2024), Azparking (cashless parking across zoned areas of Baku), Biletim.az (intercity e-ticketing), the EDM EV charging station locator, map.ayna.gov.az (real-time bus routes), and Yolumuz Qarabağa (travel permits to liberated Karabakh territories). The agency also maintains a digital twin of Baku city for infrastructure planning and route optimization simulation.

AYNA functions as the sole regulator and operator coordinator for all ground transport in Azerbaijan. Its revenue mechanics include standardized public transport fares (0.60–0.90 AZN per journey), zone-based parking fees (0.30–1.00 AZN/hour), state duties for taxi release certificates (125 AZN per operator, 25 AZN per vehicle card, 7-year validity), and fees from international transport permits. The agency serves a broad base of users including 494+ million annual passengers, 41,622 active taxi card holders in Baku, 13,790 international freight vehicles, and 460,000 micromobility users (as of late 2024). Strategic partnerships are maintained with the International Road Transport Union (IRU), the ITF-OECD International Transport Forum, the Azerbaijan International Road Carriers Association (ABADA), and the Baku International Bus Terminal Complex, supporting multilateral freight operations across 52 countries.

Name

AYNA - Azərbaycan Yerüstü Nəqliyyat Agentliyi / Azerbaijan Land Transport Agency

Legal name

Azərbaycan Yerüstü Nəqliyyat Agentliyi

Website

https://ayna.gov.az

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

AYNA is Azerbaijan's government land transport agency regulating all ground transport nationally. It operates digital platforms for public transport payments, parking, intercity ticketing, and EV charging, while licensing carriers and coordinating freight with international partners.

Ownership category

akta.pro rank

Product category

Land Transport Regulation & Services

NAICS

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors (92615), Executive, Legislative, and Other General Government Support (921), Taxi and Ridesharing Services (485310)

SIC

Transportation Services (4700)

akta.pro primary industry

Commercial Vehicle Credentialing & Permitting Systems (IRP/IFTA, Oversize/Overweight Permits) (TLAJAKAE)

akta.pro secondary industries

Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD), Licensed Private Hire Vehicle (PHV) / Minicab Operators (TLAFAHAC)

Keywords

• Land transport regulation
• Public transport management
• Carrier licensing services
• Parking management system
• Freight transport permits

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Transport Fares: Revenue from public bus transport fares collected through cashless payment systems (BakıKart validators). Citizens pay standardized fares per journey.
2. Parking Fees: Revenue from organized parking places in Baku with zone-based pricing. Payment collected cashlessly through Azparking app.
3. State Fees - Taxi Licensing: State duty of 125 AZN for taxi release certificates (operator permits) and 25 AZN per vehicle for release cards. No state duty for domestic transport permits.
4. International Permit Fees: Fees from international transport permits and quota allocations for carriers operating internationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

AYNA is the Azerbaijan Land Transport Agency, a government public legal entity that regulates and manages all ground transportation in Azerbaijan, including passenger transport, taxi services, freight road transport, parking infrastructure, and micromobility services. It issues carrier licenses, taxi driver certificates, and international road-transport permits, while also operating the digital channels — e-government portal, BakıKart fare cards, Azparking app, Biletim.az ticketing portal, EDM EV-charging locator, and a digital tachograph system — through which carriers register, citizens pay fares and parking, and the agency monitors compliance.

Product overview

AYNA operates a unified digital government transport platform consisting of the central AYNA E-Xidmət Portal (e-xidmet.ayna.gov.az) as the primary interface for all electronic services, complemented by consumer-facing mobile apps and web portals including Biletim.az (intercity e-ticketing), Azparking (cashless parking), Bakıkart (public transport card management), the EDM electric charging station locator, the map.ayna.gov.az bus route map, and the Yolumuz Qarabağa Karabakh travel permit portal. Supporting sub-systems embedded within the E-Xidmət Portal handle specialized functions such as E-Daşıyıcılar (carrier registration), electronic freight waybills, digital tachograph management, distinction marks, pre-trip vehicle inspections, taxi dispatch (E-Taksi), oversized vehicle permits, and bus station passports. The platform covers the full transport lifecycle from carrier licensing and route management to passenger ticketing, parking, and EV charging.

Differentiator

Problem solved

Functional benefit

Brands

• Azparking: Mobile parking application for managing and paying for parking spaces in Baku city.
• Bakıkart
• Biletim.az
• Yolumuz Qarabağa
• EDM (Elektrik Doldurma Məntəqələri)

Products and services

• AYNA E-Xidmət Portalı (Electronic Services Portal) Central electronic-services portal through which carriers, taxi drivers and freight operators apply for and obtain AYNA licences, permits, certificates, route authorisations, international permits, blank permits, distinguishing marks, vehicle diagnostic cards and similar regulatory services online.

Quantifiable outcome

• 494+ million passengers transported in 2025
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Beynəlxalq Avtomobil Nəqliyyatı İttifaqı (IRU - International Road Transport Union)coreStrategic or Co-development PartnerInternational organization for road transport. AYNA works with IRU to enable Azerbaijani carriers to perform unlimited freight transport to all European countries using IRU multilateral permits.
• Beynəlxalq Nəqliyyat Forumu (ITF-OECD - International Transport Forum)coreStrategic or Co-development PartnerIntergovernmental organization for transport policy. Azerbaijan participates in ITF for international transport policy coordination and multilateral permit access.
• Azərbaycan Beynəlxalq Avtomobil Daşıyıcıları Assosiasiyası (ABADA)coreStrategic or Co-development PartnerNational association of international road carriers. ABADA works with AYNA on permit allocation, carrier support, and international transport coordination.
• Bakı Beynəlxalq Avtovağzal KompleksicoreStrategic or Co-development PartnerBaku International Bus Terminal Complex - key inter-city and international transport hub managed in coordination with AYNA.

Scale indicators22 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Transport for London (TfL): TfL is a comprehensive urban transport authority covering buses, taxi licensing, parking enforcement, and digital ticketing (Oyster/contactless) — a broader-incumbent analogue to AYNA's combined regulator-operator role, though TfL also runs the Underground while AYNA does not operate rail.
• BVG (Berliner Verkehrsbetriebe): BVG is Berlin's municipal public transport operator with bus, tram, metro, and ferry services plus the BVG app ticketing platform — comparable as a state-affiliated urban transport operator with a major digital-platform component, though narrower in regulatory authority than AYNA.
• RATP (Régie Autonome des Transports Parisiens): RATP operates Paris's buses, trams, and metro under a public-service mandate with integrated ticketing (Navigo) — a broader-incumbent European peer comparable to AYNA's bus-operating subsidiary model, though RATP's rail focus is outside AYNA's scope.

Direct peers

• Land Transport Authority (LTA) Singapore: LTA Singapore is the national regulator and planner for land transport, managing vehicle licensing, road infrastructure, and public transit. Comparable in combining regulatory authority with operational coordination and digital service delivery, though Singapore operates at smaller geographic scale.
• Roads and Transport Authority (RTA) Dubai: RTA Dubai combines regulatory authority (licensing, permits) with operational responsibility for public transit, taxi, and parking — almost identical combined mandate to AYNA. Comparable scale and integrated digital platform (nol card, parking apps) make it the closest structural peer in a similar economic and governance context.
• Moscow Department of Transport: Moscow's Department of Transport integrates taxi regulation, parking, public transit oversight, and the Troika card system — the closest structural peer to AYNA among post-Soviet jurisdictions, sharing similar governance model, scale, and digital-platform architecture.
• Department of Transport, Abu Dhabi: Abu Dhabi's Department of Municipalities and Transport regulates taxi, public bus, and parking across the emirate, including the Hafilat bus system. Comparable combined regulator-operator role in a Gulf-region context similar to AYNA's positioning in Azerbaijan.

Others

• DiDi Chuxing (Mobility / Smart Transportation): DiDi's Smart Transportation division partners with municipal governments on digital public transit platforms, e-ticketing, and fleet electrification — adjacent to AYNA's digital platform strategy, but as a private technology provider rather than regulator-operator.
• Trans-Caspian / Middle Corridor Operators (consortium): Middle Corridor logistics consortia and operators (KTZ, ADY Express, Georgian Railway, etc.) are ecosystem participants alongside AYNA in international freight — relevant as infrastructure and policy partners whose expansion directly impacts AYNA's freight-permit volumes and 49% bilateral market share.

Regional players

• IETT (Istanbul Elektrik Tramvay ve Tünel İşletmeleri): IETT is the primary public bus and ferry operator for Istanbul under metropolitan governance, with electronic ticketing (Istanbulkart) and route regulation — a strong regional comparable in the Türkiye-Azerbaijan cultural and geographic corridor, though AYNA combines more regulatory functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aynaofficial5675
• Facebookfacebook.com/Ayna.gov.az
• LinkedInlinkedin.com/company/az%C9%99rbaycan-yer%C3%BCst%C3%BC-n%C9%99qliyyat-agentliyi
• Instagraminstagram.com/azerbaijantransport

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYNA - Azərbaycan Yerüstü Nəqliyyat Agentliyi / Azerbaijan Land Transport Agency